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Top Wordpress Development Company Atlanta, Woocommerce Experts, FluidRank provides web designs that convert clicks into customers. Call today (404) 479-1746

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Do Paid Social Media (Facebook) Marketing Work Nowadays ?

Social media marketing is so big that you can’t even imagine! And it’s becoming more prominent everyday. Why do people use social media marketing? Well, there are many reasons behind this. This blog will open your eyes and it will convince you to invest in paid social media marketing. But at first, let’s start with some interesting facts. Did you know more than two billion people use social media every day? An average person spends 135 minutes per day on social networks. Among all the social media Facebook is the most common social media platform. People hugely invest in paid facebook marketing. In recent months the number of small businesses advertising on Facebook has almost doubled to 50 million. And studies have found that 92% of small businesses will increase their investment in social media in the coming year. Let’s hop into a few important reasons why do the paid Facebook marketing works nowadays

When you choose to boost your Facebook post then it becomes guaranteed that your boosted page is going to appear on user’s feed. This is how you can start your paid Facebook marketing process. Nowadays on Facebook, posts from the friends and family get the utmost priority, so the organic reach for brands is declining gradually. The probability of your posts getting the audience’s attention is getting lower. In contrast, paid ads will surely appear in users feed so you get you a direct window to drive leads, sales, and website traffic. And strong social media presence can increase your brand value immediately.

The paid Facebook advertising gives you complete control over who sees your add. So now you can target a specific age group people, or you can target the people from different ethnic groups to cater to your products and services. You can you control your targeted audience and turn those targeted audiences into your potential customer by doing the right marketing. Facebook provides basic user demographics as well as the data of similar kinds of users by matching their psychographic factors such as interests, personality types, hobbies, and more. So, you get a solid idea about the users. From where you can target the right audience groups for your products and services and then design your marketing strategy accordingly. By simply installing the Facebook retargeting pixel on your website, you can send the ads of your company to the visitor’s news feed who visited your websites anytime before. Isn’t it amazing?!

Sprout Social, a social media management solutions company ran a survey and found that 73.4% of users who follow any brand on Facebook because they’re actually interested in its products and services. When you start paid facebook based advertisement, your brand gets immediate exposure due to the massive user base of Facebook. And compared to another form of marketing facebook’s paid marketing is more cost-effective. If your business appears in the user’s Facebook news feed regularly, people will start to recognize you. This Recognition will increase your business’s credibility, and improve engagement and purchasing behavior. Studies found that On Facebook more than 80% of people follow at least one brand. And 30% of the users have purchased a product they found on Facebook. How cool is this?

If you are on a budget and still fancy paid Facebook marketing, don’t worry! Paid Facebook advertisement is very affordable. Facebook uses pay-per-click payment model. This means you only pay if the users take the action that you would benefit your business. This is not possible with conventional marketing. Facebook marketing allows you to engage with the niche markets at an affordable price. As of today, the average price-per-click for Facebook ads across all the industries is only $1.72. Facebook’s pad marketing provides you with the most affordable marketing models compared to any other form of marketing such as TV commercials, Newspaper ads or Billboards so that you can use to benefit your business.

Facebook is designed to facilitate the goals of your business, such as website traffic, lead generation, brand awareness, and more. Facebook uses technologies like machine learning and Big data to find, target, and reach your audience with ease. This is the present and future of marketing. And that day is near when Facebook marketing will be the number one platform for paid marketing. Start investing in paid Facebook marketing and see the difference.

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Is this a secret that whatever sales today sales online? You bet not! People are searching for all kinds of products and services on the internet to fulfill their necessities. There are billions of people online whom you can target as your potential customer. This blog will give you a sneak peek of the powerful website marketing strategy that is going to ensure your desired boom in the business.

