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We looked inside some of the posts by cmnartanddesign-blog and here's what we found interesting.
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Last Seen Tumblr Blogs
Fun Fact
In 2020, 44% of users from Denmark used Tumblr daily.
Photo
If the physical book has not arrived/will not arrive in time, please create minimum of 5 well considered mockups in a similar fashion.
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Interactive Book Mockup, with turning pages. Missing the fold of the book jacket, and no back cover because the program would not allow it. First few pages.
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an export of your small, medium, and large mark (tiled on 11x17" as priorly done)
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Extra Credit
Extra Credit : Read Avant Museology Symposium: Structure as Identity by Jasio Stefanski for The Walker. Following reading, write a 1-2 paragraph response which reflects aspects you found intriguing, meaningful, or problematic and post it to your Tumblr
Avant Museology Symposium: Structure as Identity by Jasio Stefanski is and exhibition where the branding was made using a strict grid structure and coding.
“We were interested in creating a framework capable of representing a range of contributors in addition to the collaborative effort of the institutions involved. The identity intends to place an emphasis on this relationship, providing each with a prominent role within the visual solution, underscoring their role as facilitators but also making their presence tangible.”
It is intriguing that the designer was trying to create a relationship with how to make the actual branding with what the exhibition itself was about. It was also interesting that the designer pulled from history using Architecture concept ideas that never became real life buildings as inspiration for design work. This is not something I would have thought of. It’s a unique place to draw inspiration from. It is meaningful that the designer found ties between his method of making and the art style as a whole. Specifically using markup language as a method to keep the language fluid. The markup language of HTML, and CSS is also easily adjusted, changed, updated, and intractable.Using the markup language made the finished product reflect the coding medium. Using a Grid structure to reference the Soviet Avant-garde. The grid is rigid and limiting, but it also maintains a certain look that will be present in all of the finished works.
Overall it is clear that the designer was working to create meaning and relate it back to historical elements of the work. The exhibition was reflected well in the branding, which seems to me as a successful design. Branding should reflect what it is representing, as we saw in our design creations in Project 2. This article is a good example in how to create a system, which is something we all had to do for our project this semester. It was cool to see how a professional designer went about making a system of their own.
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all text in brand book
Writing inside OTP Store Brand book
Catherine Neftleberg
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The New York-based retail store that curates collections of clothing and accessories inspired by fandoms for older youths, and young adults who want to be low key in the fandom representations in merchandise.
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In Fandoms, there is a lingo used when discussing characters relating to the fandom. “Cinnamon roll” is a term used to call a character sweet or kind. If you were to call someone outside fandoms “Cinnamon roll” they would think you are calling them a food. There is a Community Membership present in fandoms, there are entire websites and blogs dedicated to different types of fandoms for different books, shows, and movies. One participates in a fandom by talking about characters, writing, dressing up as characters or reading fanfiction and things of this nature. The community practice is the act of watching a certain show repeatedly or reading a series of books. The social identity aspect is when someone would designate themselves as a “book nerd.” They are stating they are part of a community in which they read and discuss books. Calling oneself a book nerd is associating with a type of fandom.
OTP is a New York-based retail store that
curates collections of clothing and accessories inspired by fandoms for older youths, and young adults who want to be low key in the fandom representations in merchandise. The otp’s goal is to serve fans between the ages of 16 to 22 year-olds interested in fandoms.
Being able to dress up like your favorite character in a subtle way so you aren’t taunted or teased is an important concept to this age group. This is the age range it may be deemed “ to old” to celebrate the fandom life, well here at otp we believe you’re never to old to love and enjoy your fandoms. We make it easier to subtlety represent your fandoms in the everyday world.
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Competition to OTP is any store, or service that supplies fandom merchandise to people who would be within the age range of our customers. Places such as Hot Topic, Spencers, Comic Con, F.Y.E, Conventions, and etc. We here at OTP support the expression of and relationship our customers have to their fandoms. Our goal is none other than to be the go to store people of fandoms wish to get their merchandise from. We work hard to make sure our customers can express who they are, without fear of judgement.
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Fandom: the state or condition of being a fan of someone or something. It is so much more than that. Fandoms are a community, and also a network of people all passionate about the same thing. Fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the object(s) of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network.
Fandom can become an important concept of someones life. Between clothing, fanfiction, and social media, fandoms can become one with someone's identity. OTP wants to encourage the expression
Fandoms can be seen as a forbidden fruit of sorts, once you take a bite there is no going back. Fandoms are also a large source of fun and connection for a lot of people. OTP will represent this in the branding.
