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How to Start an Online Store in the UK
How to Start an Online Store in the UK
A Practical Guide for eCommerce Beginners.

Why Now Is the Perfect Time to Start Selling Online
The high street has moved online and we all demand easy accessibility to pretty much everything and anything so, there’s never been a better time to get your slice of the pie. It is no surprise to anyone that eCommerce is now the fastest growing type of business and setting up an online shop in the UK has become easier and more affordable than ever before, especially with so many flexible options available.
Common Worries Beginners Have
Will it cost a fortune?
Is it really complicated?
How do I stand out from the competition?
Don’t worry. With the right plan and the right support, you can create a brilliant online store without breaking the bank.
Step-by-Step Guide on How to Start an Online Store in the UK
When it comes to how to start an online store in the UK, you don’t need a huge budget or a big tech team. Just have your product or service ready to go to market and then follows these three steps.
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Check out the full article from Jamlis Web by clicking on the link below.
How to Start an Online Store in the UK
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Wake Up That Old Website
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Why a £99 Website is Bad for Your Business
You’ve probably seen the adverts. “Professional website — only £99!” Sounds like a great deal, right? Unfortunately, it’s often a case of “you get what you pay for.” While a £99 website might seem like a cost-effective solution at first glance, it can actually harm your business far more than it helps. In this article, the experts at Jamlis Web will break down what a £99 website really gets you — and why it might not be the smart move for your brand.

What Does a £99 Website Actually Include?
Let’s be honest, building a high-quality, SEO-optimised, content-rich site takes time, skill and attention to detail. So, what exactly do you get for a £99 website? Perhaps three hours of someone’s time?
A One-Size-Fits-All Template
Most £99 websites are built using generic templates. There’s little to no room for branding, personality or business-specific features. Your site might end up looking identical to dozens of others. That’s not a great way to stand out.
Limited Pages and Functionality
Typically, you’ll only get a handful of pages. Usually a home page, contact page, and maybe a services page. Anything beyond that? That’ll cost you extra.
No Real SEO Consideration
A website that isn’t optimised for search engines won’t be found online. And if your £99 website isn’t being found, what’s the point?
Why a £99 Website Could Cost You More in the Long Run
While £99 websites seem affordable, they can end up costing your business significantly more over time.
Read more…
Check out the full article from Jamlis Web by clicking on the link below.
Why a £99 Website is Bad for Your Business
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Want a stunning premium website without breaking the bank?
At Jamlis Web, we make beautiful, high-performing websites affordable for all businesses — big or small.
Elevate your online presence. Stand out. Convert more.
Your brand deserves the best — for less.
Let’s build something great together.
https://jamlisweb.com/
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A Guide to Creating a Strong Brand Identity: Why Every SME Needs One
Brand identity is more than just a logo. It’s the complete picture of how a business presents itself to the world. It encompasses visuals, tone of voice, values, and customer experience. Essentially, it’s what makes a business recognisable and memorable.

Why Brand Identity Matters for SMEs
The Value of Recognition
Think about some of the most iconic businesses in the world. You can likely picture their logos, colours, and the kind of messaging they use. That’s the power of brand identity. Even for SMEs, being recognisable makes a huge difference in how customers perceive you.
Building Trust and Loyalty
People are more likely to do business with a company they feel they know. A consistent and well-developed brand identity helps build that familiarity. When your messaging, visuals and online presence all match up, you appear more professional, reliable, and appealing.
Standing Out in a Competitive Market
There’s no shortage of competition out there, especially online. Brand identity helps you show exactly what makes you different. Whether it’s your approach, your personality, or your values, putting that front and centre helps you attract the right audience.
Key Elements of Strong Brand Identity
Your brand identity is a combination of different pieces that work together. Let’s break down the most important components.
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Check out the full article from Jamlis Web by clicking on the link below.
A Guide to Creating a Strong Brand Identity
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Why Your Website Needs an SEO Content Writer
In today’s digital world, content is everywhere. But not all content is created equal. If you’re serious about attracting traffic, engaging your audience, and turning visitors into customers, then there’s one secret weapon your business can’t do without: an SEO Content Writer.
The team at Jamlis Web, who consider themselves pretty knowledgeable on this subject have created this article to highlight why an SEO Content Writer is essential for your website’s success, how they work, and what makes their content convert.

