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Real Estate SEO Marketing: 7 Ways to Improve Real Estate Site’s Visibility

According to IBEF, the Indian real estate industry will likely reach $1 trillion by 2030 from $120 billion in 2017. Aspiring individuals can reap benefits from this growing market of the real estate sector.

But, one needs proper real estate SEO marketing tactics to reap this benefit. As per the Digital House Hunt report, 53% of home buyers perform online searches before making a purchase.

Here are 7 ways that real estate companies can use to improve their online visibility.

1) Social Platforms

Real estate companies can use various social platforms to improve their engagement with potential customers. Although social media doesn't directly impact online ranking, it plays a crucial role in social media presence.

Not only does it help reach the target audience swiftly, but it also helps build authority and brand awareness. As a result, it can drive more traffic to the website and generate sales. Handling multiple social platforms is difficult. So, one can take help from real estate SEO services to manage multiple social media account. 2) Content Optimization

Real estate website owners need to optimize content that is visually appealing and stuffed with relevant information. A great way of achieving that is by incorporating meaningful and high-quality images.

Additionally, SEO optimized content will bring lots of people to revisit the site. Along with the content, one needs to optimize its Meta title and Meta description. Only real estate SEO marketing professionals can help optimize the site with rich content and get a site to its optimal potential. 3) Featured Snippet Optimization

Ranking on featured snippets may have a positive impact on the website's organic traffic. As a result, a significant amount of property buyers and sellers will visit the site increasing the all-over revenue generation. A few ways to optimize a featured snippet for a real estate company are:

Use of proper keywords relevant to the niche.

Publishing content rich with information.

Sub-headings can be in the form of questions and answers.

4) Using Google My Business

A real estate business needs a strong presence in the local SERPs, and the best way to gain that is Google My Business. Google offers this platform for free and ensures reliability even for start-up companies.

A company that provides SEO for estate agents can guide a real estate company to promote its brand with the help of GMB. 5) Video Content

Real estate companies can take the help of explainer animated videos. They help showcase places, rooms and address the problem of buyer and seller creatively.

These videos are a great way to reach the audience and create brand awareness. One can use these videos on their websites and social handles. Other than explainer videos, one can also make short videos. An SEO agency can help to create such videos at an affordable rate. 6) Optimizing for Mobile Phones

Most real estate buyers and sellers prefer visiting a website from their mobile phones. Hence, the website should be mobile-friendly. Also, there should be page loading speed optimization.

Optimizing sites for mobile phones is one of the ways of search engine optimization. For better optimization, one can seek an SEO for real estate agents. 7) Performing SEO Audit

Periodically SEO audit is necessary for assessing how a site is performing. This audit helps to understand a webpage's performance. Based on a report, one can improve if there is any quality issue. There are many online tools, but performing those audits is tough for people who are not analysts.

Overall, following these 7 ways may not be easy for a website owner. Companies that provide real estate SEO marketing may help grow the business' online presence and provide complete guidance.

#Real Estate SEO #Real Estate SEO Company

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