heatstrategy

[heatstrategy]

Virgin Airlines Says “we’re new at this” Public wants airlines to be experienced, safe and professional Investors won’t take us seriously Religious people will be offended Caterpillar Tiny, creepy-crawly bug Not macho enough – easy to squash Why not “bull” or “workhorse”? Destroys trees, crops, responsible for famine Banana Republic Derogatory cultural slur You’ll be picketed by people from small, hot countries Yahoo! Yahoo!! It’s Mountain Dew! Yoohoo! It’s a chocolate drink in a can! Nobody will take stock quotes and world news seriously from a bunch of “Yahoos” Oracle Unscientific Unreliable Only foretold death and destruction Only fools put their faith in an Oracle Sounds like “orifice”–people will make fun of us The Gap Means something is missing The Generation Gap is a bad thing – we want to sell clothes to all generations In need of repair Incomplete Negative Stingray A slow, ugly, and dangerous fish–slow, ugly and dangerous are the last qualities we want to associate with our fast, powerful, sexy sports car The “bottom feeding fish” part isn’t helping either Fannie Mae / Freddie Mac I don’t want hillbilly residents of Dogpatch handling my finances. They don’t sound serious, and this is about a very serious matter.

Igor | The marketing money pit of the descriptive name