What is an SEO Content Writer?
An SEO Content Writer is more than just someone who writes well. They combine strong writing skills with a deep understanding of SEO (search engine optimisation). Their job is to create content that not only reads beautifully but also performs brilliantly on Google.
The Blend of Creativity and Strategy
A great writer finds the perfect balance between compelling storytelling and keyword-rich structure. They understand how search engines work, but they never forget they’re writing for real people too. This ensures that the content:
✅ Answers user intent
✅ Improves search rankings
✅ Encourages engagement
✅ Supports conversions
Why Content Matters More Than Ever
You’ve probably heard the phrase ‘content is king’. But content without strategy is just noise. When visitors land on your site, they make instant decisions about your brand. That’s where an SEO Content Writer steps in to ensure that first impression is a great one.
It’s Not Just About Keywords
It’s about knowing how to integrate keywords naturally, while still delivering value to your readers. Modern SEO is no longer about stuffing in keywords. It’s about:
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Check out the full from Jamlis Web by clicking on the link below.
Why Your Website Needs an SEO Content Writer
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Choosing a Web Design Agency for Your Business
In the age of digital first impressions, your website is often the face of your business. So, choosing a web design agency isn’t something you should rush into. Whether you’re launching a startup, refreshing your online presence, or replacing a tired old site, your decision can make or break how potential customers see you.
With so many agencies offering everything from cheap websites to complex enterprise builds, how do you separate the pros from the pretenders?

Why the Right Choice Matters
When you’re investing in your online presence, you’re not just buying code and images — you’re investing in credibility, user experience, and the future growth of your business. A great agency understands your industry, listens to your goals, and crafts a bespoke website that delivers results.
What Makes a Good Web Design Partner?
A solid web design agency won’t just design a pretty homepage. It’ll help you:
✅ Communicate your brand identity
✅ Attract and convert visitors
✅ Build trust with your audience
✅ Optimise for SEO and performance
✅ Provide support after the site goes live
In short, the right partner becomes part of your extended team. Choosing a web design agency based purely on price or fancy graphics can leave you with a site that looks good but performs poorly.
Key Questions to Ask Before You Commit
Before signing on the dotted line, it’s essential to dig deeper than surface-level offerings. Here are some key questions that can reveal whether an agency is a good fit:
Are Their Sites Custom-Coded or Template-Based? There’s nothing wrong with using a template in some cases — but if you want a unique, bespoke website, you’ll want to ensure they offer custom development options.
Do They Have Industry Experience? Have they worked with businesses like yours before? Do they understand what your audience wants from a website?
Can You See Their Previous Work? Any reputable agency should have a portfolio. Take the time to browse through their work. Look at the structure, design, usability, and overall feel. Ask yourself: would I be happy if this was my site?
Understanding Different Types of Agencies
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Check out the full from Jamlis Web by clicking on the link below.
Choosing a Web Design Agency for Your Business
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Jamlis Web were challenged to parody a popular TV or film whilst advertising what we do, using only PowerPoint… did we manage it?
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Should You Use AI Content Creation Tools?

