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Japan Unit Theory

First of all congratulations to NCT 127 for their first win today!! We’re all extremely happy and proud.

Now onto the theory…

We’re really not sure how accurate this is because SM is proving to be rather difficult to predict, but having looked at it, we like to think that the evidence suggests this is at least possible, if not accurate.

When SM talked about their plans for the rest of the year, everything was already prepared into a nice little schedule. EXO is this July, Super Junior is later this year, Girl’s Generation will be having a comeback with their 10th Anniversary and other groups ae coming back too. If we follow this plan, NCT is being completely neglected for the rest of this year.

At least, they are in Korea.

NCT has always been advertised as a ‘global idol’ group who can promote simultaneously in different countries at once. They have not had a new unit since Dream almost a year ago, even though SM really wanted to push this concept. Unless they just alternate 127 and Dream with occasional U, they need a new unit soon. With the Korean music shows taken up by their seniors who are very difficult to beat (sorry NCT, we love you and we’re so proud but we don’t think you’ll beat EXO yet), it makes sense that they’ll debut in another country. There are still political issues with China, but there is some evidence that it might be Japan. Japan also isn’t unknown territory for SM either - Taemin is having a Japanese comeback very soon. 

First of all, NCT has already made their television debut in Japan. Not only is this season of NCT Life being filmed in Osaka, but it’s also specifically airing in Japan for the first time before it airs in Korea, as well as alongside all the other seasons. If they want to get promotion over there before debuting, having a reality show is perfect and to be honest, it doesn’t exactly make sense for them to have the show air in Japan if they aren’t debuting there. They have had two seasons in Thailand now, and neither of those have aired in Thailand.

NCT have several Japanese speaking members - Yuta, obviously, and Johnny can speak some. They might also have hidden members from Japan who just haven’t been announced yet. Although, do you know which SM Rookie speaks very good Japanese?

(We hate to keep talking about him, but hey - he keeps coming up and he is rosie’s bias after all)

Hansol speaks Japanese and would likely be a member of a Japanese unit. Especially seeing as he has a very close relationship with Yuta (and by that we mean, basically dating) means he would suit the unit well. Even more evidence? Hansol recently started an Instagram account. As an Rookie, it’s possible that people in Japan might not know him - there were no Rookie Showcases in Japan, for example and he hasn’t been promoted in NCT yet. But Instagram is huge over there - we’re talking 8.9 million Japanese users alone in early 2017. 

Shall we talk facts? Yes, I know - actual facts and numbers in a theory wow. Hansol already has a lot of Japanese followers on Instagram. It is actually a common practice in Japan to promote products and companies on Instagram now. Why? Because through Instagram, you can reach 45% of the Japanese population. That’s 57 million people. There have also been studies as to why Japanese people use Instagram, and the overwhelming answer is that they do it to keep up with non-Japanese celebrities, people and businesses. SM is usually smart with their social media promotions, and they work in Japan enough to know this. And, 55% of the Instagram users in Japan are females age 18 to late 30s, which is the exact target demographic for NCT. If SM are smart, and we like to think they are, then promoting Hansol on Instagram for a Japanese unit is a very, very good idea. Hansol has 90k followers as of today even though he only became active on the account on the 1st June.

 - so, he’s not unknown, and he’s going to be reaching a very high percentage of that target Japanese audience. It will also explain why the majority of his captions have been in English - Hansol is trying to reach an audience outside of Korea. He has also posted and interacted with a Japanese choreographers who have worked with SM.

Hansol finally associated himself with NCT today as well - he liked a post an sm choreographer voting for their win on MCountdown today. It’s not a lot, no, but it’s also something as he has not liked anything to do with nct until this point. And trainees do not necessarily need to have SM or NCT in their bio or SNS accounts. Kun and Renjun both have Weibo and neither have SM, NCT or Rookie in their account (but they do have a lot of cherry bomb emojis…)

However - the NCT Japan Unit has to happen at some point, and we think it’s going to happen very soon, before the end of the year. And if SM are smart and finally want to do something right with their Rookies, and they are intentionally promoting Hansol on Instagram for it - well, we’re actually impressed with them for once.

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