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https://www.dowgroup.com/blog/top-4-best-e-commerce-platforms-you-can-use

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Previously, we discussed the relevant ways for you to boost and optimize your e-commerce store; but did you know that it will work better if you’re also using the best e-commerce platforms? Today, we’ll tell you more about the most effective e-commerce platforms in the market at the present.

As an e-commerce website, the competition of platforms just keeps getting better and better, and of all the decisions that you will make as a business owner, perhaps one of the most crucial is choosing the right e-commerce platform.

Meeting the needs, objectives, and goals of your company will be easy especially if you know the right strategies and methodologies. And in e-commerce, you have to know how to appropriately optimize website; your website, specifically, to let it be seen and be used by your customers with so much ease and comfort.

And to help you with this, we actually took time to know what the leading e-commerce platforms are today. When you know the best e-commerce websites, you can choose one and utilize it in your business then afterward, optimize e-commerce store in the right ways.

So, what are the most popular e-commerce platforms so far?

1. The one that tops our list is Shopify.

In the e-commerce world, Shopify has become one of the best – the features and the solutions that Shopify offers lure businessmen. Hundreds of thousands have already opted for this option because it’s easy to use. You just need to log in with your account and then you’re ready to go and sell immediately. The interface is easy for people to understand – features like SEO is also present, which can help a brand be known to search engines as well.

2. BigCommerce.

If you prefer SaaS or shipping cart websites, you can opt for BigCommerce. Essentially, it resembles Shopify. This platform has lots of management options, tools, and features like promotions, coupons, product variants, discounts, and many others. The flexible shopping options included in this platform will truly make customers feel glad.

3. Volusion.

Volusion offers numerous themes – the drag-and-drop mechanism of the e-commerce platform makes it easier for users to build their own website. If you want to experience extreme customization, Volusion is the right platform for you. What’s more is that 11 of the themes are actually free, the plans are competitively priced, and it can integrate Amazon and eBay as well.

4. The last but not the least is Magento.

Magento is like the WordPress of the e-commerce industry. It’s open source software that can be downloaded in your own servers. It gives you the control of everything – if you have IT knowledge, you will be able to create the best website out of just Magento. There are also numerous benefits that you can get from it like discounts, recurring payments, membership subscriptions, and many others.

Subsequently, no matter what kind of e-commerce platform you prefer, you just need to have the patience and determination to be familiar with it and use it for our own benefit. However, if you are looking for e-commerce services in Dubai, we, Dow Group, are here to help you out. We can provide you with professional insights and solutions that can help your business grow and succeed.

And if you need expert help as well, regarding digital marketing, we, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/top-4-best-e-commerce-platforms-you-can-use

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https://www.dowgroup.com/blog/differences-between-inbound-and-outbound-marketing-which-more-effective

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https://www.dowgroup.com/blog/differences-between-inbound-and-outbound-marketing-which-more-effective

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Marketing itself is vast – it involves a lot of concepts, stratagems, and steps to make your brand be known and recognized by your target audience and beyond.  Marketers are creative – they come up with various ways to make sure that a brand can crawl and find reach that is both tangible and intangible.

What do we mean?

There are such terms like inbound marketing and outbound marketing – these two types of marketing strategies are not just jargons but real and effective concepts that can lure your customers into purchasing your products and pay attention to your brand.

So, what is the difference between the two? In fact, there are lots of differences – namely:

INBOUND MARKETING

A new concept that pulls potential customers by serving them with interesting and catchy content.

Its other name is ‘Content Marketing’

Contents vary and it can be in a form of blogs, social media content, infographics, newsletters, email marketing, white papers, and all other content that people read.

To boost your inbound marketing, you can use SEO ( search engine optimization ) and paid ads so that people will be able to find your content on the internet.

Technically a marketing tactic that can ignite people’s interest first – so that they can purchase it immediately.

OUTBOUND MARKETING

Old marketing strategy – a traditional advertising method.

It aims to reach the largest number of customers as much as possible.

