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This is such a wonderfully done project with excellent information! It’s so great that you picked a topic that is so relevant right now! Great work girl! 

@necsocialmedia

The Second Wind Fund of Colorado works directly for teens and the family of teens who have survived suicide attempts, are suicidal and depressed, and who need aid and access to the resources they need to help keep them safe. With  suicide being the leading cause of death in Colorado’s youth this past year, we can only see that number drop with added intervention and an actual urgency to help those who need it. 

The program was founded in 2002 when Jefferson County High School suffered the loss of four students that year, all to suicides. From the pain and loss the community experienced, a small faith community stepped forward with three people in lead: Dr. Majorie Laird, Jeff Lamontagne, and Scott Fletcher. They organized a walk/run to show their support to the school and community. Sixty-six people showed up, a small amount of money was raised, but a spark of an idea took flame. Together, the three decided to make a program to help other young people have a chance to not become another one lost. The idea spread, and 15 years later is supported throughout the state in 23 different counties and growing every year. 

From searching up the program, most of their social media use is on Facebook. They share most of their updates that way and have all current and future events listed on their page. Their objectives seem pretty straight forward, to share their events, stories, and to always thank their volunteers for their hard work. 

They do have a twitter, but it has been inactive since 2012. With all of their attention directed towards Facebook, they are able to reach out in a uniform manner, while seemingly keeping it easier on their end as well to share winners of the runs, tag people and pages easier, and share information on an easier platform. 

Second Wind Fund works closely with the high schools and churches that are invested in the races and fundraising. Anyone is welcomed to sign up and they make sure to include people in their shout-outs, while giving spotlight to schools who host and volunteer their students to prep for events. They post on local social pages, such as NextDoor, which is an app and social site that is directed towards communities and neighborhoods within an area. You can talk to your neighbors, get updates from your local police officers, and much more. 

We cannot forget that this is a relatively small in scale program, staying local and ingrained into it’s communities. I think the way that they interact with the people who help and the schools who embrace them is almost that of a familial nature. A hundred parents surrounding those they care about most- their children- while those who weren’t as lucky are wanting to make sure that no family will endure what they have. 

(There really isn’t much data to come from, so I don’t know what to put in there for that…)

I think that Second Wind Fund is quite established within the realm of Facebook, but would do well to expand back onto twitter with it’s growing dominance in Social Media again. Finding a way onto other social media, such as SnapChat to promote events while sharing stories to the local share option might bring more curious visitors to their sites. Promoting their Instagram on Twitter and Facebook would also stretch their reach and hopefully introduce their name to more teens and not just parents. 

Sources: 

https://twitter.com/SWFMD

http://thesecondwindfund.org/why-were-here

http://thesecondwindfund.org/warning-signs-risk-factors

https://www.facebook.com/SecondWindFundInc/

http://www.cpr.org/news/story/teen-suicide-numbers-grow-but-lawmakers-disagree-on-solutions

https://nextdoor.com/events/co/lakewood/17th-annual-second-wind-fund-walkrun-sat-915-2381083

<iframe src=“https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FSecondWindFundInc%2Fposts%2F10156643534218116&width=500” width=“500” height=“524” style=“border:none;overflow:hidden” scrolling=“no” frameborder=“0” allowTransparency=“true” allow=“encrypted-media”></iframe>

<iframe src=“https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FSecondWindFundInc%2Fposts%2F10156625951448116&width=500” width=“500” height=“862” style=“border:none;overflow:hidden” scrolling=“no” frameborder=“0” allowTransparency=“true” allow=“encrypted-media”></iframe>

https://www.instagram.com/secondwindco/

https://www.gostandrew.com/event/second-wind-fund-5k/

@nec-social-media

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Health & Beauty.

The Ordinary is a skincare line that is wanting to help women and men of all ages to be able to have an affordable skin care products they can depend on. “The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form” (Deciem, 2018, p. 1). This company’s foundation is built on honesty and integrity. “The Ordinary is "Clinical formulations with integrity" (Deciem, 2018, p. 1). 

The Ordinary is one of the brands from Deciem. “We are an umbrella of brands focused on advanced functional beauty. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honorable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry” (Deciem, 2018, p. 1). 

“The Ordinary, are free of parabens, sulfates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes” (Deciem, 2018, p. 1).