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glyph 1
pictorial referencing Adam and Eve.
Forbidden fruit. Joining a fandom is like taking a bite of the apple, it opens a whole can of worms that the person at first does not expect.
glyph 2
pictorial referencing tree of knowledge, referance to reading, contains element of static similar to television. Combine the natural with the digital, but still look like an organic form.
glyph 3
hand-drawn, to digital more abstracted. Referencing television, and also movement patterns reflecting emotions. Combine hand drawn abstraction with digital. Fandoms are usually combinations of many mediums so the glyphs should reflect this.
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glyph 4
abstracted, emotions, fast, scanned the drawing, is controlled frenzy, make a super abstracted heart made up of multiple parts repeating. People in fandoms are usually part of multiple groups.
glyph 5
pictorial, “beautiful trash can”, fandom joke, that fans love trash and or are trash. Comedic glyph using the “trash” joke. I wanted to make it look like a digital painting but it is still trash in the end.
glyph 6
digital world, abstract representation, connection in the lines, star=heroes, stars of the stories. Play with linear form and the concept of a connection to create a glyph.
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glyph 7
abstracted figure combined with an
exclamation point, excitement and human combined into one. Emotion. Representation of the excitement of a fan, and the abstracted lines could represent different fandoms the figure is part of
glyph 8
pictorial and geometric, the ship(fandom term) is abstracted into an indistinct form, and a pandora’s box reference is occurring by having the ship contained inside the box that is breaking apart.
glyph 9
childlike drawing, a figure holding heart, showing their heart, heart=fandom. Wanted a very simplified glyph to capture the childlike reactions fans have to the stories they watch and read. Holding on tightly to something you love.
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glyph 10
linear childlike heart, OTP(only true pairing) two figures coming together to make a heart,
glyph 11
heart infinity sign, fandoms like to think the stories they stand behind will live on forever, name idea “fandom forever” Attempt at combining the infinity sign with a heart, and still make it look childlike. Black used heavily to make the symbol appear as a light in the darkness.
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To mine for inspiration I looked to the historical origin of fandoms. I also looked to social media where fandom flourishes. Early web, and 90’s aesthetics were consulted for inspiration as well. Fandom culture from the past, to present day was referenced for branding inspiration. Specific types of fandoms were consulted as well to assist in finding framing for creating the branding.
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Using the found imagery, I pulled repetitive shapes and forms out to get the basis for frame shapes. Using styles present from the mining I pulled ideas out for the frames.
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These frames were inspired by the early web imagery. The early .com era played a large part in the start of fandoms. Fandoms themselves are still celebrated largely online.
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The book and box frames were inspired by the idea of pandora's box, and also by book fandoms as a whole. Pandora’s box is a myth surrounding this idea of a box being opened that can never be closed. Similar to fandoms. Once one joins a fandom you can never truly be separated from it. Its similar to the idea of gaining knowledge. Once you learn something you can't unlearn it. A person can distance themselves from a fandom, but they will still be part of the subculture simply because they will understand the language that an outsider wouldn't. The book frame is referencing fandoms specific to literature
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I wanted to play with more simplified frames and shapes, so this is where the dot aesthetic came from. Also in the reference imagery the simple dot with text following under it was utilized repeatedly.
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The abstract 90’s pattern was inspired by the 90’s/ early 2000’s aesthetic that the .com era had emerged out of. The shapes were fun to play with. The patterns themselves felt fun and playful just like so many fandoms are.
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Fandoms live and breathe largely on tumblr, it made sense to utilize a tumblr aesthetic. Fandom communities interact and bond on the platform, paying homage to what has helped fandoms grow and stay connected felt meaningful. Fandoms would exist without tumblr, but they would not be as connected and as massive without it.
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Using the frames, and the ideas that inspired them I began to create the large mark icon/symbol.
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Playing with the early web and tumblr concepts. Incorporation little icon that represents fans holding onto something they love. Color scheme inspired by early web.
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Experimentation with the tumblr and meme aesthetic. Incorporation of adam and eve forbidden fruit glyph, the tree of knowledge, and the figure of a fan holding on to what they love. Color scheme inspired by fantasy fandoms, and pastels.
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Heavily inspired by pandora's box, using early concept tagline just like the other early large marks “open up your world.” This tagline was quickly retired since the people who would be shopping in this store would most likely already be part of the fandom “world.” The color scheme here was inspired by some mined imagery.
