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Great story also, I felt bad for Gabby because looking at her in the picture I don’t think she thought she was upsetting a lot of people.

(via https://www.youtube.com/watch?v=Uq8CzVHNoOk)

“Why I think this video has viral SPARK.”

Sharing - Highly shareable- if you come to her rescue saying it was an oversight or call her American people are quick to share this video or the many others.

Participate- Encourages participation- Although the responses are sometimes ridicules people find a way to even suggest voting for Trump bringing politics into everything.

Authentic- It’s the real deal- This was all over the media and easily acknowledged as real.

Reach- How does it reach the masses- Olympics are hot right now and anything that makes these athletes stand out in a good or bad way people want to talk about it.

Kick- Whats the extra kick- Gold metals are common for the USA but gold metal athletes making mistakes or oversights get people excited in a good or bad way. 

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Great story, nice breakdown of SPARK.

SPARK: The Viral Campaign #2

Why is their Viral SPARK in this video?

Mike Senatore became an internet sensation in early 2016 when he flipped a water bottle with it landing right side up, and it went viral. “Senatore teamed up with Ready for Life and the American Cancer Society to raise cancer awareness and collect donations to help find a cure. This cause is close to Senatore’s heart because his father passed away from cancer.” This has become known as the #FlipForACure Challenge.

http://www.carpanthersnews.com/mike-senatore-the-water-bottle-flip-guy-starts-flipforacure-challenges-panthers-te-greg-olsen/

I decided to use a compilation video to show some of the best bottle flips that were filmed.

SHARING

This video was shared because it is cool to see somebody flip a bottle and it landing upright. The first time I watched Senatore do it, I was impressed and remember sharing it Facebook. It was shared quite a bit after that because of the “cool factor.”

PARTICIPATE

Participation was fun at first and became a little more serious when it became a challenge to help cure cancer.

AUTHENTIC

The authenticity is real. Senatore was captured doing this at his high school and was filmed by students and became the source for the virility of this video.

https://www.youtube.com/watch?v=cxzl08ERhMk

REACH

The reach went across all social media platforms and is not as viral as it was, but is still garnering some attention.

KICK

The kick factor would be that doing the bottle flip and succeeding is awesome! As an archer, it is the same for me when you are able to get a good grouping of arrows on your target.

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Viral Spark

The state of Louisiana has been hit with massive amounts of flood waters, that has left people without homes, cars, jobs and flood field streets.

http://www.viralviralvideos.com/2016/08/17/daring-truck-driver-drives-through-flooded-louisiana-streets/

Sharing

This video is being shared for two reasons to show the streets and how high the water is and secondly, how a truck driver just plows through the flood water as if he were on dry ground.  He never slows down even after seeing folks in boats he just keeps going.  It’s also amazing that he would even take a chance driving through the water at that level.

Participate

This video encourages participation, so people will know the devastation to these cities and would hope nobody else would try to drive through the flood waters to cause more damage to any buildings or homes.

Authentic

This is a real flood that has hit several parishes in the state of Louisiana with more parishes that have been asked to evacuate because they are starting to flood also.  Flooding is nothing to play with if you ae told to evacuate please leave.

Reach

The video was posted on viral viral, to bring awareness of the flood devastation and how the truck driver didn’t care about the flooded streets.

Kick

The kick to this video is showing the flood devastation that has hit many parishes within a day or two and they are all left to clean up.  Many people have lost their homes, jobs, cars, and sadly some have lost their lives due to the flooding.  We all hope the state can begin to rebuild after this flood.

#NECViral

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Spark The viral challenge

https://www.youtube.com/watch?v=G11O4uZg4-c

A lady was on a family trip to the Lincoln Memorial and was asked by family members to sing the national anthem.  Se hesitated a while out of shyness but eventually gave in.

S- Highly Shareable- looking at the video hearing this lady we call an amateur sing the national anthem with grace, it literally brings chills to your bones to hear her singing. 