Build Your Website According To The Latest Trend:

To ensure a powerful website marketing, at first, you need to rebuild your website according to the latest trends. You can’t just use the out of date contents, images, graphical representations to your website. That will immediately give your visitors a bad impression. Even the color combination of your website is also vital. The first thing that anybody sees about your website is the User interface. The first duty of yours is to build a better user interface of your website. User experience can be better if you use the right technology to build your website. These two things come first. Think like this, When you search for anything in google, google gives you millions of results. What is the thing that is going to attract the visitors at the first place to particularly enter your website and not any others? What are the things that will keep the visitors invested throughout their time while visiting your website? What is the value that your website is adding to the user that can ensure their revisiting to your website? These are the questions you would like to ask yourself before you get your website ready. Building your website with the latest trends is the key.

Know Your Strength, Weaknesses And Your Customers:

Why should people choose you instead of choosing others? At first, you should know your own strength and weakness. You don’t need to serve everyone. Everybody is not your potential customer. And if you are not as big as google or apple then your products and services will not be required for everyone. So you have to find who are your potential customers. You may have a lot of other competitors but you can always stand out with a better website. This will surely give you an edge over your competitors. Without knowing your strength, your weakness and your customers, you can’t design your website’s marketing strategy. Once you clearly know these things and your website is well organized according to the necessity of the user, your website marketing can then flourish. You can’t take your users for granted. You will get very little time to hold their attention. So the branding of your website should be pitch perfect. You can take the help of digital marketing to promote your website once the making of the website is done.

Impress Your Target Audience The Right Keywords, Quality Content, Right Links And Optimization:

The right keywords help you to achieve the SEO or search engine optimization. The proper SEO keywords will ensure more traffic. When it comes to driving quality traffic, keywords are as important as breathing!

Content is the king in today’s world. While a visitor visits your website you can’t talk to them one to one instead your content will communicate with the audience. Contents including Happy-customer testimonials, words, images, videos help you to attract new audiences and maintain their attention. Your articles, videos, podcasts, infographics are your contents where you can work to be more credible to the users. You can create right links for the marketing of your website. Links help you to attain effective traffic. Link can both create and destroy. So, the right use of links can give you that boost. A wrong link can be banned by Google and other search engines. For your website, link plays a vital role.

If you build your website with great contents but then it’s not visible in the search engines then because you have optimization issues. Optimization is an essential part of a robust website marketing strategy.

Invest In Paid Ads:

It takes months and years to build the right content and once you have done all the right things for your website then you would like to reach to as much traffic as possible. But like compound interest, traffic generated by these methods grows exponentially. It takes time to reach. But if you invest in paid ads then this reaching process becomes faster. The more people you can reach faster, the more you can get the advantage. You can hire a reliable agency to set up and manage your paid ads, they’ll keep an eye on what’s working so that you can use it repeatedly. For faster result, there is no better way than paid ads.

These are a few essential tips for a Powerful Website Marketing Strategy. Hope this blog helps you to understand the website marketing strategy for the upcoming year 2019. Follow these tips to stay ahead of the curve.

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How to Protect your Site from Negative SEO – Our Guide

Search Engine Optimization is a method that can help your site have a greater online presence. Employing SEO strategies can help your site rank higher in the Search Engine Results Page (SERP) environment.

Many online businesses know how important SEO can be to their overall success. That’s why many companies hire a digital marketing agency or SEO strategists to ensure that the use of SEO tactics can make a difference in their business.

But did you know that SEO can break a company as well as make it? While many are happy because they reaped the benefits of SEO, they may not know about the existence of negative SEO. Unfortunately, it’s all too real.

Negative SEO has been around for a while and is still prevalent in this day and age. Therefore, it is important that you know how to protect your business and website from negative SEO attacks. In the next section, we will define negative SEO and talk about how you can protect your site from it.

Employing Routine Link Audits

Simply put, negative SEO is considered foul play in the SEO industry. It entails the use of black hat SEO techniques intended to de-rank your competitors. It can be done through forceful crawling, spammy links, and in some cases, plagiarism.

The first thing you need to do to protect your site from negative SEO is to have regular link audits. Chances are you might end up falling victim to suspicious link activity that can harm your website. You need to constantly monitor your links so you can be sure your website won’t be affected by negative SEO.

