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dluxtechpvtlimited · 2 months ago

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Coca‑Cola, JPMorgan, Marriott... and Agentic AI? Inside the Agentic Future of Martech

Have you ever paused midswipe through your martech dashboard, wondering: Who—or what—just launched that campaign?

You didn't click "Go," yet the audience is live, content is optimized, and A/B tests are rolling—all without you lifting a finger.

That surreal moment is the real-world debut of Agentic AI—not a passive assistant waiting for commands, but an autonomous teammate that thinks, adapts, and acts.

At Adobe Summit 2025 in Sydney, this wasn’t just a product pitch—it was a paradigm shift. Luxman Pai and DLUX crew came back electrified by one theme: Agentic AI

Our CEO, Luxman Pai , shared, this was the standout takeaway, and he was genuinely "super excited" about the cutting-edge innovations and how ready these tools are for real-world use.

“Agentic AI… now that’s exciting,” echoed a voice from the floor on LinkedIn.

The energy from the floor, the buzz online, and the innovative tools showcased all point to one thing: Agentic AI is ready to change the game. It’s not just evolving martech workflows; it’s revolutionizing how marketing gets done.

Big-Name Moments from Summit 2025

Adobe put Agentic AI front and center, supported by its Agent Orchestrator and ten purpose-built agents. But the real-world impact shone brightest through bold brand stories:

The Coca-Cola Company's CEO James Quincey joined Adobe CEO Shantanu Narayen on stage, spotlighting how Coke uses Adobe’s tools to create hyper-localized campaigns for over 200 brands—powered by generative and agentic AI.

At JPMorganChase, CEO Jamie Dimon shared how Adobe-fueled automation runs deep in their AI stack of 2,000+ data scientists, helping them cut prospecting costs by tenfold.

Marriott International’s VP Hillary Cook revealed how their teams are unlocking Shutterstock-level speed in segmentation and personalization using Brand Concierge agents.

ServiceNow's CMO Colin Fleming championed brand-led automation, showing how Agentic AI merges creativity with streamlined execution across B2B workflows.

The Rise of the Agentic AI

Picture this: You log into your Martech platform, expecting to plan your next campaign. But everything’s already done. The audience is defined. The content is tailored. Tests are running. Performance’s being optimized in real-time. And you didn’t click a thing.

Sounds like science fiction? It’s not. Welcome to the era of Agentic AI.

This isn’t just automation that follows instructions—it’s AI that takes the lead. Not a silent assistant waiting for input, but a smart partner that understands goals, makes decisions, and acts on them. It’s a shift from doing things faster… to thinking smarter.

Agentic AI is changing the game in Martech—evolving from basic task automation into something that feels more like a strategist in its own right. One that collaborates, adapts, and sometimes even surprises you.

Step 1: From Hyperautomation to Autonomy

Hyperautomation tools have been great at speeding up admin tasks—email triggers, report exports, A/B testing workflows.

But Agentic AI flips the script: it builds campaigns, creates audiences, analyzes performance—and can even launch experiments—on its own, orchestrated via a reasoning engine that links multiple agents together

👉 Quick interactive thought: “What if your marketing stack could ideate, create, launch, analyze, learn, and optimize—without you stepping in?”

Step 2: Meet the Purpose-Built Agents

Adobe’s 2025 Summit spotlighted ten such agents within Experience Platform—four key ones include:

Audience Agent – builds and refines segments for personalization

Data Insights Agent – digests analytics and uncovers story-worthy trends

Experimentation Agent – ideates A/B tests, runs them, reports findings

Product Advisor Agent – delivers product discovery experiences tailored to customer profiles.

These agents form a dynamic toolkit—a collaborative AI ecosystem that works for the marketer, not just at the marketer.

Step 3: The Orchestrator—Your AI Manager

At the core is the Adobe Experience Platform Agent Orchestrator, a reasoning engine that determines which agents, in what sequence, should achieve a specified goal. Think of it as central AI command: you define what you want; it figures out how to get it done.

Why This Matters for Marketers

Scale without sacrifice – Now you can run personalized experiences at scale without ballooning your team.

