gladysjames-blog

[gladysjames-blog]

Importance of Geo locations for Amazon sellers

This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business and how it can help you to take important business decisions.

Helps Amazon sellers to understand the geographic reach for the products Understanding the Geolocation of customers will get you a clear picture of where maximum and minimum sales come from.

And also, will give you an idea of where you have no reach for your products.

Helps Amazon sellers to run promotional campaigns more effectively Here I refer to promotional campaigns, like retargeting campaigns that can be sent to existing customer base to cross-sell your products. Let’s say, there is a festival or event happening in Mumbai. And you want to promote a product to your existing customer base who are from Mumbai. You can leverage Insight Mailer’s promotional campaigns that can be tailored to target particular geography. This way, you can prevent rolling out irrelevant emails to customers from other geolocations.

Helps non FBA sellers to plan warehousing and logistics Having a clear idea of where you get your maximum or minimum sales from, helps you to plan your warehousing and logistics if you are a non-FBA seller. For areas where there are maximum sales for a particular item, you can plan your warehousing to store an additional batch of products and vice-versa. Hence, having a clear-cut idea on customers geolocation can help you to plan warehousing and logistics more effectively.

Winding up Amazon Seller software, Insight Mailer provides you with definite and consolidated data of buyer’s geolocation. If employed perfectly, it can help you to make important business decisions and run Amazon business more effectively.

[gladysjames-blog]

How to win the buy box on Amazon?

What does the buy box mean on Amazon?

Amazon buy box refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now.

If you use the desktop to access Amazon, the buy box appears on the right side of the screen. In case you use mobile devices to access Amazon, the buy box appears below the product image.

What makes winning Amazon buy box a dream for all Amazon sellers?

According to recent statistics, there are 3 lakh active seller accounts in Amazon.

As an Amazon seller, you are aware that there are plenty of other sellers who are selling the same products as yours.

Winning the buy box can increase your brand visibility. So, when a buyer is searching for the product on Amazon, your account will be listed at the top that can attract more sales.

What makes you buy box eligible?

In simple words, how well you manage your Amazon business decides your eligibility for winning the buy box.

Amazon has put forward few factors that are tied to your chances of winning the Buy Box.

The factors that make you buy box eligible are

Price of the products

Products that are competitively priced have higher chances of winning the Buy Box.

Amazon seller ratings

Amazon puts customer satisfaction first.

That is why good seller rating is one of the important factors that Amazon considers when it rewards sellers with Buy Box.

Customers usually express their satisfaction level through seller rating.

If you leave the customer with positive purchase experience, they will leave high seller rating, which can boost up your chances of winning the buy box.

On the other hand, if you leave the customer with negative purchase experience, they will leave low seller rating, which can lower down your chances of winning the buy box.

Sufficient Inventory

Amazon doesn’t want any of its customers to feel discontented due to unavailability of stock.

To win the buy box, you must take care that all the products on your selling list have sufficient inventory.

Fulfilment by Amazon

Being an FBA seller is also an added advantage when it comes to winning the buy box.

How can Insight Mailer help you win the buy box?

From the eligibility criteria, it is evident that Amazon seller rating is one of the important factors that Amazon considers for the buy box.

But unfortunately, only a few buyers leave ratings for the purchase. It may be because they forget to leave the rating, or they may don’t know where and how to leave the rating.

To bridge this gap, most of the sellers lean towards Amazon seller and buyer communication tool, Insight Mailer.

It provides a range of professionalized email templates that can be configured to request a rating from Amazon customers. To conclude, buy box can provide higher chances of winning the sales

[gladysjames-blog]

Best Practices for Amazon Seller Feedback request emails

Know how to ask:

There are a few things you need to consider when requesting feedback from customers. You cannot directly jump in and send an email asking them to leave feedback.

First, you need to establish a rapport with them. You can start your conversations by communicating to them about their shopping Experience:

For example,

Hi Alex,

Thank you for your recent Amazon order (Product name; Order Number)

I would like to get in touch with you, to understand if you are completely satisfied with your order. If you notice any issues with packaging or shipping, get in touch with us. We are here to fix the issue as early as possible.

Secondly, you can send an email requesting them to leave feedback

For example,

Hi Alex,

If you are happy about the product packaging and shipping, Can you spend a few seconds to leave feedback here?

