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Secret 7″ Vinyl Cover

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Leaflet promoting Event - Retro Unity

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Animated screen for stage - designed in After Effects

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Promotional video with GIF

Designed in Photoshop

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Gif

Designed in Photoshop

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Another poster that would be put up at the event

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Poster that would be up at the event, not put up anywhere else before due to festival being unregulated and not wanting to draw the attention of the authorities  

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Marbling with ink to reach that psychedelic effect

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Letraset experimentation

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Letraset experimentation

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Letraset experimentation

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Letraset experimentation

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Rough Sketches of tickets and flyers based on my research

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Chosen Location - Car Park above the fish/meat market in Birmingham City Centre:

2 floors - Bottom 2 photographs are the bottom floor and the top 3 are of the top floor which is where the stage screen animation will go as well as the bouncy castles and go karts.

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Location Research - Warehouse in the outskirts of Birmingham City centre

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Experimentation/ Final logo

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Target Audience

Terry - 18/ unemployed/ Single/ Wears Fila, Nike and Ellesse, Trainers - Travel Fox, Kickers Flatboots/ Pub Goer (When he's got the money) Hobbies - Mixing Vinyl and doing Graffiti/ Advertising - Flyers/ Pirate Radio/ Leaflets and Tickets 

Emma - 20/ Working Class (works at Mcdonalds)/ Single/ Wears white and loose floaty dresses, Vivienne Westwood, Bandanas, Baggy Trousers and Dungarees/ Pub Goer/ Advertising - Flyers/ Leaflets/ Pirate Radio, Tickets and Pagers

John - 22/ Middle Class (Works at WHSmith)/ Single/ Financially Frustrated/ Wears Ellesse, Kappa, Nike and Reebok, Bucket Hats, Dungarees, Pendants and badges, Yellow SmileyFace T-shirt, Jackets with religious symbols on, Trainers - Converse and Wallabies/ Pub Goer/ Advertising - Flyers/ Pirate Radio/ Pagers/ Tickets and Leaflets

There wouldn't have been any posters that advertised the acid house raves as they were not regulated. The organisers wouldn't want the authorities getting knowledge about the rave and information on the location so they wouldn't issue posters promoting the event. Tickets and Flyers were given out personally to people who were invited. 

The type of look that was associated with the Acid House scene of the late 1980s was called the ‘Balearic Look’. It involved wearing baggy clothes that were more comfortable for the ravers to dance all night long in and was accepted as a unisex look between the ravers. Danny Rampling produced T-shirts with the yellow smiley face on to promote his night ‘Shoom’ and it is said that this night is where the ‘Balearic Look’ came from. 

The music at the raves, the ecstasy, the Balearic Look and the revolution of wanting something new created a movement that was similar to the ‘Summer of Love’ in the 1960′s. In fact after reading ‘Altered State’ by Matthew Collin I have learnt that the hippy look and way of thinking of people in the 1960′s had massively influenced the late 1980′s acid house and early 1990′s rave movement, although many people who were involved in the raves at the time wouldn't have realised this.