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Australia's bid for the 2022 soccer world cup

In early 2009 Australia launched an unsuccessful bid to try and host the 2022 FIFA world cup. The other competitors for the event were the USA, Japan, South Korea, and Qatar. It was announced on the 2nd of December 2010 that Qatar would host the event, a very controversial decision that is still very much frowned upon to this day 14 years on.

According to an article for ABC news written by Steve Cannane, former FIFA president Sepp Blatter said in 2017 that “Australia had no chance. Not a chance never.” Whilst Australia’s bid itself was not particularly strong or compelling, it very much seems that even if the bid were a good one or at least superior to other bids it likely would not have won anyway. Sepp Blatter did not believe that Australia would be able to make a lot of money through the event due to issues like the time zone being far too different from a lot of other countries competing in the event. It also turned-out Qatar had offered FIFA US $100 Million if they had won the right to host the event.

To return to the world cup example, the governing body, FIFA, is an association governed under Article 60 of the Civil Code of Switzerland but has a regulatory and economic impact of its own across the globe. This is troublesome when concerns of impropriety and corruption arise (Gauthier, 2011). Unfortunately, this exact issue was one that the Australian bid faced right from the beginning of its campaign. $46 million of taxpayers money was put into this effort and it is highly likely that if the Australian Government had understood these issues they would not have committed these funds towards the bid and put it to greater use.

The lobby group makes political contributions to the government, which are contingent on the level of the bid made, (Pomfret, Wilson & Lobmayr, 2009). Unfortunately, the level of Australia’s bid fell short regardless of any apparent corruption within FIFA. The bid included celebrities such as Nicole Kidman, Elle Macpherson, and Hugh Jackman. Many believe FIFA would have got the feeling that Australia did not take the event as seriously as other countries did and the motto they had produced “come play” sounded a lot more like a motto for an Auskick clinic then did it for arguably the biggest sporting event in the world. Compared to the other competitors it did really fall short on this occasion and many learnings should be taken for any future bids made.

Reference list

Ryan Gauthier, (2011): International sporting event bid process, and how they can be improved.

Richard Pomfret, John K Wilson and Bernhard Lobmayr, (2009):  Bidding for sport Mega-events

Steve Cannane, (2018): Australia's $46 million 2022 World Cup bid 'never had a chance', says former FIFA boss Sepp Blatter

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AFL Playground

The AFL Playground was a fan activation that use to be funded by Woolworths group and employed people through SEDA Activate an entity connected with SEDA Group and SEDA College. The purpose of the activation was to provide an entertainment hub at AFL matches for kids who may not always have the full attention span for a whole game of AFL. The activation no longer exists now that the AFL are no longer sponsored by Woolworths group.

Given audience sensitivity to commercialisation, this study proposes activations incorporating fan benefits might effectively counterbalance potential negative effects associated with activations that have a sales orientation, (Dreisbach, Woisetchläger, Backhaus & Cornwell, 2021). Because many families like to go to games of football and bring their kids along with them, having an activation that is specifically for the kids at the venue can be very beneficial for the parents.

AFL games typically elapse over around 2 and a half to 3 hours depending on stoppage time and for young kids, particularly those who maybe are not overly keen on sport and are really only there because their parents have made them go, 2 and a half to 3 hours can be a very long time. One of the biggest sacrifices Parents have to make early on is not having a lot of spontaneity in their life and not being able to be as free because they have the responsibility of looking after their kids. When going to events like the footy often the biggest challenge for a parent is to keep their kids entertained throughout so this might deter young parents from still going to the footy but having an activation at the ground which does it for them makes it so much easier.

The other main aspect is the importance of fan engagement and seeing the response to sponsors. According to (Heiki Rotko, 2023) “Fan engagement is the process of interacting with fans before, during and after events to encourage their active participation, using a variety of channels and methods, with a view to creating and strengthening an emotional, lasting bond”.

As a fans engagement response to a sponsors social media marketing communications, to reveal if it has positive effects on attitudes and behaviors towards sponsors (Dos Santos, Vizaino & Campos, 2019). As mentioned in this article, the AFL would have been able to get a gauge on how fans felt about one of their sponsors, in this case the Woolworths group. Being connected with companies that people like can have a positive impact on the leagues success and continue to grow fan engagement.

