globalmarketsbu-blog

[globalmarketsbu-blog]

Analyzing your market, finding meaningful information, and turning that information into results is a constant task within any field of marketing whether it be on the national level or the global level. Retail in particular has seen the most use of analytics. Retail is such a dynamic market that the day to day changes coupled with the many different tools available can hinder operations and truly slow down any corporation. Within the trend of utilizing software, Quantzig has found a successful niche, providing the ability for corporations cost saving solutions all the while providing more profit. Will analytics become a global trend? Will there be more players in the market, making promises to help corporations reduce overhead and increase profits? More than likely. Will they be able to be successful and continue that trend, or will Quantzig start having rivals within the market? Important questions to ask as analytics is set to double this year and who knows how much the next year.

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Leads are great to follow when searching for outreach into foreign markets. Research must always be taken into account when attempting to find your niche and really digging to get views, likes or even just brand awareness in markets that are literally taken up by several thousand other brands. A key point of the article that really strikes home is that it truly is a wise idea to translate your content into other languages. With nearly 7000 languages, you never know who you can reach out to globally. Translating into the most common languages and possibly having your leads look them over to make sure nothing translated incorrectly is a great way to make your brand more relevant and more aware. Following with this takeaway, contacts in those locations will help you understand that particular market and find what exactly those individuals want or need. This article despite only being five ways of using your leads has some great, useful tips that can really make your brand shine and help break into those new or emerging markets.

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This video introduces the many ways Mcdonalds has transformed to meet global market demands. Every country must have its cultural value looked at before selling products, yet Mcdonalds has made changes to all aspects of its company to provide a better value to its daily 68 million customers! Mcdonalds has even gone fair enough to remove beef and chicken all together in India! While, the French have higher quality restaurants so people can relax and eat their food instead of having “Fast Food”. And because of their dedication into figuring out different cultures desires they have the Ultimate logo, which is now considered to be more recognizable than the Cross in the Bible. What people dont realize is that an overwhelming amount of business refuse to change their process and products because they are afraid of changing the image of the product or company, but what they forget is that you need to provide what the customer wants not what the CEO thinks is the only way. Whats amazing is that they were able to sometimes changes their whole business process, but the golden arches are always associated with the same company. So remember when you go to France they call the quarter pounder with cheese a “ Royal with Cheese” because of the metric system!

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The world of Social media advertising has been prominent in many ways in the current global market.  There have been many different global brands that are being advertised through social media, however one very large market that is beginning its entrance into the market is Global Pharma.  Global pharma if you don’t know is a pharmaceutical company that sells generic types of prescription drugs to different countries in the global market.  They have recently begun to use forms of social media to help get their product out into the market more, and help lower costs of traditional advertisements.  Using this form of advertising in their business field can mean many positive things for not only their company, but for consumers around the world.  Social media advertising is one of the least expensive forms of advertising that can be done, and doing this can significantly lower the costs of their business.  Doing this can help increase their profits, by not only lowering the cost, but increase the exposure of their industry.  Being more profitable can allow the company to put more money towards the research of the drugs they are producing, allowing them to improve the drugs, and be able to sell them at a lower cost.  

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[globalmarketsbu-blog]

With social media advertising on the rise, it is becoming one of the most prominent forms of advertising to be utilized by marketers today.  Not only is this limited to the United States but all of the global markets. With an expected rise of 6% growth by 2020, this will mean a significant growth of advertising on different social media platforms from different countries. This also means that when browsing through Facebook, Twitter, Instagram, etc.  you may find that there are advertisements posted that you would not have normally seen due to them being from foreign markets.  I believe this has both very positive, but also negative effects on our daily view of social media.  I know from personal experience that I have seen many different advertisements while going through my Facebook feed, and have even stopped, and searched more on the product advertised.  I’ve even come to the point where I have bought something that I saw advertised on Facebook.  So with the increase in global advertising on social media, it opens up much more opportunity to find products or services that we might not have seen before.  While this is a great upside, the downside is that there might be more unreputatble companies that may cause problems with your purchase due to them being from a foreign country.  They may have business practices that you may not agreement, and it can be difficult to contact them if there is a problem.  Needless to say this growth will bring people of all markets into the digital age of purchasing.