I found their products from a fellow friend that also has a beauty page on Instagram and decided to use their products. She was actually sent their products for free to advertise for them on her Instagram account. Who wouldn’t want to try affordable products that are honest and wonderful for your skin? 

“It is important to note that these individuals are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. Over the last decade, we have seen social media grow rapidly in importance.  According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making” (Influencer, 2018, p. 1). It’s wonderful that they are using the resources of influencers to make their products known to everyone even internationally.

They don’t use all of the Social Media platforms that are available to them. Social Media is critical for what they do because the company is based in the UK and getting their brand out there is highly important for the success of their company. Consumers need to be able to know about their products and read reviews. 

They are only active on Facebook and Instagram. Instagram being their most active account and mostly used when communicating with their consumers. They have done some interviews with the founders of their products but do not have a YouTube channel.

http://www.refinery29.uk/2017/07/164157/deciem-founder-brandon-truaxe-interview

I think it’s standard for health and beauty to be active on all social media networks to help grow their brand and get their products out there. “While serving its primary purpose of connecting people, social media also plays a major role in connecting marketers with customers. Social media marketing is on the rise, as this type of media gains importance in the industry and shows potential for further development. Investments in social advertising worldwide are forecast to grow from around 32 billion U.S. dollars in 2017 to approximately 48 billion U.S. dollars in 2021. The United States is, by far, the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media ads in the country in 2016 alone” (Social Media Marketing, 2018, p. 1).

They have been focusing on using influencers and Instagram to expand their Social Media marketing. I had messaged them asking where I could find their products other than Sephora and they let me know I would soon be able to access their products from Ulta as well.

“Deciem is a Canadian born beauty company with 10 product lines, ranging from skincare to health supplements, founded in 2013. Products are sold mainly through their own stores, department stores, e-commerce, and select retailers. Deciem manages all aspects of their supply chain including operating their own laboratory and handling their manufacturing, sales and marketing infrastructure all in-house. Deciem’s products are hugely popular with millennials and speak to consumers looking for functional products based on science. When Deciem launched in 2013 they had 1 product and 3 employees. In 2014 after just over a year in business their sales reached $50m, with 4 brands and 30 products. They continue to grow at rapid speed with 10 product lines and over 300 employees operating from their Toronto head office” (Deciem, 2018, p. 1).

Deciem has used their social media platforms to build an authentic connection with their followers in order to drive sales and customer loyalty while maintaining an excellence in customer service that you just don’t see anymore. They provide lengthy detailed social media posts that are informational, honest, sometimes vulnerable- often times exhausting!

Deciem tells the story of their company by maintaining a conversation with their followers instead of speaking at them. By responding to almost every comment and mention from there 282K Instagram followers they have been able to cultivate an intimacy and connection between their company and its audience.

They are definitely dedicated to serving their consumers and correcting any mistakes they have made. They strive to support and be there for their customers individually. I do think they could expand their Social Media marketing by using other networks like Twitter and YouTube to help expand their brand. I also think it would be helpful for them as well to better utilize their Facebook page for to promte their products and explain what they do as well. But with The Ordinary still being an up and coming brand they are doing a wonderful job offering affordable honest products for all. 

DECIEM. (2018). The Ordinary | Clinical Formulations with Integrity | A DECIEM Brand. Retrieved from https://theordinary.com/about

Deciem: A Case Study of the Beauty Industry's Biggest Disruptor | Vancouver Digital Marketing & Design. (2018, February 22). Retrieved from https://transparencydigital.ca/deciem-a-case-study-of-the-beauty-industrys-biggest-disruptor/

Influencer. (2018). What is an Influencer? - Factors that define a Social Media Influencer. Retrieved from https://influencermarketinghub.com/what-is-an-influencer/

Social Media Marketing. (2018). Topic: Social media marketing. Retrieved from https://www.statista.com/topics/1538/social-media-marketing/

http://www.deciem.com/

https://www.instagram.com/deciem/

https://www.forbes.com/sites/greatspeculations/2017/06/16/why-estee-lauder-invested-in-multi-brand-skincare-brand-deciem/#32b6f0ab7a27

http://www.wired.co.uk/article/beauty-startup-deciem-brandon-truaxe

http://observer.com/2017/06/estee-lauder-deciem-brandon-truaxe-profile/

@necsocialmedia

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Tumblr Post 2 Week 6

Does this journalist appeal to you because you are a digital immigrant or a digital native? Why?