Reference list

Jan Dreisbach, David M. Woisetchläger, Christof Backhaus & T. Bettina Cornwell, (2021) The role of fan benefits in shaping responses to sponsorship activation

Manuel Alonso Dos Santos, Franklin Velasco Vizcaino & Carlos Pérez Campos (2019) The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

Heikki Rotko (2023) Fan Engagement in Sports: The Fundamentals to a Winning Strategy

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Adelaide Oval sustainability over the years

The Adelaide oval is a famous sporting venue which was first established in the year 1872. The ground was for many years used just for cricket where the South Australian cricket team would play their home matches in the Sheffield shield competition and the Australian cricket team would usually host a test match their every summer against who ever was touring that year. In recent years however both the Adelaide and Port Adelaide Football Clubs have hosted all their matches at the venue for each AFL season since the 2014 season. When the opportunity came to host AFL matches it was clear the Adelaide oval required some facility upgrades so it would meet the standards required and also to keep the venue sustainable.

With regard to a buildings life cycle, its environmental compatibility and sustainability, the planning process requires an approach that includes the countless interactions occurring during the entire life cycle of the structure (N Essig, 2012). The importance of expanding the Adelaide oval from very much a small cricket oval to a world class stadium for all sorts of events, was to do it in a respectful way whilst still making the most of the upgrade. The end result of the Adelaide oval upgrade was brilliant. New refurbished stands with top class facilities but leaving the famous grass hill at the cathedral end of the ground which has always been incredibly popular amongst spectators and also keeping the old scoreboard which has been with the Adelaide oval since 1911.

 To work in accordance with the Sustainable Development Goals stated by the United Nations, it is crucial that the process of stadia construction include ecological considerations (Francis, Webb, Desha, Rundle-Thiele & Caldera, 2023). According to the Adelaide ovals redevelopment plan, The new and improved Adelaide oval is ideally meant to help create a more vibrant city given that the stadium is located just north of the CBD on the River Torrens and surrounding park lands. The good thing as well is that the redevelopment did not involve building over the top of the parklands and left them in their current state as per the article above. The plan also mentions how the stadium provides a sustainable solution to South Australia’s need for a modern major sporting venue.

Reference list

Reference list

Natalie Essig, (2012) Sustainability of venues for mega-events – truth or discrepancy?

Annes Elsa Francis, Matthew Webb, Cheryl Desha, Sharyn Rundle-Thiele & Savindi Caldera, (2023) Environmental Sustainability in Stadium Design and Construction: A Systematic Literature Review

Adelaide Redevelopment plan

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The Problems with Marvel stadium

Docklands stadium or officially known under naming rights as Marvel stadium, is a multipurpose stadium located in the Melbourne suburb of Docklands. According to an article posted on the Marvel stadium website last year, Construction on the stadium began in October 1997 and was ready for use in the year 2000. The idea for the stadium was part of a plan to have a secondary location from the MCG that was in a more central location compared to Waverley Park and at the time of construction Docklands had plenty of empty space to build a stadium. The stadium over the years has faced a fair bit of criticism and that’s what this analysis is looking to dive into.

According to (G Fried & M Kastel, 2020) Tremendous changes over the past 50 years include such innovations as domed stadiums, stadiums with retractable roofs, and structures that can rotate on tracks to change a large arena into an intimate performing arts stage. According to this article you could make the argument that Marvel stadium is much more modern style of stadium with its retractable roof guaranteeing that rain will not affect events that are going to take place their and it also has retractable seats which can be rolled out when it is being used for concerts, features that its major competition does not have. How ever the issues with Marvel stadium do not seem to be so much about the modern-day features but rather the design and functionality. This reddit link shows answers to the question why do people not like Marvel stadium from the publics perspective.

