intro-2-media-studies

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What is Tumblr’s connection to Media Studies Concepts?

1. Media Convergence: Tumblr can be used and downloaded on various devices, spanning from

A phone

Computer

Tablet

GIFs or photos edited and created on Tumblr can be sent via messages, communicating emotion, and expression that originated within the platform.

Tumblr has the ability to converge into a radio where music can be played or camera to capture the moment.

2. Participation: Tumblr is a participatory and community based app, if users did not engage, post, or share content the app would not function within its feed, and content assess-ability would not exist.

3. Remediation: Within Tumblr subcultures and used / borrow content from one another making it new by adding filters or photoshop through the idea of “refreshing” original forms of media. The idea of one medium borrowing from another is prevalent throughout Tumblr’s design.

#mediaconvergence #participation #remediation

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The Founder of Tumblr, David Karp.

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The media triad consists of ownership, content, and audience which creates a community of users that shape Tumblr as a digital platform.

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Brief timeline of Tumblr

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How is Tumblr different from other platforms?

Tumblr is different from its competitors Facebook and Twitter due to its multifaceted features and blog style approach. On tumblr users can post a gif, audio message, and photo all on one header which cannot be done on Facebook, Instagram, or Twitter.

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How does tumblr mediate ? User generated content!

Reblogging feature of

Music

Visual Imagery: Photography, GIFs, and Videos

Notifications and Engagement: via likes, share, reblog, block, and views that allows viewers to control what and who they want to see + interact with

Creates a spread of content.

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What is Tumblr’s History? How did it begin?

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what makes Tumblr unique?

Tumblr uniqueness stands true with the app's emphasis on multimedia !

Such as… 1. creativity-driven 2. community engagement Upon creating my blog, I have blended 1. text 2. image 3. audio 4. video

which creates a visual narrative and individuality through blog personalization. This creative freedom + features such as reblogging and blog personification = a shared cultural identity within the Tumblr world.

The circulation of messages

- Various forms of mediums amplified on Tumblr: For example, a new feature that allows participants to GO LIVE! This visual and audio-based feature can be compared to Instagram and Facebook's live features that can act as a form of TV shows and television due to its option of being hours long and storylines created by users.

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When joining Tumblr I am immersed in a world where I can find people with shared interests and topics using features such as hashtags. #awesome #introthemedia

My article sources: Citations