It actually appeals to me because I can agree to disagree with Tomi Lahren. I am a digital immigrant, however, the only news I actually watch on television is WGN morning news as I get ready for work which is a wonderful credible new source full of factual information about what is going on in the world. Tomi is very opinionated and sometimes can seem extremely rude or mean when it comes to describing people that she doesn’t agree with. Tomi does put factual information out into society and she is basically marketing herself and promoting herself by how she speaks and comes off to others. I sparked an interest in her after reading an article and watching an interview she did about being fired from her network TheBlaze. She was fired for speaking her mind about how she feels about abortion being pro-choice. I am not saying I support abortion - but on the other hand, if you are sexually assaulted by a family member, father, son, brother, I think the woman should have the right to whether she wants to have that child or not.

Include the number of followers the journalist has on Twitter. Based on the number of followers, do you think the journalist has a lot of online influence? Do you think the journalist is savvy on social media? If so, why? If not, why?

Tomi Lahren has 1.1M followers. I absolutely do believe she has a lot of online influence, especially with young millennials. I do think she is very savvy on social media. She is extremely blunt and in your face type of woman. I believe this is what draws people to her! She says what she means and means what she says. Tomi is humble as well and if she makes a mistake or gives false information she will correct herself to everyone!

Does this journalist help market their news organization online?

Of course, she markets herself. She is currently working for Fox News and she is constantly posting about Fox News in her social media accounts and alerts people when she will be on the air and what she will be talking about!

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Tumblr Post 1 Week 6

I do believe Facebook and other social media platforms had a hand in the outcome of the presidential election. “Fake news was not a term many people used two years ago, but it is now seen as one of the greatest threats to democracy, free debate, and the Western order” (Carson, 2018, p. 1).  In today’s society, so many people are naive enough to believe all news reports, including reports that provide the public with the fake news, and some actually seem to be true and believable to a lot of people. People need to learn to understand that fake news is out there and they should be reading good creditable choices when it comes to making good knowledgeable decisions. Fake news sells and society eats it up, so knowing this and understanding the importance about who you are trusting for good, credible, and accurate information. “Fake news is nothing new. But bogus stories can reach more people more quickly via social media than what good old-fashioned viral emails could accomplish in years past” (Kiely & Robertson, 2016, p. 1).

The New York Times wrote an article talking about all the different hoaxes and fake media that was apart of the 2016 presidential election.

https://www.nytimes.com/2016/11/09/us/politics/debunk-fake-news-election-day.html

With the digital revenue continuing to increase year after year it becomes a huge target for fake news to fall into the hands of anyone with a mobile device or social media account. “Digital ad spending went up 20% last year, and mobile advertising now tops desktop, but journalism organizations have not been the primary beneficiaries” (Barthel, 2016, p. 1). Advertising and stories will be published and sometimes the information just isn’t actual facts. With the explosive growth of just mobile device advertising increasing to 65% is a digital boom affecting hundreds of thousands of people. People repost and share content with fake stories on a daily basis!

Barthel, M. (2016). State of the News Media 2016: 5 key takeaways. Retrieved from http://www.pewresearch.org/fact-tank/2016/06/15/state-of-the-news-media-2016-key-takeaways/

Carson, J. (2018). Fake news: What exactly is it ? and how can you spot it? Retrieved from https://www.telegraph.co.uk/technology/0/fake-news-exactly-has-really-had-influence/

Kiely, E., & Robertson, L. (2016). How to Spot Fake News - FactCheck.org. Retrieved from https://www.factcheck.org/2016/11/how-to-spot-fake-news/

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I have never heard of this before! But what a great cause! Even though it’s only known to people in the SPN it will be awesome to see the outcome and outreach it makes! Great work lady!

The Bad Idea Tour was first officially announced just this season at the Supernatural Convention in Charlotte, NC. In August of 2017, Jenson made an Instagram video voicing that “This is a bad idea” before quickly deleting it. When asked about it that year on the panel, no one would say a word. 

What is the tour for?? Jenson, Jared, Misha, and much of the cast has pledged to run the Seattle Marathon this November and are working with Random Acts to raise money to stop childhood hunger. They are running a promotional tour to encourage fans to donate to the cause and participate in Random Act’s Endure4Kindness marathon this November as well. And for those fans who are dedicated, determined, or maybe even just obsessed enough- the Seattle Marathon is open to the public, you just have to register for the run… 

All in all, this is another one of Misha’s brainchildren, along with another cast member Rachel Miner, and his dedication to combating things like childhood hunger and just spreading kind acts in the world had sparked this one as well. But because everyone can donate, but why not literally stomp out hunger while you raise money?? 