In the past catering for spectators at a sporting event meant giving them a seat or place to stand that had reasonable sightlines to the field of play. This is no longer sufficient (Barbu, TOHĂNEANU, DIАCONESCU, BURCEА, POPESCU & Dragomir, 2021). Whilst Marvel stadium has its features like retractable seating and a retractable roof that set it apart from other stadiums in Australia it is things like the positioning of the stadium which forces spectators to look into the sun when the roof is open, The overhanging roof casting a large shadow over portions of the ground when the roof is open, no recent upgrades to facilities and other problems have caused marvel stadium to receive a lot of complaints. According to Gerard Whateley the stadium has no distinguishing features whatsoever, perhaps the lack of anything unique has held the stadium back over the years as well.

Reference list

G Fried & M Kastel, (2020) Managing sports facilities

Mihаi Constаntin Răzvаn BАRBU, Andrei Aurel Anton TOHĂNEANU, Drаgoş Lаurențiu DIАCONESCU, George Bogdаn BURCEА, Mаrius Cătălin POPESCU, Marian DRAGOMIR, (2021) The creation of new sports and sports venues

Andrew Slevison, (2021) WHY IT IS “SUCH A PITY” THAT MOST OF US “DON’T LOVE” MARVEL STADIUM

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Sports sponsorship portfolio entry 6 (reflection on the subject)

The sport sponsorship subject has been truly a unique experience and a worth while one. After completing Sports marketing in the first semester and working alongside our Vafa clubs and helping them with a marketing strategy to implement for the future it was fun to continue to work with our Vafa clubs and help them with how to approach sponsorship proposals. Some of things I have learned along the way is ever growing importance of sponsorship because Sport is like a business and having sponsors is essentially like having business partners, the importance of how you settle a sponsorship deal which is ensuring you will benefit from the sponsorship deal but also ensuring the deal also works well for the other party so they will be willing to agree with it, the importance of congruence and incongruence as well doing reflections on sponsorship deals to ensure the deal still works both ways and being able to adjust the deal should that not be the case.

For this subject the assessments we had to complete asides from this portfolio was a 10 minute presentation on a sponsorship deal where we had to explain the details of the deal and what the benefits of the deal as well posing questions to the class about the deal. The next assessment was creating an asset inventory with our Vafa groups which we specifically created for our individual Vafa clubs, the Asset inventory had to include identification and innovation of club sponsorship assets including features, functions and benefits of the assets, real world commercial costing of all sponsorship assets, accurate commercial valuation of all sponsorship assets and construction of sponsorship packages. Lastly in our Vafa groups each member had to complete a sponsorship proposal for the club and also and introductory presentation for the before the sponsorship proposals. The Sponsorship proposal was quite a large assessment and worth 45% of the mark for the subject so it was crucial to do well on that assessment to pass the subject.

Overall Sport sponsorship was a very interesting subject and I think it was a really important one for all of us we are looking to work in the sports industry.

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Sports sponsorship portfolio entry 5 (Exploration on the principles of leveraging and co-activation)

The accelerated growth of sponsorship has brought increased attention and scrutiny to this relatively new area of marketing and communications strategy. In turn, researchers have focused on defining, understanding and measuring the various aspects of sponsorship. However, detailed research related to the “how” of sponsorship implementation remains limited. A key aspect of implementation is known as activation, which refers to the investment by the sponsor above and beyond the fee required to acquire the offical rights to that sponsorship. Activation is normally referred to as a ratio of the additional investment to the cost of the rights fees. Previous studies have offered recommended activation ratios ranging from 1:1 to as high as 8:1 in order to fully reap the rewards of sponsorship. This research seeks to enhance our understanding of sponsorship activation via an in-depth case study, a typical method for exploratory research of this nature. Specifically, we ask what drives activation what are the best methods of activation, and how much should be spent on activation? Findings suggest that management decisions regarding activation focus on the custom development of quality strategies versus increasing the activation ratio. Indeed, a formula based on a variety of factors is recommended since activation tactics and their appropriateness to a specific sponsorship are the cornerstones of sponsorship sucess. Overall, results present a four-step model including activation drivers, strategic considerations, activation spending, and sponsorship outcomes.

https://www.researchgate.net/publication/259522797_Leveraging_Sponsorship_The_Activation_Ratio

https://powersponsorship.com/sponsorship-leverage-vs-activation-the-difference-and-why-it-matters/