P- Her rendition of the anthem makes you want to become more patriotic it was just beautifully sung.  If you look at the video and see the visitors in the background they all stop to listen to her sing this song and once she has finished many clapped and gave her praises.

A- From her singing you can tell she is genuine in how she is performing this song she closes her eyes as she is singing the song that lets me know she is truly into this song it is not a joke or she is This rendition was beautiful song without any music just the voice from the lady and the audience watching.

K- The extra kick that made it go viral was the singing, unrehearsed, and performed in the Lincoln Memorial. You can’t get any better than that. no scripts just pure genuine singing that gives you goosebumps listening to her sing this song with pure joy .

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Journalist

I selected the journalist Brian Stelter from CNN.

1- I have reviewed the journalist tweets and his tweet account, it appears twitter is mainly used for reporting of the news.  Many of the tweets are about the election, and or the Olympics and some other topics.

2- Since I am new to the social media world I think he has a lot of followers.  The number of followers he currently has is 367K, I only have five LOL.  However after a social media video I believe it was called “LIKE” a few weeks back in one of our lessons, social media users try to get their followers in the millions.  The more followers you have the more you become a social media celebrity.  With that being said according to social media standards his follower numbers could be higher.

3- In reviewing some reporting on twitter it does appear that he may be a little bias towards one of the candidates in the presidential election.  Brian does post about both candidates but there is clearly a difference in the postings.

4- I believe the use of social media does enhance the reporting of a journalist.  Social media can enhance many different situations for many people.  The use of social media has become such a powerful tool to use it can put businesses out of business, people can lose their jobs and so fourth.  It just depends on how you choose to utilize this tool.  I would warn anyone to be ready for the backlash to anything placed out on social media that many people may not like, it just might come back to bit you.

Trump saying we don't get sarcasm: It's kinda like telling @JamieStelter "I was joking" when I screw up & offend her CNN  Trump blames media: "They don't get sarcasm"See more at cnn.com

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Brand Advocate

Lugnet (Lego)

Lugnet is an established website of unofficial community of lego fans.  This site is mainly composed of adult men, who build, elaborate lego projects sharing news and images of their creations. A highly enthusiastic and capable community that is receptive to working closely with the brand to provide a source of feedback which can inform product and business decisions

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Digital Jujitsu

The origin of the negative groundswell comes from the research and study of football who either played or are playing football, who have received head injuries. The study results are to educate players and fans of the dangers of being hit in the head while playing football.

Different study data on concussions are made available online for research and reviews.  There are a lot of people that love the sport of football, young and old.  These same people utilize social media, they can share the stories of concussions in the NFL.  This news will and can go viral.  This shines a negative light on the NFL and they look to Roger Goodell to do something to stop the players from being hurt on the field.

The commissioner of the NFL Roger Goodell, became the target of digital death. Since he is the head of the NFL, the top dog he is supposed to address the concussions stories.  If this  goes ignored or unanswered fans are players are not happy.

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The NFL's Continuing Concussion Nightmare

As a new season starts, the National Football League tries to move forward from an ugly history of brain injuries.

Tampa Bay Buccaneers running back Bobby Rainey is tackled by New Orleans Saints cornerback Brandon Browner (Chuck Cook / Reuters)

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Text Size   Julie Beck | Sep 21, 2015 | Health

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It’s football season again, a time for tailgating, touchdowns, and traumatic brain injuries. Only a few weeks into the National Football League’s season, there have already been 14 concussions. (Frontline is tracking the season’s concussions, and breaking them down by position, team, and player.)

To make matters worse, new research on the brains of deceased former football players found high rates of chronic traumatic encephalopathy (CTE)—a degenerative disease believed to stem from repetitive brain injury.

Frontline reported on numbers from the Department of Veterans Affairs and Boston University, where researchers studied the brains of 165 people who played football at the high school, college, or professional level. They found evidence of CTE in 131 of them—79 percent. Of the brains studied, 91 of them belonged to former NFL players, and 87 of those 91 (96 percent) had signs of CTE.