(Feedback Link)

Additionally, let them know that their feedback means a lot to you

For example,

Can you spend a few seconds to leave feedback here?

(Feedback Link)

It can help us serve you better

And as a new Amazon seller, it would help us know what buyers feel about our service Leverage the power of automation

Imagine your spending day and night sending out emails to your buyers. This manual process can eat up your time.

And since, it is a monotonous work, there are high chances that you may end up sending emails to irrelevant buyers.

To make your work risk-free, you can automate the entire process of feedback request system using tools like Insight Mailer.

Use professionalized templates

Drafting 20 emails per day is easy. But what if there are 50+ emails that you need to draft on a daily basis. It will consume manpower, as well it is time-consuming.

Instead, why don’t you try professionalized templates that are available in the market?

Insight Mailer provides a range of professionalized templates from which you can choose the one that best fits your requirements.

As well, it also allows you to customize the templates that can add a personal touch to the emails.

Provide an opportunity for open and two-way communication

Open Communication is the best way to establish rapport with your buyers. So always provide a room for two way communication.

It is advisable to provide buyers with few options to reach out to you.

For example,

You can add the following details at the end of your email

You can reach us at (phone number)

You can reach us at (email id)

Else, you can add the following line at the end of your email that can open up the conversation between you and the buyer

You can reach us by just hitting reply to this message

Use CTA at prompt positions

The conversion rate of your request emails has a direct dependence on the position of CTA (Call To Action) in the email body.

For some email messages, the conversion rate is high when CTA is placed below the message.

For some email messages, the conversion rate is high when CTA is placed towards the right side of the screen.

So it is advisable to go forward with professionalized email templates that are designed considering the position factor of CTA. This can pitch up your email conversation rate

All-in-All

At Insight Mailer, a team of well-experienced professionals helps you in building better feedback request emails considering all the above best practices. We also make sure you get the best out of your email requests.

[gladysjames-blog]

How to improve seller rating on Amazon?

Potential buyers usually glance through seller rating before making the purchase decision.

Seller rating that is equal to 4, has higher chances of initiating purchase decisions. If the seller rating is low, then the potential buyer may even move to another seller who is selling the same product as yours.

This way you will miss out on a sales opportunity.

To improve Amazon seller rating, always aim to delight the customers by providing the best of the best purchase experiences

Sell only good quality products

A good quality product is what a customer expects. Delivering a good quality product can leave the customer satisfied with the purchase experience.

This way they will provide a good rating for your product and sales service.

Provide a clear and well-defined product description

When a customer goes through the product page, he/she will develop a mental picture of the product.

And if a received product is different in size, colour or material when compared to the details listed on the product page, it will leave the customer disappointed. This will drive the buyers to provide a lower rating.

To avoid this kind of situation, make sure your product listings are accurate.

Provide better packaging for the products

If you are a non-FBA seller, focus more on product packaging. How well the product is packed and the materials used for packaging are important things to consider. A product that is not well packed can sometimes lead to product damage.

And when customers receive a damaged product, it will leave them disappointed and may tend to leave lower seller rating.

Plan and execute perfect and flawless logistics

For an FBA seller, logistics and customer services are taken care of by Amazon. But, if you are planning to handle logistics on your own, make sure to plan and execute logistics in a well-defined manner.

A product that is delivered after EDD (End of the Delivery Date) can also drive the customers to provide a lower rating. Furthermore, wrong shipments can annoy the customers and can drive the customers to provide a lower rating.

Where does Insight Mailer fit when you are aiming to improve Amazon seller rating?

There may be few situations, where you have left the customers with satisfied and delightful purchase experiences.

And for one reason or the other, they wouldn’t have rated you on Amazon.

You can take this as an opportunity to politely request your customers to rate your product and sales services.

No doubt, you can do this for a few products. But let’s say you are selling 50+ products on Amazon. The process becomes completely tedious and time-consuming.

This is where Insight Mailer fits in. It is an Amazon seller and buyer communication tool that provides a professionalized email template to politely request for “Amazon seller rating”. This way, you can improve the seller rating on Amazon.

Wrap up

Undoubtedly, higher the Amazon seller rating, higher is your chance of winning the buy box, and also higher is your chance of hitting the sales

[gladysjames-blog]

Best things to get positive feedback and reviews on Amazon

Every seller aspires to get more and more positive feedback and reviews.

