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ecommerceresearchtool-blog · 4 years ago

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Selling on Ebay vs Amazon

Nowadays, eCommerce sellers have several choices to sell their products like Alibaba, Walmart, Shopify, etc. During this Covid season, a sudden surge has been noticed in the eCommerce transactions. So it can be predicted that e-commerce will boom significantly in the forthcoming years as the shopping style. There are two platforms that most people around the world prefer top shops i.e. Amazon and eBay.

Being a seller it arises a question “is it better to sell on eBay or amazon?”. Since both of them are big platforms and both of them are the oldest marketplaces. We have designed some parameters to compare both platforms.

Comparison Number -1

Customer Assurance

Both of the brands are old and were established in the mid-on 1990s. But if you look from the customer’s point of view, Amazon has a significant edge over eBay. In fact, if you witness the trends amazon is more focused on maintaining and gaining customer’s trust rather than focusing on other aspects of the business.

Another reason that people prefer amazon over eBay because amazon offers a hassle-free return facility without asking many questions. Whereas in contrast to eBay, the system is much complicated when it comes to returning the product.

Being a seller might look like a good advantage to your business but this process hampers the customer’s trust which reflects in the traffic towards the website.

Comparison Number -2

Fulfillment processes

Looking at eBay it offers sellers a single choice for fulfillment i.e. packing & shipping the orders yourself. Whereas, Amazon offers two choices i.e. fulfill orders yourself (By merchant) or by amazon itself (FBA).

This second option really sets amazon apart from eBay. This feature allows a seller to save a lot of time, which is well spent focusing on different parts of the business. Though it is a bit pricey but if you calculate it against the cost to store, packaging, product shipping, the cost goes down significantly.

Comparison Number - 3

Seller Commission

Generally speaking, eBay offers lower seller’s fees as compared to Amazon. When it comes to eBay, you have to pay fees like insertion fees, final value fees, payment processing fees and optional listing upgrading fees.

eBay also offers a “fee calculator” that will show the amount that you must pay before listing your product.

Looking at amazon, it entirely depends on the type of product that is being sold and its fulfillment process. This processing fee is based on the weight and dimensions of the product you are selling. In addition to this, other factors like individual per-item fees and refund management fee.

Comparison Number - 4

Amazon prime

One key utility that eBay does not have is something like amazon on themselves. Amazon offers premium utilities. Because of this feature and easy refund policy amazon is able to attract more customers and create a huge client base.

Amazon prime requires a minimal fee depending on the country and in that they are capable of offering fast delivery, access to special discount sales and many more. Considering there are more than 100 million customers in the US alone. The sellers have the opportunity to immediately access this customer base.

Conclusion

Amazon or ebay

Judging by these aspects, you might have understood that is some level of difference between the two platforms. And what they are capable of offering. It is always recommended to make an informed decision after making comparisons through several mediums. This where etraKY comes in, this tool is capable of offering detailed data on the product performance on several social media.

etraKY also offers a detailed report on your competition and make sure you can get every data to make necessary changes in your business strategy to make it successful.

#amazon #ebay #online selling #ecommerce

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