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Infographic: Mobile App Development

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Online Brand reputation management company in Noida

How to manage your brand's online reputation

Brands are virtually at the mercy of their socially empowered customers. A couple of bad reviews, a volley of negative tweets, or a series of unfavorable posts on social media are all it takes to bring down a brand that took several years to build. Inaction of business in such a scenario may results in loss of trust and credibility. Worse, the business might even lose customers.

Online reputation management (ORM) is an important facet of branding. If you take this out, your business can easily run into a PR crisis. Following reasons make it mandatory to have a solid online reputation strategy.

·         Reviews more often than not appear in search results.

Listings and review sites tend to appear on the first page of search results. Search engines utilize reviews as context clues on which online visibility of businesses depend.

·         Customers give credence to what other customers say.

Large numbers of prospective customers are put-off by negative reviews. If a business avoids addressing negative feedback—or does so in an amateurish manner—they have to endure backlash from prospective customers. Instead of trying to remove or suppress negative reviews on their own, most businesses rely on ORM companies like ‘Your reputations consulting (YRC)’. YRC has experts who specialize in removing and suppressing negative reviews to repair online reputation of brands. YRC has provided brand reputation management services to umpteen clients and leads the pack of companies in reckoning for best brand reputation management service company in Noida tag.  

·         Competitors can use it woo away customers of the business.

Competitors are often in search of weaknesses of each other. To gain the upper hand and woo away customers, competitors tend to use negative reviews against each other.

Managing a brand's online reputation

Managing a brand’s online reputation is not an easy task. Most businesses rely on online reputation management companies for this job. YRC is leading online reputation management company in Noida and it specializes in brand reputation management. Here are some ways in which YRC maintains a brand's online reputation.

1. Building local citations

Search engines validate a business through local citations. A citation is a mention of a business (and its contact information) across the web. This can appear on directory websites, business associations, local chamber of commerce sites and news articles or press releases.

Two things we keep in mind when building citations for our client's business:

Relevance: Citations should be relevant to     the location and category of the business. However, finding hyper-local     listings often requires extra work.

Consistency: If a brand has a citation     portfolio with inconsistent NAP (name, address & phone number), the     authority of those citations can be diluted. Consistent citations are     important to avoid confusion.

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Google ads management service company in Noida

Google display network (GDN)

Google display network is one of the best ways to drive targeted traffic to your website. There is so much traffic out there that you just cannot imagine. And if you haven’t used GDN (Google display network) for your business then you are missing a big trick and leaving a lot of cash on the table for your competitors. The problem is those who are running campaigns on GDN are running it the wrong way.

How to optimize campaigns on GDN?

Many people give up on GDN very very quickly and say that it is waste of time. They start believing that Google does not place the ad in front of right audience when conversions don’t happen. There are few variables and things that one needs to look at. Most people don’t look into that and come to the conclusion very quickly that GDN just doesn’t work. Let me now explain what are your various options, what you need to look at to optimize your campaigns, how to cut wastage and how to increase your profitability by virtue of GDN.

GDN is network of over 2 million high quality websites where Google can potentially place your image, text or responsive ads. Various sizes of ads can be placed on various GDN websites. Beaty of these ads is that if someone clicks on these ads, the advertiser which is you will get charged. If no one clicked the ad then you will get free branding. So, you can get a lot of eyeballs and impressions on your brand, product or service for free but no one wants people not to click their ads. Everybody wants relevant people to click on their ads because they want positive traffic. Most advertisers want direct conversions and not brand awareness.

Why most people find it difficult to run a campaign on GDN and why they give up on running campaigns on GDN are very pertinent questions. What most people do is that they just set up a campaign on GDN, they don’t test it, they don’t optimize it and they will come to the conclusion that this is all waste of time and money.

To make a GDN campaign successful one needs to look at following things:

1.       First and foremost is Ad itself.

2.       Targeting / Audience

3.       Website / Landing page

4.       Offer

GDN (Google display network) is one of the most widely used Google ads service. Many digital marketing companies run GDN campaigns for their clients. ‘Your reputations consulting (YRC)’ is one such company. This company leads the pack of companies in running for best Google ads management service company in Noida tag.