Although this project was just formally announced, the promoting has not stopped. With Misha and the whole cast sharing tweets the day it was announced saying things such as “This is a bad idea” or “So bad it’s good.” This almost subtle spam on the actor’s part caught the attention of fans, like myself, who don’t follow other state’s conventions religiously and made us all click the hashtag that’s now randomly flooding my twitter #BadIdeaTour. 

This “challenge” has all the right components- an easy way to participate (donate), a challenging addition (the E4K run), and a fun payoff of watching the cast run in November, and enjoying Jenson’s Instagram where he’ll be partially dying at the end, muttering he’s too old with a energized Jared grinning next to him who was barely phased. The fans know how it’ll play out. I personally believe this will be viral within the SPN world, and am curious to see just how far of an outreach this will make. Since it’s still relatively new, we will have to see how it develops. 

To Donate: https://www.crowdrise.com/o/en/campaign/the-bad-idea-tour

Sources:

http://www.supernaturalwiki.com/The_Bad_Idea_Tour

https://spnhunters.com/2018/08/28/supernatural-cast-random-acts-bad-idea-tour/

https://www.crowdrise.com/o/en/campaign/endure-4-kindness-2018

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ASL Pepper Challenge

ASL stands for Amyotrophic Lateral Sclerosis. It is a very progressive neurodegenerative disease it begins to affects the nerve cells within a person's brain and their spinal cord. It basically means that your muscles begin to stop working. You have neurons within your tissues/nerves of your muscles, and ASL starts to kill the neurons which means it causes the muscles to weaken. “When a muscle has no nourishment, it "atrophies" or wastes away. "Lateral" identifies the areas in a person's spinal cord where portions of the nerve cells that signal and control the muscles are located. As this area degenerates, it leads to scarring or hardening ("sclerosis") in the region. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their demise. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, people may lose the ability to speak, eat, move and breathe. The motor nerves that are affected when you have ALS are the motor neurons that provide voluntary movements and muscle control” (ALS Association, 2018, p. 1). The thought of a disease not having a cure is honestly probably one the scariest things for anyone to possibly go through. One day you are just living your life and the next day you might not be able to use your hand or leg or foot. I hope and pray that these challenges and the money that is being raised for the research of ALS starts to make a difference and can begin to save lives of the people that are affected with this disease.

The Ice Bucket Challenge raised so much money for ALS and brought so much attention and awareness to the debilitating disease. “ALS was once known to be underfunded and lacking awareness, but now many people know about the disease since the hugely successful challenge in 2014. 12,000-15,000 people in the US are diagnosed with the disease and once diagnosed, they usually have only 2-5 years” (Patient Worthy, 2018, p. 1). Meet Patty Haberstroh!

Patty saw the success of the Ice Bucket Challenge and new it was one of the biggest fundraising Social Media events ever and her son and their siblings decided to start this challenge for their mother. Her son Tom had done the Ice Bucket Challenge in 2014 and knew the effect of the disease on people but never thought the disease would affect anyone in his family. “Haberstroh was at a lake house in Tennessee in the summer of 2014 when he was nominated by a friend and had his wife, Allison, take a video of him getting drenched with ice water. He donated $100 and thought that was it. His family, however, is the reason you might have seen celebrities like Jennifer Garner, Shaquille O’Neal, Garth Brooks and Jimmy Kimmel chomping down hot peppers on TV and over social media in the name of ALS research recently.” (Peralta, 2018, p. 1).  Patty is a social worker and a mother of four and grandmother of five and is just facing the devastating diagnosis of ALS herself. Patty was only 68 years old and knew very little about the disease ALS. Patty thought it was the worst disease because you remain lucid and can hear and understand everyone yet your body begins to fail on you. “Patty is known to be a go-getter and advocate for many. She already spends much of her day's fundraising and campaigning to bring about change for those who need it. When the holidays come around, she organizes a gift drive, when the school year starts, she develops a program to get students the supplies they need. Her son, Tom, also made sure to mention that she is the loudest cheerleader at any basketball game. Definitely a great quality” (Patient Worthy, 2018, p. 1).