It can involve printing and direct mail marketing, radio and TV ads, telemarketing, billboards, and other tangible materials that can make your customers know about your services and products.

These methods are just so hard for people to avoid – there will always be a concrete material that lets them remember about a brand that gave out the marketing resources.

Technically, it’s a tactic wherein you will need a lot of adjustments in your tactics and budget as well – making it a bit expensive.

Thus, which is more effective?

Actually, there are some who say inbound marketing is more effective and some say otherwise – but what’s definite is that if you master either of the two, you can already see good results in your marketing strategies. And if you can apply both in your establishment, that will be so much better. What’s really important is you can deliver your message; hence, your services and your products to your target audience through effective advertising. You can use online and offline strategies to optimize your website, thus your business in different audiences.

And if you need professional help regarding digital marketing, we, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design in Dubai. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/differences-between-inbound-and-outbound-marketing-which-more-effective

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https://www.dowgroup.com/blog/most-effective-ways-convert-your-website-sales-tool

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As a business owner in this generation, you might say that one of your biggest assets is your website. It serves as your number 1 marketing tool that can lure prospective customers in as well as making them faithful to you. It can help you increase leads, increase traffic, and even increase sales!

You should be proud of your website – it reflects you as a business and it becomes that platform that connects you to your customers, wherever they may be. And with that being said, you should know the right ways for you to optimize your websiteand turn your website into sales tools.

And today, we’ll share with you the effective ways on how you can make sure that your website will do you good by being a sales tool that can help in you succeed and grow as a business.

Making sure that it’s responsive

A responsive website means it can work on both PC and mobile. The smooth transition, appealing design, accessibility on a mobile device, and a good user experience all contribute to having a responsive site.

Tending to your customers’ needs

One thing that your customers are looking for in your website is if they can see what they’re looking for in your site. You need to give them what they want so they would learn to appreciate your site and come back more often. The result of this is they will have a genuine interest in you, making them a regular visitor of your site because mainly, they like what they see on it.

Focusing on content

One thing that you can do to catch their attention and interest is showing attractive content – the ones that give relevant information, new knowledge, or life hacks that can help your customers function better in real time. Blogging, for example, is a good way to instil new things to your customers which they find interesting and helpful to their daily lives.

Assuring that it’s SEO Friendly

Your web design and your web content both can be manipulated to become SEO friendly – and in doing so, this can help in putting your website to top ranks in Google and other search engines.

Getting professional help

And if you need professional help regarding web development and digital marketing, we, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design in Dubai. We are equipped with more than enough knowledge to boost your websites and convert into a sales tool. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/most-effective-ways-convert-your-website-sales-tool

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https://www.dowgroup.com/blog/complete-guide-starting-your-own-business

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Every successful entrepreneur started from humble beginnings – they once envisioned what they now have at the present and gave all their best to make their dreams come true.

And the same thing could happen to you – if you are thinking of starting your own business, you should know the right steps to do it. Take your own pace and before your preparatory procedures, you should be equipped with all the relevant information first so that you will be ready to take on the challenge and new endeavor you’re about to face.

As the primary provider of business solutions, we, Dow Group, are recommending you to read this complete guide so that you can prep up appropriately.

Your success depends on how you understand the market well – and through us, we’ll walk you through the right steps in starting your business.

Step 1: Intensive Research

No matter what type of business you want to establish, it’s still advisable to intensively do your research first before you take preliminary actions on your startup business. You have to know its Pros and Cons, its advantages and disadvantages, and all the important things you need to take note of.

Step 2: Evaluate Yourself

Now that you already have a business in mind, now, evaluate if you really can do it on your own, with the help of others, or what other assistance you need in order to make sure that you won’t encounter many problems in the long run.

Step 3: Write A Business Plan

Now that your ideas have already been made and you think you’re ready for this, the next thing to do is to write a business plan.

What is your purpose in doing this business? Who will be your target audience? How will you produce produces? What are your end goals? Conduct an intricate market research so you can coherently come up with a good business plan.