Accuracy and Fact Checking
AI content creation tools are fast, but they aren’t always accurate. They may generate outdated, misleading, or even completely false information if not guided properly. Human writers, by contrast, are far more adept at verifying facts, quoting reputable sources, and staying current with trends.
Creativity and Tone
Human writers bring creativity, emotion, and a unique voice to their writing. They understand humour, subtlety, and cultural context in a way machines still struggle to replicate. If your bespoke website relies on a specific tone or brand personality, human content might be the better choice.
SEO and Structure
Most modern AI tools are programmed to include SEO-friendly formats, but a trained human writer understands keyword intent and audience needs better. A human can naturally weave in terms like AI content creation tools, business websites, or cheap websites without making the content sound robotic or forced.
Benefits of Using AI Content Creation Tools for Your Website
That said, AI has its place — especially when used wisely. Here are some of the advantages of integrating AI tools into your content strategy.
✅ Great for Ideas Stuck on what to write about? AI can help generate ideas, outlines and even headlines. It can also suggest different content formats to explore, such as listicles, FAQs or how-to guides.
✅ Cost-Effective for Small Tasks AI content creation tools are excellent for generating short-form content like meta descriptions, product snippets or placeholder text. This makes them a practical solution for businesses that want to keep overheads low but still maintain an online presence.
Where AI Falls Short
While AI can do a lot, it isn’t without its pitfalls. Over-relying on it can harm your brand, SEO performance and credibility if you’re not careful.
Read more…
Check out the full from Jamlis Web by clicking on the link below.
Should You Use AI Content Creation Tools?
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13 Top Tips to a Healthy Work-Life Balance for Entrepreneurs
Running a business is exciting, challenging, and rewarding… hopefully, but it can also be exhausting. The line between work and personal life often blurs, making it difficult to switch off. If you’re not careful, you could end up on a fast track to burnout.

Understanding the Importance of Work-Life Balance
Many business owners assume that working non-stop is the only way to succeed. Long hours, constant hustle, and always being “on” can feel like the only path to growth — but that mindset is not only unhealthy — it’s unsustainable. Without a proper balance, exhaustion creeps in, and productivity starts to decline. Stress levels rise, creativity takes a hit, and even simple tasks become overwhelming. Over time, the physical and mental strain of overworking can lead to serious burnout, making it difficult to maintain motivation and enthusiasm for your business.
Prioritising your work-life balance as an entrepreneur isn’t just about avoiding exhaustion; it’s about working smarter, not harder. When you take time to rest and recharge, you return to your work with renewed energy, sharper focus, and greater efficiency. Beyond business benefits, maintaining balance strengthens personal relationships, allowing you to spend quality time with family and friends without feeling guilty about stepping away from work.
A business can only thrive when its owner is in the right mindset to lead it. The key to long-term success isn’t just pushing through endless workdays — it’s knowing when to step back, recharge, and allow yourself the space to enjoy life.
1. Set Clear Work Hours and Stick to Them
One of the biggest challenges business owners face is the temptation to work all hours. After all, it’s your business, so why shouldn’t you be working 24/7?
The reality is that working without boundaries leads to exhaustion. Instead, set clear working hours and stick to them.
✅ Create a Daily Routine Set a start and finish time, just like a regular job.
✅ Use a Separate Workspace If you work from home, set up a dedicated office area.
✅ Communicate Your Availability Let clients and employees know when you’re available.
✅ Set an End-of-Day Ritual Something as simple as shutting your laptop can help signal the end of the workday.
2. Learn to Say No
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Check out the full from Jamlis Web by clicking on the link below.
13 Top Tips to a Healthy Work-Life Balance for Entrepreneurs
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Customer Service Tips for Small Businesses
When you run a small business, your reputation is everything.
Unlike big corporations that can survive on brand recognition alone, small businesses rely heavily on word-of-mouth and repeat customers, which makes providing excellent customer service is essential.

Building Trust with Customers
Trust is a fundamental aspect of customer relationships. When customers trust your business, they are more likely to return and recommend you to others. Consistently delivering excellent service strengthens this trust over time.
✅ Be transparent about your products, services, and pricing.
✅ Follow through on promises and commitments.
✅ Address issues honestly and promptly.
Customer Service as a Competitive Advantage
In today’s market, competing on price alone is difficult. Many businesses offer similar products, but service quality can be a key differentiator. It is prudent to remember customers are willing to pay more for businesses that provide excellent service as this can set you apart from competitors with lower prices, and happy customers are more likely to become long-term brand advocates.
The Link Between Customer Service and Customer Loyalty
Customers have more options than ever before. If they experience poor service, they won’t hesitate to take their business elsewhere. However, if you consistently provide outstanding service, they’ll keep coming back — and they’ll bring others with them.
Here are some customer service tips for small businesses that can help you build loyalty and keep your customers happy.
The Power of Word-of-Mouth
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Check out the full from Jamlis Web by clicking on the link below.
Customer Service Tips for Small Businesses
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Emerging Web Design Trends 2025

