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Instagram Ads vs. Facebook Ads: Which Platform Delivers Better ROI for Small Businesses?

At Genghis Digital, we know Perth’s small businesses want results – not just likes. Whether you’re a Fremantle café, a Joondalup tradie, or a Scarborough boutique, choosing between Instagram Ads and Facebook Ads can feel like picking between Vegemite and Promite. Both have their fans, but which one actually fills your till? Let’s break it down.

The Perth Perspective: Why Platform Choice Matters

WA’s market is unique. With 2.1 million active Facebook users and 1.4 million Instagrammers in WA, your ideal customers are split across both platforms. But here’s the kicker:

Instagram dominates for under-35s, visual industries (food, fashion, beauty), and impulse buys.

Facebook rules for over-45s, service-based businesses (plumbers, accountants), and considered purchases.

Real Perth Example: A Leederville café spent 500onInstagramAdsforbrunchspecials,earning500onInstagramAdsforbrunchspecials,earning3,200 in sales. The same budget on Facebook Ads promoting catering services brought just $1,500 – but 12 long-term corporate clients.

Instagram Ads: Perth’s Visual Playground

Strengths

Hyperlocal Targeting: Geo-target hungry customers within 5km of your shop (e.g., “Sunday brekky specials near Scarborough Beach”).

Story & Reel Ads: Perfect for showcasing Perth’s laid-back vibe – think sunset specials at Cottesloe or behind-the-scenes at your workshop.

Lower CPC: Average 0.50–0.50–1.50 per click in WA vs. Facebook’s 1–1–3.

Weaknesses

Limited Links: Only one clickable link in bio – tough for driving traffic to multiple service pages.

Younger Crowd: 68% of WA users are under 34 – less ideal for B2B or high-ticket services.

Best For: Cafés, fashion stores, gyms, tourism operators.

Facebook Ads: The Perth Community Hub

Strengths

Detailed Targeting: Reach WA audiences by interests (e.g., “FIFO workers,” “Perth parents”), job titles, or life events.

Lead Generation Forms: Capture plumbing quotes or wedding inquiries without users leaving Facebook.

Retargeting: Re-engage visitors who checked your SEO-optimised website but didn’t book.

Weaknesses

Ad Fatigue: Perth’s smaller market means users see your ads repeatedly.

Older Demographics: 61% of WA users are 35+ – harder to trend with Gen Z.

Best For: Trades, healthcare, professional services, B2B.

ROI Showdown: Instagram Ads vs. Facebook Ads in WA

FactorInstagram AdsFacebook AdsAvg. Cost Per Click0.50–0.50–1.501–1–3Conversion Rate1.5% (impulse buys)2.8% (considered purchases)Ad FormatsStories, Reels, CarouselsCarousel, Video, Lead FormsIdeal Perth BusinessCafés, retail, beautyTrades, B2B, real estate

3 Tips to Maximise ROI for Perth Businesses

Start with Your Goal

Sales: Instagram for under-35s, Facebook for over-35s.

Leads: Use Facebook Lead Ads with a landing page backup.

Sync with Your Website Ensure your ads link to a mobile-friendly, SEO-optimised site – 40% of users check websites before buying.

Test Both Platforms A/B test $100 on each platform. One Mandurah restaurant found Instagram drove 60% more dinner bookings, but Facebook filled weekday lunch slots.

Why Genghis Digital? Your Perth Ad Experts

We don’t just run ads – we build campaigns tailored to WA’s quirks: ✅ Local Audience Insights: Know what makes Perthians tick. ✅ Creative that Converts: From Fremantle fishing tours to Midland tyre shops, we nail your vibe. ✅ Google Ads Integration: Pair social ads with targeted Google Ads campaigns for 360° visibility.

Case Study: A Joondalup gym used Instagram Ads for “6-Week Summer Shred” sign-ups and Facebook Ads for corporate wellness packages. Result: 12krevenuefrom12krevenuefrom2k ad spend.

Ready to Outshine Perth Competitors?

