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"If you business is not on the internet, then your business will be out of business" -Bill Gates

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The Who, What, Why, & How of Digital Marketing

It is. In fact, there are about 5.9 billion global internet users as of 2023, a 500 million jump from 2022. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. 

At Learns in Digital, we learn a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them:yyy

What is digital marketing?

Why is digital marketing important?

Types of Digital Marketing

What does a digital marketer do?

What is digital marketing?

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.

There are a few major benefits of digital marketing: 

You can focus your efforts on only the prospects most likely to purchase your product or service.

It's more cost-effective than outbound marketing methods.

Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital marketing is measurable.

It’s easier to adapt and change a digital marketing strategy.

Digital marketing can improve your conversion rate and the quality of your leads.

You can engage audiences at every stage with digital marketing.

Types of Digital Marketing

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing

Sponsored Content

Search Engine Marketing (SEM)

Instant Messaging Marketing

What does a digital marketer do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance. For example, a digital marketer in charge of SEO might measure their website's organic traffic.