foxsotech

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Pay Per Click Management

Pay Per Click Management

Pay-per-click or PPC has rapidly evolved into one of the best platforms for online advertising in this era of digital marketing and plays an important role in the success of online businesses. Rather than earning the visits organically, PPC allows advertisers to reach targeted audience fast by paying search engines a cost-per-click fee only when a potential customer performs a click on their ad.

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Local Search Engine Optimization (SEO)

Local Search Engine Optimization (SEO)

Do you have a company or business that provides goods or services in the same geographical area as you are? Generating new business by growing your customer base is important and while it can sometimes be very challenging, understanding your customer’s needs will help you develop products and services that address those needs to a tee. Which is where local SEOcomes in handy because it is one of…

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Small Business Solutions

There is no perfect formula of starting or running a small business or start-up, it is often a learn-as-you-go process that forces you to think out of the box in a new way and while it’s never easy, finding the right small business solutionscan give your company a better chance of succeeding. The goal is to separate which solutions will ultimately boost the growth of your business from those that…

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Search Engine Optimization

Search Engine Optimization or SEO, is the methods any business can use through text, images, videos etc to ensure that their website is found and ranked by various search engine result pages (SERPs) with the goal of providing the most relevant results to a user’s questions. While Google remains the most widely used search engine giant that uses over 200 various factors to rank a website, there is…

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Social Media Marketing

Where would you be without social media marketing, especially if you have the best product or service and are 100% that the market demands it? While there are businesses that still make use of traditional marketing techniques, digital content promotion and social media marketing are the new trends in marketing and are here to stay. Which is why for brands to remain relevant today, they must be…

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Website Design For Your Business

Website Design For Your Business

Like the phrase ‘beauty is in the eye of the beholder’, effective website design is judged by the users of the site and not the website owners. Everything about a website, including the content, the layout, colors, text styles, structure, graphics, images, interactive features, and the way it works is determined by the website design. Therefore, it is not just about form but also function and…

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Graphic Design and Digital Media Solutions

Graphic Design and Digital Media Solutions

Both graphic design and digital media designencompass media development disciplines set out to create various forms of visual communication that often tell a story, an idea, image or brand to an audience. While digital media designers are generally trained in motion graphics, screenwriting, video editing, digital audio production and video production, graphic designers on the other hand start…

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Email Marketing

What if you could turn every subscriber on your list into a loyal customer, wouldn’t that put you in small business heaven? Email marketing remains a widely used, and successful, marketing channel that encourages visitors to your site to sign up for your email marketing list and a fundamental strategy that can generate more leads if done correctly. Depending on what your goals are as an…

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Display Ad Management

Display advertising has become a very popular practice in digital marketing today as it offers various benefits to a business, from visibility to brand awareness. They are the paid banner ads or “digital billboards” that appear in front of a user on website pages in the form of text-based, image or video advertisements that encourage them to click-through to a landing page and take action.

While…

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Branding - Building a brand

Branding – Building a brand

How do you create a strong and positive perception of your business? Branding. It is the process of combining various elements of your company such as mission statements, values, design, logo, symbols or other distinctive features to help distinguish yourself from your competitors while communicating and creating a positive impression about your services or products to a loyal customer base. Brand…

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