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Sports sponsorship portfolio entry 4 (Understanding the importance of congruence and incongruence with real world examples)

The role of congruence and incongruence in diverse decision-making groups is examined by manipulating opinion agreement within and between numbers of different social categories. Congruence occurs when Ingroup members agree with one another and outgroup members disagree, whereas incongruence occurs when an in group member disagrees with a majority composed of ingroup and outgroup members. The results of two studies, one using a scenario methodology and the second using simulated work teams with two ingroup members and one outgroup member, show that regardless of the task-relevance of salient differences, individuals respond most favourably when categorical and opinion differences are congruent. Study 1 examined individuals emotional reactions and group efficacy. Study 2 examined group performance, the minority influence process, and efforts to maintain congruence. The findings suggest that outgroup minority opinion holders may be more influential in diverse group decision-making settings that ingroup minority opinion holders.

Cause marketing is the fastest growing type of sponsorship and is a key tactic for implementing a firms social responsibility strategy. Unique characteristics of the sport industry make cause marketing participation compelling, if not expected for sports organisations. This study assessed the relationship between sponsor-cause congruence and consumer responses to cause marketing programmes for professional sporting leagues. A total of 186 students participated in a two-group experimental design. Results indicated a main effects difference for sponsorship response variables between congruent and less congruent conditions. Perceived sincerity was significantly more positive for congruent sponsor-cause linkages. Subjects level of interest with the sport league sponsoring a cause was a significant covariate with attitude toward the sponsor and indirect/direct consumption intention. Given the low means for the consumer response variables, the cause marketing efforts of professional sport brands may not have the same impact as those executed by brands in other product categories.

https://journals.sagepub.com/doi/abs/10.1177/0146167202238367

https://www.inderscienceonline.com/doi/abs/10.1504/IJSMM.2011.043614

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Sports sponsorship portfolio entry 3 (Reflections on the peer review process, including my own feedback and A1 asset inventory including my contributuion and how an asset inventory can assist a sports organisation in managing their sponsorship assets.)

This article talks in detail about sponsorship assets. What is it that a club can offer potential sponsors to raise more revenue for the club.

Sporting clubs should have a multitude of assets that can generate a good return on investment for sponsors. Thinks like the clubs playing kit or advertising at the clubs ground or facility may seem obvious, but there are many other, smaller assets that a club can monetise to. And in order to build a clear picture of what the club can offer to potential sponsors, the club must create an asset inventory. An asset inventory is a straight forward document that is fairly easy to put together. It is essentially a list of all the different opportunities that a sports club can offer to potential sponsors, that would bring the club an income in return. It’s a good idea to create this as a spreadsheet, with three simple columns: assets, inventory and quantity.

Assets

The first column needs to detail all the assets that could potentially be sponsored. These differ per sport, but the 5 key assets a sports club can typically offer are.

1. Ground or facility

2. Teams or squads

3. Club rooms

4. Digital channels

5. Events

Inventory

Once the club have listed their assets, they must think about the different sponsorship opportunities within these areas. Here are some examples of items the club could offer and list in the inventory column.

1. Ground facility

A. Naming rights

B. Outdoor advertising

C. Seating areas

2. Teams/Squads

A. Competition/match day kit

B. Additional kit

C. Player awards

3. Club rooms

A. Pop-up banners

B. Awards cabinet

4. Digital channels

A. Banner graphics

B. Advertising promotions

5. Events

A. Annual tournaments, trial days or competitions

B. Awards presentations

C. Social gatherings

D. Networking opportunities

Sponsorships are all about creating relationships. The logistics and financial components are extremely important but having a good rapport with your sponsors is just as important so the partnership can be strong.

https://loveadmin.com/generating-income/sponsorship-series-part-3-what-assets-can-my-grassroots-club-offer-a-potential-sponsor/

https://www.orsr.sa.gov.au/sport_and_recreation/sport_governance/resources_to_help_you_run_your_club/Financial_Management_Guide_2017_Complete_Document_.pdf

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Sport sponsorship portfolio entry 2 (The importance of providing real tangible and intangible sponsorship benefits and a review of your clubs sponsorship packages / proposal)

Intangible benefits associated with sponsorship marketing can be one of the most important tools in your marketing arsenal. Although they do not hold a physical presence like product placement, sampling rights, logo placement and social media, your intangibles often refelect the essence of your culture and value that your audience places on your brand.