And it is truly achievable if you follow a few best practices.

List your product accurately

You will get positive reviews when you had met customer expectations. With Amazon, you can only provide a virtual representation of the product. You cannot provide the touch and feel of the product.

So it is very important to accurately list your product contents.

Develop a keyword-rich product title and description.

As product title is the first thing that catches the eyes of the customers, it is important to provide important pieces of information in the title.

Most of the buyers read out entire product description before making a purchase. So, it is advisable to mention all the details of the product like colour, appearance, material, and size. Images and videos with perfect resolution can give a better virtual representation of the product.

All these sets expectations in the customer’s mind and when the product delivered to them is exactly as mentioned in the product page, they feel contented about their purchase and will leave positive reviews

Sell only good quality products

Quality comes first for all the buyers. When you deliver good quality products to them, they are definitely happy and satisfied with their purchases. In returns to their contented purchase experience, they are ready to provide you with positive reviews

Lean towards feedback management software

Most of the satisfied customers forget to leave feedback.

Or even some customers don’t know where and how to leave feedback. You can take this as an opportunity to politely request for feedback.

With the massive number of products and sales on your Amazon account, you cannot send a request email to each buyer manually.

Even if you do so, will you be able to customize each and every email with first name, product details and order number?

Seems like exhausting work, Isn’t it?

You can automate feedback requests using Amazon seller tool like Insight Mailer. It provides a range of professionalized templates that are tailored to every requirement. You can choose any of them and schedule the email campaign.

Easy. Isn’t it?

Additionally, Insight Mailer provides important insights like customer’s geographic location, top, and low selling products, repeat customer details that can help you to manage Amazon business.

Deliver the product on time and without any damage

If you are a seller, then a perfectly executed packaging and shipping can attract more positive feedback. Focus more on the packaging that can avoid damages to the product.

Have a perfect plan for logistics to deliver the products on time. And always keep your customers informed about the order status.

Again, manually sending out order status emails like your item is packed, your item is shipped to all your customers is a tedious process.

You can take advantage of Insight Mailer’s predefined templates that are configured to every order status for keeping your customers informed about their order.

Leave note along with the order

Leaving a note saying “If you are happy with the purchase, leave feedback. Thank you” can fetch you minimal benefits.

Not all buyers know where and how to leave feedback. So this method can work with few buyers, but not with all buyers

Final thoughts

If your buyers are happy and satisfied with the purchase, they will be glad to leave feedback. So, always try to give your buyers the best of the best purchase experience.

[gladysjames-blog]

Product promotional campaigns to increase Amazon sales - Insight Mailer

Insight Mailer: Promotional campaigns

Insight Mailer, an Amazon seller tool allows you to cross-sell products which results in boosting your Amazon sales.

The tool allows you to run email campaigns that are tailored to promote products on your selling list to set of customers who have already made purchases from you.

How are campaigns segmented and targeted?

The campaigns that worked 10 years ago, will not work today. With busy schedules, an email may seem as spam if it is not for the right set of audience.

And most of them will just skip the email without opening it. This clearly indicates that the time, money value and effort invested on product promotions may result in no improvement in sales.

To get your customers open and read through an email, make sure you are sending out something that is relevant to their purchase interest, lifestyle and so on.

Insight Mailers’ promotional campaigns are carefully segmented and addressed enabling Amazon sellers to experience the full potential of product promotions.

The tool allows you to segment and tailor campaigns based on

Customer’s geolocations

Not all geolocations/states in India have the same kind of festivals and holidays.

For example, a festival is coming up in New Delhi and you are selling an item that has high-demand during the festive season.

Insight Mailer allows you to run product promotions to your existing customer base who are from specific geolocations. This way the email doesn’t get into spam, instead results in increased sales.

It is a quick strategy to improve sales during a regional festival or holiday season.

Identify high and low selling products and tap them perfectly

Some items on your list may be high-selling and low-selling. It may be because the products on the low-selling category wouldn’t have good customer reach like products on high-selling categories.

Insight Mailer allows you to promote products on your ‘slow moving category’ to the set of customers who have purchased any products from your ‘high-selling category’.

This way, you are increasing the product reach to the customers as well as the sales opportunities.

