Since 2010, Zinrelo is bringing you the world’s best loyalty and referral programs, helping to maximize customer acquisition, engagement and retention through 360-degree customer interaction. Our founders, Jai Rawat and Samir Palnitkar, realized that the two most powerful marketing strategies, loyalty rewards and referrals, needed to get a modern facelift. Traditional loyalty rewards programs award points to users for their purchases. However, that is a rather myopic approach. To create fiercely loyal customers, businesses have to engage them repeatedly on multiple fronts.The concept of a 360 degree loyalty program does just that. It accounts for the modern interaction paradigm and allows businesses to reward customers for all types of engagements such as purchases, social advocacy, reviews, sign-ups, referrals, photo sharing etc. Likewise, word-of-mouth referrals has always been the most effective and trusted customer acquisition channel. However, before social media these word-of-mouth conversations were limited to onsies and twosiesin parties and break rooms. The advent of social media has created a platform where word-of-mouth recommendations can be harnesses at scale. Zinrelo recognized that early on and has created a powerful referral program that truly leverages the power of social to generate meaningful new customers and revenue. In short, Zinrelo has added a modern zing to the already proven marketing strategies of loyalty rewards and referrals.
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Using Tagging to Segment Customers in a Loyalty Program
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Part 2 - Customer experience is the next competitive battleground
In the second part of this Zinrelo series, Samir Palnitkar, VP of Customer Success at Zinrelo talks about how you get the extra edge over millions of retailers with your loyalty program. He talks of Victoria Secret recently revamped loyalty program Pink Nation that offers exclusive benefits to customers. Watch this short insightful video to know more.
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Part 1 - Create a feeling of exclusivity
In the first part of this Zinrelo series, Samir Palnitkar, VP of Customer Success at Zinrelo talks about how important it is to create a feeling of exclusivity. Customers are on the lookout for something unique when they sign up for loyalty programs. Watch this short insightful video to know
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Building an emotional bond with customers - Intro
Zinrelo is rolling a special 4 part series on how brands can strengthen their loyalty program by building an emotional bond with customers. Watch this space for more!
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#emotional bonds#emotion#emotional loyalty#loyalty program#rewards program#ecommerce#retail#marketingdigital#marketingtools#loyal customers
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Maximize Customer Retention with a Loyalty Rewards Program
Ella runs the famous ‘Enchanted Bakery’ chain. She sells both on her Ecommerce site and in her bakeries. Competition is tough with new bakeries coming up and taking away Ella’s customers. To retain her loyal customers, Ella turns to Zinrelo. Watch this video, to learn how a loyalty rewards program, can help you maximize customer retention. Know more-> https://zinrelo.com/loyalty-rewards-program
#loyalty program#loyalty rewards#Customer retention#retention#SAAS#retail#technology#bakery#explainer#brandloyalty#marketing
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