Related Story

The NFL Dodges on Brain Injuries

Even with the caveat that the people likely to donate their brains to be posthumously examined for CTE also probably had reason to suspect that they had the disease, these numbers are overwhelming.

In the NFL’s 2015 Health and Safety Report, the league reported that concussions in regular season games have gone down by 35 percent since 2012, perhaps partially thanks to the league’s 2013 ban on players tackling with a blow from the crown of the head. In an attempt to further reduce concussions some teams are considering adopting a tackling style similar to that of rugby, where players tackle each other lower, grabbing the other’s legs, and hitting with their shoulders.

Other initiatives mentioned in the Health and Safety Report include helmet testing, clinical trials for new types of imaging to better identify concussions, and the “medical timeout,” which is new for the 2015 season.

“This significant step for safety allows athletic trainer spotters positioned high above the action to alert a referee to call a timeout if they see a player needing assistance,” the report reads.

The NFL is clearly trying to show a dedication to player safety in the aftermath of the $1 billion settlement it made in April with more than 5,000 retired players who claimed the league hid the risks of concussions. (Several players have since objected to the settlement, saying it offers no recourse for players who have yet to be diagnosed with CTE.) But because head injuries have been endemic to the sport for so long, as these new numbers show, the league might need to make deeper changes if it wants to signal a genuine commitment to safety

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Concussion Film

If you’ve gotten past the Star Wars hype, you may have noticed the film Concussion in movie theaters. And just as Concussion itself is working to compete with the franchise blockbuster, its main characters are equally pitted against a massive sports corporation that “owns a day of the week.”

The film, set in 2002, follows Dr. Bennet Omalu (played by Will Smith) as he discovers and publishes his study about concussions and CTE (chronic traumatic encephalopathy), a progressive, degenerative disease found in people with repetitive head injuries, particularly football players. Dr. Omalu first observed CTE in a former Pittsburgh Steelers player who had apparently died of a heart attack. Eventually, several other retired Steelers who committed suicide were also found to have CTE, giving Dr. Omalu the scientific burden of proof he needed to show that repetitive hits to the head and concussions could cause CTE and leave players with problems due to their traumatic brain injuries for the rest of their lives.

However, the NFL had completed studies of its own, and was determined to not only hide their findings, but the findings of Dr. Omalu as well. Eventually there was no denying that concussions caused lifelong brain trauma and that the NFL had clearly tried to hide it from players and their families. But as the film ended, we were left at a crossroads. There was no happy ending, apparently no solution to the problem. So what do we do now?

The first step is to educate ourselves on concussions, not just in professional athletes, but in our every day lives. What are the symptoms? What does it feel like? What are the long-term implications? How do they heal? Since the majority of us are not medical doctors, the science may be difficult to comprehend. That does not preclude us from learning more. There are many resources out there, all of whom present different facts and information. Who do we trust? In some capacity, most resources will tell you similar, but not all available information. The truth is, treatments exist for concussions; they’re just not mainstream medicine. Hyperbaric oxygen therapy is used worldwide to treat and help heal “invisible wounds.” Yet vastly more money is being spent on diagnoses and the search for a silver-bullet drug or device.

Once you research, you can begin to understand the effects of concussions, CTE and other traumatic brain injuries, the mechanisms of action, and how medicine has become more passive with “watchful waiting” protocol. However, each brain injury is unique. The Entertainment Industries Council (EIC) recently released its own Concussion TV internet portal specifically to answer questions about the film Concussion, and, more broadly, includes the most frequent queries and interviews with athletes, service members, and others who have suffered the effects of serious concussions, traumatic brain injury, or post traumatic stress disorder. These inside looks at the struggles and some triumphs of those suffering from head trauma put a new perspective on overcoming a brain injury that science alone can’t. The emotion, pain, and frustration that comes with changes to cognitive functions. The terror of your brain not working the way it once did. The struggle to pay for “off-label” treatment that restores health that had been denied by health insurance. These interviews are a down payment on more in-depth discoveries. Like Dr. Omalu, EIC is dedicated to telling the truth about both the multiple dimensions to diagnosis and treatment of one of the most costly “brain drains” in the nation.