Combating Content Scraping

The next thing to consider is how to combat content scraping. Content scraping occurs when an authoritative website’s content is stolen by a small-time, underperforming website. The latter will then try to pass off the stolen content as its own. If your site is among the high-performing ones, you might become a victim of content scraping.

Your content may be stolen, and the thieves will end up ranking high on SERPs. This will eventually cause your site to lose value and fall in SEO rankings. To combat this, you may use tools like Copyscape to check for copies of your content on the web. If you find your content on someone else’s site, you can ask the webmaster to take it down or report them using Google’s Copyright Removal form.

Checking Site Speed

Negative SEO can potentially affect your site’s speed. This is done by forcefully crawling your website and causing a heavy server load. Chances are this will cause your site to slow down or even crash.

This is what practitioners of negative SEO do to get ahead of the competition. In order to guard against such dirty tactics, use a crawling software like Screaming Frog to check for any suspicious activity. Should you determine that your site is a victim of forceful crawling, contact your web host to find out where the heavy server load is coming from, then go ahead and block the culprits using robots.txt or htaccess.

Having Security Upgrades

Finally and most importantly, having security updates is your best defense against negative SEO. Ensuring that your software is up-to-date can protect your site from cyber attacks. You should specifically consider getting CMS software with top-notch encryption and switching to HTTPS as an important upgrade. Not only will your site get a good ranking, but it will also have better security.

If you’re looking for an SEO company in Atlanta, get in touch with us today! We specialize inoptimizing & ranking local businesses in Atlanta for the long-term. Contact us for a free consultation.

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What to Know about SEO Tools- Our Guide

The right SEO tools can offer a remarkable amount of insight into a site’s SEO standings while decreasing the time it takes to see results. It’s no surprise that every SEO professional has a specific arsenal of tools to use as they work to improve a website’s rankings.

There is no shortage of tools available for use online, both paid and free. This means that every professional has to know exactly what they need of the tools they choose.

Technology plays a fixed role in SEO. After all, we wouldn’t need to work to rank our sites if we didn’t have sites and devices with which to access them in the first place. Unfortunately, there’s a lot more to ranking a site than using a stack of tools.

Although it can be tempting to rely on technology to help us reach our SEO goals, we need to do more in order to get the best results.

If you have the tendency to rely on your SEO tools in order to see results, you need to adjust your track. There are two important things that these tools cannot and will not do for you. Let’s take a look.

1 // SEO tools will not set goals for you

Any SEO professional will tell you that tools cannot always be completely relied upon. This fact is obvious when you compare the differences in data that a handful of them will offer. Different tools use different algorithms and interpret data in a different manner, just as various people understand the same information in different ways.

Goal-setting is an important part of any endeavour. If you don’t know what you’re working towards, how can you expect to achieve it? While SEO tools are incredibly helpful for the research stage, they cannot tell you what exactly you should be looking to achieve in terms of brand positioning, visitor traffic, and lead generation.

They can certainly help you set realistic and achievable goals, but they cannot determine the objectives you should work towards. It’s up to us to choose the tools that can provide us with the information we need to do what we’re looking to do.

2 // SEO tools will not provide you with a guarantee

It’s important to remember that when it comes to SEO, there are no promises. You can gather data and use it to come up with realistic expectations, but there’s no telling exactly what may happen. Tools use historical data to forecast the future but they do not take into account other factors such as content, algorithm updates, and more.

There are so many things that can affect a website’s ranking. As helpful as tools are in pointing us in the right direction, we cannot fully bank on incredible performance after we’ve fixed any issues they shed light to.

Wrapping up

SEO has always been about data. Back in the day, there was an incredible amount of manual work. We are fortunate enough to live in an era where we have access to tools for a variety of things—research, benchmarking, and even analysis.

As beneficial as these tools may be, they still have their limits. This is why it’s important to work with SEO professionals such as the ones at Fluid Rank. They can apply theoretical knowledge and practical training to the information offered by SEO tools to help your website go above and beyond the expected!

If you’re looking for an SEO company in Atlanta, get in touch with us today! We specialize in optimizing & ranking local businesses in Atlanta for the long-term. Contact us for a free consultation.

