My AUT digital workbook for Communication Design Studio
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Final billboard, wanted to create something that was reflective of my posters. However I rearranged the format to fit a billboard
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Couldn't find a suitable mockup for my cutouts so I created one myself.
Background photo from unsplash: https://unsplash.com/photos/i8u5gz-ZeIc
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Doing some sketches to figure out how I'm going to arrange the mascots as cutouts
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Continued on developing my mascots. Wanted there shirts to be similar to the shirts they were also selling, also wanted to create different poses for them so they can be used in different ways. Also have made slight changes to the dress on the girl and her body shape.
Next step is to come up for a name for each one of them and also mock them up with some cardboard cutouts and text.
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My final shirt designs. Overall I'm very happy with them, i think they provide a good selection of options for potential customers with different styles.
While it is also important to keep a brand identity, the goal of this campaign is to have cannabis in NZ legalized. So as long as people can get the message of legalizing cannabis to others, I don't think it matters to much if they don't directly remember our campaign. As growing awareness cannabis legalization is more important then growing awareness for my campaign.
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Continuing to develop t shirt designs.
I want to create a broad range of designs so people are able to have a shirt that suits there style. Rather then just narrowing it down to one style.
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Some initial draft shirt designs. I really like the aesthetic of the, but I don't know if they reflect my campaign well enough so i need to do some more work on that. I also think the hierarchy of the text is confusing so need to work on that too.
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Some sketches for a t shirt design. I wanted to create a shirt for the youth to wear that shows they are in support of the legalization of Marijuana in NZ. The idea behind this is that people who are borderline, or unsure about the idea of legalization is that they can come up to people wearing the shirt and ask them questions on why they think Marijuana should be legalized, which will hopefully change their minds.
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My poster mock ups.
Link to original mockup: https://www.freepik.com/free-psd/glued-poster-mockup_7057762.htm#page=1&query=poster%20mockup&position=16&from_view=keyword
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IMy final four printed collaterals.
The background photo is from photographer Ryan Lange.
https://unsplash.com/photos/JPI6SKrd-Rw
The photo is from Unsplash, so it is a free to license photo. I chose to use it because I wanted to incorporate a photo of Marijuana in my posters, as that is what my campaign is based around, and it is not very viable for me to take my own photo as marijuana is illegal currently, and also we are in lockdown.
I wanted to create a series of posters that were more or less the same, but with different reasons on why we should legalise marijuana, and also different colours. The reason I wanted to keep them the same/similar was because I wanted people to look at them and easily be able to identify the campaign.
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New series of posters.
I still want to create a balance between seriousness but also fun and friendly to a certain extent, which I think I achieved. However I still need to find a consistency between all of them, as they have varying font choices, and slightly different styles. I also want to have different quotes / statistics on each posters.
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