cross-border-commerce

[cross-border-commerce]

Loyalty programs are indispensable tools for brands aiming to harness customer data, drive revenue growth, and enhance the lifetime value of their customers. However, membership in these programs doesn’t guarantee customers will remain actively engaged. According to Gartner research, 79 percent of customers who participate in loyalty programs say they do not actively use all [...]

[cross-border-commerce]

Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve. Take a step back, and the stakes become [...]

[cross-border-commerce]

Imagine a customer support agent who never sleeps, learns faster than any employee, and can juggle dozens of complex tasks at once. Sounds like science fiction, right? It’s not. Welcome to the world of agentic artificial intelligence — a new frontier in retail innovation. AI was a major theme at the NRF Big Show this [...]

[cross-border-commerce]

The European Union is on the verge of rolling out a reporting regulation that promises to have a huge impact on businesses selling into the region. Dubbed the Digital Product Passport, or DPP, it will require sellers to divulge a substantial amount of information about an item’s composition, origin and lifecycle. Details will include a [...]

[cross-border-commerce]

The traditional marketing funnel — relied on by marketers for decades — no longer tells the full story. Consumers now navigate a dynamic web of multiple touchpoints, often all at once. New research from Boston Consulting Group (BCG) reveals that the “4S behaviours” defining today’s consumer experience — streaming, scrolling, searching, and shopping — have [...]

[cross-border-commerce]

The web, as we know it, is about to disappear. Not the infrastructure, but the paradigm of PageRank, clicks, and funnels that has defined digital commerce for three decades. In the coming weeks, not years, agentic AI will transform websites from destinations into API endpoints, and user journeys into autonomous workflows. Agents Will Break the [...]

[cross-border-commerce]

What happens when the traditional levers of consumer products marketing stop working? For decades, brand recognition, mass media, and retailer relationships were enough to sustain growth. But in 2025, we find ourselves in a far more volatile and fragmented landscape. Loyalty is shrinking. Consumers are more selective, more price-sensitive, and more empowered than ever. Channels [...]

[cross-border-commerce]

As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re [...]

[cross-border-commerce]

With each passing year, the bar for consumer engagement steadily gets higher and higher. Shoppers are moving between digital, in-store, and social without missing a beat, and they expect brands to keep up. That’s forcing marketing teams to rethink how they operate, how they collect and use data, and how they build loyalty in a [...]

[cross-border-commerce]

Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty. Predictive artificial intelligence is changing that. It enables brands to build smarter [...]

[cross-border-commerce]

Checkout is no longer just the final step in a transaction — it’s where customers decide if they’ll return. And increasingly, it’s where artificial intelligence (AI) is raising the bar. Whether you run a neighborhood boutique or a growing e-commerce brand, AI is transforming the checkout experience from a routine transaction into a powerful competitive [...]

[cross-border-commerce]

What was once the stuff of the silver screen (“Minority Report,” anyone?) is now shaping everyday decisions. Artificial intelligence is becoming a cornerstone of modern retail, almost by stealth — and its adoption shows no sign of slowing. New research from Apply Digital, surveying senior leaders across the sector, shows that retail has moved decisively [...]

[cross-border-commerce]

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on shelves or to customers when they receive your product in the mail. Any representation of your company is marketing, [...]

[cross-border-commerce]

Brussels, 18th June 2025. Cross-Border Commerce Europe, a leading platform for promoting cross-border e-commerce across Europe, proudly presents the second edition of the “Top 100 Consumer Electronics Retail Europe.” This annual ranking showcases the top 100 online retailers in the consumer electronics sector. This comprehensive study identifies and ranks the leading cross-border online consumer electronics [...]

[cross-border-commerce]

With over 86% of US marketers planning to partner with content creators in 2025, influencer marketing has become a mainstay in modern brand strategy. So the question isn’t really should you partner with influencers, but rather, should you go big, or stay small? In 2025, this answer is increasingly nuanced. With everything from evolving platform [...]

[cross-border-commerce]

Finding that perfect influencer means understanding your target audience and finding creators who represent them. That means you’ll need an effective vetting process to ensure your demographics, mission, and values align. Each social media platform is developing more robust ways to track account and content performance. For now, many of those metrics are only available to [...]

[cross-border-commerce]

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts — from keywords to landing pages — even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick [...]