copyranter

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50% OFF SALE—SUBSCRIBE TO MY SUBSTACK.

It’s now $5 a month, $50 a year. Work in Advertising or Marketing or Tech? You will learn things. You will laugh, probably. I’ve been an award-winning copywriter for over 30 years and a professional ad critic for 17 years. And I cover ad creativity more insightfully, honestly, and way fucking dirtier than any of the bullshit big ad websites.

Here’s the LINK. Thank you.

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The Wild Art Direction of Brazilian Art Directors.

It seems like they're competing with each other over who can come up with the batshit craziest visuals. And the competition is intense. (See all 10 ads here).

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WTFH Campaign of the Month. Seriously. What The Fucking Hell. Click here to see the full campaign.

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I’ve relaunched Copyranter, the site where bad ads go to die, on Substack. I’ll be posting at least three a week. Go here (LINK) to subscribe for free (for now).

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NAMES I GIVE MY IBS BOWEL MOVEMENTS.

This is a literal shitpost. You think you shit big? Hold My Rear. (link).

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The Most Disturbing “Floating Head” ads of the mid-20 century. For about 20 years, disembodied living human heads ruled over American print advertising. Here are 12 of the creepiest examples—Link on Medium.

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The Most Creative Ads Of 2019 That You Probably Haven’t Seen.

Every year, I find a few sparkling gems in the massive heap of advertising dung. Let’s celebrate rare wondrous Creativity, while we still can—Link, on Medium.

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Ruthlessly Honest Taglines. You’ve seen “honest tagline” tagline posts. These are uncomfortably honest, with curse words (Link, on Medium).

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15 Years Of The Worst Ads On The NYC Subway (Link).

Ride the subway long enough and you see a lot of shit you’d rather not, including actual shit and many very bad ads. And getting talked at by ads in an NYC subway car is a very different experience from getting talked at by ads anywhere else.

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Slam Poem By An Advertising Account Executive. “The Work Is Off-Brief The Work Is Off, BEEF! An AE has finally had enough of you creative assholes. Read the full poem here, on Medium.

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The Art of Writing Bad Ads. Writing bad ads is easy. The challenge is writing bad ads that become real produced bad ads (Link on Medium).

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The Most Creative Ads Of The First Six Months Of 2019 That You (Maybe) Haven’t Seen. The Cannes Lions Festival Of Creativity is no longer about “creativity”. Now, it’s a circle jerk of popularity.

Allow me to pick up their slack. LINK.

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The Grand Parade Of Lifeless Taglines. Writing a great tagline is not easy. Contrarily, writing witless lifeless taglines is very easy. And, apparently, brands now dig being witless and lifeless (Link).

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The Asinine Made-Up Words Of Advertising. The “Uncola” was a good one. Maybe the last good one. Nobody bastardizes English like the ad industry (Link).

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President Trump, Negative Advertising Linchpin

In just two+ years, Trump has appeared in over 50 brand ads worldwide, all in a negative light. This is a collection of the best/worst. (LINK).

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I’ve started writing monthly for Swedish magazine Resume (in English). My article from December’s issue is: “The Refreshing Lunacy of Nordic Advertising”. Here’s the Link.

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Please unfollow me

if you have no interest in advertising. I am a professional ad copywriter/ad critic. Going forward, that is all I will ever post about here if, in fact, I ever post again...with the exception of maybe a cat GIF or two. Thank you—Mark