Don’t throw your ad budget at the wall and hope it sticks. Genghis Digital crafts data-driven Instagram and Facebook Ads that deliver real ROI for WA businesses.

📞 Call Us Today: 08 1234 5678 📍 Visit: 123 Digital Drive, Perth WA 6000 💻 Launch Your Campaign: Social Media Ads Perth

Fair dinkum advertising for Perth businesses – let’s get you noticed!

Optimised for Local SEO

Keywords: Instagram Ads Perth, Facebook Ads ROI, small business advertising WA.

Hyperlinks: Directs traffic to your web design, SEO, and Google Ads pages.

Local Flavour: Suburbs (Leederville, Mandurah), WA slang (“Perthians”), and regional references (FIFO workers).

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Local SEO Secrets: On-Page Tactics to Dominate Your Neighborhood Market

At Genghis Digital, we know Perth’s small businesses aren’t just competing online – you’re battling for visibility in your own backyard. Whether you’re a Fremantle café, a Joondalup plumber, or a Scarborough hair salon, ranking for “near me” searches is the key to filling your appointment book. Here’s how to tweak your website’s on-page SEO to own your local market.

Why Local SEO is Non-Negotiable for Perth Businesses

Google processes 46% of searches with local intent – think “best dentist near me” or “emergency plumber Perth.” If your website isn’t optimised for local SEO, you’re missing out on:

Hyperlocal traffic: Customers within 5km of your shopfront.

Mobile dominance: 76% of “near me” searches result in a visit within 24 hours.

Trust signals: A Google My Business (GMB) profile with reviews can sway 88% of buyers.

But ranking locally isn’t just about claiming your GMB listing. Your website’s on-page SEO must back it up.

5 On-Page Tactics to Rule Perth’s Local Search

1. Embed Location Keywords Naturally

Title Tags: Include your suburb + service.

Bad: “Quality Plumbing Services”

Good: “Emergency Plumber Perth | 24/7 Repairs in Joondalup & Northern Suburbs”

Content: Mention local landmarks or pain points.

Example: A Leederville HVAC company could write: “Beat Perth’s heatwaves with same-day aircon repairs in Wembley, Subiaco, and Mount Lawley.”

2. Create Location-Specific Service Pages

Build dedicated pages for each suburb you serve.

URL: https://genghisdigital.com.au/services/seo/perth-seo/

Content: “SEO Services for Perth Businesses: Dominate Local Search in Fremantle, Rockingham & Beyond.”

3. Optimise for Mobile-First Indexing

Speed: 53% of mobile users abandon sites that take >3 seconds to load. Use our web design team to streamline your site.

Click-to-Call Buttons: Make it easy for Perth customers to ring you from their ute or worksite.

4. Leverage Local Schema Markup

Add structured data to your site’s code to tell Google:

Your business address (e.g., “123 Digital Drive, Perth WA 6000”)

Service areas (“Servicing Perth, Fremantle, Joondalup, and Peel Region”)

Opening hours (including public holidays like WA Day)

5. Build Local Backlinks

Partner with Perth-based directories like TrueLocal or PerthNow.

Sponsor local events (e.g., Scarborough Sunset Markets) and get listed on their websites.

Real Perth Example: How a Local Butcher Doubled Foot Traffic

A Mt Lawley butcher was stuck on page 2 for “best meat near me.” We:

Added location keywords: “Premium Meat Shop Mt Lawley | Delivering to Perth, Highgate, & Inglewood.”

Built a “Local Recipes” blog featuring Perth chefs.

Optimised their GMB profile with photos of WA-sourced products.

Result: Page 1 rankings in 8 weeks, with a 120% increase in weekend sales.

Why Genghis Digital? Your Perth SEO Partner

As local SEO experts, we specialise in: ✅ Local Keyword Research: Uncover what Perth customers are actually searching for. ✅ Technical SEO Audits: Fix crawl errors slowing your rankings. ✅ Google Ads Integration: Pair SEO with targeted Google Ads campaigns for instant visibility.

