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Cinema 4D R18 Essential Training : Product Visualization

1. Product visualization- What is the product visualization? >>> Any technique for creating images diagrams, or animations to communicate a message.

- How is C4d used for product visualization?>>>2Dps or ai-3D C4D-2D PS AE

-examples of work www Sliverwing-vix.de/www. envy-studio.co.uk/wwwtennet.se/florian-renner.com

-The content browser

-consider the scale sizes

2. Working with Models

-understanding the hierarchy

-lighting{ light/ambient/key/fill}-objects{floor/cap/pen-lathe}-Manipulating models New objects are created at the origin>>>zero X,Y,Z

3.Importing models

-common 3D format OBJ Import into C4d / OBJ extension/ OBJ Scale (most of the time quite small)

two separate polygons asset era>>> texture material Manager

-working with subdivision surface

a subdivision surface is a smooth representation of a coarser linear polygon mesh. Each polygon face is subdivided into smaller faces. 

use subdivision surfaces when producing smooth, organic forms which can be shaped using relatively few control vertices.

use knife tool, subdivision surface one time and two times (subdivision editor object)getting around>>>Sds weight tag plane>>> point mode

Practice: 

Cab Hotel Logo

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Learning design research(Lynda course) 2

Primary vs Secondary research

Research Methods overview 

primary research/ secondary research/Ethnography/ Qualitative research/Quantitive research/Market research

Secondary research( Books Magazines Academic journals Market reports Media)--Research that was done by someone else

Primary research( you anyone on your team that observes and collects information directly from the context of the design problem)--Research that is your own original work

Secondary research >>>understanding of the problem>>>primary research

EG: Design a living app for college students

Primary-interviews, Lifestyle Behavior Motivation

Context-specific data from targets audience 

Comprehensive- you can learn a lot from strategic thinking 

Planning and understanding of tools( Bias-seeing only what you want to or are capable of seeing)--observations- seeing the only what you want to see/--Interviews- asking questions that certain direct types

Quantitative research( measurements Quantities Variables)--Objective: difficult to argue with

EG: Train station to the town center 1.5 miles, 56%of people take the cab, $6.75 average money spent

Benefit Quantitative research: smart, less opinion-based decisions, explain how the final solution was reached.

So the big idea is to use quantitative data to support your decisions, and present objective thinks in your design.

It can be argued with --How you’ve collected your data may be questioned. 

Ps : ( participate, group, may swag the results) 

Qualitative research( Beliefs opinions) subjective: can be difficult to defend 

EG: I’m taking the train because the town center is too far from the airport to pay for a cab. 

( Variables) Company X is expensive { how many people agreed? What was their age? What was their income?}

Quantitative data research>>>frame the idea>>> qualitative research >>>explanation behind

Generative vs evaluative research 

Generative research(early on) (help understand the problem and gather the information needed to solve it) --conducted during the early stages of a problem.

-understand the problem

-Form an initial hypothesis 

Evaluative research ( later in) ( test and redefine ideas until the best solution is reached)--Done in the later stages of a research problem

-Validates research -Tests potential solutions 

EG: generative research -the solution needs to be visual/ Evaluative research-craft possible solutions

ITERATIVE design is the process of testing and refining an idea

 Market research --Huaman behavior towards a market-based economy

Demographic study collections of data representing 

--Group of people or market segment

-- cultural, economic, and social characteristics

--Motivations of the end user

Its research aimed at understanding how human connects to goods, services, and experience.

EG: Bike share system for a major metropolitan city. Demographic study

Market research can also establish the preference

EG: most people like bright color>>>designer chose red yellow green

Preference such as what color will appeal to customers most are called psychographics.

Psychographics are collections of data that represent subjective beliefs

>>>Opinions, cultural beliefs, lifestyle 

Ethnography is used to understand the connection between human behavior and culture.