Step 4: Plan Your Monetary Aspects

You have to assess if you can finance yourself – if you have the right budget or you know how you can circulate your existing costs so that you can cover up all the expenses that entail a start-up business like marketing, branding, insurance, and many other expenditures needed.

Step 5: Get Professional Help

If you get professional help and services like the ones we offer at Dow Group, you will be exposed to lots of advantages. For example, as a reputable web design company, we can suggest that you also create your own website so that you will increase your reach and increase your sales even in the world of internet. Whilst doing so, we can optimize your website to guarantee its responsiveness – a quality that lures leads as well.

No matter what type of business solution that you will require, our professional team at Dow Group can help you in achieving your goals and reaching success.

We, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design in Dubai. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/complete-guide-starting-your-own-business

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https://www.dowgroup.com/blog/5-reasons-why-your-website-not-ranking-and-ways-fix-it

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Have you ever wondered why your website isn’t ranking as it should be? Perhaps there are overlooked mishaps that need attention – maybe there are things needed to be checked and done immediately so that your website will be able to top search engines.

It’s technically normal if you fail to see these mishaps at first glance – especially if you’re new in the digital world. But as time passes by, you’ll need to be wary of these things as well. And here are some of the major reasons why your website doesn’t seem to be ranking up:

1. The very first thing that can hinder you from going to the top is your competitors, of course. The competition is getting tougher and tougher, which is why you need to optimize your website as much as possible.

2. If your on-page optimization is low, you can actually expect low rankings. You should be aware of the basics and complexities of SEO, in order for you to optimize your on-page sites.

3. Another factor is the low and thin content. Your content must be unique and thick enough in order for Google to consider it as substantial and relevant. You need to maximize the use of keywords as well – creating a piece with above-average length.

4. Perhaps there are not enough links on your website’s on-page elements. Provide enough elements to allow Google to crawl into your website and optimize it abundantly.

5. And this link building should be done appropriately because if not, if you perform bad practices, chances are, you won’t be ranked to the top like you want to.

However, you shouldn’t worry much because these 5 practices below can help you divert the scenarios through these following steps to fix it:

1. Check if there is a new algorithm Google update or the like – this happens often and you should know these updates to make sure that you base your optimization strategies here.

2. Have an audit of all your mistakes – in any aspect – to track down how you’re going to re-establish your web design or anything that needs attention.

3. Also, check if you have any ranking problems even years before so you can solve it immediately. There are already lots of tools that can detect this easily as well.

4. Know the Google penalties so you will be able to avoid them in the first place.

5. And you can ask a professional digital marketing company like us, Dow Group to help you with everything about your website.  

We, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design in Dubai. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/5-reasons-why-your-website-not-ranking-and-ways-fix-it

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https://www.dowgroup.com/blog/seo-ranking-apocalypse-5-steps-you-should-do-top-once-again

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Being in Google’s Top 10, 50, and 100 is like one of the best things that can happen to an enterprise. It’s a dream come true, knowing that there are millions of competitors that are striving to gain those positions, from all over the world and yet, you’re the one who did.

However, your nightmare might be losing your website rankings, too – knowing that one day, your rank suddenly falls down and worse, not even included in the top 100! So, what should you do in this kind of situation? What are the effective steps to retain your position and gain it once you find yourself falling down?

We can share five effective steps for you – once you apply these steps, you can assure that you will achieve better rankings and top the search engines once more!

1. One factor of this sudden fallback is Google update. There are lots of updates that happen each year and you can almost not panic over this because you’re not the only one affected by it. There are minor impacts on all websites but to avoid this mishap the best thing that you can do is to follow the Google Webmaster Guidelines.

2. Manual actions from human viewers can also affect your rankings; hence, you need to make sure that you optimize your website profoundly to guarantee unsurpassed customer experience – this will let them keep on coming back to your website as well.