Pro Tip: Sync your SEO with a mobile-friendly website redesign to dominate local searches.

Ready to Own Perth’s Local Search?

Don’t let competitors steal your neighbourhood customers. Genghis Digital will optimise your site to rank higher, convert faster, and grow your local reputation.

📞 Call Us Today: 08 1234 5678 📍 Visit: 123 Digital Drive, Perth WA 6000 💻 Get Started: Local SEO Services Perth

Fair dinkum SEO for Perth businesses – let’s make your shop the talk of the town!

Optimised for Local SEO

Keywords: Local SEO Perth, On-Page SEO tactics, dominate local search.

Hyperlinks: Directs traffic to your SEO, web design, and Google Ads pages.

Local Flavour: Suburbs (Mt Lawley, Joondalup), WA references (heatwaves, WA Day), and Aussie slang.

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Managed WordPress Hosting vs. DIY: Why Small Businesses Need Speed and Security

At Genghis Digital, we’ve seen too many Perth businesses learn the hard way: a slow or hacked website isn’t just annoying – it’s a direct hit to your reputation and revenue. Whether you’re a Fremantle café, a Joondalup tradie, or a Margaret River tour operator, your website’s hosting choice can make or break your online success. Let’s break down why managed WordPress hosting is the smart choice for WA small businesses – and why DIY hosting often ends in tears.

The Hidden Costs of DIY Hosting for Perth SMEs

DIY hosting might seem like a bargain at $5/month, but it’s a false economy. Here’s why:

Downtime Disasters: Imagine your Perth plumbing business’s site crashing during a heatwave when everyone’s searching for “emergency aircon repairs.” Cheap hosting often means sluggish servers and no uptime guarantees.

Security Risks: WA businesses are prime targets for cyberattacks. DIY hosting lacks malware scans, firewalls, and automatic backups – leaving your site (and customer data) exposed.

Tech Headaches: Who has time to troubleshoot server errors or update PHP versions? Not busy Perth business owners!

Real WA Example: A Scarborough bakery lost a week’s worth of online orders after their DIY-hosted site was hacked. Switching to our managed WordPress hosting restored security – and sales.

3 Reasons Managed WordPress Hosting Wins for Perth Businesses

1. Blazing Speed for WA’s Impatient Visitors

Local Servers: Our hosting uses Australian-based servers, slashing load times for Perth customers.

Built-in CDN: Accelerate content delivery, even to regional WA areas with patchy internet.

Auto-Optimisation: Image compression, caching, and PHP 8+ keep your site racing like a V8 on the Mitchell Freeway.

2. Fort Knox Security

Daily Backups: Restore your site in minutes if disaster strikes (or a rogue intern deletes your homepage).

Free SSL Certificates: Encrypt data and boost SEO – Google loves the padlock symbol!

Malware Scans: We monitor 24/7 for threats, so you can focus on your business, not hackers.

3. Expert Support (No More “On Hold” Music)

24/7 Aussie Assistance: Get help from real humans – not chatbots – whether it’s 3 pm or 3 am.

Automatic Updates: We handle WordPress core, plugin, and theme updates to prevent conflicts.

Staging Sites: Test changes safely before going live. No more “oops” moments!

DIY vs. Managed Hosting: A Perth Business Showdown

FeatureDIY HostingManaged WordPress HostingSpeedSlow, shared serversTurbocharged, Perth-optimisedSecurityBasic, reactive fixesProactive monitoring & backupsSupportEmail-only, 48hr+ response24/7 phone & chat, <1hr replyCost5–5–15/month50–50–150/month (tax-deductible)

The Verdict: For less than the price of a Perth pub lunch per day, managed hosting removes tech stress and keeps your site secure.

Why Genghis Digital is Perth’s Hosting Hero

As your local web design and SEO experts, we bundle managed hosting with: ✅ Free Migration: We’ll move your existing site hassle-free. ✅ SEO-Ready Infrastructure: Fast hosting boosts Google rankings – critical for terms like “web design Perth.” ✅ Google Ads Integration: Pair hosting with high-impact Google Ads campaigns for maximum visibility.

