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How to Promote Your Event Using Facebook Ads (Step-by-Step) Whether you're hosting a local pop-up, virtual webinar, or product launch, Facebook Event Ads can help you reach the right audience and boost attendance. This guide covers: 📌 What makes Event Ads different 🛠️ How to set up an Event Ad on Facebook 🎯 Targeting strategies for better results 🚫 Mistakes to avoid Perfect for marketers, small business owners, and event planners. 👉 Dive in here:

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How to Add a Shop to Your Facebook Page (Step-by-Step) If you're selling products online, why not bring your store directly to where your audience already hangs out — Facebook? In this easy guide, we show you: 🛠️ How to set up your Facebook Shop 🛍️ What products you can list ⚠️ What mistakes to avoid 📈 Tips to grow your reach and sales Whether you're selling digital products, handmade items, or dropshipping — this guide helps you get started fast. 👉 Read it here:

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Why Every Facebook Advertiser Should Be Using Split Testing If you're still running Facebook ads based on gut feeling, it's time to switch things up. Split testing (A/B testing) lets you test ad creatives, targeting, placements, and even bidding strategies — and Facebook makes it easy with its built-in Split Test tool. We just published a detailed guide explaining: 💡 What split testing is 🛠️ How to set it up ⚠️ What mistakes to avoid 📊 Real case study: a brand improved their ad performance by 42% 👉 Curious? Read the full guide here:

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Do your Facebook Ads feel like a guessing game?

A/B testing is the key to knowing what works — and what doesn’t.

In this new blog, we cover:

What Facebook A/B testing actually is (and how it works in 2025)

Which ad elements to test: image, headline, CTA, audience

How to avoid “false winners” and wasted budget

Perfect for ecom brands, marketers, and small biz owners who want data-backed results.

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Are you running your Facebook ads in the wrong places?

Many advertisers use automatic placements… and waste money on spots that don’t convert.

In this new blog, we explain:

The 13+ Facebook & Instagram placements available

Which ones work best for sales vs. reach

When to go manual and when to let Meta decide

📘 Full article: 👉 https://www.lucagency.net/blog/facebook-ad-placement

#FacebookAds #AdPlacements #SocialMediaMarketing #MetaAds #AdvertisingTips #DigitalMarketing2025

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🛒 Running a Shopify store but can’t crack Facebook Ads?

You’re not alone. Many store owners launch ads… get a few clicks… and no sales.

The truth? Success with Facebook Ads takes the right setup, targeting, and creatives.

This new guide from Luca Marketing Agency lays out everything you need:

How to connect Shopify with Facebook Business tools

What ad formats drive real conversions in 2025

Budget tips + audience targeting strategies

Metrics that matter (and what to ignore)

Whether you're a beginner or scaling your store, this article gives you a clear roadmap.

#ShopifyTips #FacebookAds #EcommerceMarketing #MetaAds #MarketingForBeginners #SocialMediaAds

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Ever wondered how your competitors are running Facebook Ads?

In 2025, you don’t need fancy tools to spy on ads — Facebook's own Ad Library lets you see everything: ad creatives, copy, format, even the time they started running.

This new guide breaks it all down step-by-step:

How to find competitor ads (for free)

What to look for in winning creatives

Ways to reverse-engineer their strategy and improve yours

🕵️‍♀️ If you're running Facebook Ads for ecommerce, local services, or coaching — this is a must-read.

#facebookads #digitalmarketing #competitorresearch #adlibrary #dropshippingtips #marketingstrategy #socialmediatips

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How the Facebook Ad Algorithm Actually Works (And What You Can Do About It)

Have you ever launched a Facebook ad that looked amazing — but barely got any reach?

It’s not always your creative. It might be the algorithm behind the scenes.

Here’s a breakdown of how the Facebook Ad algorithm decides who sees what 👇

🧠 It’s All About the Auction

Every time someone opens Facebook or Instagram, an auction happens instantly.

Your ad competes against thousands of others, and Facebook scores it based on 3 things:

Bid Value – What you're willing to pay (manual or automatic)

Estimated Action Rate – How likely a user is to engage or convert

Ad Quality – Feedback score, user experience, and historical data

🚧 Enter the Learning Phase

When you first publish an ad, it enters the learning phase. During this time, the algorithm is testing and adjusting to optimize delivery.

❗ Changing too many things (budget, creative, targeting) resets the learning phase — avoid it if you want consistent performance.

✅ So, What Can You Do?

Create ads that drive engagement early

Let campaigns stabilize before editing

Focus on high-quality creatives and clear offers

Use broad targeting to give the algorithm room to optimize

Don’t fight the system — work with it

🎯 Bottom line: You don’t need to “hack” the algorithm. You just need to understand how it thinks.

