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How to start a business with android application

Application development is the trendiest happening around the world, the success of mobile applications is evident from the download statistics on Google Play Store. You would surely be understating the power of application development if you neglect the stats of few of the top downloaded android applications.

1-      Google Drive                     1 Billion downloads

2-      Youtube                             1 Billion downloads

3-      Subway Surfers                 1 Billion downloads

4-      Candy Crush Saga             500 Million downloads

5-      Zedge                                100 Million downloads

6-      Ted                                    10 Million downloads

If you are a tech-adept and you know how to play with programming scripts and frameworks, then application development would be the best option that you can pursue as a business.

On an average, people spend 3.5 to 4 hours/day on their smartphones. What do they do?

It’s the applications that keep them engaged, and of course, the applications are not confined to just gaming. There was a time when games were considered to be something grand and were enlisted at the top positions in application development. Things have changed now! The social networking applications and the e-commerce applications have taken over the charge.

Application development has become a genuine business. Corporate leaders demand technology to be incorporated into their businesses, and they step into the digital world through application development. If you hold the rope of Android applications, then success would be inevitable to you.

How to get started?

Let’s get to the business now. In this article, you’ll be served with the steps covering comprehensive details on how to initiate application development as a business.

Idea – The perception

It all starts with an idea. Application development business is not something atypical. Like other businesses, you need to have an idea and an objective. You can exert your efforts in the right direction only if you have an idea and an unassailable strategy.

Search the market and observe the trends

Research is the core contributing factor to the success of any business. Particularly, for such a progressively dynamic field like application development, you need to study the market and the latest trends to ensure your survival as a new entrant. You cannot blindly start working on your idea, you need to understand what is the latest technology is and what is the current demand in the market.

Search for the top trending apps, study their statistics and user reviews, go deep into their UI/UX design and development, and observe the functionality that the top apps offer to their users. That is how you get started with application development.

It is said that well begun is half done, and you can only initiate well when you have conducted a thorough research and identified that what exactly the clients need.

Choose the platform – Android, iOS, or Windows

If you are a millennial, then you must have encountered Symbian phones a decade ago. If we talk about the years 2000 to 2012, the developers had to choose from Symbian, Windows, Android, or iOS. The options contracted to Windows, Android, and iOS after the year 2012. Now, the platforms for application development have been further downsized which has proved to be favorable for the developers.

You now have a more precise direction to opt for, you may choose between Android and iOS as a platform for your application development career. Make sure to go through the statistics before opting for the platform.

According to Statista, the annual downloads of Google Play were 114 billion in 2017, while the App Store rested at 30 billion downloads per annum. The downloads depict the customer reach of any platform, the farther the reach, the better business growth and profit levels.

Therefore, Android is a better platform because it has a much bigger pool of users than iOS. In addition, you get the opportunity of incorporating advertisements if you opt for Android as an application development platform. This would further escalate the revenues and lead the business towards growth.

Design and Development – the core phase

Design and development are the most crucial pillars on which application development rests. If an exceptional design is supported by a poor development, then, believe me, it would not work at all. Design and development phase has to be collectively powerful to retain customers on your applications.

If your aim is to pursue a long-term business, then you must hire a team of permanent designers and developers who are expert in Android development. Application development requires services in intervals, once the application has been developed, it requires updates, bug fixes, app redesign, and maintenance as the technology advances with time.

Designers and developers must have technical knowledge of the programming languages, scripts, frameworks, and development tools like Android Studio, Fabric, Flow Up, etc. You need to have a team of tech adepts to develop glitch free applications that provide the users with ultimate functionality and indelible experience. Then only you can achieve milestones in application development.

Marketing

Once you are well equipped with an adroit team, you need to devise a marketing strategy. You need to consult expert marketers to make your application known to the world. There are numerous marketing tools and platforms through which you may market your applications.

·         SEO

·         SEM

·         Email marketing

·         Social media marketing

·         Telecommunication marketing

·         Digital media marketing

·         Print media marketing

Currently, there is a wild competition in the field of application development, an extraordinary application is not enough to survive and sustain the growth. It is mandatory to have a foolproof marketing strategy targeting the most relevant audience so that you may taste the success.