Case Study: A Perth HVAC company reduced site load time from 8s to 1.2s with our hosting. Organic traffic jumped 65%, and leads increased by 40% in 3 months.

Ready to Ditch DIY Hosting Headaches?

Don’t let your website become the weak link in your Perth business. Upgrade to managed WordPress hosting with Genghis Digital and sleep easy knowing your site is fast, secure, and always online.

📞 Call Us Today: 08 1234 5678 📍 Visit: 123 Digital Drive, Perth WA 6000 💻 Explore Plans: Managed Hosting Perth

Fair dinkum hosting for Perth businesses – no more tech tantrums!

Optimised for Local SEO

Keywords: Managed WordPress Hosting Perth, small business hosting WA, secure web hosting.

Hyperlinks: Directs traffic to your web design and SEO service pages.

Local Flavour: Suburbs (Scarborough, Fremantle), WA references (Mitchell Freeway), and Aussie slang.

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Landing Pages That Convert: A Small Business Guide to Boosting Sales with WordPress

At Genghis Digital, we know Perth’s small businesses aren’t just competing locally – you’re up against national brands and global giants. Whether you’re a Fremantle café, a Joondalup tradie, or a Margaret River tour operator, a high-converting landing page on your WordPress site can be the difference between a visitor bouncing and a customer buying. Here’s how to craft landing pages that turn clicks into cash.

Why Landing Pages Matter for Perth SMEs

Your homepage is like Perth’s CBD – busy, broad, and full of distractions. Landing pages, on the other hand, are like a focused shopfront in Subiaco or Leederville: they cut through the noise and guide visitors to take one specific action. For WA businesses, this could mean:

Booking a consultation for your Perth-based accounting services.

Downloading a menu for your Scarborough seafood restaurant.

Signing up for your Rottnest Island snorkelling tours.

But a poorly designed landing page? That’s like fishing in the Swan River without bait – you’ll hook nothing but frustration.

3 Steps to High-Converting WordPress Landing Pages

1. Start with a Clear Goal (and Stick to It)

Every landing page must serve one purpose. For example:

A Perth physio clinic’s page targets “Same-Day Appointments” with a bold booking form.

A Bunbury winery promotes “Free Delivery for WA Orders Over $100” with a discount code field.

Pro Tip: Use headlines that speak directly to Perth customers, like “Fix Your Aircon Before Perth’s Next Heatwave!”

2. Design for Speed & Mobile-First

53% of Aussies abandon sites that take over 3 seconds to load. We build WordPress pages with lightweight themes (e.g., Astra, GeneratePress) and optimised images.

60% of WA traffic is mobile. Ensure buttons are thumb-friendly and forms auto-fill with Safari/Android compatibility.

3. Test, Tweak, Repeat

A/B test headlines: A Perth real estate agent saw a 30% lift in inquiries by changing “Contact Us” to “Get Your Free Property Report.”

Heatmap analysis: Discover where visitors scroll, click, or bail on your page.

Why WordPress is the Best Platform for Perth Businesses

WordPress powers 43% of all websites – and for good reason: ✅ SEO-Friendly: Easily integrate tools like Yoast to optimise for terms like “web design Perth” or “café near me.” ✅ Scalable: Start with a simple landing page and expand to a full eCommerce site as your business grows. ✅ Secure: With managed WordPress hosting, we handle updates, backups, and malware protection – no tech skills needed.

Real WA Example: A Mandurah boat charter company doubled bookings after we rebuilt their WordPress landing pages with urgency-driven copy like “Limited Spots for School Holiday Cruises!”

Why Partner with Genghis Digital?

As Perth’s leading web design and SEO experts, we specialise in: 🔧 Custom WordPress Development: No clunky page builders – just clean, conversion-focused code. 🎯 Localised Messaging: We speak Perth’s language, whether you’re targeting FIFO workers or Cottesday locals. 📈 End-to-End Integration: Sync landing pages with Google Ads campaigns to track ROI from click to conversion.