Identify repeat customers and reach out to them

A customer has made repetitive purchases from you for 2 main reasons

They like the products that you sell, hence they make repetitive purchases without a knowledge that they are purchasing from the same seller

They are delighted about the whole purchase experience, and hence they make repetitive purchases from you

As an Amazon seller, you can take this as an added advantage to promote other products on your selling list to ‘Repeat customers’.

This way, you are taking a step towards winning new sales.

Segmented promotional campaigns serve two main advantages

When it seems relevant to the customer, there are higher chances it gets converted to sales

The sales derived from promotional campaigns are in-line with the budget you spent on the tool

[gladysjames-blog]

Top 10 reasons to start a business on Amazon India

1. Get started with the business right away

Getting started with a business requires licenses, warehousing, retail spacing and a lot of documentation. Skip all these, and Amazon facilitates you to get started with your business right away. In no time you hold a constructive business.

A typical business requires capital, marketing strategy, hiring employees. Amazon streamlines and eases the entire process.

Furthermore, a typical business requires pulling in customers. But business on Amazon already owns a huge and extensive customer base upon which the business can be built.

2.Possibility to reach millions of customers across the world

Global expansion is a primary objective for both product and service-based business. Expanding a service-based business internationally is quite relatively simpler than a product-based business.

Any kind of product business is location dependent. And taking it on a global scale requires a lot of effort and a great deal of time.

But business on Amazon is unconditionally location independent. Amazon facilitates to maximize your product reach, reach international customers and sell products to all corners of the world.

Amazon can ease the operations of taking the business global and scaling-up to new markets.

3. Amazon is a brand that people love

Today, people go for the brand. Building a brand is easier said than done. It is undoubtedly a great deal of time and gradual effort. Creating a brand identity for yourself instantly is impracticable. And that is why you can take the perks of Amazon’s brand identity.

And most certainly, Amazon is one of the leading, well-known and significant brands.

Now the ball is in your court. You get to work with the best brand and it delivers the best positive impact on your Amazon business.

4. Amazon is the best fit for any business model

Product-based B2C business operates in either of the following ways

Retail arbitrage - Procuring from a popular brand and reselling it

Private label - Procuring from a manufacturer, embarking your brand name and selling it

Manufacturer - You manufacture the products, brand and sell them

Business on Amazon is the right choice irrespective of business model.

Are you planning for a wholesale B2B business? Yes, feasible with Amazon’s exclusive selling platform ‘Amazon business’

5.Worried about product shipments? ATS is the champion

A typical online business revolves around inventory management, warehousing, labeling, product shipments, returns and exchanges, tracking shipments, payments for the product and customer service. It is all-inclusive of anything that is related to forward and reverse logistics.

Amazon ATS (Amazon Transportation System) covers every functionality that is the base for e-commerce logistics, making it easier and hassle-free.

6. Pay only for what you sell

Amazon is a platform and you have a business on it. The considerable merit is that you pay a percentage of commission-only for what you sell.

Selling on Amazon involves no monthly fixed subscription payments and product listing fee. Amazon works on the idea “Pay as you sell”.

Typically, the following fees are included for every sale happening via Amazon

1.Referral fee, based on the product that you sell

2.Sale closing fee

3.Warehousing and logistics fee (If you let Amazon handle it - FBA fees / You handle it on your own)

7.Not a necessity to invest in brick and mortar stores nor an independent website

Customer is the King. It is a smart move to go with a business model that is in line with their preferences.

Today, people are inclined towards online shopping and as discussed earlier, Amazon is a brand people prefer to shop. That being the case, a business on Amazon is always a better opportunity.

When the perks of selling on Amazon is huge, then why do you have to go for an independent brick and mortar store or website. Not necessary right?

8.One of the best ways to provide a hassle-free shopping experience to your buyers

The cutting-edge online platform is well-featured with leading, prominent and advanced technology. The process sequence is simple and hassle-free, thereby providing the best and uninterrupted shopping experience to the buyers.

A business on Amazon can get benefitted from the well-equipped technology platform.

9. Just sell, Amazon takes care of the rest

You may aspire to run a business on Amazon for part-time employment. Finding the best partner to operate your business requires a lot of effort.

Getting the product listed is a prime responsibility. The rest can be handled by Amazon. Amazon has a whole set of a technical base for marketing, warehousing, and logistics from which the business can get profited.

