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Hospitality Marketing and How Fielmente can help

Are you someone in the hospitality industry who is having trouble managing the different components of your business? We understand how overwhelming it can be to look into and stay updated on everything from digital marketing to social media marketing. That is why we want to introduce you to Fielmente Business Advisors.

Fielmente is a Mumbai based company but works with clients worldwide. They offer comprehensive hospitality consulting services to present you with the best advice to promote your hotel, restaurant, cafe or catering businesses. They plan, conceptualise and execute plans to improve online organic growth and encourage sales lead generation for business growth. They offer services like hotel/restaurant digital marketing, asset management, Audit services, branding and hospitality IT solutions.

Within just a year, they were able to claim important business partnerships from all around India, Canada and the United States. They specialize in high quality Logo & Menu Designing, Social Media Marketing and Content Marketing. But the best part is that all of their high quality services can be availed at  very affordable prices.

Times are changing and your marketing strategy needs to too. It’s fine if you are having trouble staying updated on all the recent trends. We understand how hard everything can be without the help of professionals who specialize in their area or niche. That is why the Fielmente team has professionals with years of experiences in their respective fields. Not only this but people who work at Fielmente are both professional and understanding so together they can help foster long term relationships with their clients.

Interested in our services? Get in touch with us now to book a free consulting service and start your free trial.

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The importance of strategic marketing in the hospitality industry

Are you presently working in a management position in the hospitality industry? Do you have a strategy? No ? 

Well here are a few reasons you should have one.

Wrong audience 

Imagine having a glass of water but not being thirsty. It seems like a waste. But someone, somewhere is in need of it. But how does that person even  find you in the first place? It’s all about understanding the algorithm of the platforms you are using to market your business. If you are using a social media tool, you will need to research its reach and understand how your business and services  can be accessed by the right people who are in need of it. 

Not enough reach 

Are you interacting with your social media daily but still not seeing the success you want? It can be because of a lot of reasons. Are you paying attention to your posts’ analytics and do you have a posting schedule ? Are your posts interesting enough to be followed by a large audience ? All these things add up to a successful social media marketing. Fielmente is one of the digital marketing agency for hotel that provide an excellent social media marketing service for you at an affordable price and high quality. Get in touch with us to know more about it.

Losing interested customers 

There might be a possibility that some people have a look at your business’ profile but turn back away because they see an array of bad reviews and unrectified issues. Imagine going to a house but seeing a lot of warnings to not enter the house because the water is always leaking from the pipes and the cement in  the walls is breaking off. You too might lose all your interest and turn back away thinking that you dodged a bullet. That’s the same formula with digital interactions. Reviews on the internet can make and break your business if you are still in the fetal stage. So, pay attention to those reviews and choose to interact with it and let them know that you have corrected an issue that they were facing.

Finally, we would like to mention that a particular strategy doesn’t work for everyone and the one that you choose to adopt should be personally  crafted. If you want help, Fielmente has an affordable range of services for you. We believe every hospitality business is different and unique so check out our website and get in touch with us now.

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Fielmente | Why You Should Hire Us for Your Hotel & Restaurant Branding

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Searching for  marketing strategies in hospitality industry, Fielmente provide to our clients with various services in order to boost their business and increase their revenue. The company works with strong principles and values that are followed on a day to day basis. Fielmente follows the motto of bringing a smile on the face of our clients by providing end to end practical and sustainable solutions. Our main agenda is to be India's most trusted and experienced business consulting firm that would provide professional services to its clientele seeking assistance.

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5 Things To Look while choosing a Restaurant Marketing Agency

The current marketing trends in the restaurant industry are constantly changing, so it is important to know the right steps to take when choosing a marketing agency that will get your business where you want it. Choosing a company can be daunting, but staying on top of all the newest trends will help you find an excellent match for your needs. Here are five things to look for while choosing a restaurant marketing agency.

Experience: What experience has this company had in the particular area? This is an important question because any agency looking to get your business could already have their skills set proven which would lead them to secure your business faster than someone with no prior experience. Also, if they have not had experience in the same area you want help with, could this be a sign that they will not truly understand your business? This is something to consider

Government Affairs: Do they stay up to date on all local and state government affairs? This could affect your business directly. If they do not keep up with these things, how can you expect them to help your business? Restaurant marketing agencies in India are constantly having to work with governments and knowing the right information in these areas can be very helpful. Knowing the right information when these laws change can make a huge difference in your business

Current Marketing Methods: Do they have an updated list of marketing methods? When choosing a restaurant marketing agency, it is best to ask for a list of current methods to which they can bring your business. Having up-to-date information on today’s market will help you stay competitive and give your company the edge it needs.