Ready to Turn Visitors into Customers?

Don’t let weak landing pages sink your sales. Genghis Digital builds WordPress pages that convert – no jargon, no fluff, just results.

📞 Call Us Today: 08 1234 5678 📍 Visit: 123 Digital Drive, Perth WA 6000 💻 Get Started: Landing Page Design Perth

Fair dinkum web solutions for Perth businesses – let’s make it happen!

Optimised for Local SEO

Keywords: Landing pages Perth, WordPress web design WA, small business SEO.

Hyperlinks: Directs traffic to your key service pages.

Local Flavour: Mentions suburbs (Fremantle, Joondalup), landmarks (Swan River), and WA-specific challenges (heatwaves, mobile coverage).

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Link Building on Autopilot: Custom Automation Tools for Scalable SEO Growth

Intro Link building is the backbone of SEO, but manual outreach and guest posting can drain time and resources—especially for busy Perth businesses. What if you could automate repetitive tasks while still earning high-quality backlinks? At Genghis Digital, we combine cutting-edge automation tools with proven strategies to help local brands scale their SEO efforts. Discover how to build authoritative links on autopilot and dominate Perth’s search rankings.

1. Automate Outreach with AI-Powered Tools

Manual email outreach is slow and often ignored. Tools like BuzzStream or Pitchbox automate personalised outreach by:

Scraping prospects’ contact details from industry blogs or competitor backlinks.

Sending follow-up emails based on user behaviour (e.g., opened but didn’t reply).

Tracking response rates to refine messaging.

Perth Example: A Fremantle-based eco-cleaning company could use automation to target sustainability blogs with a pitch like:

“Hi [Name], Loved your article on zero-waste living! We’ve helped Perth homes reduce plastic use with our refillable cleaning products. Would you consider a guest post or product review?”

Pair this with our SEO services to ensure your content aligns with target keywords like “eco-friendly cleaning Perth.”

2. Syndicate Content via RSS Feeds and Partnerships

Automate content distribution to earn passive backlinks:

Submit blog posts to RSS feed directories like Feedspot or AllTop.

Partner with local Perth platforms (e.g., Perth Happenings or Seek Perth) to repurpose your content.

Pro Tip: Use IFTTT or Zapier to auto-post new blogs to your social channels and niche forums like Reddit’s r/Perth.

3. Automate Local Citations with Directory Submissions

Consistent local citations boost SEO and trust. Tools like BrightLocal or Whitespark automate submissions to:

Australian directories (TrueLocal, Hotfrog).

Industry-specific platforms (e.g., Builderscrack for tradies).

Community listings (Perth Small Business Network).

Bonus: Embed a “Submit to Directory” button on your service pages using our web design team’s custom solutions.

4. Use Social Listening for Unlinked Mentions

Tools like Mention or Ahrefs Alerts scan the web for unlinked brand mentions. Automate requests to convert these into backlinks:

“Hi [Site Owner], Thanks for mentioning Genghis Digital in your Perth SEO roundup! Could you link to our SEO services page so readers can learn more?”

Case Study: A Perth HVAC company used this tactic to turn 15 unlinked mentions into dofollow backlinks, boosting their domain authority by 22% in 3 months.

5. Monitor and Adjust with Automated Reporting

Automation isn’t “set and forget.” Tools like Google Data Studio or AgencyAnalytics track:

New backlinks and their authority scores.

Competitors’ link-building tactics.

ROI of automated campaigns.

Pro Tip: Schedule weekly reports to spot trends (e.g., travel blogs linking to your Rottnest Island tour packages).

Conclusion: Scale Your SEO Without Sacrificing Quality

Automation isn’t about replacing human strategy—it’s about amplifying it. By streamlining outreach, content syndication, and reporting, Perth businesses can focus on what matters: growing their brand.

At Genghis Digital, we blend automation with hands-on expertise to build links that drive traffic and conversions. From Google Ads management to custom SEO workflows, we’ll help you work smarter, not harder.