It’s not a piece of cake to excel in application development in such a competitive environment. If you want to secure a permanent portion of the users’ mobile storage, then you ought to allocate your resources efficiently and adopt the most effective marketing tools and channels.

Trending categories for android application development

In order to minimize the start-up complications in application development, step into few of the categories that have the highest scope and serve as the problem solvers for the users.

·         Hotel/Restaurant booking applications

·         Health monitoring applications

·         Bookmarking/database maintenance applications

·         Music applications

·         eBooks applications

If you plan diligently, considering the risks and setbacks, and bringing technically sound personnel, then application development would prove to be the most lucrative business for you.

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6 effective ways to boost your e-commerce sales

E-commerce websites have provided with an effective platform for the businesses to reach out to a greater number of customers. Businesses across the world are ensuring their digital presence through e-commerce websites. According to Statista, it is anticipated that e-commerce would account for 12.4% of the total retail sales in the United States in 2020. E-commerce websites have shown immense progress in the past few years, Amazon was the leading e-retailing store in 2016 with the sales of physical goods reaching to $46.66 billion.

There are various platforms on which you can design your own e-commerce websites, but they do not provide you with the strategies to beat the competition. Here are a few ways through which you may pull maximum traffic and escalate your sales revenue.

1-      Establish the trust of consumers

Trust is the major issue that hampers the growth of e-commerce websites. During the last few years, nearly 45-48% of the online US consumers have been victims of online frauds. No matter how effective your marketing strategy seems, if your website does not appear to be trustworthy to the consumers, then you would face a setback in sales revenue. Build your affiliation with cybersecurity agencies and put their logos on your e-commerce websites. Norton security, Google, Paypal, and TRUSTe are few of the companies whose logos on any website give a sense of security to the consumers

Once you have strengthened your ground and have established trust among the consumers, then no one can harm your image – you can survive the competition and sustain the growth. Make sure you have a genuine affiliation with these companies before you decorate your website with their logos. Misrepresentation would lead you to some serious legal complications.

2-      Integrate social networking forums

E-commerce websites alone cannot pull the traffic that you desire. Social networking forums like Facebook and Instagram connect the consumers with the brands and they unquestionably have the highest traffic. Maintaining active engagement with the followers would drive the consumers towards your e-commerce websites and would trigger the sales. Add compelling pictures of your products and attractive captions to describe the products and persuade the viewer. Make sure to maintain an active connection with the audience through your posts, you may run online competitions, ask the audience for suggestions and feedback as well.

Social networking forums are relatively less expensive marketing platforms. When you put on a product for sale, you have the option of redirecting the consumers to your website. This doubles the traffic and increases your sales.

3-      Paid traffic

If you want to generate genuine traffic for your e-commerce websites, then pulling it through paid advertisements is one of the most effective ways. Paid traffic is normally considered as an expensive tool, well to be honest, if you do not have the technical understanding, then it would surely prove to be a waste of money for you. Paid campaigns allow you to select from a bundle of options and filters to be implemented and that’s the point where you need to have some technical knowledge. You need to know your target audience, their preferences, which age and income group they belong to, their areas vicinity, and their likes and dislikes. Only a precise and spot-on selection of filters will boost your e-commerce sales.

The most common mistake is the wrong allocation of budget. An expert advice is to start from a low budget and when you monitor that a campaign is performing well, then increase the budget on that very campaign. It’s not a piece of cake to increase the sales of your e-commerce websites, especially when the current intensity of competition. You may be equipped with the tools, but you can only succeed when you have competent skills to use those tools.

4-      Describe the benefits instead of features

Imagine that you come across a mobile phone in a store that says;

·         It comes in 6 different colors

·         Comes in high-class packaging

·         2 safety back covers included in the box

·         1-year international warranty

But it does not provide longer talk-time (battery hours), better RAM, and storage, would you buy it? Definitely not!

The customers compare the products in terms of benefits that they provide against the price paid. A product is useless if it fails to provide ultimate utility and functionality. Therefore, the benefits of the products should be highlighted on the e-commerce websites rather than the features that a product incorporates.

Clear and attractive pictures and videos are the cherries on the top. Most of the visitors skim through the pictures on the e-commerce websites and for the details, they prefer videos. So, if your website provides the visitors with the information conveniently, then your conversion rate would definitely improve.

