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Today is the beginning of the summer for 2025 for me and many other students here. It's easy top forget that people that exist in school also exist outside of it as well. Mate is how i bring back the friends that have moved away and that are gone. It can even bring back friends that never were. This feeling i have in my heart i can feel because of comfort. Never underestimate comfort.
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This semester has been a long long one. It feels as though I have had all the time in the world but never used it properly. I do not feel like I did the ideas justice but each platform that we used let me dip my toes into everything possible. My favorite avenue was youtube, i like video has a medium because it is really the one I am best at conveying emotions. I despise when you can tell an ad is an ad so this was a great way for me to try and make exactly what i wanted to. Let me tell you it is hard. The toughest one is definitely tumblr, it is so hard to make text interesting these days. As the writer you need to be clever but not funny and that is HARD. As the reader you need to have interest in what you are reading in the first place and then you need to actually want to keep reading. Only text kind of sucks if you want to promote. I absolutely would try to be more creative. Pushing the envelope would have been more fun, seeing how far I could push the form while still remaining recognizable as a promotion. I think the idea of the brand has remained the same but I think that the idea of branching out within the brand and having each platform serve a different purpose within the brand is fun. I honestly don’t really want the brand to continue. I would like it to already exist so that i don’t have to do all the hard parts and be a blissful consumer. I am not sure I learned much from the other students in my class but that’s okay because I did learn ABOUT them, their brand is pretty much a reflection of them. I wish I could say the same about myself, I have stagnated a lot over the past couple years. I need a revelation!
If you are actually interested in yerba mate and want to try it yourself, Food Bazaar in Bridgeport is a great store to stop by at. It’s about a 5 minute drive from school, Amazon als works but if you don’t want to wait the bazaar is your place. Have a good summer.
El Matero
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HOLA! y bienvenidos to el MATERO COMPLETO!
Here you will find all information about any yerba mate brand you might be in the mood for. This is a very tempting offer of documentation and information! Ooooooo++. This will be mostly a request based blog! Any question you have we will do our best to answer. This can include how to prepare mate to the history of a certain brand, anything you can imagine.
Mate is almost an exclusively South American good that is just now reaching a Northern market. Therefore this is a significant hole in the English speaking world that lacks real information. We find a particular lack in documentation in the mid century. You will see significant amounts of very romantic ideas of how the native people of Argentina and Uruguay were the first to drink it and it has stayed the same ever since but we feel the industrialization and the production is a story all of its own. It became good like any other. With any commercialized goods people have memories attached to them. This is the essential aim, we want to be able to share the memory of each yerba in the hopes that whatever story you hear can encourage you to build your own connection with a certain brand! Even if you don't think that is okay, we could at least give you a new perspective on something new that you might have only heard about because of its “health benefits”.
el Matero
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