evebennettdesignresearch

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Deriving from the natural world, it was a reinterpretation and not an imitation through the acquisition of the logic that drove the natural space.

Frank Lloyd Wright

https://www.archdaily.com/925464/the-creative-process-of-the-four-pioneers-of-modern-architecture 

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Process photo from making image for poster

I put flowers in water in moulds that I made out of layering bowls and filling them with water before I froze them in the freezer over night.

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I believe that creativity is all about making interesting connections between things that already exist.I think inspiration for those connections can come from everything we experience as human beings: our conversations, our travels, our dreams, art, a great psychology book, our love lives, etc.  I try not to look within our own field of design for inspiration; that’s when you run the risk of regurgitating styles and techniques people are used to seeing. If you find your inspirations from unexpected places, and vary your inspirations to not be too close to any one source, it’s easier to create unique work. I frequent museums and shows and look at all kinds of creative work, like fashion, furniture design, painting, photography, and sculpture. I listen to music and have conversations with friends. I read books about psychology and science, and blogs about popular culture. The list goes on.

Jessica Walsh

https://www.foldmagazine.com/design-phenom-jessica-walsh 

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I'm just interested in natural growth patterns and the beautiful forms that only nature really creates. How that flows through me and how that comes out is what I'm trying to understand.

Ross Lovegrove 

https://www.ted.com/talks/ross_lovegrove_organic_design_inspired_by_nature/transcript?language=en

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a great concept that relates directly to my research and that I will include in my critical commantary 

found from: https://criticalalphabet.com 

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Tumbledown - Not Another Studios

When you live on the edge of one of the most beautiful peninsulas in the world (in our opinion, anyway), why would you look any further for inspiration? When Lucy Brown came to us with the concept for her new bed linen brand, she didn't have a name but she did want it to be inspired by Banks Peninsula, and we couldn't of been happier with the brief. With our studio in Sumner Beach, the beautiful Banks Peninsula is our backyard and weekend playground, so finding inspiration from it came naturally.

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Bringing Tumbledown to life started by giving the brand its name, then developing the visual identity, photographing and filming hero and product imagery, and rolling it out to an ecommerce store built on Shopify.

Our first step was to find a name for the new linen brand. Drawing inspiration from the countless bays dotted around the almost-perfectly-circular Banks Peninsula, we eventually settled on "Tumbledown" - named after a stunning south-facing bay.

Capturing the Peninsula: Just days before New Zealand went into Covid lockdown, we did a shoot on the hills of Godley Head, at the mainland end of Banks Peninsula. With the golden grass of the hills and teal hues of the Pacific Ocean, these images would go on to form the hero imagery of Tumbledown's identity.

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Flo

ESIGN NAME: Flo PRIMARY FUNCTION: Alkaline Water INSPIRATION: With water being an elemental part of existence, the main concept behind the brand is how nature comes to life with the nurturing quality of water, a quality that flows through every aspect via the cycle of life. The brand is then protected by a circular shape, one that is symbolic of the wholeness and purity of water, which are the most celebrated traits of water, and in this case alkaline water.

The brans is protected by a circular shape, one that is symbolic of the wholeness and purity of water, which are the most celebrated traits of water, and in this case alkaline water.

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Flo Alkaline Water by Matter Branding

"With water being an elemental part of existence, the main concept behind the brand is how nature comes to life with the nurturing quality of water, a quality that flows through every aspect via the cycle of life,"

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Branding inspired by water

Laneige is a South Korean cosmetics brand that uses the progressive scientific research around water as their key ingredient for moisturizing products. We created a series of 3D animated videos to illustrate the illuminating hydrating qualities of the Laneige products.

Each video has a unique narrative that explores different ways that water is used to create moisturizing products. All the videos are connected by a look and feel that reflects Laneige’s brand: pastel colors, dewy textures and soft lighting.

We used luminescence, gradients, dewy moisture & gentle lighting to anchor the look & feel of the videos across the animations.

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Type inspired by plants

The construction of Plenty Custom was inspired by plants. It is a humanist sans serif with leaf-like corners and terminals. Wherever possible, the font avoids straight lines and is made up of curved and tapered strokes. The stroke endings are sharp and the curves are as round as a ripe tomato. The Plenty brand is driven by bold typography which makes Plenty Custom the most significant part of the visual language.

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We wanted our imagery to nod to science, while also feeling more warm and human. We did this by spending a lot of time on the craft of each image. We created photo illustrations that merge inspiration from biodesign, science, nature and art.

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"The beauty from nature is endlessly mesmerising. However, when it shows up in branding or advertising, it's often used in a really cheesy way. We challenged ourselves to include inspiration from nature in this branding in a way that felt fresh, new, and ownable."

Jessica Walsh 

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Jessica Walsh and her team have crafted a fresh new identity for Geltor, an "earth-conscious" biodesign company that's behind the world's most advanced designer proteins. Taking inspiration from nature, the brand refresh hopes to give the impression of "humanness, warmth and innovation", as &Walsh describes it.

&Walsh was asked to keep its existing logo and develop a visual language around it – such as the typefaces, colour system, illustration, and imagery – all centred around a series of 3D images that explore the beauty and lively habitats of each protein origin and its cellular inspiration.

"We took inspiration from the shapes and groupings of cells to create the otherworldly orbs while highlighting scenes from the tree of life within them," explains the agency. "The vivid hues and natural elements within provide realism and freshness throughout the branding, while the orbs themselves provide a surreal view of each individual protein. Our goal was to provoke the imagination, similar to the way Geltor engages its clients."

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“For Geltor, &Walsh combined vibrant colors with flowers and leaves encased in 3D spheres. &Walsh founder Jessica Walsh says the visuals take cues from the so-called tree of life—a model and research tool used to explore the evolution of life and describe the relationships between the different species on Earth. “We were also inspired by glass orb terrariums, a place for growth and life,” Walsh says.

Growing inside each “orb” is a dazzling concoction of elements plucked from nature, every one of them inspired by Geltor’s various proteins and their benefits.

For Collume—a vegan collagen that can be used in cosmetics—the designers incorporated marine elements like a coral reef and a pearl oyster to reflect the product’s marine origins.

For PrimaColl—an animal-free collagen for food and beverage products—they illustrated edible plants like red clovers, butterfly pea flowers, and rose hips. “The image is intended to speak to the ingestible side of Geltor’s products,” Walsh says.

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‘One word - Explosion’ window display

For me spring is the most beautiful time of the year. Everything around begins to green, blossom and chirp…Nature freshens up and fills us with new energy. We wanted to show this beauty of spring and the intensity of sensations on the newest, explosive window display of patisserie „Lukullus”.

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Magic in the Forrest

https://www.behance.net/gallery/104738949/Window-display-Magic-in-the-forest?tracking_source=search_projects_recommended%7Cvisual%20merchandising

Samarite is a cosmetic brand created by science combined with nature. This is the official version. However, if you get carried away by your imagination, you will see a beautiful ruler of the forest, hidden in her chamber, who combines and weights magic ingredients. She is a Whisperer - a scientist who lives among the star trees, looking for what is the most special for our skin. Like a fern flower, it is hard to meet her, but its image is visible on each of the Samarite products.