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Attempting to unify the stroke within the image. Make it feel more like a web page by making corners instead of rounded edges
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Throwing out the web page layout, not as playful and fun as the fandom aesthetic that is being attempted to achieve. Pushing forward the idea of the focus being on the fan, and their love for the fandom. Staying with a new tagline “one true pairing” that explains the name of the store “OTP.” The store name is fandom lingo.
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Minor adjustments made to improve clarity and language of the symbol. This idea is one to be pushed forward.
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Adjustments made to improve unity between the different marks for the branding. Stroke adjusted for unity within the mark. Minor adjustments of text to improve hierarchy and spacing within the mark. Large mark has no maximum size, but its minimum size requirement is 10’’. This is the mark to be used on window displays, and any other large format advertising. When in color “the OTP” must be the same color as the “one true pairing” text. The rest of the imagery and text must be one unified color. “The OTP”, and “one true pairing” must always be the lighter value, and or color than the other imagery and text.
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Pick typefaces that represent fandoms as fun and playful. Then play with and experiment with what they type can do and what it wants to do until something happens that works. Play, and keep playing even after you find one thing that works. What is this typeface capable of communicating? What do I want to communicate about fandoms? Is the message the mark is sending what I want to say? How can I improve it?
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Unified mark that ties in with the large mark, and the small mark. It iscommunicating the fandom aesthetic, and is fun and playful. Mark is successful in messaging and in its legibility Wordmark is to be used primarily on merchandise. Wordmark minimum size is 1”. The wordmark has no maximum size, and can be interchangeable with large mark when large mark is not deemed appropriate for a mid to large sized ad. Wordmark must always be one singular color for all words.
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The small logo and icons are separate from one another. The small logo has its own job to do. The icon sets are specifically for seasonal products, holidays, or new fandom product launches.
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Small logo mark that speaks same language to wordmark, and large mark. Playful, and fun logo. Maximum size is 1.5” for small logo mark and minimum size is 0.25”. Logo mark is to be used on small merchandise where wordmark is to large, business cards, and other small advertising necessities. Small logo mark must always be one singular color for both words.
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These icons are for holidays, and for fandom specific launches. These icons are made on a grid so they can be interchangeable in the large mark heart. Most advertising will use the heart, but for special occasions and seasonal marketing the icon set will be used.
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The store will be structured in a series of sections. Each section will be dedicated to a different type of fandom. For example book fandoms, vs. tv show fandoms. The store sections are in a constant state of flux, since new fandoms are developed everyday. As of right now two sections have been finalized. School of Mayhem, and World of Shadows. The store will function as a clothing and or apparel store with small accessories and add ons. The store will primarily house clothing. There will be a window vinyl on the exterior of the store, along with a sign. The interior will contain curated clothing selected by our team of fashion experts. The clothing will always correspond to an existing fandom being represented in the store. The store will not look like the interior of a hot topic, or spencers it will resemble that of a trendy boutique, but the contents of the store will be fandom apparel.
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These are the final marks to be used for all branding purposes. See their individual descriptions for rules and limitations. As you can see all three marks speak a similar language. They work together and apart.
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Navy, black, and white colors are allowed to be used in all seasons. Navy, black and white are the store colors for any promotion. Baby blue and navy as a pair are specific to winter branding. Peach and lavender as a pair are for spring branding. The summer branding pair is the teal and the light green. Fall branding colors are peach and baby blue as a pair. For specific events, alternative colors not in the store pallet may be used if it is a fandom specific event.The logo has to conform to the standardized color palette when used in advertising, posters, window decals, and all other forms of advertising and branding outside of merchandise. Merchandise will have more leniency with the color palette. The primary choice of coloring will be the selected color palette used for branding. If a product is sporting a fandom specific color palette then the logo color scheme can break color palette to fit the fandom-specific product coloring.
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Merchandise that is “OTP” specific will have one of our branding marks on it. The store merchandise will be dispersed to the different sections of the store based on which fandom they relate to the closest. Not all clothing in the store will have the logos on them but the tag inside the clothing will contain a store logo.
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The store sections are in a constant state of flux, since new fandoms are developed everyday. As of right now two sections have been finalized. School of Mayhem, and World of Shadows. The merchandise in this guide book are just examples of how the merchandise in the store will correspond to the existing fandoms on display inside the store.
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Final name/slogan/language strategy as applicable.
The OTP/ one true pairing/ digital & playful language
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A piece of writing which reflects how your project emerged.
A love for being a nerd, but not wanting to have the entire world know it. Coming up with a way to represent my fandoms without being obvious about it.
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more curated merchandise inspiration for various store sections
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