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How admissions software help you connect with your new age constituents?

Here, On this article we have explained about how higher education admissions software will help you to get connect with your new age constituents.

Student recruitment is a significant strategic goal for all kinds of institutions in the higher education sector, be it for-profit, not-for-profit, or community colleges.  It’s a fact that on the one hand, worldwide demand for higher education has gone up in the information millennium and the years preceding it, while on the other the institutions vying for these students have also increased in numbers.

Digital mediums to attract students have emerged and become prominent, thus prompting universities and colleges to deploy digital media-based recruitment strategies to maintain and grow their student bodies. This obviously means a noticeable shift towards increased reliance on software and IT for their recruitment and admissions needs. There is no debate about the success of their efforts.

Students in the digital world are hyper-connected and many aspects of their lives are inevitably linked to technology, and the most effective way to engage and nurture relationships with them is through online digital platforms.  Students become aware of their higher education options on their own in today’s digital world.  Digital marketing strategies are vital for colleges to get students’ attention and then devise innovative ways to stay in touch with them.

Student inquiries emanate from multiple sources including email campaigns, user-friendly websites with easy ‘call for action’ including chat-enabled websites, social media campaigns, online and physical events etc. Online recruitment strategies produce the best results for schools hoping to reach the widest student audience, and thus identify the most qualified students. It’s critical that your student recruitment software should not become a preoccupation that takes time and money away from more personal recruitment efforts but should be complementary to cater to all needs.

When it comes to campaigns to connect to your prospective student population, ‘one size doesn’t fit all’. You must identify, engage and serve each student demographic in a customized manner, and be ready to meticulously handhold your prospects to successful enrollment. Therefore you have to plan campaigns and touch points for each student persona’s background, needs, and aspirations, and be able to view real-time analytics for continuous improvement.

Your digital campaigns should more often be automated so that the response to a prospect becomes incredibly responsive. Responsiveness is key to winning the student over, and your software should create this environment for you.  It is also critical that the software allows you to set up marketing automation for different prospect demographics with underlying drip campaigns that’s triggered by date, time or events. And these campaigns are enabled through a variety of channels including email, text messages, mobile app push messages, phones etc.

Mobile apps have become an important part of our lives today and especially the younger generation of prospects like to communicate through their smart phones with the institutions that they are seriously considering as the final shortlist of options.  You would greatly empower them if you provided them a college-branded mobile app to track their application status, with a service desk to raise questions, read FAQ’s, get campus news, be part of communities etc.

You also need a recruitment software that’s easy to integrate with other college systems to manage the application through enrollment workflows, swiftly configurable for your college’s needs, and quick to go live.  We live in a world of cloud-based applications with reduced dependency on internal IT teams to setup and go-live.

Contact us to find out how modern systems such as e2s Recruit can significantly improve your inquiries base, connect with inquirers through multiple channels in a personalized manner, and convert them into applications and enrollments. Our only goal is to make your student recruitment challenges disappear, leaving you free to focus on the prospect’s individual needs.

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Alumni CRM Management System - Highly Consider for your Educational Institutions.

The most important goal of every Higher Education institution is to prepare its students for a fulfilling career and productive life, employability being the mission of most educational pursuits.Once the students depart from the institution,failure to track,engage and nurture a relationship with the alumni is a mammoth lost opportunity for the institution.

Alumni are a pride to the institution because of their possible successes and contributions in the real world.  Isn’t it important then to leverage their valuable worldly lessons and use it as a yardstick to measure the institution’s effectiveness?  In today’s world that offers an assortment of available technologies, it is easily possible for any institution to make an earnest attempt to reach out and engage former students.

Alumni Management System for a college or university, requires thoughtful planning, sustained outreach and building a reciprocal relationship. Alumni CRM Software can easily become the fulcrum of the well-being of the institution, by being made to feel that they are trusted insiders who can shape the future of current students. There is no doubt today that colleges and universities are scrambling for resources and in that context, what’s a more valuable resource than their alumni to help face some of the institution’s challenges.

The college or university should, of course, make the first move and must take the lead in building a culture of alumni engagement. The institution should be clear about channelling the energies of alumni in areas that would be mutually beneficial and where alumni assistance would make the biggest difference to current students.

The following can easily fit into the scope of engagement opportunities offered by universities to their alumni today:

Opportunities for alumni to keep in touch with their peer groups through events, virtual communities, share memories through online channels, job boards etc.

Continuing education programs for working adults, especially with wide availability of online, hybrid, part-time and executive programs

Networking for their own career progression

Alumni can actively participate in the admission process of their university, both to refer new students and interview prospective students

Career counselling for current students, mentor them toward their career goals, offer internships through alumni corporate network

Stay connected to their subject or field of interest and with teaching staff involved in such programs

Staying up to date on university happenings with a stream of information such as alumni journals, newsletters, social media announcements, etc.

Advocacy and lobbying on behalf of the institution

Last but not the least, contribution to college fundraising efforts.

If the institution successfully strategises and comes up with a plan for creating an environment for the alumni to meaningfully participate in the institution’s activities, achieving the goals stated above will not be difficult in today’s technology environment.

A college-branded mobile app for alumni could be an easy way to get the alumni to download and participate.  Alumni, in their busy world, will feel empowered and easily connected through a mobile app.  The app should not of course, be the only way for the alumni to connect with the college, but also for alumni to connect with their peers effortlessly, through communities and forums on the mobile app.  The institution should be able to plan and execute alumni events, be able to organised, invite, register etc., with fundraising as one of the main objectives.  A job board is an important engagement feature for alumni to post and find jobs.  Mentoring current students is an important role for alumni and this can be accomplished through the chosen software, besides being able to offer internships and jobs to current students.

Alumni relationships very often goes untapped resulting in missed opportunities. Needless to say, that there is increasing competition for alumni and donor contributions, with state funding and giving levels on a constant decline. For the alumni engagement mission to be successful, the directive for alumni engagement strategy should of course come from the top in order to effectively permeate through the whole institution.

Engage2Serve is a global provider of Higher Education student lifecycle solutions, enabling institutions build meaningful, personalised relationships with students, via digital empowerment and best practices that enhances recruitment, student success and advancement. e2s Connect from Engage2Serve is designed as a mobile-first, modern alumni engagement product meant to address today’s institutional challenges of connecting with their alumni.