5-      Launch a mobile application

One of the most lucrative steps to aggrandize the sales of your e-commerce websites is to launch a mobile application for your store. According to Statista, by the year 2021, more than 50% of the online shopping is forecasted to be done through mobile devices. Amazon, eBay, Alibaba, and all the e-retail stores have their dedicated applications because the customers prefer convenience.

In addition, the UI/UX plays a game-changing role in application design. The design should be attractive, easily understandable, and extremely responsive. If your visitor has to search for the ‘Add to cart’ button, then your application needs to be redesigned. Your sales graph would surely rise if you launch a functional application with an attractive UI.

6-      Customer relations and rewards

As a matter of fact, making a new customer costs higher than retaining an old customer. The victory of any brand is not depicted by how many new customers it annually makes, a brand succeeds when it retains the maximum number of old customers annually. Healthy customer relations greatly contribute to customer retention which eventually increases the sales.

Even if your product fails to satisfy the customers, your customer relations and post-sales behavior but be effective enough to handle the situation and bring back the customer. The return and exchange policies should bring convenience to the customers

Adding to it, customers love the extra purchase perks and the rewards that the e-commerce websites allow. For instance

·         Free shipping on crossing a certain amount

·         Discounts vouchers for the loyal customers

·         Gifts on frequent purchases

Numerous e-commerce websites miss out on the effective ways to increase sales and end up with the tactics that are not cost-effective. Therefore, it is important to devise a strategy before moving ahead with a decision. An e-commerce business can only flourish when its strategy is effective and operations are efficient.

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6 amazing web development trends to be witnessed in 2018-19

Web development does not seem to lower its pace of evolution. We have been exposed to stunning website design and development advancements in previous years as well, but as we discover new roads, new possibilities also open their doors that eventually provide simplified digital solutions.

The trends in the web development industry keep on changing, improvements, innovation, and advancements are the core elements of web and app development. The hottest trends of yesterday are an ordinary thing today; similarly, what is popular today would not have any charm tomorrow.

We have already discussed the latest trends in E-commerce with respect to web development in the previous article. Now it’s time to dig technically a bit deeper to find out what is going to be revealed in the year 2018-2019.

1-     JavaScript

According to Statista and the Developer Survey conducted by Stack Overflow, JavaScript was the most commonly and extensively used programming language in 2017. Well, the latest JavaScript updates that have unearthed recently have enabled it to still be the best. There are many frontend and backend frameworks such as (Angular, React, Vue.js – frontend) and (Node.js – backend) that require the understanding and knowledge of JavaScript to extract the best from website development. If we climb a step further and compare the frameworks, then Angular seems to lead among other frameworks.

You need to have command over JavaScript to add dynamic features to your website and enhance your user experience. It is the most loved and preferred programming language, there must have been some genuine reason for this preference. Therefore, if you are a beginner in website development, then you must learn the basics of JavaScript first, which are not very much complex. If you are a professional, then surely you don’t need any explanation for how useful JavaScript is.

2-     HyperText Transfer Protocol Secure (HTTPS)

Hypertext Transfer Protocol Secure (HTTPS) is a variant, or rather an extension of the Hypertext Transfer Protocol (HTTP) which ensures a secure transmission of data over a network. It enables secure connection and encrypts the communication by adding layers of security through Secure Socket Layer (SSL) or transport layer security (TLS) protocol connection.

Previously, HTTPS was only implemented on the websites which involved users’ account and financial details or on the websites that allowed payment transactions. But since the year 2018, HTTPS has been seen gaining popularity in the web development. Many websites now incorporate HTTPS to ensure the privacy of the user accounts, web browsing details, user identity, and to maintain the authenticity of the web page.

Google also considers secure websites more credible than the ordinary ones. Therefore, implementing HTTPS will give you an edge over others and enhance your Google ranking. HTTPS also proves to be helpful for SEO purposes.

3-     PHP 7

PHP 7 is another great release in the web development industry, we have previously talked about the new features and updates of PHP 7 in detail. Due to its flexibility, scalability, and various extensions, PHP is one of the most favorite programming languages. The major update of PHP 7 has been released with the ultimate elimination of glitches and bugs, which is one of the major reasons for the popularity and acceptance of PHP 7.

