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mcast-projection-mapping · 8 years ago

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My Work Overall

During the first week we were split into groups to come up with some ideas that highlights the Maltese Culture for Valletta 2018. Alongside Chloe, Michela, Erica, Elaine Sophie and myself, we chose to highlight the aspect of the Maltese feast, which goes hand in hand with one of the groups of religion. We created a google drive in which each and everyone one of us researched some ideas that highlight the festivities and past projection works. The google drive can be found here: https://drive.google.com/open?id=0B-o7nBKAU5H9d2RkaHBJeUFQbkE

My responsibility was as a group leader to direct everyone and inspire the group to work, and keep everything organized within the google drive, like assigning folders for each individual in the group, to truly individualize our work and highlight all that we did for the upcoming presentation which showcases what we expect and want from the Valletta 2018 projection mapping project due in December. Each and everyone one of came up with different topics that we wanted for the projection. Myself focusing on feasts, Elaine on Colour schemes and aesthetics, Michela on Architecture, Erica did history and Chloe on Maltese aesthetics and more individual work per member.

We then split up into groups for feasts, religion, heritage, architecture, art and culture. I was put into the group for feasts alongside Sophie, Marz Timms, Aryton, Chloe and myself we came up with different ideas and sketches that highlighted what we wanted for the projection. We decided to keep the idea of ‘feasts’ not limited to the religious Maltese tradition but also highlighting a Maltese version of Christmas festivities. I worked with more of a Christmas wrapping style like lace (combini) over brown paper packaging.

We then combined all of our ideas in one animatic, and showcased it as a class to decide which was the best of all the animatics. Once the animatic was chosen by vote of the class, we then split up in groups with responsibilities were each classmate had to at least have 2 chosen groups.

My selected groups were 2D and Marketing, However, my main focus of work was spent a lot doing 2D work, by using my graphic design knowledge to help produce work for the Projection on the Grand Palace facade.

The very beginning was spent organizing inspirations that help the idea of the festive season, Maltese feasts, lights, colours, fireworks, and more with a team. We then came up with some idea’s that might be interesting to put up the palace, My idea was to incorporate the traditional wrapping paper style with some maltese tradition like using symbols of the knights as part of a wrapping paper pattern, or ‘combini’ lace on brown packaging as wrapping.

We started to showcase our work and pick which of the animatics were the best, and the idea of the mandala effect won. So I started helping the 2D group by creating a set of mandala’s from Lace to Sea inspired.

This however, was scrapped as we could not incorporate the whole animation to just mandala’s and we had to create more of a story instead of just a kaleidoscope eye candy.

We then were instructed to create more of a typical christmassy feeling with traditional christmas ornaments and symbols such as the Poinsettia and robin... which eventually helped us to develop a better ‘storyline’ using the robin as a mascot for our projection. The Poinsettia for me was a little too traditional and decorative so i styled it in a way that made it look like a star, with different nontraditional colours the Poinsettia come with, (Marble, Pink, Red and Ivory) while also keeping with the idea of a ‘papery’ look (origami). along with the Poinsettia, I included its petals and even some christmas lights to go with it.

the group needed us to come with an opening scene for the logo to robin sequence, and i came up with three ways as concepts to go from logo to robin and vice versa.

the last ‘feather’ transition however, was my favourite as it did not give a bad look to the valletta 2018 logo (such as exploding, might not be seen as appropriate) I started working within the 2.5D group for street decor on Meistertask later on, and with the help of the people in charge of what they expected to see, they informed me that above all else, they wanted the robin (which was being accomplished by the 3D team), the Poinsettia (which was already done), the Christmas ornamental Baubles, lights and stars. I started working instantly on the stars, as it can be used for both the street decor, tree and sky. I used a lot of gradient effect to accomplish most of the 2.5D factors that give depth, glow and keep its style throughout. I included extra elements such as string (for a cutout style) and clouds (for the sky), however, the stars could be used on their own.

Once the stars were complete, I began working on the Baubles, still keeping to the style of the stars, I started experimenting with more colour as one of our lecturers informed us of more brighter ornamental colours. So i showcased reds with a gradient of purple, peaches, and blues. Drop shadow was used to create more of a 2.5D, and a little ‘reflective’ shine with low opacity to match the colours on the bauble. The strings were also put in the same as the stars and clouds from previous. All these elements (stars, clouds, strings and baubles) were grouped and layered individually for easy input, animation and organisation.

2016 Projection Mapping Tale of Strings- My Opinion:

The projection itself was very bland, perhaps its my opinion given on the fact that i’m not a fan of the typical cliche Christmas style, It seemed to me that it just merged with the same styles of previous years taking on the team of ‘Santa’s Helper’ and the ‘Workshop’ idea. It’s like a recycling of ideas throughout the years focusing on these typical Christmas characters without really getting out there and be unique with story telling. Perhaps taking on a more personal, relatable tone or even giving a little bit of that Christmas spirit that is not only reserved for the happy-go-luckies. You have to remember that during the Christmas holidays a lot of advertising campaigns are using a lot of the ‘sickly-happy’ Christmas joy style, that makes the holidays in my opinion feel a little fake and just for a commercial benefit. but having that feeling of actual reflection, story telling thats not just sweet but is balanced with a bitterness, makes the audience more compelled to the story telling.

As for the Marketing side using Facebook, I remember having to be pressured to like the Facebook page for the Tale of Strings by the Marketing Department, that kept going around the school pressurizing students. This felt like a very wrong approach to how one should showcase their project, because while I generally love the annual projection mapping, when I liked the Facebook page I remember not even keeping up to date with it. Which makes me wonder, how many students liked the Facebook page but then not keep up to date, like myself? And with students not keeping up to date with the Facebook page, how many more people would have shown up for the projection mapping if the marketing strategy was better. Ways to have gone better about it would have been to make the Facebook ‘pressuring’ a little more purposeful by at least giving the students and individuals outside of school understand the idea of the projection mapping, and how it can benefit the people during the time of Christmas and why they should go. With that method, people would be keeping up to date with the Facebook page or even turned on Facebook page notifications to keep them up to date, more than just acknowledging it and ‘liking’ it, to keep the marketing team off your back like johava’s witnesses knocking on doors.

Design wise, the style was sweet and the logo more so, but perhaps a better continuation from 2D to 3D and vice versa, would keep the dynamic style in a more continuous manner. While they showcased a lot of work and done so much for it, the only disadvantage was the marketing team and how things could have improved.

Peer Evaluation

Overall, I made new friends along the way with the same interests in illustration, animation and 2D. The environment and peers helped keep the projection a lot less stressful due that there was a lot of work being done together to gather the necessary 2D assets involved for the animation, used or not for the final. However, less can be said regarding the marketing team which was composed mostly of graphic students. While I was eager to jump to and fro from 2D assets and Marketing, the individuals involved in marketing kept their distance and unless you was involved in the beginning (which I wasn’t as I was helping the team come to a final animatic), there was a case of feeling a little left out, even when trying to ask some of the team mates what needed to be done in the marketing department as I worked in the marketing team part time, I felt capable of helping, but without proper communication, I wasn’t able to provide as much as I hoped for when it came to that group. Thankfully, we had to chose our main focus group, and it came to no surprise I favored 2D assets before Marketing, regardless of my experience in the marketing team before the projection. Towards the end, I started realising that the marketing team did end up losing a little control, while as a team the 2D assets didn’t really have time for losing control, and got on with the work that needed to be done. My role in Marketing however wasn’t totally ignored, I did help some of my classmates with suggestions regarding the colouring book illustrations, as i’m well versed in illustrative techniques.

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