Instead of bringing cold like the Ice Bucket Challenge during the summer, they decided to do peppers to bring the heat all winter long! Patty’s four children started out in hopes to raise $50,000 for the continuation of research for ALS. They wanted to reach her goal within 90 days of the start of the challenge and then they would take the money that was raised directly to the ALS Therapy Development Institute. “Here’s how the challenge works: You don’t have to be nominated, Haberstroh said, but that’s the way many people end up doing it. You have to tape yourself eating a hot pepper – popular options have been jalapeño, serrano or habanero – nominate three people to participate, then post the video to social media using the hashtag #ALSPepperChallenge within 48 hours. If you’re nominated and don’t eat the pepper, you donate $100 (or whatever you can), but the Haberstroh encourage donating at least a little something to ALS TDI regardless. People can go to the Haberstrohs’ pepper challenge website to donate” (Peralta, 2018, p. 1). As of March 2018, the #ALSPepperChallenge had raised over $538,000 dollars for ALS research at the Institute and have raised their goal to $1 million dollars. The Haberstroh are so grateful for the popularity and donations they have achieved. Twitter and Facebook have been the most popular platforms for their challenge! Haberstroh has over 151,000 followers on Twitter alone. They challenge has reached far beyond the United States! They have people that are participating from Brazil, Singapore, Australi, and England. “It’s not an incurable disease. It’s underfunded,” Tom Haberstroh said in the video, echoing the motto of the Cambridge, Mass.-based ALS Therapy Development Institute, the nonprofit focused on ALS research that the Pepper Challenge will benefit. Rob Goldstein of ALS TDI said the institute is grateful for the Haberstrohs’ efforts, and that the funds will go toward developing ALS treatments” (Peralta, 2018, p. 1).

“For my mom, if we can just stop the progression, that’d be great. She doesn’t need to walk to be happy, she doesn’t need to eat to be happy. She just needs to slow this progression down. For a lot of people with ALS, that’s a huge thing,” Haberstroh said. “It is a devastating disease and it has a sports tie, so we’re hoping that it catches fire” (Peralta, 2018, p. 1).

ALS Association. (2018). What is ALS? Retrieved from http://www.alsa.org/about-als/what-is-als.html

Patient Worthy. (2018). Hot Pepper Challenge For ALS Sweeps Social Media - Patient Worthy. Retrieved from https://patientworthy.com/2018/01/29/this-hot-pepper-challenge-is-taking-over-the-internet/

Peralta, K. (2018, January 25). The latest ALS challenge involves hot peppers, celebrities and a Charlotte writer. Retrieved from https://www.charlotteobserver.com/news/business/article196641349.html

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FACT!

“Quotes 4 The Soul”

Presented By: www.HustleManiacs.com 

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yasssssss!

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SEO/SMO

Fabletics used all the components of SEO and SMO techniques to make easy for their customers to search, navigate, and buy their products. Their site is well organized and you know as soon as it opens that their clothes are available for all body types. It’s smooth navigation and not confusing like other websites. They have a lot of content connections which gives them higher search engine rankings. The markers have done a wonderful job developing and publishing their content so you can use multiple keywords (workout clothes, yoga pants, workout gear, activewear) and Fabletics will pop up when consumers are searching for the types of products they have. They understand that words matter their title is Activewear, Fitness & Workout Clothes | Fabletics by Kate Hudson. The Meta-tag is “Fabletics offers affordable, high quality and stylish workout clothes for women & men. Shop yoga pants, leggings, joggers, tops, tees and more for any fitness level. New outfits every month!” This is a perfect description of the contents you will find on Fabletics.com and they used a wonderful URL as it is the formal name of the company. They use their heading tags appropriately because they understand this is important information for example <h1> Complete your look with Fabletics </h1> , <h1> New Arrivals </h1>, <h1> How it works </h1> and so on and so forth with <h2> and <h3>. Fabletics is also a major supporter of other brands which are linked to the Fabletics page which are JUSTFAB, shoedazzle, and fabkids this helps the company with social publishing and higher rankings during a search engine query and these companies also offer affiliate programs as well. They have a great reputation and as I stated earlier fresh content every month. They have claimed their brand on Facebook, Twitter, Pinterest, Instagram, Google Plus, Youtube, TV commercials, radio ads, and their blog. They are seen in many other sites and magazines as well as: Shape, Elle, Glamour, Health, Self, People, and Extra. When it comes to social publishing that is easily accessible and visible on the home page as well (rankings, reviews, and opinions). They do a really awesome job of reaching their goals and they do a wonderful job using SEO and SMO techniques.

