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When Clients Say “We Need This Campaign to Go Viral!”

Me: Opens Canva and starts praying to the algorithm gods ✨ Let’s face it! Every marketer’s secret wish is to crack the “viral” code. But here’s the truth: ✅ Virality isn’t a strategy. It’s a reward for resonating deeply with your audience. Things that actually work: 1️⃣ Understanding your audience’s humor or pain points 2️⃣ Telling stories that make people say, “OMG, SAME!” 3️⃣ Timing it right (because nobody cares about Christmas memes in July) So, the next time someone asks you to “make it viral,” just remember: Authenticity > Tricks What’s your secret sauce for creating content that connects? Drop your favorite memes or tips below. I’m ready to steal... I mean, collaborate. 😉

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How do PR professionals help position company leaders as experts in their industry?

Positioning company leaders as industry experts is a blend of strategy, storytelling, and consistency.

Start with a Powerful Personal Brand

Every leader has a story worth sharing. PR professionals uncover the standout moments that resonate with an audience. Whether it’s an achievement, lessons learned, or a vision for the future.

Tip: If you’re not sure where to start with your story, I specialize in creating strategies to position company leaders specially founders with their LinkedIn and PR to showcase your unique value. You can also visit www.connectpublics.in

2. Secure Thought Leadership Opportunities

We strategically place leaders where their voices will make the biggest impact:

Industry events and panels

Guest articles in leading publications

Expert appearances on podcasts or in media Example: A leader in sustainability might write an article for Forbes or speak at a global conference. These touchpoints build authority. Not sure how to land these opportunities? At www.connectpublics.in, we help leaders get featured in the right spaces. Message me to learn more!

3. Use Media Relationships

PR pros pitch leaders to journalists and editors as go-to experts for their niche. When breaking news hits, your name should be the first one they think of for a quote or commentary.

Imagine being the trusted voice that reporters call for your industry. That’s exactly what we help leaders achieve. Reach out to discuss how!

4. Strengthen LinkedIn Presence

LinkedIn is the platform for professionals. PR teams optimize leader profiles, craft posts on trends, and encourage authentic engagement. A strong presence here drives trust and visibility.

If you’re struggling with LinkedIn strategy or unsure what content works best, I can help. Book a consultation through Connect Publics to get started.

5. Collaborate with Influencers or Experts

Joint projects with well-known influencers or peers amplify credibility. From co-authoring reports to participating in fireside chats, these collaborations position leaders as integral to their industries.

Looking for creative ways to collaborate and build your authority? Let’s brainstorm strategies for your niche!

6. Release Proprietary Reports or Insights

Leaders who publish unique insights like annual reports or industry studies, are seen as pioneers. These materials become reference points for peers and journalists alike.

Wondering how to create a report that gets your industry talking? Let me guide you through it! Connect Publics specializes in building these narratives.

Establishing yourself as an industry expert doesn’t happen overnight but with the right strategy, it’s entirely possible.

Whether you’re starting from scratch or looking to grow your current efforts, I can help you create a plan that works.

Visit Connect Publics (www.connectpublics.in) to learn more about our PR and branding services, or send me a DM to chat about your goals.

[connect-publics]

How I Created Viral Content: The Secret to Perfect Hooks That Keep Readers Hooked

In a world oversaturated with content, grabbing attention is the ultimate challenge. But what if I told you that the secret to viral content lies in a single element — the hook?

Think of it as the first impression your content makes. If it doesn’t grab the reader in the first few seconds, they’re gone. Forever!

Over the years, I’ve helped various clients build their personal brand with the art of creating hooks that not only pull readers in but also keep them scrolling, sharing, and coming back for more.

Today, I’m going to break down the exact process I’ve used to create content that has gone viral time and again.

Why Hooks Are the Heartbeat of Viral Content?

Your audience doesn’t owe you their time. In fact, they’re looking for reasons to ignore you. That’s why the first 3–5 seconds are critical. Whether it’s a blog post, LinkedIn update, or Instagram Reel, the hook determines everything:

Will they stop scrolling?

Will they click?

Will they stay engaged?

The hook is your content’s headline, opening line, or first 5 seconds of video and it’s non-negotiable!

Let’s break this down with actionable steps.

1. Start with a Bold Promise or Intriguing Question

Nothing catches attention like a promise or question that speaks to your reader’s deepest curiosity or pain point.

Example 1: What if I told you I doubled my LinkedIn following in just 30 days without running a single ad?

Example 2: The 5 things your competitors are doing right now that you’re missing!

The key here is to tease value and not give it all away!

Why it works: Humans are wired to seek answers. A promise or question activates curiosity, making it almost impossible to look away.

2. Use the Power of Specificity

Viral hooks thrive on specifics because they instantly feel tangible and believable. Vague statements are easy to ignore.