3. Maybe your competitors are striving harder than you think you do, right? Then, what you have to do is to retain, maintain, and keep on doing what you think you do best. Keeping the position you have in Google is a continuous work and effort – you should do your best to make sure that you never lose it.

4. If you notice that your keyword rankings suddenly drop, perhaps this is the perfect time for you look and utilize new keywords that can help so much in your website ranking.

5. Another factor is if you just constructed a new website. Surely, it won’t rank right away. There are SEO strategies and methods that you should do first before it totally ranks first. Moreover, if your website is too old already, that can also indicate SEO ranking failures.

Subsequently, you won’t need to worry about these things if you seek our help at Dow Group. We are a web design and web development company who can help you maintain and retain your website’s responsiveness and ranking. With our array of services, you can guarantee that you’ll always remain at the top of search engines, making your brand renowned internationally and locally.

So, if you need professional help regarding digital marketing, we, Dow Group, are always ready to take your inquiry about digital marketing solutions like SEO services, Content Marketing, Social Media Marketing, Web Development, E-commerce Optimization, and other services such as Web Design in Dubai. Kindly contact us at 04 374 84 24 anytime.

https://www.dowgroup.com/blog/seo-ranking-apocalypse-5-steps-you-should-do-top-once-again

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https://www.dowgroup.com/ar/service/%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9-%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9-%D9%88%D9%85%D9%86%D9%87%D8%AC%D9%8A%D8%A9-%D8%A7%D9%84%D8%AA%D8%A3%D9%84%D9%8A%D9%84

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إدارة الموقع ومنهجية التأليل

البناء بالتحسين(التقدم) المستمر

تأليل العملية التجارية يُمكنك من مراقبة برنامجك في ما يتعلق بالنشاطات؛ يسمح لك بمراسلة الزبون عن طريق البريد الإلكتروني، بإعلام مديرالحسابات، البعث بتقرير، أو حتى شحن منتج. يمكنك تأليل عملياتك بشكل يعززإدارتك للموقع.

https://www.dowgroup.com/ar/service/%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9-%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9-%D9%88%D9%85%D9%86%D9%87%D8%AC%D9%8A%D8%A9-%D8%A7%D9%84%D8%AA%D8%A3%D9%84%D9%8A%D9%84

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https://www.dowgroup.com/ar/service/%D8%A5%D8%B3%D8%AA%D8%B6%D8%A7%D9%81%D8%A9-%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9-%D9%88%D8%AE%D8%AF%D9%85%D8%A7%D8%AA-%D8%A7%D9%84%D8%AA%D8%B3%D8%AC%D9%8A%D9%84-%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D9%81%D9%82%D8%A9-%D9%84%D9%87

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تساعدك مجموعة ضوّ في تحديد خصائصك مباشرتاً على الشبكة العنكبوتية مع إستضافة الموقع وخدمات التسجيل المرافقة له! نساعدك في تصميم موقعك، وتعريف خصائص عملائك بدقة ونوعية. إستضافتنا للموقع وخدمات التسجيل المرافقة له ستساعد المتوقع التعامل معهم من مقاربتك(التواصل معك) والتعرف على شركتك بشكل أفضل. نحن نقدم رؤية محترفة لخدماتنا مع خصائص تخلق الإنطباع الصحيح  لنموّ تجارتك. نساعدك أيضاً في إنشاء حسابات شخصية على البريد الإلكتروني، تبادل الوثائق والتطبيقات؛ تطوير برامج تعتمد التجارة الإلكترونية، وتعزيز نشر البيانات مباشرتاً عبر الإنترنت(الشبكة العنكبوتية).

https://www.dowgroup.com/ar/service/%D8%A5%D8%B3%D8%AA%D8%B6%D8%A7%D9%81%D8%A9-%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9-%D9%88%D8%AE%D8%AF%D9%85%D8%A7%D8%AA-%D8%A7%D9%84%D8%AA%D8%B3%D8%AC%D9%8A%D9%84-%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D9%81%D9%82%D8%A9-%D9%84%D9%87