Speed is another core feature of PHP7 due to which all the major content management systems such as WordPress, Magento, and Drupal use PHP 7 for the website development.

4-     Vue.js

Vue.js is one of the most light-weight frameworks which gained an explosive popularity in 2017. Few of the giant companies like Alibaba, Xiaomi, and Nintendo have used Vue.js framework for their web development.

An amazing fact related to Vue.js is that it is not maintained or supported by any major party like Angular and React. Angular is supported by a Google team, while React is maintained by Facebook. Vue.js was engineered by an individual, Evan You.

5-     Push Notifications

Deviating a bit from the programming languages and frameworks, push notification is another interesting and useful advancement in web development. It is similar to the notifications that we receive through the mobile applications. Push notification is a feature that keeps the users updated with the latest happenings on the web page or the businesses. It asks for your permission to allow the webpage to send notifications, once you enable it, you’ll get pop-up notifications on the webpage regarding the updates and the latest affairs. It is so much efficient that you’ll get the pop-up notification even if you close the browser.

It can be one of the most effective ways of user interaction and to drive massive traffic, but only if utilized in a sophisticated manner. It can also irritate the users and cutback the traffic if misused or if it appears repetitively.

6-     Browser extensions

This advancement is one of the most useful features for a non-technical user. Extensions are the software programs that customize the functions of a browser. The Google Mail extension and the Grammarly extension are examples of them. They provide extreme convenience by enabling instant access to the functions of the software within your browser without even navigating to another website.

For example, Grammarly is a program that checks for the grammatical errors in your text. When you add its extension, it automatically gets enabled in your browser. Now, after it gets enabled, whenever you’ll type anything (on any web page on the internet), it’ll suggest you corrections then and there. You would not need to go to the website of Grammarly to check your text.

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Most important things to know before you start a business in USA

Business formation in any corner of the world requires numerous assiduous efforts. Particularly, if you are in a country like the USA, where rules and laws are of the highest priority, then you need to pay earnest attention to the legal formalities for business formation.

Step 1 – Choose your business structure

Planning a business formation in the USA first requires you to decide on the business structure or model that you need to set up and pursue. Almost all the business structures are obliged to follow certain documentation formalities for registration, and the taxes are filed on different forms required by the IRS.

Few most common business structures in the USA are;

1-      Sole Proprietorship

2-      Partnership

3-      Limited Liability Company

4-      Corporation

Sole Proprietorship

It is the most common business model in the USA. In sole proprietorship, the owner and the business are not separate legal identities which mean that the business follows the unlimited liability attribute. Unlimited liability means that if the business fails to repay its debts, then the owner’s private property would be confiscated to repay those liabilities. The owner is solely responsible for all the activities and liable for all the debts raised by the business. Business formation and dissolution as a sole proprietorship are relatively easier than other forms of businesses because there are few or no legal obligations for the owner.

Partnership

As the name depicts, the partnership is a business structure that has 2 or more (minimum 2) partners as owners who share the profits and losses and contribute their skills or money to the business. This model also follows unlimited liability feature which means the partners would be personally liable for the debts if the business runs bankrupt. However, if the structure is a limited liability partnership, then the case would be different. Business formation as a partnership also does not give rise to legal complications.

Limited Liability Company (LLC)

An LLC is a widely recognized business structure in the USA. Combining the characteristics of a sole proprietorship and a corporation, the company is not a separate tax entity just like a sole proprietorship and has a limited liability as a corporation.

Business formation as an LLC requires detailed attention to the legal affairs, therefore it is advised to get the assistance of a professional business services provider.

Corporation

Business formation as a Corporation is relatively a complicated task. Being a separate legal identity and following the element of limited liability, it gives rise to more legal complications than other business structures.

Step 2 – Choose a state to locate your business

Choosing location is a crucial step in business formation, location is one of the major reasons for the success or failure of any business. The decision of location is dependent on the purpose and structure of your business. If your business does not call for a physical interaction or connection to any specific state and can be operated with ease from any state, then you may set up in whichever state you like. If your business is market and audience-oriented then you would have to choose the location diligently for a successful growth of your business.

Texas, Delaware, Wyoming, and Nevada are few of the business-friendly states of America.

