fashionbeautydigitalmarketing

[fashionbeautydigitalmarketing]

Best Fashion Digital Marketing Agency

How is a communication agency organized? Regardless of how large and well-structured it is, a communications agency includes the following roles: account _ May be junior, executive, senior, director. The account is the link between the client and the agency, it is in charge of maintaining contact between them, trying to combine in the best way the needs and requests of the former with the work of the latter. On the one hand, therefore, it must be able to listen and interpret what the client reports, collecting and reworking the information in a "creative and communicative key". And on the other hand, coordinating internal resources, he must draw up a communication plan. Media account. A dedicated media account with license to plan and buy media space. This is usually a "reserve" buy, i.e. with negotiation (not through the platform). Advertising specialist. Here we are talking about a more technical than relational figure and it deals with the management of digital campaigns on platforms. Normally in the agency there is a figure that deals with Google Ads and social ads (Facebook, Instagram and Linkedin mainly). Programmatic is usually more relevant than a media center. Project manager. Usually of technical extraction (but not necessarily), this is a professional figure similar to the account dedicated to digital project management. Strategic Planner. A figure not for all agencies, highly strategic. Professionalism based on the study of consumer insights for the definition of a unique and differentiating brand strategy. Often used for new product launches, relaunches of major brands or internationalization. creative director The creative director leads the creative team and defines the creative footprint of the agency. He analyzes and guides his team's ideas towards the best possible solution. Copywriter and Art Director . Always in pairs, the copywriter is in charge of writing content that varies in style and format depending on the message to be conveyed, the target audience and the communication channel to be used. The art director is responsible for the visual and graphic part of a project or an advertising campaign, and has the task of translating into images the concepts expressed by the copywriter. For this reason, he has to work closely with him, to understand the deep meaning of his words. Graphic designer. Whether he or she specializes in print or in the design of sites or applications, the graphic designer is a professional who can only be an executive or a designer. Interface designers or, even if only partially, those involved in user experience fall into this category. Social network administrator. This is one of the most recent figures introduced in the agency and deals mainly with the management of social profiles, writing editorial plans. Better if you have some skills in social advertising and graphic design. Content manager. A figure that deals with the management of content production. Storytelling is his mantra, the editorial plan his main working tool. Usually plans and writes the plan, sometimes writes articles directly or supervises the production of other content (videos, infographics). Press office. Press office managers are usually vertical in this sector. Media relations is a matter of relationships with newsrooms, journalists, bloggers and influencers. Writing press releases and reminders to ensure the publication is on the agenda. Developer _ Well, you can't miss a developer. There are 2 types of developers, web developers and software developers, even if the two figures partially overlap. In agencies we usually talk about web developers.   Video and 3D editor. A figure similar to the graphic designer, who deals with video editing and, if he is good, also with 3D modeling and rendering. Not sure, however, they could also be 2 different figures. A full-service communication agency, in order to function in the best way, needs all these figures, who must be able to work in perfect synergy. In addition to these, there may be external figures that collaborate with the agency and give support in the different phases of a project. Click here in Fashion Beauty Digital Marketing