digitaltransspecialists-com

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What is Digital Transformation?

Hello business leaders, marketers and technologists my name is Niall McKeown. What is digital transformation? Let's break it down starting with the word digital. It might be easier if I give you my interpretation of what it doesn't mean in this context. Digital does not refer to the creation of new websites, the addition of e-commerce stores, getting likes, retweets or social posts or even the use of technology, so what does digital mean in this context? The word digital is a synonym for the pace of change that's occurring in today's world driven by the rapid adoption of technology. This is putting existing organizations under tremendous pressure, in many cases driving them into the land of irrelevance. Some are seeing the signs others just don't. Because of rapid technology adoption how our customers engage with us is changing the operating system of how we create new sustainable competitive advantage and how we must change if we are to keep pace. We are seeing two types of organizations, those that are just doing digital and a new kind digital innovators. The digital innovators are winning they are disrupting every conceivable marketplace enabled by this new technology adoption. The biggest mistake we are seeing is that many organizations are simply digitizing existing services and calling it digital transformation. It's really not. So what is digital transformation? Digital transformation is a journey of strategic planned, organizational change. It starts by empowering our teams with new methods to create highly responsive strategy and a fearless culture of innovation. It is the right leadership that creates the high-performing innovative organizations which is delivered by marketers and technologists principally. This is digital transformation and here's the good news, there is a system tried and tested for this kind of organizational change. Here at Ionology we have created the world's best digital transformation program that empowers leaders, marketers and technologists like you to create a winning organization that's more fun to work in and one more customers want to work with. Thank you for watching.

https://youtu.be/8Rb6fSaHmjU

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Kirill Kobelev, digital transformation manager

I'm Kirill Kobelev, and I work in a digital marketing team. And I'm digital transformation manager. I actually came from a total different industry bringing so many new things to the company into the business. Eating healthy foods is really popular right now, and I like that we as a company can contribute to this because I see that people tends to consume less salt, less sugar, less fat. And it's great that we have so many new products to actually remain in line with the healthy food consumption trend. PepsiCo, being a big international company, has its own unique culture. Being a member of this company, you kind of take the best from this culture and change yourself. I think it was just five or six months after I joined the PepsiCo team when CMO approached us asking to deliver a new tool for analytics. That was a big challenge, which is of course hard work. But it gives back. We at PepsiCo have different kind of training including the ones for specialists and managers. But I also like the idea that we have to spend some time to learn ourselves. Because we then have to think what's interesting for us and where we have to move to develop. I travel a lot around Russia and other countries. And I think if you work in a big company, your work life balance is really important. In my free time, I like skating. Or should I say boarding. When I'm with my friends I can ride a long board alongside the river embankment like this one. To be a great PepsiCo member, you have to be disruptive. You have to be challenging. And you have to keep asking questions... even if it seems to you that you have all the answers. https://youtu.be/Q7H1KEqJJ-c

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The Digital Transformation of Great-West Lifeco: Cyber Security

I'm a great believer in a defence in depth strategy, where you have multiple layers of technology that overlap. The cyber-criminals are getting more sophisticated, and you have to have more sophistication in your defences. We're very fortunate to partner with one of our partners, our primary partner in cyber-security is FireEye. We're currently deploying their endpoint detection and remediation technology. We're a heavy subscriber of their threat intelligence feeds, and we use their consulting organisation Mandiant quite extensively as well. But it's not good enough just to sort of dig a moat around your data centre and protect your employees' devices anymore. You actually have to extend your cyber-security coverage out to the intelligent edge of your network, out to the cloud and out to the internet. And we're using companies like Zscaler and their sandboxing technology and other organisations to extend our defences well out from the data centre. But that's something that we're investing heavily in, and we'll continue to do so as that threat emerges. https://youtu.be/NAwCa0PnKMM