Dark patterns, persuasive design techniques, positive friction and much more
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We looked inside some of the posts by designpttrns-blog and here's what we found interesting.
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Scarcity: by showing you how many tickets are left at that price, Ryanair motivates you to decide (and purchase) quickly.
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British gas lets you compare your energy usage to other similar properties.
This is an efficient use of social comparison, which motivates you to be similar to or better than your peers.
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