They only thing I think that they could do to better optimize their website is to allow for individual buying. As of now, it is a membership program. They give you a quiz to find out your style and colors and the 5th of every month send you a package at the price of $49.95. Now you can see what you are getting before they ship and you have the option to “Skip the Month” and you have until the 6th to cancel or your card will be charged. The charged can be used as store credit or it can be saved on your account. Of course you can cancel your membership at any time but of course, you'll have to call a 1-800 number, oh joy! This was a disappointment for me as I do not want to HAVE to have a membership if I only want a couple items and not to mention I always forget to cancel and I dread even calling to cancel so I opted out ordering. But hey! That’s just me! The products seem great and it’s an awesome company!

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Breaking The Bad

Pepsi is a billion dollar corporation offering more than 22 different brands of soda. They had Kendall doing an advertising campaign for a Pepsi ad to help promote their product and to support their brand, and that’s when things took a turn for the worst.

They were trying to create a commercial that would promote peace and understanding while featuring Kendall Jenner. They decided to use a protest against police brutality as the background of the ad. As soon as the add dropped on YouTube and started circulating Social Media people began to want to boycott Pepsi. Everyone was outraged and mad and felt as though Pepsi was trying to undermine and exploit the Black Lives Matter movement to sell more of their products. 

After a day of harsh criticism from angry citizens, Pepsi was finally ready to respond and take accountability for their mistake: “Pepsi has apologized for a controversial advertisement that borrowed imagery from the Black Lives Matter movement, after a day of intense criticism from people who said it trivialized the widespread protests against the killings of black people by the police. Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout” (Victor, 2018, p. 1). In the end, it ended up being horrible publicity but with them responding so quickly and removing the ad helped in their favor so they weren't continuing to taint their brand.

Victor, D. (2018, January 20). Pepsi Pulls Ad Accused of Trivializing Black Lives Matter. Retrieved from https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html

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Broo craft beer moisturizing shampoo and conditioner is where it’s at yall! Lately, I have been on a “green” healthy kick when it comes to food, makeup, skin, and even my hair! Who doesn’t love a nice cold beer when you're grilling or watching football on Sunday? I remember a long time ago one of my friends told me that washing my hair with beer will make it more shiny and healthy looking and I can’t say I didn’t dump a bottle on my hair that night to see if it was true! I was walking down a Walmart aisle and the bright colors of the bottle caught my attention and I began to read the outside of the container which said it was crafted with actual beer! Beer not only makes your hair shiny and healthy but it also helps with your hairs strength. Shea butter is not only wonderful for your skin but it’s amazing for your hair as well which this shampoo and conditioner contain! It also has caffeine in it which stimulates your hair follicles with promotes hair growth! Yay! My hair already takes forever to grow so this is a huge plus for me! The major thing I love about this brand is the fact it’s free from sulfates, parabens, synthetic scents, silicones, phthalates, dyes, and is cruelty-free and vegan! It has so many unique vitamins, minerals, proteins, essential oils, and antioxidants which isn’t only good for your hair but also amazing for your scalp! Plus it’s pH-balanced, color-safe, and fair priced! I mean what's not to love premium ingredients and a little goes a long way! Check out this amazing product you won’t regret it! “So simple, yet so magical. Why? Because through the magic of the brewing process, thousands of natural chemical reactions occur, and the barley, hops, yeast, and water are turned into a beverage that’s hopping with B vitamins, proteins, and minerals. In the Middle Ages, people called the delicious, nutritious beer, “liquid bread.” We call it the “Superdrink” for hair! Now, if you want to earn a degree in “beer beauty,” read on” (BRÖÖ, 2018). 

I think Broo did a wonderful job in reaching their target market! The millennials are really into going green and helping the environment and let’s face it add some beer to the mix and we are likely to buy it! I think their approach shows that they really understand the wants and needs of their target market which is a major component of their demographic targeting. “It’s about more than the basic facts. The marketer takes the demographic knowledge and uses it to understand the needs of the market” (Tuten & Solomon, 2018, p. 41).

Beer Shampoo & Conditioner | BRÖÖ | Broo. (2018). Retrieved from https://broo.com/why-beer/

Tuten, T. L., & Solomon, M. R. (2018). Social media marketing.

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Live your life to the fullest! #onelife #timeflies #makeyourdreamscometrue