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“graphic design is not only about making beautiful things but building strong visual concepts and making a statement.”
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"I understand design as a place for experimentation, investigation, and observation; as a continuously evolving process, always subject to change; as something that can’t be pinned down; as something alive." - Elena Etter
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These are Elenas explorations of type on her instagram which I absolutely LOVE. These served a large part of inspiration for my timeline - which I think gave it a quite nice structure and the use of the halftones added a really cool and unique effect.
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This is another timeline expoloration I did in Elena Etters Style. While I am not a complete fan of this one I do like how the lines on 5 degree angles reflect the designers own work.
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I like this style of a timeline poster as the dates do not follow a traditional "line" but instead have there own lines drawing the viewers eye to the illustration and type in the corner.
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Here is my first digital exploration of a timeline poster in Adobe Illustrator... I really dig the isometric style of the letters although I want to make the actual timeline flow more cohesively.
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Here I played around with a title/logo concept I had for the poster brief or my later summative
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I used Elenas type experiment of combing two different typefaces to form a third new typeface. I tried to use two typefaces with names that began with the letter form that I was trying to create, which is what Elena did during her 34 days of type experiment. So for example for the letter A I used Adobe Garamond and Ariel Bold.
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While this poster is more of an infographic rather than a timeline I really love the 3d Isometric style that it has.
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Week 3 - Introduction to Illustrator.
I really enjoyed practicing using the pen tool as I think this will be very helpful for my timeline poster and the rest of my design career. I found I was more engaged in this class
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In this exploration I used a Halftone effect and I applied a colour fill and mask onto the subject.
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Time Line
Born in Columbia
Rhode Island School of Design - 2011 (Pre College - Graphic Design)
Universidad de Los Andes - 2012-2015 (Communation Design - Under Grad)
Teaching Assistant @ Universidad 2014 - Jan to May (Teaching Mixed Media)
University of the Arts London - 2016-2017 (Bachelors Degree transferred from los Andes)
Central Saint Martins - 2016-2017 (BA Hons Graphic Design)
Graphic Designer - Internship William Hall Work August 2017 - December 2017
Graphic Designer - Fraser Muggeridge Studio - Internship October -December 2017
Junior Designer - Frieze Jan 2018 - Aug 2019
Grad teaching assistant - Central Saint Martins - Jan 2019 - December
Designer - Frieze August 2019 - Dec 2019
Freelance Graphic Designer - Jan 2020 Present
Associate Lecturer Central Saint Martins - Jan 2021 - Present
Visual Designer - Clever Franke - Feb 2022 - Present
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She explores "Type as exploration, pushing the boundaries of what it can be”
I believe this is what makes Elena a unique designer as her use of type is in itself the design - rather than a tool simply for communicating messages using words.
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Elena overlaps type faces from two different fonts - from different time periods. Eg. Sans-Serif Under a Serif Front
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“The emphasis is on celebrating type as a communication device. Type as exploration, pushing the boundaries of what it can be”
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"My main objective was to learn how written language is not just a vehicle for speech, but a complex communicating device”
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