Ready to put your link-building on autopilot? Contact us today for a free audit of your backlink profile. Let’s make Perth’s digital landscape work for you.

Optimised for Genghis Digital

Local Relevance: Fremantle, Rottnest Island, and Perth Small Business Network references.

Strategic Links: Connects automation tactics to your SEO, web design, and Google Ads services.

Actionable Tools: Specific platforms (e.g., IFTTT, Ahrefs) readers can test immediately.

Trust Signals: Case studies and data-driven results.

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GMB Marketing Mastery: Drive Local Traffic and Amplify Link Building Efforts

Intro For Perth businesses, Google My Business (GMB) isn’t just a directory listing—it’s a powerhouse for attracting local customers and boosting your SEO. When optimised correctly, your GMB profile can dominate local search results, drive foot traffic, and even supercharge your link-building strategy. At Genghis Digital, we’ve helped cafes, tradies, and retailers across Perth turn their GMB profiles into lead-generating machines. Here’s how to master GMB marketing in 5 steps.

1. Optimise Your GMB Profile for Local Search Intent

Your GMB profile is often the first impression potential customers have of your business. To rank higher in “near me” searches:

Use Local Keywords: Include suburbs like “Joondalup,” “Fremantle,” or “Perth CBD” in your business description.

Choose Relevant Categories: A plumber should select “Emergency Plumber” and “Plumbing Service” to capture broader searches.

Upload High-Quality Photos: Showcase your team, products, or Perth-based projects (e.g., “Before/After Bathroom Renovations in Scarborough”).

Pro Tip: Enable messaging to let customers contact you directly from your GMB profile—a feature 70% of Aussies prefer over phone calls.

Need help? Our SEO services include GMB optimisation tailored to Perth’s competitive markets.

2. Leverage GMB Posts for Promotions and Link Building

GMB’s “Posts” feature lets you share updates, offers, and events directly in search results. Use it to:

Promote limited-time deals (e.g., “20% Off HVAC Services This Winter – Perth Homes Only”).

Share blog posts or case studies (e.g., “How We Helped a Perth Café Triple Takeaway Orders”).

Link to landing pages with clear CTAs like “Book Now” or “Download Our Free Guide.”

Link-Building Bonus: Partner with local bloggers or industry websites to syndicate your GMB posts. For example, a Perth wedding photographer could collaborate with a local venue to share a “Top 5 Perth Wedding Trends” post, earning backlinks to their site.

3. Encourage Reviews (and Embed Them on Your Site)

93% of Aussie consumers check reviews before buying. Actively request GMB reviews from satisfied customers and respond promptly to feedback.

To Amplify SEO:

Embed your GMB reviews on your website using Google’s review snippet code.

Use reviews as testimonials in blog posts or service pages (e.g., “Rated Perth’s #1 SEO Agency by Local Businesses”).

This not only builds trust but also creates internal linking opportunities. Pair this strategy with our web design services to seamlessly integrate reviews into your site.

4. Build Local Citations with Consistent NAP Data

Inconsistent Name, Address, and Phone (NAP) details harm local SEO. Ensure your GMB profile matches the information on:

Industry directories (e.g., TrueLocal, Yellow Pages).

Local chamber of commerce websites.

Partner websites (e.g., suppliers or complementary businesses).

Link-Building Hack: Submit your GMB profile to niche directories like “Perth Tradie Directory” or “WA Tourism Listings” for authoritative backlinks.

5. Use GMB Insights to Refine Your Marketing Mix

GMB’s analytics reveal how customers find you (e.g., via search or maps), which queries they use, and where they’re located. Use these insights to:

Adjust Google Ads campaigns to target high-intent keywords (e.g., “emergency electrician Perth”).

Create hyper-local content (e.g., “Best Coffee Spots in Mount Lawley” for a café).

Identify link-building opportunities with local influencers or media.

Conclusion: Turn GMB into Your Perth Business’s Secret Weapon

Google My Business is a goldmine for Perth businesses—when you know how to use it. By combining GMB optimisation with strategic link building, you’ll attract more local customers and climb search rankings faster.

