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We looked inside some of the posts by littleadbook-blog and here's what we found interesting.
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17
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Owning a reusable water bottle is only part of the solution to reducing plastic waste. After all, when people are on the go, they need a place to refill. By mapping water taps, Dopper adds a layer of convenience that makes it easier for people to stay the course when it comes to sustainability. Which digital or physical add-ons can your products offer to help consumers act on their intentions?
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Weed, Marujuana
Better business: The purpose of this campaign is to raise awareness and help those incarcerated for possession of cannabis. According to a 2021 survey by Pew Research, 91% of adults in the US believe that marijuana should be legal for medical and/or recreational use, with just 8% arguing against the legalisation of the drug and 48.2 million Americans used the drug at least once in 2019 as reported by the CDC.
The power of a package: It’s one thing to tell people that there’s a problem, but quite another to show them. Here, Aroya is using its packaging as a tool to dramatise the social issue and push its message in a novel way. By altering the size of the different packs of marijuana to reflect the amount of cannabis for which people were arrested, Aroya is able to make its product grab people’s attention and stand out while communicating a complex issue with a single glance. Not to mention the added AR element, which is a seamless way to help increase engagement and extend the amount of time that consumers pay attention to the brand and its mission.
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Resell Tag
Secondhand ideas / The gently worn clothing resale market is booming: worth $36bn in 2021, it is projected to grow 11 times faster than traditional retail and to be worth $84bn by 2030, according to a ThredUp report. Premium and luxury brands are starting to take note. Oscar De La Renta is embracing resale (encouraging people to sell their pieces on the site for either cash or store credit), while Alexander McQueen allows clients to return out of season clothes at its boutiques in exchange for store credit. Here, Samsøe Samsøe is not only embracing resale, but elevating it, creating a virtuous circular loop from the first point of sale. The tags ensure a convenient and seamless experience, removing a key pain point of the process – after all, taking a photo of the item, adding product details, going to a retail location, or deciding a price, all takes time and effort.
Image conscious / Fashion has a serious image problem – it’s one of the most polluting industries in the world responsible for 10% of global CO2 emissions. As we outline in out Consumption Crisis Trend, climate change is a clear and unequivocal emergency. ‘If brands want to stay relevant, they may need to move away from encouraging people to consume more and instead persuade them to consume better.’ While we have seen other clothing brands, such as Patagonia, embed their sustainability credentials within their products, the Resell Tag is distinct as it acts as a functional (and distinctive) tool that empowers its consumers to make a difference and contribute towards environmentally friendly acts. Throwing its financial weight into promoting the resale of its garments, Resell Tags not only underscores the brand’s confidence in the quality of its clothing, it shows it is embracing creative solutions to empower sustainable buying habits.
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Cancer NFTs
To raise funds for treatment, Polish nonprofit Alivia Foundation has launched Buy My Cancer, which turns actual cancer cells into NFTs that anyone can buy. The first collection will drop on 9 June 2022 and features microscopic photographs of a patient's cancer cells turned into art by Warsaw-based artist Paweł Swanski. The first patient is Jakub Burnos, a student suffering from a resistant form of aggressive lymphoma. The plan is to keep minting and dropping NFTs to support new groups of patients. For every cycle, a medical expert nominated by the previous round's expert will select patients whose cancer cells are photographed and turned into a work of art by an artist chosen by the last collection's artist.
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