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Text Marketing for Consumer Engagement

One-off text messages do not create a meaningful conversation between consumer and brand. And it's customer engagement, more than anything else, that increases store and site visits, purchases and loyalty.

Creating a conversation takes practice. SMS marketing campaigns needs to be planned so they bring the consumer back repeatedly, not just offer a one-time promotion which can be accepted or rejected.

Some companies are using Text Marketing for Consumer Engagement to offer   information to keep their customers engaged, as with financial institutions that provide real-time market data or ski resorts that have up-to-the-minute forecasts. One gas station case study talked about customers who were given a very different kind of information: opt-in customers to a full-service station would receive text message alerts as to the date of the next gas price hike. This would bring a rush of business to the station, where other products and promotions were offered as well.

One nightclub started a successful mobile marketing campaign by holding invitation-only events. What made this succeed is that the invitations were sent only to opt-in mobile marketing customers - who would then have to hold up their cell phones to show their invites at the door! Bands and music groups and solo artists have regularly been posting concert appearances on their websites and via social media sites, but now use SMS marketing techniques as well, even within shows. For example, one band sent lucky ticket-holders text messages during their performance, telling them where to pick up the free concert souvenirs they had won.

Community-based organizations, schools and churches use text marketing programs to remind members of upcoming events, activities and meetings. While these SMS messages aren't necessarily to get people to buy a product, there's an incalculable spin-off benefit. The widespread use of SMS marketing services in so many segments of society and for reasons other than selling makes opting-in easier for many people who might not otherwise even consider doing so.

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Never Forget Things with Free SMS Google Reminders

With so much going on in our day to day lives, it's becoming hard to remember everything we're supposed to. You've done it. You have all the right intentions to remember that very important thing, and then before you know it's slipped your mind and too late. Google Calendar offers a great service for receiving automatic reminders and creating a new reminder takes only a matter of seconds to set up. You can even have sms or txt reminders sent straight to your phone for free! This how-to will show you how to go about it.

Setting Up with Google

Head over to the Google Calendar website at http://www.google.com/calendar/ and log in with your Google ID (this could be your gmail address if you have one). If you don't have an ID, then you'll need to create one.

Once you are logged in to Google Calendar, on the left hand side you'll see a small box called 'My calendars'. Click the 'Create' link in this box, and a new set of options will appear. In the 'Calendar Name' field, type "Reminders" and then click the 'Create Calendar' button.

Validating your Phone

As people often carry their cell phones around with them, receiving your reminders as an sms message sent straight to your phone can be the perfect way to be reminded of something. What's more, it is completely free! If you would like to set up your cell phone to work with Google Reminders, here's how...

Up the very top of the Google Calendars web page next to your ID, click the 'Settings' button. In the tabs just under the search field, click on 'Mobile Setup'. Follow the steps by selecting your country and entering your mobile phone number, and then click on 'Send Verification Code'.

Within a matter of seconds you should receive an sms from Google with a six digit number in it. Enter this, hit 'Finish Setup', and your phone should now be validated!

Automating the Reminders

Back in the 'My calendars' box, you'll notice your new Reminders calendar there. This time, click the 'Settings' link in the same box. In the Settings panel that appears, to the right of your Reminders calendar, click the 'Notifications' link.

You'll see at the top of the new window the text "Event Reminders". Next to this, press 'Add a reminder'. You can now specify whether you'd like an Email, SMS, or Popup reminder sent to you a specified time before the event is due to start. To add multiple reminders, simply hit the 'Add a reminder' link again.

And You're Done!

From here on in, whenever you add a new event in the Reminders calendar, you will receive your chosen reminder type to your phone or computer, free of charge. If you own a Mac and have set up Google Calendar with iCal, adding an event from here under Reminders will also trigger the alert.

Hope that helped you, and good luck with remembering things in the future! If you have any questions feel free to ask in the comments.