Weak Hook: I grew my audience really fast

Strong Hook: Here’s how I gained 10,000 followers in 60 days — and the one strategy that changed everything

Numbers, timelines, and concrete outcomes instantly add credibility.

Pro Tip: People love frameworks. If you have a 3-step method, a 7-day challenge, or a 5-minute hack, mention it right away.

3. Tap into Emotional Triggers

Content that makes people feel something is the content that gets shared. Viral hooks often evoke emotions like:

Curiosity: You’ll never believe what happened when I stopped using hashtags for a week!

Fear of Missing Out (FOMO): The 3 trends everyone will be talking about in 2024 are you ready?

Relatability: I was completely invisible online until I fixed this one mistake!

Emotions are magnetic! If your hook connects to a relatable pain point, a sense of urgency, or a bold promise, your readers will stick around.

4. Use the ‘Open Loop’ Technique

Ever watched a Netflix episode that ended on a cliffhanger? That’s an open loop, a psychological trick that leaves a question unanswered, forcing your brain to seek closure.

Example: I tried this strategy for 7 days, and the results shocked me!

Notice how it doesn’t reveal the outcome? Readers will click through or keep reading to close the loop.

Why it works: It creates tension. When humans encounter unfinished information, they crave resolution.

5. Turn Common Advice on Its Head

People are tired of hearing the same tips repeated over and over. A great hook flips expectations and offers a fresh perspective.

Example: Stop posting every day on LinkedIn — here’s what to do instead!

Example: Why ‘work harder’ is the worst advice for entrepreneurs

This approach positions you as a thought leader — someone who challenges conventional wisdom and provides a new way of thinking.

6. Write Multiple Hooks Before Choosing the Best One

Even the pros don’t nail it on the first try. For every piece of content, write at least 5–10 potential hooks. Then, test which one resonates the most.

Ask yourself:

Does it make me curious?

Is it specific?

Does it trigger an emotional response?

The hook you choose should pass all three tests.

Bonus: Real-Life Example of a Viral Hook

When I ran a campaign for a local café, I didn’t start with “Best coffee in town.” Instead, I used:

Did you know the perfect cup of coffee can change your mood for the whole day? Here’s how we brew it!

The result? Engagement rates doubled, and footfall increased by 40% in a month.

Final Thoughts: Hooks Are Your Content’s Ticket to Virality

The digital world moves fast. Attention spans are shrinking, and competition is fierce. But if you can master the art of the hook, you can win the battle for attention every time.

The next time you sit down to write, remember this:

Lead with a bold promise or question

Get specific

Trigger emotions

Use open loops

Challenge conventional wisdom

Test multiple options

Your audience is waiting to be hooked. Give them a reason to stop scrolling and start reading. The perfect hook isn’t magic, it’s a skill. And now, you have the tools to master it.

Ready to create content that grabs attention and keeps readers hooked? Let’s connect and make it happen!

If you found these tips valuable, share this post because great content deserves to be seen!

And remember, every viral story starts with a single hook. What’s yours?

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5 Secrets of writing a killer press release

Press releases might sound old-school, but they’re still one of the best ways to get your brand noticed. Whether you’re announcing a new product, an event, or something exciting, a great press release can work wonders.

But how do you make it pop? Here are 5 secrets to writing one that stands out.

1. Nail the Headline

Your headline is the hook. It’s what’ll make someone stop scrolling and actually read. Keep it short, clear, and exciting. And hey, don’t forget to sprinkle in some SEO magic with a keyword or two.

2. Start Strong

The first line is your moment to shine. It should answer the basics: Who, What, When, Where, and Why. But don’t be boring—make it punchy!

Example: “Imagine never worrying about (problem) again. Today, (Brand Name) makes that possible with the launch of (Product Name).”

3. Tell a Story

Nobody wants to read a block of dry facts. Your press release should tell a story—what problem are you solving? Why should people care? Add quotes, stats, or real-world examples to make it relatable.

4. Make It Easy to Read

Journalists are busy, and most readers skim. Use short paragraphs, subheadings, and bullet points to break it up. Think bite-sized and skimmable.

Structure Cheat Sheet:

Headline

Subheadline (optional but nice)

Lead Paragraph (hook them!)

Body (details, quotes, stats)

About Us (aka your boilerplate)

Contact Info (don’t make them Google it!)

5. Think SEO

Your press release isn’t just for journalists. It’s also for the internet. Add keywords, hyperlinks, and optimize for mobile. But keep it natural—nobody likes keyword stuffing.

Bonus Tip: Let the Pros Handle It

Not everyone has the time to craft the perfect press release. That’s where Connect Publics comes in. We’ll write, optimize, and distribute your press release so it reaches all the right people.

Let us do the heavy lifting!