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Packaging materials Series 3

mirror board material

perspex

polypropylene

pulp-carton moldings

PVC

Rubbers

space-age

styrofoam

tyvek

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Packaging materials Series 2

Felt

Foam

Glass

Glow-edge acrylic

Hessian

Kinetic PVC

Leather

liquid-filled plastic

Metal sheet

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Packaging materials Series 1

Air-Bag

Anti-Static Materials

Bee Core

Bubble wrap

Canvas

Chipboard/Greyboard

Cork

Corrugated board

Denim

Fake Fur

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Learning design research(Lynda course)

Part 1 Why design research Matters

--Design research is designing context

a research-driven process that can help define how the problem is solved, and communication the valued of the solution. Creat lifestyle around product “ethnographic turn”

--Reignite your design process: Be a better designer.

Research can have a great impact on your process, and process, in turn, has a great effect on how and what you design.

questions: 

* Do you approach every problem with the utmost confidence?

* Do you follow the same exact design process no matter what the project is?

* Do you struggle to brainstorm a wide range of ideas?

* Can you validate your creative decisions?

‘ The Strategic Designer’

* Embrace complexity

* Be collaborative 

* Design in context

* Be accountable

How does this affect you? ( Research in design)

* Design with an understanding of the context

* Support and validate your decisions through actual evidence

* Broaden your capabilities with collaboration and strategic thinking

--Add value and credibility to your work

Value * you can add value to your work

         * How the client perceives you value 

Client( Design has become a commodity)

* A commodity is something easily available, financially and intellectually

Software * specialized industry software is easily available to anyone

Crowdsourcing * Decreased the value of design( people use the software more+crowdsourcing lowered= Design services for less)

So how designer compete with this?

* we need more than technical skills and the ability to create

* Hold more value than simple aesthetics 

* We must embrace increasingly complex problem by stepping out of the role of the maker and into that of a problem solver

Design research( design staircase)

*Design as innovation (Design is integrated into company culture and alight with our business  goals)

*Design as a process ( Design is used as a process to Adelaide in development of new products and services.)

*Design as styling ( Design is used only for aesthetic styling)

*No design( design doesn’t play a significant role in any product or service development)

More design process + Use research to help alight design with the tangible goals of an organization =

More valuable product communication value (a key part of a designer’s job)

Creativity

Proficiency

Usability 

Reliability

Functionality 

Available video:  https://www.lynda.com/Design-Foundations-tutorials/Add-value-credibility-your-work/182890/373872-4.html?autoplay=true 

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Redesign bigger things Idea research

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BIC 􏰉􏰁􏰂􏰊􏰆house of illustration competition 2019  􏰁􏰇 􏰋􏰌􏰌􏰂􏰊􏰍􏰃􏰎􏰍􏰏􏰁􏰐􏰉􏰁􏰂􏰊􏰆 􏰁􏰇

（Mengfei He）Howl’s moving castle part 2 and part 3

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TDC competition poster

king kong with leg hair. (Mengfei He)

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star pack students

street art planning kit( Mengfei He)

The logo based on the action of graffiti, the user hand as a partner for the tool. Colour has based hazard signs because street art is kind of markedness pattern for the public audiences.

Oxygen bottle inspired the aerosol cans, especially the sprayer design, for the user it easy to press it.

The paint cans like a teacup, I consider the teacup Handle of teapot lid. the user doesn't need to seek the lid again when they want to close it.

The part of lid link with the cans body, it wrapped in absorbent cloth. The paint won't spill over and get your hands dirty.

The storage pack edges use the cloth or foam material to wrapped. Avoid sharp edges touching the user, like many Furniture manufacturers, take this into account.

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Queer Theory— Emily sparkes Contextual lecture

1. self introduce 

Emily Sparkes, An Ode to Christian Joy (2014) Oil on canvas

—Woman power protest (exhibition)

Emily Sparkes, FREAK (Minturnae) (2015), oil on canvas. 

Emily Sparkes, Tintorest (2016), oil on canvas. 

2. What is Queer Theory? 

—Queer theory is an academic discipline that grew out of Feminist Theory and Gender Studies in the 1990s

—Challenges the way that heterosexuality 父权主义 is considered “normal” (terminology: ‘Heteronormativity) 

—Explores identities or behavior that might be considered “other” or deviant

3.Why the word ‘queer’? 

