garp19-joshuarainey-blog

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Plotting Research

The subject area of my research would be predominantly focused on how brands identify themselves and try to blend into the shelves to generalise their product generically and why. For example if a shampoo came in a soft drink bottle it would look confusing, or if on a toothpaste box it had calligraphy writing, it wouldn’t match the product. Identity is very important and without it a lot of products could become misleading or brands could come across as something they aren’t, but what about design clicks with certain products?

See ‘https://www.flauntmydesign.com/how-graphic-design-boosts-brand-recognition’

I would like to consider a few different brands in this piece of work like: • Tesco ‘Everyday value’ rebrand • Arjo ‘medical device’ supplier Indentity and Rebrand • Adidas and the use of both old and new to be recognisable • Burberry and Google from serif to san serif • Gap, animal plant and how it went wrong • Lego and Fyre festival and the difference graphics can influence economical decisions.

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Ideation

The parts of this project that interest me the most and that I would like to research, investigate and talk about is how branding and the identity of a company is portrayed through their logo design, the marketing affects of this or after a rebrand and lastly a change in consumer thoughts and recognition through the companies unique identity. With each of these I would like to investigate techniques in different sectors which might influence a certain audience as well as what is suitable for the identity of the brand. Furthermore, does a san-serif typeface suit a corporate company more than a sports company? Does colour palette choices influence a target audience? Focal points could be looking at companies that have rebranded slightly or drastically to change market or to stay relevant. I find this interesting because a lot goes on behind the scenes and influences a lot of society; I also feel this would be interesting for others as design isn’t appreciated or thought about enough in the public eye as it is easily overlooked even though it plays a huge role in business including consumerism and marketing mainly. Writing about this subject would not only educate designers, it would educate business and marketing people on how they can influence society with their product and it would also be of interest to the public also as everyone in the world can be categories as a consumer.

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For products typically chosen at the point-of-purchase, as with many supermarket products, brand recognition becomes the goal. Brand recognition is one of two brand awareness goals advertising can aim at.

Simply speaking, ”Brand recognition” means that the targeted buyer recognizes a brand when seeing it, and she or he also knows which product category the brand belongs to.

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Branding and Identity

This is the topic i have chosen for my GARP project.

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1. Graphic Arts Research Project (GARP) Overview

You must formulate and justify a self   -directed research project that will form the basis of your Graphic Arts Research Project in level 6. This project, presented in the form of a Research Journalbog, must include a final research statement and action plan for more in-depth research you will need to undertake over the summer to prepare yourself to successfully complete the Level 6 GARP when you return in September.

Level 6 may seem like a long way off  , but    good background research and a well-developed plan will create a solid platform for the Level 6 GARP. Importantly it will allow you to proceed with your research over the summer, confident that you know and understand your subject well enough that:

•You can define your subject(s) / field(s) of research.

•You are aware of what has already been written about your subject.

•You are aware of the broader issues you will need to research and understand.

•You can identify a particular question, or specific focus, you can address through further research.

•You know how you are going to continue your research over the summer.

•It will sustain your interest to continue to research it for the following year.

The research and development you present and the feedback you get will then direct your independent research programme over the summer. This could include study trips, placements, internships, interviewing artists, designers, makers, contacting authors and academics, collecting relevant visual material and of course reading. 

There will be a range of timetabled sessions that will help you to develop and refine your project. You will be expected to draw upon the academic research skills you developed in the IDP module. The project will be broken down into 4 stages:

1.Ideation – generating and evaluating the potential of possible research subjects. This work must bedocumented in a Research Journalblog (see below).

2.Research& development – gaining a good basic knowledge and understanding of the subject throughcollecting, gathering and discussing material from a variety of primary and secondary sources and identifyingbroader issues and ideas, or a specific focus for further research. This work must be documented in aResearch Journalblog (see below).

3.Explanation & critique – testing the    quality of your research and development, and your awareness of furtherresearch needed by making a short Presentationto a small group of staff and students and submitting a draftwritten Research Statement. Content for both the presentationand research statement should come from yourresearch journal blog. The presentation should be structured around the research statement you are workingtowards, using the headings in the brief, addressing each bullet point if possible.

4.Finalise – producing and submitting a Research Journalblog that documents all of the research you haveundertaken during the project informed by feedback from your presentation and including a final ResearchStatement and action plan for the summer.

Briefs will be circulated at the start of each stage detailing specific requirements for the outcomes. You will be expected to document and archive your work at each stage in the form of a Research Journalblog   . The blog format should help you effectively draw together all your research output, whether it’s found material from a variety of sources or your own writing. You must set up a blog by the end of stage 1 – Week 21, and then update the blog regularly (at least once a week during the Research & development stage). At the end of the project you must write a final research statement and action plan informed by feedback from your supervisor. A set of questions and guidelines will be given to you to help you structure and write this final research statement and action plan. This must be submitted as your final blog post and via Canvas as a Lo-res PDF document.

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GARP SUBJECTS

Neon Signs

Pop up Books

Posters throughout the decades

Tattoo Design 

Propaganda in WW2

Fashion artist collaborations

Greeting cards

Illustrated Typography

Umbro: A design history

Zines

Playfullness in illusional design

The filter effects of Instagram

Toilet grafiti

Album Covers

Book covers

Disney Movie posters

I am still thinking of ideas but I feel like I need to do more research before making any decisions.