Step 3 – Federal Employer Identification Number (FEIN)

After you have completed the necessary paperwork at the state level and selected the state in which you want to operate, you need to follow a few basic procedures before getting a Tax ID number. These are important for the business formation as Partnership, LLC, Corporation, or Non-profit Corporation.

·         Choose your company’s name

·         Hire  a professional and registered agent

·         Provide details of the members involved in the business (if any)

·         Obtain the Employer Identification Number (EIN or FEIN)

Employer IN is a number issued by the Internal Revenue Service (IRS) to the companies, it is a Tax ID against which the companies pay the taxes and file return at the state and federal level. FEIN is not a binding for all structures. If you are planning the business formation as a sole proprietorship, then the attainment of FEIN is not a pre-requisite. The personal Tax ID or the Social Security Number (SSN) of the owner would be used in lieu of the FEIN for a sole proprietorship.

Step 4 – Obtain the mandatory licenses and permits

In order to initiate and operate a business with the minimum legal complications, you need to acquire the obligatory licenses and permits that your state requires you to obtain. Your registration agent would comprehensively guide you on this, you may check the requirements of your city or state yourself as well.

Below are few business categories with their license-issuing authorities;

Step 5 – Know your tax obligations

Business formation in the USA requires keen attention to the tax obligations. The IRS has issued various tax forms for every business structure to file returns and report their tax payments and dues. Below are the details.

Sole Proprietorship The owner needs to file income tax on the form 1040 including Schedule C to report the profits and losses of the business.

Partnership The partners need to file their taxes on the form 1065 as prescribed by the IRS, with the inclusion of Schedule K-1 to report their personal profits and losses.

Limited Liability Company An LLC needs to file the tax return on the form 1040 with Schedule C, D, or E if it’s a single-member LLC. If it’s a multiple-member LLC, then it needs to file the taxes on the form 1065

Corporation The C-corporation needs to file its taxes with the IRS form 1120, while the S-corporation needs to file its taxes with the IRS form 1120S However, if the corporation wants to elected as a C-corporation for tax purposes then and it needs to complete the form 8832, and if it wants to be elected as an S-corporation then it needs to complete the form 2553.

If you have arrived to the final decision of business formation in the USA, then you need to peep into the classification of tax that your business might be liable for.

Income tax

Except for a Partnership firm, all other businesses are liable to file and pay taxes on any income received in a business year. Partnership businesses file an annual information return to report the gains and losses during the year.

Employment tax

As an employer, you have certain tax responsibilities if there are employees working under you. These include;

·         Social Security and Medicare taxes

·         Federal income tax withholding

·         Federal unemployment tax – (FUTA) tax

Excise tax

Excise taxes are charged by the federal government to the businesses that;

·         Manufacture or sell certain products

·         Operate a certain kind of business

·         Receive payments for certain services

Property tax

Every state of America defines the taxable property differently. Some states only charge property tax if your business formation is supposed to be planned in a commercial real estate location. Some states may even charge property tax on the fixed assets of your business as well.

Sales tax

If your business formation pursues the manufacturing or retail of food, clothing, medicines, newspaper, and utilities, then your business would not bear the burden of sales tax. Sales tax is imposed by the government on the sale of goods and services, you will have to check whether your business has to register for sales tax or not.

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Top 6 essentials of payroll solutions every employer should know

If you run a business, and you have employees then you must not neglect the essentials and the ease that payroll solutions bring to you. The moment you hire an employee, you become responsible for the remuneration that your employees deserve. Payroll solutions allow you to distribute the exact amount of compensation to each employee, at the specified time of the month.

Payroll basically refers to the total number of employees hired by an employer, the total number of hours each employee has worked, the rate/hr of the employees and the total wage that each employee has earned at the end of the week or month. It also computes the withholding tax for each employee.

Payroll solutions also assist in maintaining the motivation level among the employees. The motivation and dedication of the employees would be uplifted if they are paid exactly according to their work rendered. On the contrary, if they would be underpaid due to poor payroll management, then their motivation level would shrink.

The essentials of better payroll solutions

1-      Get a professional on board

The first and foremost step that you need to take is to consult a professional before setting up your payroll. If you are seeking to avail the advantages of payroll solutions in the truest essence, then you must hire an expert payroll service provider. There’s no other way to turn the results in your favor. The professional service providers are aware of federal and state tax requirements, they would guide you on the due dates to avoid the penalties. The best payroll solutions prove to be cost-effective for the businesses while accurately calculating and submitting the taxes to the federal and state tax governing bodies.

