lifeofclem

[lifeofclem]

[lifeofclem]

COORS SOCIAL CHANNELS - INSTAGRAM

I was very disappointed with the Coors Lights Instagram profile. It was all over the place and lacked any sort of identity or character. Coors brand are to be an unconventional, generally witty and caught up beer but this isn’t represented at all within their Instagram page.

One of the objectives in the brief is to create a digital campaign for Coors as part of our idea, I can see there is alot to improve upon with their current online presence.

[lifeofclem]

PAUSE WITH COORS - FINAL PRESENTATION

[lifeofclem]

#PAUSEWITHCOORS

[lifeofclem]

REWARDS EXAMPLES

Users could win rewards such as these, they could win trips out to the cinema, more beer and so on. 

The rewards will be more tailored to supporting people to unplug and refresh rather than lets just say an amazon voucher they could win a camping pack .

[lifeofclem]

FINAL APP ICON

[lifeofclem]

APP DESIGN UPDATE

App purpose: Encourage young people to unplug and refresh with a Coors Light, by using PAUSE WITH COORS app to help support some chill time whilst earning rewards for doing so. 

POSSIBLE APP SCREENS:

APP ICON

LOADING

ONBOARDING SCREENS (HOW IT WORKS)

PAUSE WITH COORS TIMER

SHARE

In addition to this, I want the style of the app to be incredibly minimalist, clean and easy to use. I want it to be something users can navigate hassle free.

[lifeofclem]

[lifeofclem]

APP DEVELOPMENT 4

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APP DEVELOPMENT 3

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APP DEVELOPMENT 2

[lifeofclem]

APP DEVELOPMENT 1