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Atlanta PPC management services by top pay per click agency FluidRank. We are focused on optimizing stages of your sales funnel. Call Today (404) 479-1746.

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Facebook Marketing Vs Organic Marketing

Marketing is essential for every business no matter big or small. No business can grow without a proper marketing plan. And Facebook marketing is the trend now. If we compare Facebook marketing with organic marketing then you can understand different aspects of these two form of marketing.

Facebook marketing is also paid marketing. But compared to organic marketing it’s cost-effective. Nowadays it’s very common to have a proper Facebook page for any business. Without any recognized Facebook pages it’s seemingly impossible to gain customers trust and credibility. And Facebook marketing is essential. It’s almost free as you can post any of your products and services. And you can check the customer’s feedback. Or you can boost any of your posts to reach more people. That is basically the paid version of Facebook marketing.

On the other hand, organic marketing is never free. It’s the oldest form of marketing. Organic marketing includes TV commercials, Newspaper ads, Magazine ads, Billboards. Organic marketing is also very common and although Facebook marketing is taking grasp of the marketing business gradually, still people are opting for organic marketing. For organic marketing, you have to design the marketing strategy and then invest your money accordingly.

In Facebook marketing, you can target a specific audience and design your marketing plan according to them. For Facebook one of the advantages is you know whom you are catering to. And according to the targeted audience, you can change your marketing plan. Here you know your targeting audience will see your marketing for sure and the possibility of the audience directly interacting with you is much higher. Facebook marketing reaches the effective audience and the conversation rate of sale is much higher. And you will know the exact statistics of how many people you are reached from any particular boosted post.

On the other hand, organic marketing is designed keeping everybody into consideration. Organic marketing can’t decide who is going to watch this. Its designed for everyone and reaching to the target audience is not as easy as Facebook marketing. Organic marketing takes more time and budget to make. It’s a more conventional way of marketing.

Facebook marketing can produce an immediate response. People can like, comment, share any post. This is immediate feedback from which you can sense how people are liking your products and services. You can directly contact with the audience and can persuade them with your communication and convincing skills. On the contrary organic marketing takes time to reach people. And the feedback comes even later. The result of the marketing can be translated by the increase in sales. If the sale increases then it can be assumed that the marketing is successful. It’s a time-consuming process and takes time show results.

Facebook marketing is faster, easy and reliable. The response is of Facebook marketing is trackable. You already know before boosting that how many people you can reach. And this paid marketing is basically targeted for the people who don’t know your business or haven’t liked your page yet. So it brings more audience and the allure the existing audience to buy your products or get your services. It can also improve your offline sales as well. People do research on Facebook about any product before physically going to the shops. And a good Facebook marketing can attract more customers and the number of offline sales will also increase. On the other hand In organic marketing it’s not as fast a facebook marketing. When you design any TV commercials or newspaper ads, It’s more time to consume. You need to do thorough research about the marketing. You never know if your targeted audience is going to be catered or not. So the language of marketing should be more generic. The content should be more catchy and the representation should be attractive. Then again you cant ensure how much impact that marketing campaign would make.

More than 70% of marketers use Facebook marketing today. According to a recently published report of Business2community, 47% of marketers say that Facebook is their number one influencer of purchases. After reading this blog you can clearly understand that Facebook marketing has its benefit. And compared to organic marketing, Facebook marketing is far more effective and time saver. Choose wisely to get the best result. Choose Facebook marketing!

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15 Benefits of SEO & Why Every Business Needs SEO

SEO is a big wizard in the world of web. There are numerous benefits of SEO and you will be amazed to know them. If you’re running a web-based business and you are not investing in search engine optimization then you are living in the dark! You are not utilizing your full potential. Search engine optimization is the process of optimizing your website to maximize the traffic count from the search engines. By search engine, we are referring to Google, Yahoo, Bing, YouTube. Stick to the end of this blog to know how exactly SEO plays the key role in the world of web.