2-      Payroll scheduling

Scheduling is one of the most crucial steps in payroll, for which the payroll solutions provide with extreme convenience to the employers. When the employers decide on the pay periods and pay dates, the payroll solutions allow timely compensation distribution to the employees. This well-timed distribution of wages aids in precise computation and payment of the taxes, due to which the employers are saved from the tax penalties and the motivation level of the employees is also sustained.

The payment schedule varies according to the policies of each company, it can be weekly, bimonthly, or monthly. It also determines the period in which you are ought to pay the payroll taxes.

3-      Employees’ and employers’ tax

The payroll solutions also account for the employees’ and employers’ taxes that they owe to the federal and state government. In the US, every employee is liable to complete the W-4 tax form and report it to the state before he initiates working. The W-4 determines the allowances that an employee is eligible for, through which his federal income tax is calculated to be withheld. The payroll solutions need to be secure, all the critical details of the employees must be kept with diligence along with the W-4 form (for a specific period of time) even after the employee has left the job.

Withholding and paying employees’ taxes are the responsibilities that should not be neglected by the employers. The major withholdings required by the government in the US are;

·         Federal tax

·         State and local income tax

·         Social security tax

·         Medicare Tax

In the case of Social Security and Medicare, the employer is also required to pay the amount equal to what the employee is paying as Social Security and Medicare. Further, the employer has to pay the Federal Unemployment Taxes (FUTA), this is also a responsibility of the employer. The FUTA tax is paid as the compensation to those employees who have lost their jobs.

Taxes are a responsibility of payroll solutions, the employer acts as the custodian of the taxes until they are paid to the respective tax governing agencies – IRS, Social Security Administration (SSA), or others.

4-      Filing and paying the taxes

At the end of the year, the payroll solutions are used to compute all the withholdings and the wages of the employees on W-2 form for full-time employees and on the form 1099 for contractual workers. How frequent you need to pay the taxes depends on the size of your business. The federal and state income taxes are paid monthly, while the FUTA taxes are paid quarterly. The Federal Form 941 is required to be filed quarterly and the FUTA tax return form 940 is required to be filed annually.

If your payroll solutions are not efficient enough to deal with all these legalities and responsibilities, then maintaining a payroll would be a complicated task for you. You might end up paying the penalties if your payroll solutions neglect any of the above tax obligations.

5-      The laws

When you hire employees, you must not forego the employment laws to make your payroll solutions efficient. The Federal Labor Standards Act (FLSA) has established some ground rules for the minimum wage and overtime premium, etc. Adherence to these laws is mandatory for the employers to avoid any legal complications in the business. The federal, state and local laws obligate the employers to follow the standards even if they vary in every state. The minimum in Texas is $7.25/hr, while it is $11/hr in California and $15/hr in San Francisco.

6-      Security and precision

Security and precision are essential for the payroll solutions to be effective. The employees are sensitive to the remuneration that they receive. It might be convenient for a very small business (comprising 5 to 10 employees) to maintain the payroll manually. For the businesses comprising up to 50 or more than 50 employees, it is not possible to maintain the payroll manually. Outsourcing might be a good option for large businesses, and for that, there are few essentials to keep on consideration for sure-fire payroll solutions.

·         Accuracy and precision – accuracy is the core element in the payroll solutions. Each employee must be compensated for every hour that they have worked. Under or overpayment would definitely prove to be cost-ineffective for your business.

·         Security and Credibility – the employees’ sensitive information is at stake when you outsource your payroll solutions, therefore you need to confirm that your service provider maintains utmost secure operations. Credibility is another matter of concern when you outsource payroll solutions. Your service provider must be credible enough that you hand over your business details without the risks of fraud.

·         Flexibility – the business size does not stay the same for the lifetime, you must ensure the flexibility of your payroll solutions. Would your service provider be able to handle the payroll if you grow from 100 to 150 employees?

Control – though you have handed over the payroll, you must have control over your payroll solutions. Your service provider must provide you with the reports and history when you ask for it. Your service provider must allow you to make amendments in the payroll solutions (if required).