Queer umbrella

Heteronormative( have sex normal way)

Why is this important? It’s dangerous to consider about being straight is normal. 

David Wojnarowicz, One Day This Kid..., (1990). Photostat mounted on board, 30 x 41 inches.  (things happen in LGBT people in real life and history)

Culture construct—we are not inherent who we are, it's not natural but it’s for more option in society. it's for more option woman and people in society. 

Because the society tells us what means be straight or be gay, we are not born in how to be straight or to be gay, it’s like something we learn. 

( what’s the support behind the structuralism relevant to queer theory? How they link each other?)

Deleuze argues that homosexuals like other minorities – women, colonized people – have to question these identities and turn away from their own questioning in an ongoing fashion. They have to enter into a permanent revolution [...] who searches not for a ‘gay identity’ or for ‘being-gay’ but for becoming gay.—  Verena Andermatt Conley, “Thirty-six Thousand Forms of Love: the Queering of Deleuze and Guattari.” 

Feminists( such as myself) influenced by post-structuralist/ queer perspectives, ofter a contrasting theory of gender/sex wherein both are constructed/ discursive and subjective to flax. Gender and feminist come through identity and politics, not biology.—Sally Hines

IS Born this way(lady gaga) wrong?

A central Paradox（悖论） of any transformative criticism is that its dreams for the future are founded on a history of suffering, stigma, and violence.—Heather Love, Feeling Backward: Loss and the Politics of Queer History (Cambridge and London: Harvard University Press, 2007). 

stonewall was a series of spontaneous, violent demonstrations by members of the gay (LGBT) community against a police raid. 

They are widely considered to constitute the most important event leading to the gay liberation movement and the modern fight for LGBT rights in the United States.

We must reject a queer politics which seems to ignore, [...] the roles of identity and community as paths to survival, using shared experiences of oppression and resistance to build indigenous resources, shape consciousness, and act collectively. 

Instead, I would suggest that it is the multiplicity and interconnectedness of our identities which provide the most promising avenue for the destabilization and radical politicization of these same categories. ( the ages, the race, the gender, religion, the disability, all the kind of things they don’t Exist to separate each other, but into way together.)—Cohen, Cathy J. “Punks, Bulldaggers, and Welfare Queens: The Radical Potential of Queer Politics?” GLQ 3, 1997 (437-465), 459-460. 

Paris is Burning (1990) it chronicles the ball culture(an underground LGBT subculture in the United States in which people "walk" (i.e., compete) for trophies and prizes at events known as balls) of New York City and the African-American, Latino, gay, and transgender communities involved in it. 

Queer Disability Studies / Crip Theory 

[...] to be able-bodied is to be “free from physical disability,” just as to be heterosexual is to be “the opposite of homosexual. 

Like compulsory heterosexuality, then, compulsory able-bodiedness functions by hovering over, with the appearance of choice, a system in which there actually is no choice. —Robert McRuer, “Compulsory Able-Bodiedness and Queer / Disabled Existence, Crip Theory: Cultural Signs of Queerness and Disability (New York: NYU Press, 2006), 301-308. 

ACT UP! Silence = Death. (Pink triangles)

Prisoners wearing pink triangles on their uniforms are marched outdoors by Nazi guards at the Sachsenhausen concentration camp in Germany on Dec. 19, 1938. 

Suffrage 

In that era [the 1970s] many of us moved from the shamefully “homosexual” to the affirmatively “gay” and “lesbian”, making the power of those words one focus of our political agitating. 

Jonathan Ned Katz, The Invention of Heterosexuality (Chicago: University of Chicago Press, 2007), 1. 

People invent categories in order to feel safe. White people invented black people to give white people identity. 

Straight cats invent faggots so they can sleep with them without becoming faggots themselves. 

James Baldwin and Nikki Giovanni, A Dialogue (Philidelphia: J. B. Lippincott, 1973). 

Isn’t “queer” just another category? 

Queer is by definition whatever is at odds with the normal, the legitimate, the dominant. There is nothing in particular to which it necessarily refers. 