As you research concussions and understand more, it may become clear to you that it is necessary to advocate for those at risk of traumatic brain injury, and their treatment. Whether it is your grade school son playing football and getting hit too often, your nephew who is returning from deployment, your sister who is a high school cheerleader, or your father who fell and hit his head, someone needs to speak for them. What can we do to prevent concussions on the field and the front lines? How can we most effectively treat concussions or CTE after they have occurred in patients? How can we make the world realize what a serious problem this is?

Concussion will open your eyes to how far people, or in this case, a corporation, is willing to go to win. Its implications shocked me to my core. It is time to take a stand against reckless accidents that could mentally cripple a person for the rest of his or her life. It’s time to provide treatments so that a concussion isn’t a lifelong sentence. What are we going to do about it?

To learn more about concussions, visit http://www.concussiontv.com/Home.aspx. To learn about how you can get safe and effective treatment for those with concussions, visit TreatNow.org.

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Here is another blog on NFL concussions and the impact it has on the players.

Research

NFL concussions are a serious issue that needs to be dealt with.  One problem is the assessment of individuals during a game.  A biased staff is supposed to make a subjective decision regarding the safety of an unconscious player.  Properly evaluating players is key to players receiving the proper treatment.  Another issue is the evaluation of lasting effects on athletes.  One disease, Chronic Traumatic Encephalopathy (CTE), can only be researched post-mortem.  Issues with assessing and evaluating players need to receive further researched in order to better the current techniques. 

One of the main problems with concussions is knowing when they occur.  In a game as fast paced as the NFL, team doctors are eager to assess players and clear them for action.  This is one of the main problems with player and concussions, the on field evaluations.  One of the studies funded by the NFL to research concussions is the “Eye Movement Dynamics: A Rapid Objective Involuntary Measure of Concussion/Mild Traumatic Brain Injury”.  This study is designed to research Rapid Eye Movements (REM) in order to assess concussions.  Since REM’s are involuntary, this method of testing can give truthful assessment, without a subjective doctor making the call.  Dr. Nicholas Port and Dr. Steven Hitzeman of the Indiana School of Optometry “will develop a portable eye tracking instrument that can be used to help diagnose concussions on the sidelines” (McMakin & Emr, 2013).  This will allow players to be accurately diagnosed without a coach or biased party determining their safety.  Being accurately diagnosed will allow a player to then receive the proper treatment for their injuries. 

Along with concussions, atheletes are subjected to the possibibility of  Chronic traumatic encephalopathy (CTE).  CTE is a progressive degenerative disease that can only be evaluated when a player is dead.  This is a problem because players who are affected are often mistreated.  Another research study designed for player safety is the “CTE and Post-traumatic Neurodegeneration: Neuropathology and Ex Vivo Imaging”.  This study by Dr. Ann Mckee of Boston University School of Medicine will help with evaluating and determining if a player has CTE while they’re alive.  Mckee and her team will look to distinguish between CTE and “Alzheimer’s, amyotrophic lateral sclerosis, and other neurodegenerative disorders”(McMakin & Emr, 2013).  Distinguishing between these similar degenerative diseases is key to evaluating CTE in living individuals.  Once enough research has been gathered, they will apply the findings to brain scans to help accurately diagnose a player. 

Changes within the current system need to happen in order to protect the safety of players.  When a team doctor makes a call, they can be influenced to allow a player to continue to early.  Implementing proper assessment techniques will help take the human bias out of the equation.  Using REM assessments on the field will help determine the occurrence of a concussion and the severity of the trauma.  Dr. Mckee and her team are studying the lasting effects to player after they’ve left the field.  This degenerative disease, often mistreated, effects players who have received head trauma.  Accurately diagnosing these diseases will help ex-players continue their lives. 