The Rise of AI-Powered Design
Artificial Intelligence (AI) has been making waves in various industries, and web design is no exception. AI tools are now helping designers create smarter, more efficient, and highly personalised websites. The impact of AI is one of the most significant Emerging Web Design Trends 2025, allowing for automation, increased accuracy, and improved personalisation.
AI-Generated Content and Layouts
AI can analyse user behaviour ensuring visitors get the best possible experience, leading to higher engagement and conversions, without the need for constant manual adjustments. AI is also changing how designers approach A/B testing, allowing websites to automatically adjust elements based on real-time user feedback.
Chatbots and Virtual Assistants
Many business websites are integrating AI-driven chatbots to provide instant customer support, answer FAQs, and enhance user engagement. In 2025, expect to see even more sophisticated chatbots that use natural language processing to mimic real human interactions. These chatbots will not only improve user experience but also save businesses time and resources by handling routine inquiries effectively.
More advanced virtual assistants are now being integrated into bespoke website designs, offering voice-activated search features, personalised recommendations, and even AI-driven customer service that operates 24/7.
Dark Mode Evolution
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Check out the full from Jamlis Web by clicking on the link below.
Emerging Web Design Trends 2025
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Storytelling in Business Websites
In today’s digital world, customers are drawn to businesses that feel personal and authentic. Storytelling in business websites is one of the most effective ways to engage visitors, connect emotionally, and build trust with your audience.

The Psychology Behind Storytelling
Humans are wired to respond to stories. Studies show that narratives activate multiple areas of the brain, making information easier to remember. When we read a compelling story, our brains release oxytocin, the chemical associated with empathy and connection. This means that businesses using storytelling can create deeper relationships with their audiences.
The Emotional Impact of Stories
Stories trigger emotions, and emotions drive decisions. When potential customers visit your business website, they are more likely to engage if they feel a connection. By sharing relatable experiences and real-life examples, brands can establish trust and encourage customer loyalty.
The Power of Storytelling in Business Websites
Storytelling is not just for novels or films — it’s a vital tool for brands that want to make a lasting impression. Here’s why it’s so powerful:
✅ Creates an emotional connection People remember stories far more than dry facts.
✅ Differentiates your brand Your story is unique; use it to showcase what sets you apart.
✅ Increases engagement A well-told story keeps visitors on your site longer.
✅ Boosts conversions Trust leads to sales, and stories build trust.
✅ Enhances brand recall A compelling story makes your business more memorable.
✅ Encourages word-of-mouth marketing People share great stories, which helps spread brand awareness.
✅ Strengthens customer relationships Clients who connect emotionally with your brand are more likely to return.
Storytelling vs. Traditional Marketing
Traditional marketing focuses on selling a product or service. Storytelling, on the other hand, is about building relationships with potential customers. Rather than saying, “Buy our product,” a storytelling approach would show how your product or service has transformed a customer’s life. This approach feels more natural and is far more effective in the long run.
How Storytelling Enhances Business Websites
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Check out the full from Jamlis Web by clicking on the link below.
Story Telling in Business Websites
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A Guide to Workplace Wellbeing

