james-gaubert-blog

[james-gaubert-blog]

10 Questions to Ask from a PPC Freelancer before Hiring Them

James specialises in SEO, PPC, website design and development, social media, CRM, loyalty, PR and direct Marketing and has worked with award-winning brands in agencies like SlipStream, Potion, ICLP, LBi, and MRM//McCANN.

So if you are planning to hire a PPC freelancer. Remember, your company’s reputation and future depends on an individual or the agency you hire. Here are 10 questions that you must ask any PPC expert to fumble level of their expertise, knowledge and your chances of success with them. 

Are you aware of the latest Google updates? The expert you hire must be well-versed with the latest changes and algorithms of Google. They must be able to explain how these changes will affect the paid ad strategy. If the expert fails to answer this question, just stay far away from him or her. What about my involvement in the project? It’s true that PPC advertising involves a higher level of technicalities, some of which may go way above your head. However, your involvement is must; you have to explain project details to the expert and get timely feedback. What is your approach to PPC? Experts have done hundreds or even thousands of projects during their career as a PPC expert. They should not hesitate to explain their procedures and objectives to you once they have a clear understanding of your project requirements. Initially, they should be able to plot a rough map of their plan. Does my website need redesigning or is good enough to sell well? The expert must be able to check whether or not your current website design is good enough to sell services or products it has. It’s the part of their job to understand all aspects of PPC Freelancer. What is your Reporting Strategy? According to James Gaubert an expert should provide reports on weekly or monthly basis. It must be transparent enough to let you easily check how they are utilizing your money and what needs improvement. How much will you be charging me? Give a justification. PPC expenses depend on the type of projects - some projects require more tools, extra staff, overtime, consulting fees and more. Ask the expert to give an idea of the expenses involved and get justification also. Who will be managing my campaign?It is not only the expert whom you are talking to will handle your PPC campaign. In fact, there may be a few persons involved. Some might be handling designing part, some will handle writing part and one will be involved in implementing the ad campaign. You have right to know who does what. What tool are you using and will they cost me extra?To carry out activities like monitoring, researching, reporting, needs extra tools and software. Ask your expert what tools are they using and if it requires you to pay an extra amount of money and why. When should I expect to get results and what if you fail to deliver results within deadline?PPC set up takes a few hour or days to set up. Take a rough timetable for result delivery from the expert. Don’t forget to ask about their compensation or refund policy in case they fail to deliver results within deadlines. Have you worked for a similar project before?It is best if the expert has previously worked with a similar project. S/he should not hesitate to point out their previous clients and the work done for them.Testimonials, reviews, and referrals really help hiring the best PPC freelancer.

[james-gaubert-blog]

James Gaubert - Marketing Specialist

James Gaubert currently heads up the Middle East operations of Bruce Clay Inc as well as runs his own digital marketing blow, www.the-digitial-diary.com.  James set up Bruce Clay Middle East in 2015, building what is today a full service, award wining, digital agency from scratch. Bruce Clay Middle East is home to a team of over 25 digital experts, who bring in an annual revenue of over US$ 2.5 million.​

James started Bruce Clay Middle East with just one employee and now boast a client base of over 15 global brands, with a 100 per cent retention rate for annual contracts. Johnson & Johnson, Jumeirah Group, Nestle, Build-a-Bear, McLaren, Saudi Telecom, Bateel, Superdry, Holland & Barrett, Biddi, Yamaha, Disney, Landmark Group, and the Fiat Chrysler Automotive Group are some of the brands on the agency’s roster. 

James specialises in SEO, PPC, website design and development, social media, CRM, loyalty, PR and direct Marketing and has worked with award-winning brands in agencies like SlipStream, Potion, ICLP, LBi, and MRM//McCANN.

 His experience spans across the UK and the UAE, and he’s worked with both B2B and B2C clients, including HP, IBM, Nokia, MasterCard, Virgin Atlantic, Jumeirah Group, IKEA, Blackberry, Harrods, IHG, Molton Brown, Calvin Klein, Porsche, Net-a-Porter, Johnson and Johnson, Chanel, FCA Group, Disney and Cartier, and more.

 From SlipStream in the UK, to his position at MRM//McCANN in the UAE, he has been instrumental in driving marketing and business strategies for the agencies he's worked with. James specializes in taking a 360-degree view of the business, managing P&L and marketing; client servicing and HR, creating a cohesive plan to drive the business forward.

 James Gaubert  has put his 18 years of experience and expertise in the industry to good use, steering Bruce Clay Middle East towards becoming a prominent brand in the region, expanding to the Kingdom of Saudi Arabia within 18 months of operations in the United Arab Emirates, being shortlisted for Social Media agency of the year 2016 and wining Agency of The Year 2017 at the MENA Search awards, driving tangible measurable results for clients, and building the agency’s portfolio of services to include eCommerce, SEO, Analytics, SEM, social media, website design and build, mobile app development and digital media services.

 In addition to this James also trains digital marketing, working with both small groups and individuals, business and personal, helping people to broaden their skillset and knowledge base on a number of digital topics. Additional thought leadership articles and interesting pieces can be found on The Digital Diary blog that he manages, covering all digital marketing topics such as SEO, PPC, social, website, crm, ecommerce, mobile etc. Monthly viewership of his blog is well over 2,500 views!

 In his spare time he enjoys painting, drawing and art, going to the gym, cinema, and watching sports. He also have a huge passion for music of all types, and loves socialising and spending time with his wife and pet dog Molly!