Reference

McMakin, B., & Emr, M. (2013, December 16). NIH and NFL tackle concussion research. Retrieved November 21, 2014, from http://www.nih.gov/news/health/dec2013/ninds-16.htm

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Concussion

Buffalo Bills’ A.J. Tarpley Retires From NFL At Age 23, Citing Concussions

More and more players have been quitting pro football because of health fears.

 04/07/2016 10:20 pm 22:20:26

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Front Page Editor, The Huffington Post

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Buffalo Bills linebacker A.J. Tarpley is retiring from the NFL after just one season, saying he cannot risk more concussions.

“After months of introspection, I am retiring from football,” Tarpley, 23, wrote on Instagram on Wednesday. “I suffered the 3rd and 4th concussions of my career this past season and I am walking away from the game I love to preserve my future health.”

Tarpley’s exit from pro football comes amid increased concern over damage to players’ brains.

“This decision is the hardest I’ve made yet but after much research and contemplation I believe it’s what is best for me going forward,” Tarpley wrote.

The Bills confirmed his retirement.

Tarpley’s Instagram post features a photo of his greatest and last play in the NFL. He made a key interception in the Bills’ final game of the season, helping Buffalo beat the New York Jets 22-17, and denying their rivals a shot at the playoffs. In his season with the Bills, Tarpley played in 14 games, recording five tackles, two interceptions, one sack and a forced fumble.

Tarpley’s announcement comes just days after former San Francisco 49er Chris Borland, the 25-year-old who quit after one season for similar concerns, said early retirement would become the new normal in the NFL, as CBS Sports notes.

“Well, I think an old adage is that you play till the wheels fall off,” Borland told the Detroit Free Press. “You play till you can’t anymore. You have to be carried off the field. I think that’ll change.”

Indeed, increasing numbers of players have been quitting the league with health fears. Last month, Kansas City Chiefs safety Husain Abdullah said he would be leaving the NFL after seven seasons, citing concussions.

Also in March, an NFL official became the league’s first high-ranking officer to acknowledge a link between football-related head trauma and degenerative brain diseases like chronic traumatic encephalopathy.

Other NFL leaders have been hesitant to endorse that view. The NFL fought back fiercely when The New York Times published an article in March that claimed the league’s concussion research was flawed and resembled the tobacco industry’s denial of the dangers of cigarettes. The league demanded a retraction, which the Times refused http://www.huffingtonpost.com/entry/aj-tarpley-retires-concussions_us_57070b52e4b0fc257c3349a5 

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THIS

1- people- the people MLB should target are the younger fans to bring them into stadiums.  These fans are young, vibrant, and they enjoy sporting events many of them. These fans can be reached through social media, ads, and commercials.

objective- the goal of the campaign is to bring fun and families back to loving baseball, this fills stadiums and increase the knowledge of the baseball.

strategies- social media is used to spread everything now, the ads can go viral in so any hours this will increase fans. The ad must be an eye catcher

technology- you can reach out to those who are less active on social media, via email, search or on site content, and ad units.

2- I think the hashtag#THIS was chosen to capture the attention of the audience immediately. It sort of reminds me when you are told STOP, LISTEN, those words make you see what is going on. The word THIS was used because it is referring to one thing BASEBALL.

3 - I believe the campaign worked, social media is very powerful in todays world it can make or break a business. It’s the new voice or the people.

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#NEC I like how you classify yourself as a Hybrid very smart not to identify with being just one.  Good Job!

Digital Native or Immigrant??