Shift focus to strategy – Human creativity can focus on brand voice, storytelling, and innovation—while agents handle the heavy lifting.

Faster insights, faster action – Agents analyze in real time and take the next best action, exponentially increasing speed-to-market.

Data-powered autonomy – With high-quality data as fuel, agent orchestration can become a self-driving marketing engine.

Interactive pause: How could Agentic AI support your next campaign—say, a holiday launch or product roll-out?

True Autonomy or Hyperautomation 2.0?

You decide. Agentic AI redefines hyperautomation: it's not just about automating tasks, but autonomously executing strategy. Marketers become showrunners, orchestrating intelligent agents to bring ideas to life.

Thanks to insights from Adobe Summit 2025, it’s clear: Agentic AI has arrived—and it’s charging right at the heart of martech.

What do you think the first tasks you'd hand over to an AI agent would be? Drop your ideas below—we’d love to discuss!

At DLUX, we’re proud to be an Adobe Bronze Partner, helping brands unlock the full potential of the Adobe ecosystems.

📩 Let’s connect �� reach out at [email protected] to explore how we can support your marketing transformation.

#DLUX #AgenticAI #Martech #AdobeSummit2025 #AIRevolution #MarketingInnovation #FutureOfMarketing #CocaCola #JPMorganChase #Marriott #ServiceNow #Sydney #Adobe #AgenticAI #AIinMartech

#DLUX #AgenticAI #Martech #AdobeSummit2025 #AIRevolution #MarketingInnovation #FutureOfMarketing #CocaCola #JPMorganChase #Marriott #ServiceNow #Sydney #Adobe #AIinMartech #trending #dlux #content management system #opencms

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dluxtechpvtlimited · 3 months ago

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Top 10 Monday.com Alternatives and Competitors (2025 Edition)

If you’ve ever found yourself staring at your Monday.com dashboard thinking “It’s Monday again... and I still hate it here,” you’re in good company.

Project management tools are supposed to make marketing life easier—less chaos, fewer Slack pings, no last-minute campaign chaos. But sometimes Monday.com feels more like micromanagement in rainbow colors.

Let’s break it down.

What is Monday.com?

Monday.com is a colorful, flexible, and wildly popular work operating system (Work OS) designed to help teams plan, track, and collaborate on projects.

Key Features of Monday.com:

Visual boards: Kanban, Gantt, Timeline, Calendar Automations (if-this-then-that logic) Workflows for sales, marketing, product, HR, etc. App marketplace & integrations (Slack, Google Drive, Zapier) Easy drag-and-drop interface

Sounds great, right?

Well… hold up. Because…

Why Some Marketing Teams Break Up with Monday.com

Despite the hype, here’s where Monday.com starts to feel like a "meh-day":

❌ The Cons:

Too generalized: Not built specifically for marketing or creative teams Lacks advanced proofing tools for design-heavy workflows Limited stakeholder visibility without paying for guest seats Automations = extra costs (the more you use, the more $$$) Complex reporting unless you love spreadsheets

[TL;DR: If your team runs full campaigns, handles asset approvals, coordinates with external clients, or needs reporting that makes sense to humans… Monday.com might fall short]

So… what now?

Enter: The 10 Best Monday.com Alternatives (Marketing-Friendly)

Let’s dive into the tools that marketing teams (ours included) actually like using—starting with our favorite...

🏆 1. Workfront (Our Top Recommendation)

Adobe Workfront is purpose-built for marketing, creative, and enterprise-level teams who manage campaigns, assets, approvals, and stakeholder chaos on the regular.

If Monday.com is the Ikea version of project management, Workfront is the fully furnished marketing command center.

Key Features:

Marketing-specific templates (campaigns, content calendars, product launches)

Proofing + advanced review/approval workflows

Adobe Creative Cloud integration (yup, right into Photoshop)

Detailed resource management & capacity planning

Custom dashboards & reporting for marketing KPIs

✅ Pros:

Built specifically for marketers

End-to-end asset lifecycle from request to delivery

Centralized feedback—no more chasing comments on 7 tools

Deep integrations with enterprise tools (Adobe, Jira, Salesforce)

Perfect for large teams, agencies, or in-house creative teams

❌ Cons:

Might be too powerful (read: complex) for small teams

Needs proper onboarding to shine

Custom pricing only (can be steep for small businesses)

Verdict: If your team lives and breathes marketing campaigns, content approvals, and tight deadlines—Workfront is a serious upgrade.

