marigoldtech-blog

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How Will Chat-bot Integration Make For Better Mobile Apps?

Have you ever used Siri, Alexa, or Google Assistant to collect answers about various queries that you had on your mind? Then you, like the majority of us, have come across what is known as a chatterbot, achatbot, or simply a bot.

A chatbot is a virtual, non-human assistant which uses natural language to communicate with users through messaging in websites, mobile apps, etc. It is actually a computer program. According to Gartner, Inc., the global research IT-based firm, 85% of our engagement with companies by the year 2020 will be done without interacting with another human. Chatbots have gradually started to simulate and replace human customer support representatives the same way machines have replaced and made obsolete manual workforce in most manufacturing fields.

Chatbots are the result of a series of experimentations involving responses and conversations taking place between customers and customer support, which are recorded and later analysed. They are created with the aim of providing quick, short responses and speedy responsive actions pertaining to the customers’ complaints and queries.

Bots & Mobile Apps

Bots are increasingly proving to be extremely useful when integrated into mobile apps, and since mobile apps provide users with a personal feel, the addition of chatbots as virtual companions attending to the queries and concerns of the users enhance the very same personal touch that apps tend to come with.

Chatbots are of two types, the ones that are trained and advanced, and the ones that come with an existing set of responses, keywords and commands. The former is considered to be “smart”, and use artificial intelligence (AI) to communicate with customers. Chatbots can communicate with the help of textual and auditory methods, and have typically come into existence due to a variety of reasons, such as:

Companies understandably cannot employ as many people for customer support in order to attend to every customer, who in turn might have multiple queries at the same time.

Varied geographical locations, time zones, outsourcings are some of the issues due to which it becomes impossible to guarantee the availability of human customer support representatives at the other end of the line.

Chatbots are able to provide quicker, non-judgemental responses than humans. They are also multi-lingual, use colloquial language to make users feel more at home, and have constantly evolving conversational patterns.

These days, bots cater to businesses with mobile apps in fields such as shopping, marketing, travel, education, and social networking, among others. Although they are becoming increasingly popular via mediums such as Facebook Messenger, WhatsApp, WeChat, etc., bots have also been used for malicious purposes to trick customers into revealing personal information such as bank account numbers and passwords. Hence, developers are going to have to devote more time to building bots that cannot be misused. Nonetheless, chatbots definitely have more pros than cons, and hence are being utilized extensively for better performance of mobile apps.

http://www.marigoldtech.ca/blog/how-will-chat-bot-integration-make-for-better-mobile-apps/

[marigoldtech-blog]

5 Ways For Branding Using Twitter

In the current digital world, to know any person the easiest way is searching for their profile on social media. By just scrolling through anyone’s profile you can come to know enough about that person. Every social media has its own importance depending on its usage and unique factors it has. So, showcasing your profile is a very important task to do. Let’s discuss a few of the feature and factors of Twitter by which you can brand your profile more clearly.

1. Twitter Handle Name It’s very important to select a unique and decent name for Twitter handle. It’s the one vital part by which people will recognize you and your work. Though Twitter has a changing handle name but constantly changing of the name may mislead your audience and also may lose the credibility you have acquired by the previous handle. You can try experimenting the handle name with certain words but make sure combining don’t lose the reliability of the username.

2. Profile Image Setting up a Profile image is an important part, as it showcases the person more precisely and easy to recognized by the audience. Try to use a professional image or any simple which can be easily identified instead of any random thing or any angle. Do not neglect the header photo, it is kind of platform to display what you are or what you have, to every audience visits your profile. Use the space provided wisely and stand out in the crowd.

3. Connection Matters Connecting people of any social media is important and so as on Twitter. This might be a tough job but surely a mandatory one. There are several ways by which you could increase your followers on Twitter like interacting with the audience, sharing the useful post, following up the trend, asking a question and the list continues. Unless you have people to view your post, it’s just not worth.

4. Creativity and Consistency Until and unless you have the creative and attractive post no one is going to respond to it. To get well know and get recognized by the people it’s essential to have creativity in your post. Try to add interactive content within the post so people would like to react on them and even share and repost them. Consistency is an essential part which you could never miss on it. Maintain a proper schedule for posting and track the result to get the best results out of it. Also, try to have the content and post depending upon the trending topic to get noticed by the audiences constantly.

5. Standard of Content Try to maintain the standard of the content within the post. Randomly posting your daily chores are not going to profit you anyways. Twitter is something which focuses on the happening around the world, some informative content, trending topic etc. so the topic from them for your tweets. Focus on the topics in which the audience are actually interested in, through any kind of post content or image. Make you handle unique enough by following the standards of the post and letting the audience follow you.

Follow the above tips for getting more engagement and followers on Twitter and build your own brand - Marigold

[marigoldtech-blog]

SEO Checklist For Start-Ups

For any startup company, the most crucial part is the Website. Not only the website but a well functioned, compatible and user as well as search engines friendly one. Here comes the need of the SEO knowledge in the picture for the ranking of the site in the Search engine ranking pages.

It’s a common issue for any startup to afford an SEO specialist at the very starting level of the business. For this Marigold is here to provide you a very basic SEO checklist which is surely going to give a stability to your website in the initial times of your business.

1.Google Analytics

Google Analytics is a free tool offered by Google to track the various aspects of the users which visit your website. This tool offers you every detail about the user like the real-time, source, location, devices, user flow and plenty of things. With the results of the Analytics report, you can categorize the visitors. You can detect the web pages which may have errors or have broken links with the help of user flow.

2.Google Search Console

This tool is also being used for analysis like the Google Analytics one but in a different manner. Google Analytics gives the details about the users which have visited your website whereas, Search Console helps to track the details about the crawlers. Crawler is small programs run by the search engine to collect the data from the website and store them into the database of the search engine. With the help of this tool, you could analyze the webpage which may have difficulties to load, keywords used by visitors, performance, mobile usability etc.

3.Sitemaps

Sitemaps are like the index of your website which includes the URL’s overall from the site. According to the SEO perspective sitemaps plays a vital role in indexing of the web pages during ranking. More the number web pages are indexed by the search engine crawlers the greater chances of ranking in the first page. Sitemaps come in two forms HTML and XML. HTML sitemaps are within the website which are for users whereas, XML sitemap is specially designed for the crawlers with an intention of indexing.

4.Website Speed

This decade is known for the speed, so why do websites be slow. The website which takes time to load is also not considered by Google in ranking. There are multiple things in the website which tend to increase the loading time of the website and makes it slow. Few things like compressing the image size, minify the use of CSS and Javascript, implementing a content distribution network (CDN’s) and many more things will reduce the size of the web pages.

5.URL

One of the ranking factors of Google includes the clean and simple URL form. The URL should not have any special characters, long title, only numeric etc. to be qualified in the Google’s criteria. The main advantage of using the brand name as a keyword will help a lot in ranking and also creates the brand awareness easily.

Do follow this simple tip and get stability on your brand-new website in terms of SEO. Also, do share your tips and tricks with us in the comment section.