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Jason Sindelar | Why to Hire a Professional SEO Specialist
Nowadays, it has become a pretty common practice for new and in some cases for older companies to hire SEO specialists to make their websites hit. So, here comes the billion-dollar question and that is - why will a company invest its money to hire SEO specialists. Before trying to find an answer to the query, let us understand the concept of SEO first. SEO is an acronym for 'Search Engine Optimization'. So, SEO refers to someone who is capable of writing articles about a product or service which will be coming among the top few as the result of a search using search engines like Google or Yahoo. The reasons of hiring a professional SEO are listed below.
A professional SEO specialist knows how to put the keywords in an article so that whenever a person aims to search a product or a service using those keywords, he will get the article written by the professional SEO specialist as one of the first few articles.
Writing an article may not be very difficult for a person who is efficient with the language in which he or she is intending to write the article but making sure that the article will be picked as one of the first few articles as a search result in the internet is a pretty critical task. So, after putting a lot of efforts for making the website it'll be pretty heart-breaking for a company if it finds itself in a position where people are not aware of the website. So, to make sure that it does not happen companies always like to go for a professional SEO.
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Making an article search engine optimized does not mean filling the article with a lot of keywords. In fact, in that case the reverse of the intended result may happen. When an article becomes filled with a lot of key-words, the scenario is known as spamming. So, restricting the number of keywords is also an art where a professional SEO specialist can come in really handy.
The rules of getting search engine optimized are changing almost daily since it is not a definite science. So, it is very difficult for a person who is not aware of these rules to prepare search engine optimized articles. Here again the SEO specialists have a role to play.
An amateur may not have knowledge on diverse sectors which is a must for writing search engine optimized articles. Compared to this person, an SEO specialist has more sector-specific knowledge.
At times, companies which do not wish to opt for SEO specialists invest a lot of money in training its existing human resources on SEO based article writing. This money can be saved opting for SEO.
There are a lot of pure-click business organizations operating in the present market. For these organizations being noticed in the cyber world becomes a must. Again SEO specialists can do magic here.
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Jason Sindelar | Top 7 Reasons to Hire a SEO Specialist For Your Website
If your main objective is to put your website on top of most search engine, you may already know about the importance of SEO or search engine optimization. SEO is a type of internet marketing that uses preferential treatment to your own website to boost its ranking on search engine. On the stand point of online business, higher search ranking is a positive outcome to every business owner.
It is highly recommended to hire a SEO specialist, if you want to soar high in various search engines. Here are some reasons that may convince you to hire a specialist
1. Learning about SEO:
Learning all skills and knowledge about SEO cannot be understood by those that are not in this industry. If you do not have any knowledge on technical skills, it will be a very daunting task to learn all the complications and technicalities SEO requires. If you have personal knowledge about IT or programming can be very useful when it's about SEO.
2. Learning about the latest information:
Every search engine updates their algorithms on a daily basis. You will have a hard time coping with the latest techniques, information and rules in the world of search engine. If you hire a SEO experts, they will handle all of this in no sweat.
3. Time consuming:
Instead on focusing on your business and all transactions regarding clients, your time will be spent on how to optimize your website. It is much better to focus your attention to product development and leave all the optimization method to SEO specialist.
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4. Great investment:
A lot of people may view hiring SEO specialist as an expensive move, but you will realize the brighter side of hiring SEO specialist by the time your website reach the summit of most search engine.
5. Long years to come:
The goodness of hiring SEO specialist can be used for several years to come or until your business is running online.
6. Boost clients trust:
Website that is built by SEO specialist is trusted by more clients than a website that does not handle by SEO specialist.
7. Positive outcome:
Positive outcome is undeniable. Once you are on top it will be hard for your competitors to put you down.
8. Having your business at the top of search engine ranking can increase possible clients to your business:
A lot of visitors can bring a huge number of possible customers and to purchase your product or use whatever services you offer depending on the type of your business.
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Jason Sindelar | Selecting an SEO Specialist
SEO or Search Engine Optimization is the buzzword over the internet and an SEO specialist is someone who helps in keeping the buzzword alive. In more technical terms, an SEO Specialist is someone who has acquired in-depth understanding and knowledge regarding the functioning of various search engines and has the ability to use this knowledge to your advantage. What SEO specialists can do is that they can use their experience and expertise to get your website on the top most positions for various targeted keywords through application of various methods. The SEO specialist is more often than not is also referred to as the Internet Marketing Specialist, Web-marketer, E-marketer, SEO Expert, SEO Guru, or even SEO Consultant.
There are different aspects that you should consider while searching for or choosing an SEO Specialist for improving the overall internet ranking and visibility of your business. The various aspects are:
o An SEO specialist should have a reputation or a good amount of experience in handling optimization of web sites successfully. The specialist should have a record of dealing with different types of design features as well as development languages. Always make it a point to ask for client references and check their portfolio.
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o The SEO specialist will be completely and single-handedly responsible for the way your site will be displayed on various search engines as well as directories. You need to gauge how good the SEO expert is and how much visibility he/she can offer you on various search engines so that you can get high targeted traffic as well as have a good ROI.
o The goal of every search engine marketing/SEM campaign is long-term results that are sustainable as well as effective. This basically means that your SEO specialist should avoid using anything that most search engines will consider as spam.
o Your SEO specialist needs to have complete knowledge of what are the ranking criteria of the most popular or top search engines is and what type of deals they have in place?
o Last but not the least, one of the most important aspects is that the SEO Specialist should be able to use all the different methods of mix the various methods of search engine optimization so that you can get the maximum benefit.
The various methods he can incorporate include:
a) Keyword driven content: Finding the top keywords and implementation in your web copy and the links.
b) Navigation: Ensuring that your website has an easy to understand navigation and optimized layout.
c) Tags: Meta Tags, Image Alt Tags and individualized Titles are important for ranking purposes. The SEO expert should be able to ensure that it is embedded into the code.
d) Code: The cleaner, error free, smaller your website code is the more easily it will be identified by search engines and it will also make your website look good.
e) Sitemap: Sitemap is like a guide of the various pages on your website and will help search engines and visitors to locate the different pages of your website.
f) Link Popularity: He should be able to link your website with other relevant websites of good repute.
g) Social Media Marketing: A relatively new concept, it is an integral part of SEO. Always ensure that the SEO Specialist you are speaking with is familiar with the various platforms where Social media marketing can be implemented.
h) PPC: The SEO specialist should be able to guide you through an effective PPC campaign so that you can get maximum traffic to your website and generate revenue
i) Others: The other methods he can use include Affiliate Marketing, Buzz Marketing, Article submissions, Press Releases and Viral Marketing.
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