👉 Read the full breakdown here:

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Your Email List Is More Powerful Than You Think — Here’s How to Use It in Facebook Ads

If you're only using your email list for sending newsletters, you're missing a huge opportunity.

💡 What if you could show ads on Facebook and Instagram only to your subscribers? 💡 What if you could retarget cart abandoners, upsell to past buyers, or promote new launches — all based on your email list?

Here’s how to make it happen using Facebook Custom Audiences:

✅ Step 1: Prepare Your Email List

Export your contacts from your CRM or email platform as a CSV file. Make sure it includes at least emails (you can add name, phone, city for better match rates).

✅ Step 2: Upload to Facebook

Go to Audiences > Create Audience > Custom Audience > Customer List Upload your file and map the data. Facebook will hash and match emails with user profiles.

✅ Step 3: Start Retargeting

Now you can launch ads specifically for your email list — warm leads who are more likely to click, engage, and buy.

Examples:

Show a limited-time promo to your subscribers

Retarget inactive email contacts who haven’t opened in months

Run loyalty campaigns to top buyers

✅ Bonus: Create Lookalike Audiences

Want to scale? Use your email list to create lookalikes — Facebook will find people with similar traits and behaviors.

🔥 Pro tip: Your email list + Custom Audiences = the best of both worlds. High intent. Lower ad costs. Smarter marketing.

📘 Full step-by-step tutorial:

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Why You Can’t Change the Time Zone in Facebook Ads — and What to Do Instead

Let’s be honest — the tiniest mistake during Facebook ad setup can cost you hours down the line. And one of the most frustrating? Setting the wrong time zone.

You pick PST instead of EST. Or Asia/Bangkok instead of UTC. Now, your ads reset at 2AM, your budget pacing is off, and your reports don’t match your real-world schedule. Then you realize... Facebook doesn’t let you edit the time zone once the account is created. 😩

So what now?

✅ Solution: Create a New Ad Account

Unfortunately, there’s no magic button to edit time zone — but you can do this:

Go to Business Manager > Business Settings > Accounts > Ad Accounts

Click “Add” → “Create a New Ad Account”

Choose the correct time zone and currency

Set up your payment method again

Reconnect your Pixel and custom audiences

Manually recreate your campaigns (yes, it’s a pain — but it’s cleaner)

⚠️ A Few Warnings:

You can’t transfer ad history to a new account

Be mindful of billing & spend thresholds

Rebuild your retargeting audiences gradually

💡 Pro Tip: Always double-check your time zone and currency before clicking "Create" — it’s one of the only things you can’t undo.

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How to Keep Your Facebook Ads Running Without Billing Issues 💡

Imagine this: You launch your best-performing ad yet. ROAS is through the roof. Then suddenly — 💥 your ad stops. Why? You forgot to top up your ad account.

It happens to more advertisers than you’d think. So here’s a quick, practical guide to make sure your Facebook Ads always stay active:

✅ 1. Add Funds via Manual Payment

If you’re using a prepaid account (common in some countries), you’ll need to manually add funds. Just go to: Ad Manager > Billing > Add Funds Choose your amount and payment method. Easy.

✅ 2. Set Up Automatic Payments

For most countries, Facebook auto-charges your account when you hit a billing threshold. But if your card fails? Your ads pause instantly. → So make sure your card is valid, and your bank allows recurring payments.

✅ 3. Update or Change Your Payment Method

Always keep a backup payment method on file. If your primary card fails, Facebook can still charge the secondary one to keep things running smoothly.

✅ 4. Fix Common Errors

Have a "Payment Failed" notification? Check:

Card limit or expiration

Incorrect billing address

Suspicious activity flag from your bank

🛠️ Pro tip: Use a business credit card with rewards to earn while you spend on ads!

Don’t let something as simple as billing stop your growth. 👉 Full guide here:

#facebookads #marketingtips #billing #digitalads #adaccountsetup #advertisinghelp

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How I Use Facebook Ads to Sell Amazon Products Without Breaking the Bank Let’s face it — getting organic sales on Amazon is harder than ever. 🛒 Too many sellers. 🛒 Pay-to-play ranking system. 🛒 Limited control over your audience. That’s why more Amazon sellers are turning to Facebook Ads — and yes, they work if done right. Here’s what’s worked for me (and for many successful FBA sellers): ✅ 1. Never send traffic straight to Amazon Instead, use a simple landing page to warm up the user, collect an email (optional), and qualify them before they go to your product listing. This gives you control and a chance to retarget. ✅ 2. Use Facebook Pixel — even if you can’t install it on Amazon When you send traffic to a landing page, the Pixel can track user behavior, optimize your ads, and build a lookalike audience over time. It's how you scale profitably. ✅ 3. Target based on intent, not just demographics Use interests like "Online shopping," "Amazon Prime," and specific niche-related behaviors to get in front of the right buyers. ✅ 4. Keep offers simple Coupons, discounts, or bundles often perform best when used in Facebook ads for Amazon. But don’t overwhelm — clear CTA wins. Facebook Ads won’t magically fix a bad listing. But they can drive highly targeted external traffic that boosts your Amazon ranking and conversions. You just need the right strategy. 📘 Full step-by-step guide: #amazonfba #facebookads #onlinemarketing #sellonamazon #ecommercetips #digitalads #growthstrategy

