isabelleblake-dpt

[isabelleblake-dpt]

“In a throwback to the original "Just Do It" ad, Nike's highly acclaimed "Find Your Greatness: Jogger" spot again played up the solitary runner pushing himself to the limit.

In it, an overweight boy trudges up along a remote road. As he jogs, a voiceover explains that "Greatness is no more unique to us than breathing. We're all capable of it."

You can have all the celebrity endorsers you want, but sometimes appealing to the average person trying to get in shape is just as effective.”

[isabelleblake-dpt]

- Direction: Ditroit - Art Direction: Salvatore Giunta, Pietro Furbatto - Design: Salvatore Giunta, Pietro Furbatto, Matteo Nicoli - Modeling: Giovanni Mauro - Lighting and Shading: Claudio Gasparollo - Animation: Cristian Acquaro, Matteo Nicoli - Producer: Ada Korvafaj - Music and Sound Design: Smider - Production Company: Withstand - Executive Producer: Davide Ferazza - Producer: Ilaria Celeghin

[isabelleblake-dpt]

Client: Tate Modern Music / Sound design: Zelig Sound Concept / Design / Direction: ManvsMachine VFX / Animation / Compositing: ManvsMachine DoP: Rik Burnell

[isabelleblake-dpt]

Brief 01

To create a 60 second title sequence, commercial or exhibition piece.