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Mobile App Development Service Company

Difference between mobile apps and desktop applications

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smart phone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function. This use of app software was originally popularized by Apple Inc. and its App Store, which offers thousands of applications for the iPhone, iPad and iPod Touch.

A mobile application also may be known as an app, web app, online app, iPhone app or smartphone app. Mobile applications are a move away from the integrated software systems generally found on PCs. Instead, each app provides limited and isolated functionality such as a game, calculator or mobile web browsing. Although applications may have avoided multitasking because of the limited hardware resources of the early mobile devices, their specificity is now part of their desirability because they allow consumers to hand-pick what their devices are able to do.

The simplest mobile apps take PC-based applications and port them to a mobile device. As mobile apps become more robust, this technique is somewhat lacking. A more sophisticated approach involves developing specifically for the mobile environment, taking advantage of both its limitations and advantages. ‘Your reputations consulting (YRC)’ specializes in this. It has developed mobile apps for umpteen clients and garnered precious word of mouth publicity that expands clientele. Today YRC leads the pack of companies in reckoning for best mobile app development service company in Noida tag. YRC team has experts for Android app development, iOS app development and windows mobile app development. Apps that use location-based features are prime examples of apps specifically developed for mobile environment.

Why Mobile Apps Are Different From Regular Apps

Many mobile apps have corresponding programs meant to run on desktop computers. Mobile apps have to work with different constraints than their desktop equivalents, however. Mobile devices have a wide range of screen sizes, memory capacities, processor capabilities, graphical interfaces, buttons, and touch functions, and developers must accommodate them all.

For example, mobile app users (like website visitors) don't want to scroll sideways to see text, images, or interactive touch points, nor do they want to struggle reading tiny text. An additional consideration for mobile app developers is the touch interface common to mobile devices.

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Developing custom mobile apps is forte of ‘Your reputations consulting (YRC)’ and it has developed iOS mobile apps, Android mobile apps and windows phone mobile apps for many of its clients. YRC specializes in developing m-commerce mobile apps. By virtue of positive word of mouth publicity provided by its esteemed clients, YRC has expanded its clientele considerably and is in running for that coveted tag of best mobile app development service company in Noida.

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Google’s online advertising program, Google Ads is number one paid online ad service and way ahead of Facebook Ad service. Taking note of this fact ‘Your reputations consulting (YRC)’ has setup a dedicated team for Google Ads management service. As more than 50% of Google.com searches happen on mobile devices, YRC advices its clients to get mobile friendly Google Ads. YRC has developed and posted mobile friendly ads for umpteen clients. By virtue of its prompt service, YRC has earned a reputation and is in reckoning for that coveted tag of best Google ads management service company in Noida.            

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It is a known fact that half of Google.com searches are conducted on mobile devices. Keeping this fact in mind, ‘Your reputations consulting (YRC)’ always advices its clients to get mobile friendly ads posted on Google. YRC has developed mobile friendly ads for umpteen clients and garnered precious word of mouth publicity that has helped expand its clientele. Today YRC is in reckoning for best Google ads management service company in Noida tag by virtue of its highly successful Google ads campaigns.

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If your company’s online brand image has been tarnished, you don’t need to worry. You just need to contact ‘Your reputations consulting (YRC)’, a professional brand reputation management company. This company has repaired tarnished online brand image of many companies and celebrities and is recognized as best online brand reputation protection company. YRC leads the pack of companies in running for best brand reputation management service company in Noida tag.        

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Maintaining clean online brand image is very difficult and it is better to leave this work for specialists. ‘Your reputations consulting (YRC)’ specializes in online brand reputation management and has specialists who are experts in repairing and protecting online reputation management. YRC has provided online brand reputation management service to some top companies and celebrities. This is why YRC is in running for that coveted tag of best brand reputation management company in Noida.