At Genghis Digital, we specialise in results-driven GMB marketing. From profile setup to review management and beyond, we’ll help you dominate Perth’s digital landscape.

Ready to get seen? Contact us today for a free GMB audit. Let’s put your business on the map—literally!

Optimised for Genghis Digital

Local Focus: Suburbs like Joondalup, Fremantle, and Scarborough resonate with Perth readers.

Strategic Links: Connects GMB tactics to your SEO, web design, and Google Ads services.

Actionable Tips: Clear steps businesses can implement immediately.

Trust-Building: Highlights reviews and local partnerships.

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Domain Registration 101: How to Choose a Name That Boosts SEO and Brand Trust

Intro Your domain name is more than just a web address—it’s the foundation of your online identity. For Perth businesses, a well-chosen domain can elevate SEO performance, build customer trust, and set you apart in crowded markets like hospitality, retail, or professional services. At Genghis Digital, we’ve helped dozens of local brands secure domains that drive growth. Here’s our step-by-step guide to choosing a domain name that works as hard as your business.

1. Keep It Short, Memorable, and Brandable

Aim for a domain name that’s easy to spell, pronounce, and remember. Avoid hyphens, numbers, or obscure abbreviations that confuse users.

Example:

❌ PerthBest4Cafes.com

✅ BeanTheoryCafe.com

Pro Tip: Use tools like NameMesh or LeanDomainSearch to brainstorm ideas. If your ideal name is taken, consider adding a location (e.g., NorthbridgePlumbing.au) or a relevant suffix (e.g., GetFitPerth.com).

2. Incorporate SEO Keywords (Without Stuffing)

Including a keyword related to your industry can boost SEO, but avoid overstuffing. For example, a Perth electrician might choose PerthEmergencyElectricians.com.au to target local searches.

However:

Prioritise brandability over keywords if forced to choose. “GenghisDigital.com.au” is more memorable than “PerthSEOServices.com.au”.

Use our SEO services to compensate if your domain lacks keywords.

3. Choose the Right TLD for Your Audience

.com.au remains the gold standard for Australian businesses, signalling trust to local customers. However, niche TLDs like .net.au or .org.au work for specific industries.

Avoid:

Overly generic TLDs like .biz or .info unless targeting global audiences.

New TLDs like .pizza or .tech unless they align perfectly with your brand.

4. Avoid Trademark Issues and Legal Headaches

Before registering, search IP Australia’s Trade Mark Checker to ensure your domain doesn’t infringe on existing trademarks.

Case Study: A Perth startup once registered “KwikFixTiling.com.au” only to receive a cease-and-desist letter from a Sydney-based “QuickFix Tiling”. Always do your due diligence!

5. Secure Social Handles Early

Consistency across platforms strengthens your brand. Check the availability of handles on Facebook, Instagram, and LinkedIn before finalising your domain.

Tool: Use Namechk or KnowEm to verify social media availability in seconds.

Bonus: Partner Your Domain with a High-Converting Website

A great domain name is useless without a website that converts. Our web design team specialises in creating fast, mobile-friendly sites tailored to Perth audiences. Pair your new domain with:

Clear calls-to-action (e.g., “Book a Free SEO Audit”)

Localised content (e.g., service areas like Joondalup, Fremantle, or Rockingham)

Trust signals like customer reviews and SSL certificates

Conclusion: Launch Your Perth Business with Confidence

Your domain name is a long-term investment—choose wisely! At Genghis Digital, we handle everything from domain registration to Google Ads management so you can focus on growing your business.

Ready to claim your corner of the internet? Contact us today for a free domain strategy session. Let’s build a name Perth won’t forget!

Optimised for Genghis Digital

Local Focus: Perth-centric examples and Australian TLD guidance.

Strategic Links: Connects domain strategy to your SEO, web design, and Google Ads services.

Actionable Advice: Tools and steps readers can use immediately.