1. People Are Searching For Your Products Or Services On The Search Engine:

Did you know there are 40,000 searches every second? Now just imagine how many people may have looking for the exact products or services that your business is offering. There are over 2 billion people online and almost 93% of any online activity starts on the search engine. And per day there is an estimated 3.5 billion search takes place. Can you just imagine the opportunities your business have if you can reach to the people? And SEO ensures that your website is found on search engines.

2. SEO Increases Website Traffic:

You can pull traffic to your business by using SEO. The best part is, the people are searching for your products or services so they are quality traffic. Eventually, the quality traffic becomes your potential buyers. The traffic is already interested in your products and services so you don’t need to invest too much on advertisement. Due to this efficiency, the SEO industry is worth more than $65 billions.

3. SEO Decreases The Cost Of Acquisition:

You know the best part of SEO is its free! Advertisement takes a lot of money whereas SEO is free. All you need to do is to hire a good SEO company and then leave rest to them. Acquiring customers with SEO is the easiest and most cost-efficient way.

4. SEO Builds Loyal Customer Base:

Who doesn’t use google to search anything? Everybody does. People trust google and people use Google every day to find what they are looking for. If your business ranks high on the search engine, your business will build trust and credibility that will eventually turn those audiences to a loyal customer base. 37% of search engine clicks on the first organic listing so you can understand SEO do matter.

5. SEO Influences Sales:

SEO increases sales significantly. People who find your business in the search engine would trust you as we’ve discussed in the earlier points. And that trust and credibility influences purchasing decisions which eventually influences the sales.

6. SEO Can Be Measured:

You can measure the organic traffic and the progression of your website ranking. With SEO you can also measure your conversations and the source of the conversions. A SEO company can help you to find out the right search keyword for your business that can help the growth of your business.

7. SEO Increases Offline Sales:

We all do a little background research of any business before buying their products and services, aren’t we? Of course, we all do! And if a business can be found easily in the search engine, then people are more likely to visit the store. Most of the people do their research online so, SEO also increases offline sales. Because people use the search engine to do this research. That’s how SEO becomes a huge influence in the offline sale.

8. SEO Is More Efficient Than Advertising:

Is there any doubt that SEO is more cost-effective than an advertisement? This is a no-brainer. If you rank high on search engines, your business will automatically grow. SEO has the power that no advertisement has. Besides, you don’t have to invest any crazy money for advertisement. All in all, SEO is more cost-effective.

9. Your Competitors Are Using SEO:

Whether you use SEO or not your competitors are using SEO for sure. Everyone starts their internet journey with a search and that gives your competitors the edge over you as they are using SEO already! You have to use SEO sooner or later or otherwise you will have no business at all. It’s Survival for the fittest.

10. SEO Increases Your Business Value:

SEO increase the overall value of your business. The more your SEO ranking rises, the more valuable your business becomes. SEO ranking works as a valuable intangible asset. And its sustain over the years.

11. SEO Increases Your Social Media Followers:

The more people searching your website, they are more likely to visit your social media platform as well. As the social media platforms are also integrated to the website. An effective SEO campaign can not only increase the website visitor but can also increase the Social media followers.

12. SEO Improves Click-Through-Rate:

Good SEO rankings can certainly improve your website’s click-through-rate. And to improve the SEO, you must have a high click-through-rate. Click-through-rate is the number of people who click your website divided by the number of people you have reached.

13. SEO Betters The Security Of Your Website:

SEO increases the traffic of your website by a huge margin and that will force you to make your website safe and secure. Viruses and fraud are very common in the web world. Safe and secure website can boost your website’s ranking as a secure website and that will influence your overall SEO ranking.

14. SEO Improves The Speed Of Your Website:

Better user experience can make sure visitors satisfaction. If you are working on growing your websites’s SEO, simultaneously in the process the speed of your website will also increase. And a high-speed website can certainly help you to offer the best user experience to the visitors.

15. SEO Will Help You To Stand Out From The Crowd:

There are more than 250 million websites on the Internet. SEO helps your website to stand out from the crowd by appearing on the search result. This will not only increase the growth of your business, but it will also make your website more popular among many other websites.