Intangible benefits refer to those benefits a sponsor receives by partnering with your brand. It is more challenging to value the intangible benefits because no proxy value exists in the marketplace, unlike things like logo placement or sampling. Despite this fact, they are highly valued by sponsors as this is where the opportunities like naming rights, brand alignment, storytelling, cause marketing, etc. derive their value. It helps raise awareness of a brand, but in a more meaningful way that helps align a brand with the right audience. There are many factors that can impact intangible values such as knowledge of the audience, strength of activation strategies, fulfilment and reporting practices, quality of marketing plan and budget, media partnerships, organisational capacity, organisational reputation and revenue potential and buying power of the audience.

You might look at intangible benefits as the attitude and culture of your business and how that is perceived by customers, the community prospects. For example you can not necessarily put a dollar value on how your support of a local kids soccer team has affected sales. However, it might help improve morale, show support for your community and even improve customer loyalty. Although these factors can have a positive effect on revenue, you can not necessarily prove this.

Tangible sponsorship benefits are the “quantity assets” that can be offered to a sponsor. They are Quantity assets because they can be measured whether it is by the number of impressions or interactions, the number of leads collected, the number of products handed out, etc. As well, it can include things like logo placement, sampling and speaking opportunities depending on the level of participation available at the event. Each tangible benefit is assigned a value based on each impression or interaction often based on the potential exposure. Advertising costs are assigned based on past experience, and similar advertising fees. Tangible benefits would include opportunities from logo placement, having a booth, product demos, speaking opportunities and even live social media feeds.

From a benefits perspective, sponsorships yield an enhanced image and / or increase revenue. However, every sponsor is different. They sell different products or services and have different business needs. Therefore, each will have a different take on what these benefits to their business. This is why evaluating your sponsorships is important.

https://sponsorshipcollective.com/tangible-vs-intangible-sponsorship-benefits-defined/

https://chargesponsorship.com/evaluating-your-sponsorships-the-basics/

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Sport sponsorship portfolio entry one (the increasing importance of sponsorship with regards to the business of sport and the sponsorship framework)

Sport and sponsorship have become a very prominent as well as normal thing for professional sport. Major sporting bodies and clubs as well as individual athletes make a lot of money through sponsorship deals and in return the companies and brands who are sponsoring the receive publicity and exposure through signage on led fences at stadiums, logos on uniforms etc and because of this they then make money through people using their brand cos of the exposure.

It is obvious that major sporting events are popular and will gain massive worldwide attention. People become fans of sporting teams and become compelled to the support the team the team that they have chosen to support in the hopes for it to be successful, how that that team performs in games and competition can be such an important thing for a passionate sports fan. The opportunities for sponsorship are very vast to with a highly varying demographic for sports viewership. There are so many people to appeal to that it makes sport such an attractive area to sponsor for big businesses and companies.

Another big reason is because Social media and sport are so compatible. In 2016 around 80% of English Premier League fans used social media and I imagine for something like for example the AFL it would be quite similar. Fans will watch streams through social media and post about live sporting events. This means that brands have multiple avenues to promote themselves to fans. Brands can not only sponsor competitions teams and individual athletes but social media influencers as well which could open up even more exposure. In the age of social media, brands now have more platforms to generate new revenue opportunities. Stadiums around the world are becoming fully connected to wifi and HD screens, teams and sponsors are now able to deepen their engagement with fans. It is estimated that of Facebooks 1.3 billion users over 500 million are passionate soccer fans and Sport is the most frequent talked about topic on Twitter for the U.S.