DLUX is a Bronze Partner with Adobe Workfront, and we’re not just implementers—we’re innovators.

DLUX + Adobe Workfront + ChatGPT 2025? Yep, We Did That.

Our DLUX Center of Excellence (COE) team has successfully integrated Adobe Workfront with ChatGPT 2025, creating intelligent workflows t

In short: we’ve taken Workfront’s project power, added AI smarts, and built the future of marketing operations on autopilot.

🎥 Want to See It in Action?

👉 Visit our website for case studies, success stories, and demos: 🔗 [https://dluxtech.com/video-library]

📺 Or explore our video walkthroughs and AI integrations here: 🔗 [https://www.youtube.com/@DLUXTECH]

2. ClickUp

ClickUp is like the Swiss Army knife of PM tools—docs, tasks, goals, time tracking, dashboards—wrapped in one flashy UI. Great for: Teams who want to customize literally everything

Standout Features:

Task hierarchy (Spaces > Folders > Lists > Tasks)

Integrated docs + whiteboards

Custom fields, statuses, and dashboards

Time tracking, goals, and OKRs

Pros: Super flexible, budget-friendly, packed with features

Cons: Steep learning curve, can feel bloated if overconfigured

Starts at: $7/user/month

3. Asana

Asana is a favorite for marketers who want to manage campaigns without micromanaging their teammates.

Great for: Marketing and content teams that love clean visuals

Pros: Gorgeous UI, timelines, project templates

Cons: Limited proofing tools, premium features locked behind paywall

Starts at: $10.99/user/month

4. Wrike

Wrike = The serious business sibling of project management. Built for enterprise-level control, with workflow customization and proofing baked in.

Pros: Tailored marketing workflows, proofing, dynamic reports

Cons: UI feels rigid, onboarding takes time

Starts at: $9.80/user/month

5. Smartsheet

Smartsheet is like Excel on caffeine. Spreadsheet meets project management, with automation and team visibility built in.

Pros: Flexible grids, conditional logic, enterprise-ready

Cons: Not intuitive for non-spreadsheet folks

Starts at: $7/user/month

6. Notion

Notion is for the docs-turned-to-do-lists gang. Beautiful pages, databases, and now project management tools that feel… fun?

Pros: All-in-one for docs + tasks, slick UI

Cons: Basic project features unless you DIY with templates

Starts at: $8/user/month

7. Trello

Simple, visual, and loved by creatives. If your team lives on sticky notes, Trello’s drag-and-drop boards feel like home.

Pros: Super intuitive, Kanban at its best

Cons: Limited scaling, weak reporting

Starts at: $5/user/month

8. Teamwork

Built for agencies and client teams. Think billable hours, time logs, and client-specific dashboards.

Pros: Great for agencies, time tracking, client permissions

Cons: UI could use a glow-up

Starts at: $5.99/user/month

9. Basecamp

For teams who just want everything in one place without the fluff.

Pros: Simple setup, no per-user pricing, chats + files + tasks

Cons: No timelines or kanban

Flat price: $99/month (unlimited users)

10. Airtable

Spreadsheet meets database meets creative dashboard. Airtable is great for content calendars, campaign tracking, and asset libraries.

Pros: Visual, database-driven, low-code automations

Cons: Can feel more database than PM tool

Starts at: $10/user/month

Wrapping It Up

There’s no one-size-fits-all PM tool—but there IS a BETTER fit than Monday.com if your team:

Runs full-funnel marketing campaigns

Needs advanced approvals & proofing

Works with clients or cross-functional stakeholders

Is growing fast and needs reporting that actually makes sense

Adobe Workfront takes the crown for marketing teams serious about scale, but there’s a flavor for every team on this list.

👉 Need help choosing? Comment your top priorities below and let’s nerd out on workflows!

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