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15 Reasons Why You Need A Social Media Expert

Social media is considered a platform from advertisement, for online marketing, expanding the growth of the business. In today’s scenario if your business doesn’t have any social media pages then you are actually running far behind the race. To keep your game on the top, you should consider hiring a social media expert who can save the day for you. Social media like Facebook has over a billion user and most of the people are active users and visit their Facebook timeline at least a couple of times a day. If you can use this platform smartly then surely it can benefit you. Here are 15 reasons why you need a social media expert.

1. Monitoring:

A social media expert checks your companies all social media handle for example Facebook, Twitter, Instagram every day. And customers have their questions which need to be addressed and a social media expert does exactly this. It engages the customers and that increases the overall traffic. These platforms should also be monitored for removing spam comments and contents. And this is what a social media expert does efficiently.

2. Increase Website Traffic And Engagement:

A social media expert can interact with the followers and that can turn the followers into customers. In social media, like, comments, shares are considered as interactions. And regular interaction from the social media expert can increase the engagement and increases the customers’ loyalty. 53% of American are loyal towards the brands which they follow on social media. A research has also found that 90% business has reportedly increased exposure by using social media!

3. Quality Work:

To utilise social media properly you need to post quality contents to engage the customers. A social media expert knows how to use images, contents efficiently. And good contents encourages the engagement and participation of the users and potential customers to the pages that ended up increasing overall business growth.

4. Create Loyal Customer Base:

When you have a loyal customer base, it becomes easier to increase the sell. And social media experts create creative engaging contents, interact with the customers by answering their questions. And that’s how a loyal customer base can be created and maintained.

5. Save Money:

Social media is more effective and cost-efficient than any other form of marketing. Social media is perhaps the most affordable and yet effective way of marketing. It saves a lot of money and it’s an ideal scenario for any business.

6. Modernisation:

There was a time when TV ads, billboards, Magazines ads were enough but now to keep up with the modern trends, social media marketing strategies plays a pivotal role. A social media expert can be very handy in that perspective.

7. Analytical Reports Generation:

Why your boosted posts are not getting the desired engagements or why your leads are not turning into sales, these are the questions that can be answered by a good analytical report. And a social media expert can generate the results that you are looking for.

8. Use The Analytical Reports To Your Advantage:

Facebook’s audience insight gives you the access to massive quantities to data. Social media expert can analyse these huge datas to the advantage of the business. For example who perviously bought from the social platforms and what did they bought. Social media expert can share with them the upcoming or existing similar kinds of product that they may find interesting and would buy them eventually.

9. Experience:

Social media experts have experience of creating ads, optimising campaigns. And based on the market experience, they know what works and what doesn’t. There are things you can’t learn from google. You have to have the experience and social media experts bring that experience to the table.

10. Proper Audience Targeting:

Television ads can be seen by everyone and there is no such control of who sees it. The ads provider can only hope that the target audience sees it. But on the contrary, social media experts can tailor-made ads for the proper audience and they will see it and finally the purpose of posting the ads will be fulfilled.

11. Know Your Competitor:

Knowing your competitors always helps you to understand their business strategy. And a social media expert not only connect to your customers but also connects to your competition as well. Social media experts can find your competitors weakness and you can take advantage of that.

12. Instant Feedback:

Tv ads take a long time to get the responses and feedbacks. With social media posts the response are instant. This gives you the opportunity to capitalise on the responses right-way.

13. Storytelling:

Social media experts are more than just good writes. They have the ability to tell a story in less than 140 characters. Social media experts also have excellent marketing skills. They know how to cater languages for specific targeted audience. Their facebook posts or tweets or Instagram post can certainly tells the story with precise use of words.

14. Necessity:

Everybody does their research before buying any product and its hard for everyone to take any business seriously if they don’t have any organised and recognised facebook or any social media pages. Social media presence is a necessity in today’s world.

15. #Hashtags:

The right hashtags can increase the search availability by appearing on the search results. Hashtags can be useful for organising events and phots and that helps the business and their audience. Social media experts know how to use hashtags properly.

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Hire Atlanta SEO expert team of FluidRank, We follow step by step SEO implementations for business websites to help them grow and reward by moving their company to the top of the results.

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