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Last Seen Tumblr Blogs
Fun Fact
Tumblr has a 66 index score for customer satisfaction in the US.
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Homeless Fonts
Homeless Fonts is an intiative from the Arrels Foundation. It consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for people and brands to use them in their announcements. All profits are intended to help the 1400 people supported by the Arrels Foundation.
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RADIO 101
Today’s 101 is a quick look at brand leverage. And the example I want to look at is right at the doorstep to SCA World Square. Check out this picture.
There’s another one around the corner, it’s of a similarly zoomed in Big Mac. Consider the immediate reactions: Where are the words? What is the product? What is it saying? Why would you spend so much money on wasting an ad?
It takes balls for a brand to be this confident in the product. McDonald’s have balls, and they haven’t wasted a single cent on this campaign. Old mate Josh Robertsen reminded me of the behavioural economics analysis behind this. It comes down to System 1 vs System 2 thinking. System 1 is emotional, connecting words and images, feelings and actions, to build life as we experience it. It is our internal storyteller. It’s like driving a car, riding a bike, we rapidly reach conclusions and makes decisions with a minimum amount of information. On the other hand, System 2 thinking is energy intensive, it’s rule based and rational. It requires conscious thought. This ad takes the consumer from being a System 1 thinker (red, gold, French Fries, happy,) to System 2 thinking (Maccas, summer holidays, weekend drives, hanging out, kids, family, what I want when I’m hungry).
We have one of the strongest media brand legacies in the country with Triple M and the Dr Dan logo. Imagine the possibilities.
There’s more to this. Much more. Josh, let’s do the preso again.
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The team in Perth held a cracking laneway gig recently. Teaming up with Grape Tree, they transformed a Wilson carpark into a super-cool industrial space with bar and food vendors. Joel Fletcher and Savage got the hips swinging, and the VIPs had their own area too! Great digital results and lots of social talk, both online and through traditional social news mediums. There’s no doubt they smashed the brief going #outsidetheexpected.
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SHIT WE’VE NAILED
http://www.929.com.au/shows/heidi-will-woody/videos/hit929-laneway-4/
The team in Perth held a cracking laneway gig recently. Teaming up with Grape Tree, they transformed a Wilson carpark into a super-cool industrial space with bar and food vendors. Joel Fletcher and Savage got the hips swinging, and the VIPs had their own area too! Great digital results and lots of social talk, both online and through traditional social news mediums. There’s no doubt they smashed the brief going #outsidetheexpected.
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Today’s 101 is a quick look at brand leverage. And the example I want to look at is right at the doorstep to SCA World Square. Check out this picture.
There’s another one around the corner, it’s of a similarly zoomed in Big Mac. Consider the immediate reactions: Where are the words? What is the product? What is it saying? Why would you spend so much money on wasting an ad?
It takes balls for a brand to be this confident in the product. McDonald’s have balls, and they haven’t wasted a single cent on this campaign. Old mate Josh Robertsen reminded me of the behavioural economics analysis behind this. It comes down to System 1 vs System 2 thinking. System 1 is emotional, connecting words and images, feelings and actions, to build life as we experience it. It is our internal storyteller. It’s like driving a car, riding a bike, we rapidly reach conclusions and makes decisions with a minimum amount of information. On the other hand, System 2 thinking is energy intensive, it’s rule based and rational. It requires conscious thought. This ad takes the consumer from being a System 1 thinker (red, gold, French Fries, happy,) to System 2 thinking (Maccas, summer holidays, weekend drives, hanging out, kids, family, what I want when I’m hungry).
We have one of the strongest media brand legacies in the country with Triple M and the Dr Dan logo. Imagine the possibilities.
There’s more to this. Much more. Josh, let’s do the preso again.
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Text
RADIO 101
There’s nothing worse than hearing the reason you lost a client brief to another media provider. What makes it annoying is when you see how simple the solution can be. This is commonplace in all media environments. ARN and DMG would be saying the same thing about us, as we say about them. What do we do? Stop coming up with big ideas? No. In fact the biggest ideas are actually very simple, they’re just dressed differently. The Arthur Ashe day is simply a fundraising day at the tennis. It’s dressed differently to your everyday fundraiser, and now is the ‘go-to’ event of the US Open. In its most simplest form a commercial break is just 30 seconds of dead air. Treat it like it’s a blank canvas, dress it however you like, and you’ll have the biggest idea ever that’s really so simple!!
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There’s nothing worse than hearing the reason you lost a client brief to another media provider. What makes it annoying is when you see how simple the solution can be. This is commonplace in all media environments. ARN and DMG would be saying the same thing about us, as we say about them. What do we do? Stop coming up with big ideas? No. In fact the biggest ideas are actually very simple, they’re just dressed differently. The Arthur Ashe day is simply a fundraising day at the tennis. It’s dressed differently to your everyday fundraiser, and now is the ‘go-to’ event of the US Open. In its most simplest form a commercial break is just 30 seconds of dead air. Treat it like it’s a blank canvas, dress it however you like, and you’ll have the biggest idea ever that’s really so simple!!
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RADIO 101
#radio101#There’s nothing worse than hearing the reason you lost a client brief to another media provider. What makes it annoying is when you see how
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34 Bottles of Beer on the Wall
One thing you learn at Eurovision is that the rest of Europe isn’t war-torn and terrible at making stuff. Take Georgia, for example. They have a reputation for producing clothing lines that are bad, cheap or fake. Even Georgian’s don’t buy their own produce! But every country produces beer, right? Georgia brews some cracking craft beers. “34” is a beer that wanted to crack the local market and earn some local street cred. And to do that they priced it out of the market, at 34 Georgian Lari (that’s $25!! A bottle!!)
After all, if it’s the best…
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