Why Workplace Wellbeing Matters
Workplace wellbeing goes beyond just offering perks like free coffee or casual Fridays. A truly supportive environment improves mental health, job satisfaction, and overall productivity. Whether you’re a business owner, manager, or employee, ensuring a healthy workplace culture benefits everyone.
The Impact of Poor Wellbeing
The impact of poor workplace wellbeing can be far-reaching, affecting both individuals and the organisation. When employees are not feeling their best, their work performance, mental health, and overall job satisfaction can suffer. Here are some key consequences:
❌ Increased absenteeism Workers struggling with mental or physical health may take more sick days, resulting in productivity losses.
❌ Reduced productivity When employees are stressed, overwhelmed, or unwell, their ability to perform efficiently is compromised.
❌ Higher staff turnover A negative work environment can lead to employees seeking employment elsewhere, costing the company time and money in recruitment and training.
❌ Decreased job satisfaction Poor wellbeing often leads to disengagement, which results in a drop in overall job satisfaction.
❌ Increased stress levels affecting performance High stress levels not only harm individuals but also impact team collaboration and overall company performance.
❌ A negative workplace atmosphere leading to disengagement When employees feel unsupported, the workplace becomes toxic, which affects teamwork, communication, and morale.
Creating a supportive environment isn’t just about reducing negative effects — it’s about actively promoting a culture where people feel safe, valued, and motivated to perform their best.
Recognising Signs of Struggles in the Workplace
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Check out the full from Jamlis Web by clicking on the link below.
A Guide to Workplace Wellbeing
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A Complete Guide to Boosting Your Online Business Growth
Turning website visitors into paying customers is the ultimate goal for any online business. With the rise of digital marketing, the competition to stand out and convert visitors into loyal customers is more intense than ever.
That’s why the team at Jamlis Web has created this comprehensive guide to show you proven strategies, tips, and processes to help increase your online conversion rate. Whether you run a large enterprise or a small startup, there are actionable steps you can take to improve your website’s performance.

Know Who Your Customers Are
The foundation of any successful online business is a deep understanding of your target audience. The more you know about them, the easier it is to convert them into paying customers. Knowing their pain points, needs, and desires allows you to tailor your website to solve their problems effectively.
Start by asking yourself these questions:
❓ What are their main challenges?
❓ What solutions are they actively seeking?
❓ What content do they consume online?
Answering these questions will provide insights into your audience’s behaviour, which will guide you in crafting a more personalised and appealing website experience.
Create Customer Personas
Customer personas are detailed profiles of your ideal customers. They are essential for understanding your audience and creating content that resonates with them. These personas typically include:
ℹ️ Demographic details (age, location, income, etc.)
ℹ️ Psychographics (interests, values, lifestyle)
ℹ️ Buying behaviour (what influences their purchasing decisions)
Mapping out customer personas ensures your website appeals to the right people, which increases the chances of converting them into paying customers.
Craft a Clear Value Proposition
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Check out the full from Jamlis Web by clicking on the link below.
A Complete Guide to Boosting Your Online Business Growth
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The Top 6 Online Marketing Strategies for Startups
Why Online Marketing Matters for Startups
Starting a business is exciting, but getting noticed online can be a real challenge. With so much competition, UK startups need a clear and effective digital marketing plan to stand out. In this article, the team at Jamlis Web cover the top five online marketing strategies for startups, packed with actionable tips to help your business gain traction and attract customers.

1. Build a Professional Website
Your website is the foundation of your online presence. A well-designed site creates a strong first impression and encourages visitors to stay, explore, and ultimately become customers.
The Essentials of a Startup Website
Fast and responsive design A slow site drives visitors away. Make sure yours loads quickly and works on all devices.
SEO-friendly structure Google needs to understand your site to rank it well. Use clear headings, meta descriptions, and keyword-optimised content.
Engaging content Your website should tell your story and highlight what makes your business unique.
Clear calls to action (CTAs) Guide visitors toward taking the next step, whether it’s contacting you, signing up for a newsletter, or making a purchase.
Secure and reliable hosting Downtime can hurt your reputation. Choose a hosting provider that guarantees uptime and security.
Many startups opt for cheap websites, but it’s important to balance cost with quality. Investing in a bespoke website ensures that your business looks professional and stands out from competitors. A custom-built site allows you to tailor your branding, improve user experience, and optimise performance.
2. Search Engine Optimisation (SEO)
SEO is the key to getting found on Google. If potential customers can’t find you when they search, they’ll go to your competitors instead. A well-optimised site can drive long-term, sustainable traffic to your business website.
On-Page SEO Tips
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Check out the full from Jamlis Web by clicking on the link below.
Top 6 Online Marketing Strategies for Startups
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