10. Take advantage of a large number of App downloads

Amazon India has more than 100 million app downloads, which means business on Amazon has more than 100 million potential customers.

Get started today

Let the experts handle marketplace onboarding for you. Altius (https://www.altiussolution.com/contact/) is a pioneer in marketplace onboarding and product cataloging.

[gladysjames-blog]

How to boost your Amazon sales?

Identify unique products to sell

If you choose common products to sell on Amazon, you will be one among the thousands of other sellers. But if you choose a unique product to sell, you can at least escape the competition until a new entrant peeks in. It can improve your chances of achieving more sales.

Pay attention to the product listing

Product listing, if done rightly can improve your product’s chances of ranking higher on the search results. Adding relevant and competitive keywords can serve the purpose. For which, a full-fledged keyword analysis of the market is required before incorporating them in the product content.

Play around product pricing

Are you a seller who fixes the product price at a constant value? Then I am kind of thinking it may affect your sales. Pricing is one of the determinants that Amazon considers for winning the buy box, as well as for ranking the product on search results. So, by competitively pricing your products, you can improve your chances of winning more sales on Amazon.

Cross-sell your products

So you have a solid base of customers who have made a purchase from you on Amazon. Do you want them to make the next purchase with you again? Then why don’t you try cross-selling your products to them?

Insight Mailer provides a solution for running promotional campaigns for your existing customers. You can tailor the campaigns with respect to customer geolocation, high/low selling products. You can also run special campaigns for your repeat customers. This way, you can cross sell products to your existing customers.

Try out lightning deals

Lightning deals are short-term deals that you can apply for your products, and the product has to be added to cart and proceeded to payment within the particular time period. You can try lightning deals to increase the chances of sales.

[gladysjames-blog]

How can feedback and reviews impact Amazon business?

Amazon seller feedback and product reviews may convince future buyers to make a purchase

When potential buyers are going through the product, they definitely read what other buyers have said about your product and sales service. Any feedback or review that is positive can convince new potential buyers to confidently make a purchase from you.

Seller feedback and product reviews increase Amazon seller rating

Amazon rates their sellers based on few factors, one being negative seller feedback and product reviews that a seller account receives. Negative feedback or review can bring down seller rating and how you deal with them is highly important. Amazon feedback tool like Insight Mailer can help you to deal with negative feedback. The tool will provide you an alert as and when you receive negative feedback from Amazon customers. And it also provides a series of professionalized Email templates that can be triggered to develop a rapport with customers and understand their actual issue.

On the other hand, the tool can help you maximize positive seller feedback and product reviews via automated feedback request email templates that can be activated at a single click.

Overall the tool allows you to manage Amazon feedback and reviews at a single click

Amazon feedback and reviews help you win the buy box

Positive seller feedback and product reviews are one of the determinants that Amazon considers when rewarding sellers with buy box. And winning buy box can increase your Amazon sales.

[gladysjames-blog]

How to maximize positive seller feedback and product reviews?

Providing customers with the best of the purchase experience can attract in more positive feedback and reviews. When it comes to buyers, they look for good product quality. So it is highly important to deliver good quality products to your customers. And also make sure to list the products exactly as it looks and functions. If you are a Non-FBA seller, plan and execute logistics perfectly. Deliver the product on time. And always keep the buyers informed about the order status. When they are happy about your product and sales service, they will definitely leave feedback and reviews.

But not all, happy customers leave a feedback. You had created a satisfying purchase experience for your buyers, you can take this opportunity to politely request for a feedback. And, they will be glad to leave you a feedback, if you have done it professionally.

In case you had received a negative feedback or review, there is a chance you can turn negative feedback into a positive one. Let’s say, you had received negative feedback for few of your products. You can take this as an opportunity to understand and communicate with your buyers and resolve the issues. When they know you care about them, they can even change their negative reviews with positive ones.

Most of the sellers lean towards Amazon seller tool like Insight Mailer to manage feedback and reviews. Insight Mailer will provide you alerts when you receive negative feedback so that you can take corrective actions. And also Insight Mailer provides a range of professionalized email templates that can be configured to your requirements to politely request for feedback from satisfied customers.

[gladysjames-blog]

Automate Email Campaign to Customer through Insight Mailer.

Feedback Management software to increase your Amazon sales Growth.