After listening to the explanations on differences between a digital native and immigrant, I was a bit perplexed. Being born in 1981 makes me more of a hybrid than native or immigrant. Depending which group of experts asked, I can fall into Generation X, Y or a millennial catagory.  I grew up with teachers using the chalk board in elementary school, overhead projectors in middle school, and finally computers in high school. As a child, I remember having the original 8 bit Nintendo. It didn’t have memory, so if you didn’t want to lose your game, you had to leave it running for days until you finished. I remember receiving my first computer my freshman year. It was slow, the interface was ugly (Win 95’), it had a RJ-45 jack to plug a land line and came with an America Online 1000 hours free disk.  During my senior year of high school, I took a computer class which helped set up computers for teachers, and built the school’s first website using basic html code. My senior year was when I got my first cell phone, and with it came the greatest game ever for a cell phone, Snake. At the age of 19, I started djing using two analog turntables and a mixer. I spent hundreds on vinyl. A few years later, cd players were all the rage. I never got into cd players because I was nostalgic to my turntables. However, a few years later, dj controllers and laptops were all the rage. Flash forward to today. I work for a company that needs to be innovative to stay competitive. About 75 % of my finances are done though my smart phone. In that last year, all but one of my books have come in the form of ebooks. I have a computer that I use that I use specifically for photoshop, auocad and music (djing and producing) in conjunction with my tablet. I may be a hybrid because of my continual use of technology, nostalgia for books and vinyl, and preferring to make a phone call rather than sending a text. However, I can say that I am a techo nerd which ultimately makes me a digital native.

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Great post!  I think in some way we all can identify with being both digital native and digital immigrant.  Either way we know we have to adapt to new technology#

Digital Immigrant

I am a Digital Immigrant but identify with the Digital Natives. When I was in my junior year of high school, we had a new Vocational Technology business computer class. This was before the internet and I was excited to learn something new. I was that kid who could be found in the library or out in a field with my nose in a book. I love old fashioned research so sometimes there is no competition between my Kindle and reading one of the books in my personal library. Anyway, the beginning of dial up for me started around 1996, and I began using AOL with a long distance number, which limited the amount of time I was able to spend chatting with old and new friends. It was amazing but it became more so when the new millennium emerged with MySpace as a cutting-edge social media platform. MSM and Yahoo were popular sites with their chat rooms as well. Then high-speed internet was introduced to my small agricultural community in the midwest, I started building websites, and found that my blog about my family farm Green Grove needed promotion. I bought a membership with OnlyWire and then started publishing to every social media site, which is how I ended up using facebook for marketing, and eventually, that page has become my personal account.The reason that I can identify with the Digital Natives is because I am that person that enjoys the ease of “instant gratification” when it comes to my social media use. I stay current and have used most platforms as my love for research has moved me in many directions. This class is exciting for me and I am looking forward to interacting with each of you!

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Hi Christine, I have read your post and you are right I never thought I could be both digital native and immigrant.  Even though I was not born during the big technology boom, I was introduced to technology in school early on.  Great post!

NEC Digital Immigrant or Native

Regarding the question about whether I am a Digital Immigrant or a Digital Native, I would have to say that I am both a Digital Immigrant and a Digital Native. I would say that I am a Digital Native, because I have been using different types of social media since “Myspace” was opened to the public. I became instantly very active in the digital world and quickly found myself linked to other resources such as “Facebook”, “Pinterest” and “Twitter”. I found that these platforms were easy to use and surprisingly convenient for staying in touch with friends and family. No longer would long distance be the monster of an issue it once was. With all of these sites, not only can I express my feelings of what was happening in my life, day by day, minute by minute, but I found that it provided me with easy access to my peers and colleagues, just like myself. By using social media, it quickly became second nature to me and I found myself absorbed and accepted into a digital community that was constructed of merely words and digital imagery.   Although one social media might look the same as any other and it might even act as the same as far as its job in communication, I assure you that it’s not. Due to my current class, I suddenly found myself out-of-place in a sea of additional digital networks. So, although I consider myself a Digital Native, I have come to realize that I am also a Digital Immigrant when it comes to the new evolving social media platforms, such as “Klout”, “Storify” or even “Tumblr”. I find that each network may use the same words and ideas, but that they all take different roads to get to the same familiar places. Some tasks, such as just trying to follow someone on “Twitter” is quite simple to me, but it actually took me several attempts to try and follow someone on “Tumblr”. Interestingly, I usually find that the unknown is nerve-racking at times, but I still believe that the communities of social media are not just the wave of the millennials, but I believe that it is has become a fundamental resource to all of the future generations.