Sport sponsorships are mutually beneficial between the sponsor and club or athlete. Sponsorship allows clubs and athletes to fully focus on their training and craft and not to stress about finding money to train and put on events. For the sponsors they are receiving exposure for their brand for being a sponsor.

https://visua.com/the-benefits-of-sports-sponsorships-in-the-digital-age-of-visual-data

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Sports marketing eportfolio entry 6

Cricket Australia marketing strategy

In the continuation of looking at major sporting organizations marketing strategies for my VAFA groups marketing strategy I am going to do another review for a marketing strategy that I found whilst on my search for some examples. Another good one that I came across was cricket Australia’s marketing strategy. It was a slightly different approach to the AFL’s approach, probably yet has not proved to be fully successful but certainly is on the right track I believe.

Cricket Australia launched their current marketing strategy back in 2017 and the strategy was laid out for five years so it will end and be revised next year in 2022. Cricket Australia’s marketing strategy is to be Australia’s favorite sport, a sport for all Australian’s. basically the purpose is to make every Australian love cricket. The strategy is slightly different to the AFL’s  strategy in that is targeting no specific audience but there is an element of trying to make cricket more diverse which is what the AFL were doing. I think this focus has also become quite important for Cricket Australia particularly with the events in cape town in 2018 with sandpaper gate, Cricket Australia has needed to try and win back the hearts of Australians and clear up its reputation. Cricket certainly is the best sport in Australia for for being culturally inclusive so that side of the ledger has been quite a success, winning over Every Aussie still needs some work but overall the strategy has been solid.

I think this a really good strategy from Cricket Australia. the goal they have set themselves will not be easily attained but it isn’t complicated and if they continue to work hard and come up with new ideas to engage more people i think it will be a successful strategy.

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Sports marketing eportfolio entry 5

AFL marketing strategy 2018 review

Recently I have been looking at marketing strategies of major sporting leagues given the fact that as apart of my sports marketing subject we have been trying to create marketing strategies for our VAFA clubs. I thought i may as well look at some of the major sporting leagues marketing strategies, obviously we would not be able to do something exactly like what a major sporting league would do but to gather an idea of what direction to head in. I found one that the AFL had done back in 2018. It definitely was not what my group was going for but it was still interesting too look through which is why I decided to review it.

The strategy was made public on March 15th 2018 just before the season had begun and it had a focus on to appeal to the non traditional markets of the AFL.  with the AFL introducing  the AFLW the year before and trying to create more diversity amongst the competition. They wanted to try and target women and people from diverse backgrounds. The AFL felt they had done a fair amount of work to understand their traditional fan base and thought it was time to do some work to understand the people who are open to the game but not fully committed and engaged to it. The new campaign they introduced “Don’t believe in never” was a big driving point for this new marketing strategy. It took a more emotional approach and was trying to be relatable for those from more diverse backgrounds who are trying to be involved with the game.

I thought this was a really good marketing strategy from the AFL. they knew they had done enough work to entice their usual crowd and they then decided that it was time to try and target a different audience. I think it was a smart move as a business and even had a bit of a PR approach by targeting a more diverse audience. it certainly gave the competition a good look by trying to be more inclusive and the strategy has worked with lots of programs being run by the AFL for diverse backgrounds.

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Sports marketing eportfolio entry 4

Sports marketing strategy assessment 4

For this assessment we continued with our work alongside our VAFA club. after we had completed the Marketing proposal we then had to create a marketing strategy for the club for their marketing. My group Saga media got right into the job after we had finished the marketing proposal. The Melbourne University women’s Football Club had told us that they wanted their Halo club to be marketed. the Halo club is the clubs membership system which they had begun in 2020 but were not very successful in getting people from the club to sign up,  covid played a big part in that but in general there was improvement needed.

We created a survey for players and other club people to complete so we could get a bit of an understanding as to why the club was struggling to get people to sign up. we also ran a focus group meeting with some of the players. From what we gathered some of the players didn’t even know about the Halo club whilst others didn’t understand that there are different tiers with the Halo club that provide different packages and different prices. the players admitted they likely would have signed up if they had known these things so we decided to touch on that as it seemed like a crucial communication error. 

With the information we gathered we began to compile it into the marketing strategy for the club. The marketing strategy required an executive summary, the clubs market position, a methodology, our market research findings, the clubs marketing mission, objectives and budget, a marketing action and management plan and marketing recommendations from us and from the focus group. we based all our information around a good strategy to promote the Halo club.

