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Link to IXD303/IXD304

ixd303

ixd304

Sherlock Holmes Prototype

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Progress images

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Super rough layout

Here is a suuuuper rough layout I made before starting to design the Sherlock house and the designated floors. Each chapter ( 1-4) is divided into one floor each, with a content/imagery section to go along with it.

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IXD303 - Final product (so far)

Final ads

Final ads on screens

4 ads - 4 different stories.

It’s still a work in progress as I haven’t had time to animate the illustrations yet but with time, I’ll get there. In the meantime I’ll keep working.

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Sitemap

A simplified sitemap showing the essence of my product.

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Digitalising my sketches

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Rough sketches

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01 Ordinary Folk

It’s always cool to see what animators come up with using other people’s designs, like this guy, Gabriel Silveira did with these style frames.

I was looking at 3d dimensional space and vibrant colours for inspiration, and I fell in love with Silveira’s illustrations and motions. 

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User Personas

2 different user personas, representing at least two of my ads related to space and fashion.

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Empathy map

I did an empathy map based on one of my user personas, an anstrophysics student named Josephine, and I felt it gave me an ever better overview of her gains and pains as a young person.

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Space Oddity

I really fell in love with these graphics, a set of animated prints inspired by the dear universe. By AK KAO.

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Okalpha

Another great inspiration for me was the animation studio, Okalpha, with their conceptual and engaging ideas. Below is a rebranding project they did, with really nice, short and moving visuals.

Check it out here:

https://www.okalpha.co/work/studio-collective

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Sherlock Ambience

https://www.youtube.com/watch?v=kBWD4EOTMBI

Really enjoyed listening to this while researching this project.

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E-commerce

This is an e-commerce app by Artem Buryak. I love how clever and visually pleasing this app is and how the rain animations contributes and reinforces the umbrella brand.

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02 What if

Quick recap: What if is a concept I made that replaces ads with news, and will come up on all social media/partner websites which support sponsored content.

Before I begin sketching my idea, What if, I needed to do some research on different social media platforms to see how they present ads. I kept these questions I made in mind:

How much space does the ad take up?

How long does the ad lasts?

How much content does the ad have?

What makes an ad stand out?

Is the ad annoying in any way?

I decided to research a few different ad examples on platforms like Facebook, Instagram, Twitter, etc to compare and differentiate. 

Facebook

Regarding the Facebook/Instagram ads you can tell I’m into fitness and activewear. I’m looking to do something similar with my What if concept, to personalise news based on the things you research.

Facebook ads tend to vary between a single image to a scroll feature. I also saw a 10 second video ad which didn’t force you to watch it in order to continue. Although, I do experience from time to time that the Facebook Watch section forces you to watch an ad in the middle of a video you’re watching, which from a user’s perspective, I find incredibly frustrating.

Instagram

The first 15 or so ads I saw on Instagram were video based which goes to show that Instagram is very video focused. They want to express themselves as quickly and clear as possible, and keep the videos no longer than 10 seconds so you wouldn’t get bored. You also have the option of just simply scrolling past the ad. Same as Facebook, Instagram also have scroll features, letting you explore the ad further if you feel like it, as well as a link to the actual source. 

In summary, the ads are pretty similar and the layouts are straightforward and simple. The layouts are the same as with every other un-sponsored Facebook/Instagram post so the social media flow doesn’t get interrupted. Therefore, it might be easier to be “influenced” or pay more attention to the ad.

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TAUNT

TAUNT is an animation and VFX company that creates thoughtful and interactive imagery. The studio is founded by Tom Getty and Fiona McLaughlin. Their work has a large variety, whether it’s 3D/2D animation, VFX, VR/AR or games.  

I think they make beautiful and realistic animations and it’s so fascinating to see how a few dynamic movements like the blue poster below can make such a big impact as opposed to if it was still. Interactivity brings real life and impact to designs as well as the people who watch them.

TAUNT’s promotional video below.

https://vimeo.com/338863382

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Influencer Marketing

I don’t usually pay much attention to bloggers and other influencers, but I just read this Norwegian news article that covered an event called “VIXEN Influencer Awards” which seek to reward and recognise the top influencers/bloggers in Norway. This year, several influencers has decided to end their blog careers and focus more on other platforms like youtube, instagram, etc. 

According to Norwegian influencer expert (yes, influencer expert...) Marte Lunde, the stocks on number of blog posts this year has decreased dramatically with over 10% in Norway, Sweden and Denmark.

At the VIXEN event, there were many shared opinions amongst celebrities regarding the future of blogging. Quotes below:

“I understand that people wants to quit their blogs. I personally don’t read blogs anymore, but people should be entitled to do whatever they want.” - Emma Ellingsen

“I don’t think blogs are as active and involving anymore. People are becoming more interested in seeing and hearing things instead of clicking on a text-based platform when you can get the same information through videos or audio.”  - Vita Mashadi

I think this shows that regardless of popularity, influencers have to accustom to different types of platforms, depending on people’s visual preferences and conveniences. And even though this might mean the end of blogs, our growing appreciations and insights for visual content is leading the way towards a new era.