[globalmarketsbu-blog]

7 Hilarious International Marketing Fails

Here is a list of seven international marketing fails! This includes companies who have changed their logos or slogans and it did not turn out as they wanted it to. When Kentucky Fried Chicken opened their first western country, China in 1987, they accidentally translated their slogan from “Finger-Lickin’ Good” into a violent remark, “You’ll eat your fingers off”. A similar occurrence happened when Pepsi decided to enter the market of China with the slogan, “Pepsi Brings You Back to Life”. However this was terribly translated as, “Pepsi Brings You Ancestors Back From The Dead”. The third international marketing fail comes from Parker Pens when they decided to enter the market of Mexico with the slogan, “It Won’t Leak In Your Pocket And Embarrass You”. Unfortunately for Parker Pens, the message was translated into Spanish as, “It Won’t Leak In Your Pocket And Make You Pregnant”. Another fail includes the US beer company Coors Light when they entered the Mexican market with the slogan, “Turn It Loose”. Evidently, the slogan translated to, “Suffer From Diarrhea”! When Coca Cola decided to enter the Chinese market, their brand name translated to “Ke-kou-ke-la”. Depending on the dialect, the slogan either meant, “Bite the Wax Tadpole, or Female Horse Stuffed With Wax”. In 1997, Braniff Airways decided to advertise their leather seats in the first-class cabin with the slogan, “Fly in Leather”. This was then translated into Spanish as, “Fly Naked”. When deciding to launch products or services globally, make sure that your slogan or brand message can be translated as the meaning intended before implementing the launch. 

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Global Marketing - Oreos (Kraft)

At almost 100 years old, Oreo’s are the most enjoyed cookies in the world. They are sold in over 100 countries throughout the world including North & South America, Asia, Europe, Africa, the Middle East, and Australia. Oreo's can be considered a truly global product. Though the Oreo brand is popular worldwide, adjustments to product, packaging, and promotion are sometimes necessary to match consumer tastes and expectations in each country. For example, in China, there is a slightly sweetened version with 27 percent less sugar than the traditional Oreo. This has to do with different preferences in taste and less sweet products. Packaging is a feature that can greatly from market to market. In the US, 18 Oreos is the predominant package size and this could be because people are more accustomed to shopping at large stores and tend to shop weekly rather than daily. In countries such as Venezuela, large quantity packaging doesn’t make as much sense because they have street vendors/ kiosks that the product is sold at while consumers don’t have as much pantry space. One thing that remains consistent among all countries are the logo and packaging colors. Sometimes the parent companies are different who produce the product, but the product formula mostly stays consistent among countries. In China, the brand is referred to as “Kraft Oreos” because Kraft has become a trusted brand name in China. In Canada, customers refer to Oreos as “Kristy Oreos”. With Global Marketing, promotion varies from country to country such as different advertisements, commercials, and promotions. What stays consistent among the brand worldwide is the brand message, “providing moments of childlike delight.” In China, brands that are advertised on television are seen as more credible and of higher quality so advertising is focused heavily on television. Marketing a product globally allows for huge growth potential within a brand and understanding cultural differences is key to a successful campaign. 

[globalmarketsbu-blog]

Technology is becoming a key factor when it comes to agile marketing and keeping ahead in the digital world. It seems more businesses need to implement technology more rapidly in order to keep up and stay relevant in the future.

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Young Chinese adults are getting out on their own during the holidays, mostly during China’s two annual “golden weeks” where 7 days are taken off from work to wind down and relax. They have disposable incomes and are ready to see the world. Some of these young adults are even bringing their parents along, who didn’t have such disposable income as their younger counterparts. With more young adults going abroad, marketers have a chance to target their brands towards them. Some travel to buy luxury brands at department stores like Macy’s who targets the Chinese audience directly, reigning them in with classes or pushing product that is culturally relatable to the Chinese. Others travel to foreign destinations, utilizing live streaming, their families, friends, and followers can see these destinations. Quoting the article, there are over 300 million livestreamers from China. With such high numbers, brand awareness can be found from seeing the sights of New York or London. The benefit is that these live streamers also blog and can help create larger readership numbers and pull traffic towards a blog or increase a websites user base and traffic.

Visa in particular has taken advantage of these individuals traveling abroad and is marketing their brand with helping to pay for travel and other related expenses.

Overall, marketers can use the extensive travel of the Chinese to their advantage and create a positive impact for their particular brand or service, bringing about more revenue and more interest.

[globalmarketsbu-blog]

Today in the information age, social media has changed how people live their daily lives and particularly how they buy products and services. This blog will talk about how social media trends effect the global markets. Here are just a few of the : 6 ways social media is changing the world.