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Sports marketing eportfolio entry 3

Market research proposal assessment 3.

This assessment was a group assignment for the VAFA groups which we split off into second semester last year. The VAFA work is to do with marketing social media. each group has a specific club that they communicate with on these two things to provide the clubs with assistance on how they can do them better. My group are working with the Melbourne University women's Football Club and the main thing they are trying to market and need help marketing is there Halo club.

The Halo club is the Melbourne University women’s Football Club’s membership. The club started it in 2020. Obviously with outbreak of the coronavirus, getting players and volunteers at the club to sign up was very difficult with many people being laid off work or working reduced hours and therefore making something like a club membership not very affordable or not very important. they ended up getting 5 memberships and regardless of the situation they still felt they should have done better so they decided that the main focus for us should be on the Halo club. we discussed as a group why they may not have gotten many people to sign up regardless of the covid situation and then how we could get more people to sign up. We then got to work on our proposal.

the proposal required all sorts of information about the club. we had to do a club profile, their market position, the marketing problem they were having, a methodology of our research and a Gantt chart. gathering the information was a bit difficult at first as the club would not communicate much with us but once they did we were able to create a solid marketing proposal.

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Sports marketing eportfolio entry 2

 Sport marketing analysis assessment 2. This assessment was for my sports marketing subject and was a 10 minute presentation on a specific area of sports marketing that every student in the course had to do. It was important that each student did a different topic or at least not a large number of students did the same topic so that we covered a broad range of the topics. 

The topic I covered was the importance of PR for clubs with constrained resources. this was an interesting topic and one i have some knowledge with through  my local cricket club and also my VAFA group for this course. I made points about how easy Public relations is to utilize and that  it doesn't cost anything but is still very effective so for small local clubs it is so crucial to make use of, even big professional clubs utilize public relations as a good PR campaign can give a business or organization a good image. I also spoke about how small local clubs and organizations simply do not have the same resources of the big major sporting organizations so they cannot flaunt sponsors like the big organizations do or pay for the signage that the big organizations do because they do not have the resources to do it and cannot afford to do it. 

Public relations is such a great tool for any organization to use and it is something we learned a fair bit about in our first year in the Holmesglen sports media course and how useful it is so that also was a factor in me choosing this topic.

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Sports marketing eportfolio entry 1

This Anzac Day we want to leave you with memorabilia for your experience at the game and also look united as one as we unveil a special and limited-edition Anzac Day scarf. This scarf will be sold at the G from 1:00 pm onwards and also online for delivery before the game. The price of the scarf will be $64.95, the scarfs are made from merino wool and all the profits for the scarfs will go to the Anzac appeal. So please get on board for this Anzac Day as we taken on Collingwood for the 27th time on Anzac Day and hopefully come away with another victory and also lend a big hand to the Anzac appeal to show our respect for the many fallen soldiers who fought for our country so we can live the life and enjoy the freedom that we have today. We would not be able to have these events if it weren’t for all the brave soldiers who fought for our country over the years particularly in the first and second world wars so the least we can do as a club is to support this wonderful course. So please all members get behind the club in getting behind this course and be there on Anzac Day as take on the Pies again and hopefully get a big win to keep our season going the way it is.

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Digital media portfolio entry 6 (Podcast)

One of the first things we did for digital media was record a mock podcast. We had to create a small script, come up with segments, introductions to the segments and then edit the audio. The segments we had were AFL tipping where we simply did our tips that round for the AFL, Bold calls which was a bold call we had for any sport during the week, cock of the week which was an embarrassing sporting moment we had found during the week and sinking ship which was a sporting team or even individual player that we believed was looking like it was heading in the wrong direction. Once we finished recording the segments and the intro we then edited all the audio together so it was a full podcast.

I really enjoyed this activity. Starting a podcast is definitely something I have been meaning to do as it would be a good platform potentially to get a career in the media. I thought I did really well in this activity as I came up with a couple of good segments and other ideas for the podcast. I also thought I did a good job editing the podcast.

Podcast posted to Brightspace

Academic reference

How to create your own podcast series (Craig R.Hersch, 2017)