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We looked inside some of the posts by grtcometof1812-blog and here's what we found interesting.
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Tumblr has 16.74 million mobile monthly users in the US.
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Final Project Link
https://codepen.io/lmedeiros/full/NjgqLK/
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Final Progress - 4/18
I have been filming various set-up shows throughout midtown, specifically of the marquees from the different shows that Marathon Live covers, as well as any general shots of midtown that could help give perspective to the atmosphere around Broadway. I also began to search out any background information about the company and the theatre community that I could add to the video. I reviewed the shots I’ve taken so far, and I feel like they are coming along quite nicely and will be quite helpful to overlay text onto. One of the difficulties so far is trying to capture the full experience of not only the company, but also the whole Broadway community with it. This is mostly because my schedule this week has made it hard to find time to be around midtown when shows are letting in or out. I have found time, though, in the coming weeks to film these aspects and incorporate them into the video.
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360 Video
I found the experience watching the New York Times 360 video to be quite interesting. I enjoyed that no two people’s viewings are exactly alike because you could be watching one part of the scene for an extended period of time while someone else focuses on a different aspect. In this way, it feels a lot like the “choose your own adventure” books that I used to read as a kid. I also found it quite effective how they worked in the informational text throughout the video so it felt like a much fuller experience. What added to it as well was the fact that the video was done from the perspective of a dog being groomed for the Westminster Dog Show. It allowed for an experience that you can’t necessarily find otherwise. I do, though, feel like the experience would be more effective if it were used with a virtual reality device rather than simply with a phone. I do wonder, though, if this form of entertainment will be lasting. As much as I thoroughly enjoyed watching the video, it feels like something that I wouldn’t necessarily want to watch on a daily basis. I think that if I were to start watching the various videos that the Times puts out each day, the novelty of the experience would wear out quite quickly. It’s fun for small bits at a time rather than something to be done on a regular basis. I am very intrigued, though, to see how different companies incorporate the technology into their work since it definitely allows for a lot of new possibilities.
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Final Project Presentation
https://docs.google.com/presentation/d/1I6qhXwVfQO_jmgNt-8o3WSgW2cmQTfIFeT5AWKCuvXc/edit?usp=sharing
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tumblr
This is my Instagram story based around my life as an intern in the theatre community.
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My soundscape is meant to be quite calm and relaxing at the beginning, and then becoming a bit more hectic before slowly returning to the calm mood at its conclusion.
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Link to Midterm Infographic
http://codepen.io/lmedeiros/pen/gmLmYg
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Midterm Infographic on CodePen:
http://codepen.io/lmedeiros/pen/gmLmYg
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Link to Visual Story
https://codepen.io/lmedeiros/full/jydJLg/
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My visual HTML/CSS story
http://codepen.io/lmedeiros/full/jydJLg/
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Self-Portrait Page in Full View
https://codepen.io/lmedeiros/full/ggjWKO/
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Self-Portrait HTML/CSS Page
https://codepen.io/lmedeiros/pen/ggjWKO
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Broadway Artwork Design Analysis
Because my life revolves around theatre and the Broadway community, I thought it would be interesting to look at the designs of various Broadway ads. The key point for show art is to communicate the story of the show in one snapshot that will catch someone’s eye, give a general idea of the tone of the show, and encourage patrons to buy a ticket. What I have noticed is that the shows that tend to run for a long time are the ones that do have the more effective artwork, so it really does show how critical a show’s poster design is it its success in the long run. It seems that the posters with an iconic, bolder look tend to be the ones that succeed more often than not.
Two key examples of this that I have seen in recent years are “Hamilton” and “Matilda the Musical.”
Both shows’ artwork feature the show’s protagonist in an iconic pose, and each takes a simple idea but still gives it enough character to help the public understand the show’s tone. They also both have eye-catching colors, with a bright gold and a cobalt blue, respectively. They are bright enough to catch one’s attention without becoming an eye sore themselves. The colors also serve a purpose, as they each convey the lighting and design choices of their respective shows’ set and lighting. It shows the effectiveness of these two posters with how they have become cemented in the culture of theatre. The two poses have come to represent their respective shows to the point that even seen out of the context of the show are still recognizable. It even came to the point that “Matilda” had its ad in the middle of Times Square be a variation of its original design with just a blown-up picture of the little girl’s pose for the last year of the run. I feel that this version of the poster is even more effective for the show since it still is striking and eye-catching because of Matilda’s shadow against the bright white background and it focuses even more heavily on the iconic nature of the pose. It also still gives off a bit of that blue tonality that was prevalent in the original and is seen throughout much of the show’s lighting.
The show posters that I feel are less effective and also seem to sell the least number of tickets are those that are overcomplicated. It makes the show’s intentions unclear, thereby making it difficult for ticketbuyers, and especially those unfamiliar with the Broadway scene, to get the point. This is especially the case when the ads go in high traffic areas with lots of signage. These areas are already filled with overstimulation from the countless number of ads surrounding you, so having an ad that is in it of itself overcomplicated makes the poster blend into the background. One big case of this for me was “Honeymoon in Vegas.”
It uses a fasade similar to the “Welcome to Las Vegas sign” that everyone really knows, but with its gold sparkly background and multiple flying Elvises all over the artwork, it adds too much on top of it. There is so much varying texture throughout the design that your eye doesn’t really know where to look, and you don’t really get a feel for what the show is like. It is also quite misleading, as it makes you believe that the show highly focuses on the flying Elvises when, in reality, they only come into play during the last twenty minutes of the show for one song. It is unsuccessful in both its aesthetic appeal and in conveying the show, thereby making it quite difficult to get people to buy tickets. Also ineffective is the artwork for the new musical “In Transit,” about the lives of New Yorkers in the subway.
While it gives more context than “Vegas” by having its logo represent a Metrocard, it blends into the background and looks so similar to a regular MTA ad that it doesn’t stand out. There is also the problem again of having too many different textures. While I understand that the intention is to mimic the walls of the subway against the lines on a subway map, it’s quite overwhelming having the checkered pattern underneath the various colored lines. In order to make their artwork more effective, I feel that “In Transit” would need to choose a simpler design with perhaps just the colored lines in order to be more in the vein of successful posters such as “Hamilton” and “Matilda.”
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