Trust-Building: Emphasises legal compliance and brand consistency.

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Conversion Rate Optimisation Meets Display Ads: 5 Tactics to Double Your ROI

Intro In Perth’s competitive digital landscape, businesses are constantly seeking ways to maximise their return on ad spend. Combining Conversion Rate Optimisation (CRO) with strategic Display Ads campaigns can transform how you engage audiences and drive sales. At Genghis Digital, we specialise in merging creativity with data to help Perth businesses thrive. Here’s how to double your ROI with these five tactics.

Tactic 1: Use Audience Segmentation in Display Ads

Not all users interact with your ads the same way. Segment audiences based on behaviour (e.g., cart abandoners, first-time visitors) and tailor Display Ad messaging to their intent. For example, a Perth-based café could target locals with ads highlighting “Weekend Specials” while retargeting previous visitors with loyalty discounts.

Pair this with CRO tweaks on landing pages to reduce bounce rates. If your ad promises a “Free Consultation,” ensure the landing page prominently features a booking form and clear value proposition. Tools like Google Analytics (integrated with our SEO services) make segmentation seamless.

Tactic 2: A/B Test Ad Creatives and Landing Pages

Run A/B tests on Display Ad visuals and the corresponding landing pages. For instance, if your ad promotes a “Perth-Specific Summer Sale,” ensure the landing page mirrors this offer with location-based imagery and urgency-driven copy.

Use tools like Google Optimize to test elements like:

Headlines (“50% Off This Week Only” vs. “Summer Savings for Perth Locals”)

Call-to-action buttons (“Book Now” vs. “Claim Your Discount”)

Colour schemes (your brand colours vs. high-contrast combinations)

At Genghis Digital, we’ve seen A/B testing lift conversion rates by up to 30% for clients using our Google Ads management services.

Tactic 3: Leverage Retargeting with Dynamic Ads

Retarget users who visited your site but didn’t convert. Dynamic Display Ads that showcase previously viewed products or services can lift conversions by 50% when paired with urgency-driven CRO elements like countdown timers or limited-stock alerts.

Example: A Perth-based gym could retarget users who viewed membership plans with ads featuring a “First Month Free” offer. The landing page would then include a streamlined sign-up form and testimonials from local members.

Tactic 4: Optimise for Mobile-First Experiences

Over 60% of Display Ad clicks in Australia come from mobile devices. Ensure your ads and landing pages are mobile-responsive, with fast load times and thumb-friendly navigation.

Pro Tips:

Use vertical video ads for Instagram Stories and TikTok.

Simplify forms (e.g., auto-fill fields for returning visitors).

Ensure buttons are large enough for mobile users to tap easily.

Our web design team specialises in mobile-optimised layouts that load in under 2 seconds – a critical factor for both user experience and Google’s ranking algorithms.

Tactic 5: Track Micro-Conversions to Refine Campaigns

Not every click leads to a sale—and that’s okay! Track micro-conversions like:

Newsletter sign-ups

PDF downloads (e.g., “Perth Homeowner’s Guide to Solar Savings”)

Video views or time spent on key pages

Use these insights to refine Display Ad targeting and on-site CRO strategies. For example, if users who download your eBook rarely convert, retarget them with ads offering a personalised demo or consultation.

Conclusion: Turn Clicks into Customers with Genghis Digital

By aligning Display Ads with Conversion Rate Optimisation, Perth businesses can turn fleeting clicks into loyal customers. At Genghis Digital, we combine data-driven Google Ads expertise with razor-sharp CRO tactics to help you dominate your niche.

Ready to double your ROI? Contact us today for a free audit of your Display Ads and landing pages. Let’s make your next campaign Perth’s most profitable yet!

Optimised for Your Business

Local Relevance: Mentions of Perth, Australian data, and relatable examples.

Strategic Links: Hyperlinks to your key service pages (SEO, Google Ads, web design).

Actionable Advice: Clear, step-by-step tactics readers can implement immediately.

Mobile Focus: Prioritises mobile users – critical for Australian audiences.