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Unlocking the Power of Keyword Research for Facebook Ads 🚀

When people talk about “keyword research,” they usually think of SEO or Google Ads.

But here’s something I’ve learned after years of running Facebook campaigns: Keyword research can dramatically improve your Facebook Ads too.

Why? Because Facebook doesn’t use keywords the same way Google does — it uses interest-based targeting. And guess what fuels those interests? 👉 What people search for, talk about, and engage with online.

Here’s what happens when you apply keyword research to your Facebook Ads:

You stop guessing what your audience wants

You uncover niche interests with buying intent

You write copy that resonates (because you’re speaking their language)

You build smarter interest stacks that actually convert

So how do you do it?

✅ Start with Google Keyword Planner This free tool gives you insight into what people are searching for. Type in a broad term related to your offer, and it’ll show you dozens (if not hundreds) of variations with volume data.

✅ Map those keywords to Facebook Interests Now plug those keywords into Facebook’s detailed targeting section. You might not find a perfect match for every keyword, but you’ll uncover interest categories you never thought of.

✅ Create audience segments based on intent Not all keywords are equal. Someone searching for “how to start a skincare routine” is different from someone searching “best Korean skincare for acne.” Use that intent gap to guide your messaging.

Real talk:

I've seen campaigns drop from $18 CPA to under $5 just by improving keyword-informed targeting. It’s not magic — it’s data meets strategy.

If you’re serious about making Facebook Ads work in 2025, don’t skip this step.

👉 Read the full breakdown here: 🔗 https://www.lucagency.net/blog/facebook-ads-keyword-research

#facebookads #keywordresearch #digitalmarketingtips #socialads #adstrategy #facebookadvertising #ppctips

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📣 Facebook Ads aren’t just for eCommerce. They're a powerful tool for driving real-world visits to your store.

In this guide, we break down how local businesses can use Facebook Ads to get more: ✔️ Walk-ins ✔️ Phone calls ✔️ Appointment bookings

💡 Highlights include:

How to run Store Traffic campaigns

Best creative formats for local trust

Tips for promotions that get shared in your area

Using Facebook events + offers to increase visibility

📖 Explore the full post

#LocalAdStrategy #FacebookStoreTraffic #SmallBizGrowth #LucaAgency

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💡 Your Facebook ad performance might depend on something as basic as... the type of profile you're using. With so many Meta products tied to accounts and permissions, it's critical to understand the differences between these 6 profile types: 🔹 Personal profile – used for daily activity 🔹 Facebook Business account – limited ad use 🔹 Business Manager (BM) – required for asset control 🔹 Gray account – risky, unofficial access 🔹 Meta Verified – higher trust, stronger security 🔹 Agency account – built for scale and client access 📌 This guide explains what each profile can (and can't) do — and why switching might save your campaigns. 📖 Check out the blog #FacebookAdAccounts #MetaTools #VerifiedProfiles #BMExplained #LucaAgency

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🖼️ Not all Facebook Ad images are created equal. If your ads aren’t getting clicks, your visuals may be to blame. This guide shows: ✔️ Which image styles get the most attention ✔️ The science behind color, contrast & visual hierarchy ✔️ When to use lifestyle images vs. product shots ✔️ Real examples that drove 2–3x more results 💡 Don’t just design. Design with purpose. 📖 See the full article #FacebookAdImages #CreativeOptimization #MetaForBusiness #LucaAgency

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📣 Want real sales from Facebook Ads — not just engagement? The Sales objective is Meta’s most powerful tool for driving purchases and leads. But many brands don’t set it up properly. In this blog, we share: 🔹 What the Facebook Sales campaign really is 🔹 How to choose the right optimization event (Add to Cart, Initiate Checkout, Purchase) 🔹 Tips for full-funnel targeting (TOFU-MOFU-BOFU) 🔹 Real results from our client who got 6.5x ROAS in 10 days 🔹 Why DPA (dynamic product ads) work better for retargeting 💡 Don’t waste your ad spend on views. Sell smarter. 📖 Full article here #FacebookSalesAds #ConversionCampaigns #MetaForBusiness