Details: This is something that may be overlooked, but will affect your business as a whole. Do they give you details on what they plan to do? Not just telling you how great they are and their portfolio, but actual details that show what they can do for you and how long it will take them to accomplish those tasks. This can help eliminate some confusion and allow you to make an informed decision on the right company

Customer Service: This is the way in which a company shows its customer service, whether it be via email or phone. Do they have friendly employees that are willing to help? The right people handling customer service can only help improve a company’s image. You want your customers to feel like they are dealing with professionals, and having professionals work with your customers is a huge benefit. This will save you money on things such as marketing and advertising from other companies, which will in turn increase the bottom line for your business without adding any stress.

Conclusion

Whichever restaurant marketing agency you choose, make sure that it delivers real results to you and understands your unique business needs over everything else!

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Digital Marketing For Cloud Kitchen Services With Fielmente

Fielmente is active in many sectors of the hospitality industry and offers exclusionary services such as Menu Designing and Planning; Technology Consultant; Hotel Management; Restaurant Turnaround; Feedback Analysis; Digital Marketing for Cloud Kitchen services and Setup and Staff Training. Fielmente is feasible to work independently or on assignments given by the clients to deliver enormous results in order to satisfy our clients and their needs.

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How to boost your new restaurant business in India?

Nowadays, owning a simple cafe and making money isn't anymore the only way to make money in the industry. Things have changed significantly, demands have transformed, and most importantly, expectations have changed.

People prefer to eat at home or order meals online, and travelling to a restaurant for lunch or supper is a luxury rather than a need.

With the growth of technology, the restaurant industry has been hit hard, with fierce rivalry arising not only from nearby eateries, but also from internet - based deals and sales. You can stand out of the crowd with the help of a restaurant marketing agency in India, like FIELMENTE.

While the above may appear to be a burden for the small food business, it is also a blessing in disguise because it has now opened up new options for you to expand sale revenue and tap into a clientele that was previously untapped.

5 ways to enhance restaurant business effectively

Take Online Orders: Meals delivery apps like Swiggy, Zomato, and FoodPanda have made ordering meals at home even faster and easier, and as a business, you must be on this online list or risk losing a significant portion of your customer base.

 Benefits -

●      Furthermore, by offering online ordering, you can reduce wait times at your restaurant's windows because customers will not be compelled to wait in line only to be seated.

●      Your kitchen staff will be able to execute more orders in far less time as a result of this.

Social Media Presence: People spend their significant time over their screens. So, social media is not a thing which you can avoid. The game does not end by just maintaining Instagram, Facebook or Twitter, rather, you will have to focus more.

What should you do?

Make sure you create a bang of your brand, either by having good interaction with your audience online or by showcasing your employees. Do what may work for you in social media.

Keep going with Technology: Technology is ever-changing. There is something new every single day.

●      Having wi-fi at your restaurant is essential, and also are other things.

●      Don't ever think of quitting the online payment part.

●      As much as you fill the staff in your restaurant, make a queue of delivery boys also with you because people would be ordering online.  

As a result, you must stay on top of things and technology in order to interpret the shift before it occurs. Otherwise, you will lose a significant competitive advantage over your consumers.

Influencer Marketing: Influencer marketing, or getting well-known people to influence your target market, is the most effective strategy to boost restaurant sales.

Local celebrities can be

●      someone well-known in your community,

●      someone with significant blogs or social media fan bases ("influencers"), or

●      a local athlete or actress who just Instagram a picture or tweets of a dish from your restaurant.

This is a new sort of word-of-mouth advertising that brings you local clients.

Constructing menus carefully: Last and not the least, give it your best shot when creating your menu.

Every one of your customers wants something to recollect you, and the menu of any restaurant can help them do that.

It's critical to consider your pricing strategy carefully and to give something similar but different enough that the customer wishes to purchase it even if they've tried it previously.

Final Takeaway 

In this digital era, not using technology is such a backdrop for any business. Making proper use of the internet for a restaurant is a major part of promotion and marketing.

A restaurant marketing agency in India like us can help newly opened restaurants like you significantly in reaching heights.