—David Halperin, Saint Foucault: Towards a gay hagiography. (Oxford: Oxford University Press, 1995), 62 

One is not born, but rather becomes, a woman.— Simone de Beauvoir, The Second Sex (New York: Vintage Books, 1973), 301. 

Nature? Nurture?

Gender performativity  

Gender is the repeated stylization of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of substance, of a natural sort of being. 

—Judith Butler, Gender Trouble: Feminism and the Subversion of Identity (1990) 

Drag constitutes the mundane way in which genders are appropriated theatricalized, worn, and done; it implies that all gendering is a kind of impersonation and approximation. If this is true, it seems, there is no original or primary gender that drag imitates, but gender is a kind of imitation for which there is no original. 

—Judith Butler, “Imitation and Gender Insubordination” in Sara Salih (ed.), The Judith Butler Reader New York: Blackwell, 2004), 127.

Re-thinking attitudes to “deviant” sexual practices 

Queer theory on tv ( Lesbian & bisexual character from the tv shows no longer on air) 

Queerness is not yet here. Queerness is an ideality. Put another way, we are not yet queer. We may never touch queerness, but we can feel it as the warm illumination of a horizon imbued with potentiality. [...] Queerness is a structuring and educated mode of desiring that allows us to see and feel beyond the quagmire of the present. 

—José Esteban Muñoz, Cruising Utopia: The Then and There of Queer Futurity (New York and London: New York University Press, 2009), 1. 

Queer Theory as a way of life? 

How can a relational system be reached through sexual practices? Is it possible to create a homosexual mode of life? ... To be “gay,” I think, is not to identify with the psychological traits and the visible masks of the homosexual, but to try to define and develop a way of life. 

—Michel Foucault, “Friendship as a Way of Life” The Essential Works of Foucault 1954-1984, (Volume One). Translated by Robert Hurley (New York: The New Press, 1997), 135-140. 

Untimeliness dislodges queers from socially shared, normative periodicities. For those without children or ambitions to procreate, queers are cut loose not only from parenting responsibilities but from quotidian temporal rhythms that the family-orientated community imposes (school, soccer, shopping). 

With the notion of queerness strategically and critically posited not as an identity, not a substantive mode of being but as a way of becoming, temporality is necessarily already bound up in the queer. 

—E.L. McCallum and Mikko Tuhkamen, “Becoming Unbecoming: Untimely Meditations” in Queer Times, Queer Becomings (New York: SUNY Press. 2011), 1-21. 

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PENGUIN BY DESIGN A cover story 1935-2005( PHIL BAINES)

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Contextual Studies: Psychoanalysis

Psychoanalysis is defined as: 

‘A system of psychological theory and therapy which aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind and bringing repressed fears and conflicts into the conscious mind by techniques such as dream interpretation and free association.’  (Oxford Dictionaries online) 

Why is it relevant to talk about psychoanalysis? 

Art has similar commons to psychoanalysis, art makes psychoanalysis visible. 

The Unconscious 

The idea of the ‘unconscious mind’ is key to psychoanalysis. The treatment itself revolved around the analysis of various things Freud believed brought it to the surface, including:- 

Free association Dreams Parapraxis 

Freud believed that unlocking the unconscious was key to curing his patients. 

Ice burg theory. 80% unconscious under the water. It drives basic needs or pleasurable.

The id - our basic ‘animal instincts’ and primal desires - it works on the pleasure principle 

The ego - this can also be thought of as ‘I’. The ego mediates between the id and the real world, working on the reality principle 

The superego - this can be thought of as ‘the conscience’ and incorporates learned societal values and morals, and works on an idealistic principle superego control the id,

the ego harmonic between the superego and id. 

A neurosis is defined as: 

‘A relatively mild mental illness that is not caused by organic disease, involving symptoms of stress (depression, anxiety, obsessive behavior, hypochondria) but not a radical loss of touch with reality.’ (Oxford Dictionary online) 

Freud believed that these were caused by repressions, both of the pleasure principle and of childhood traumas. 

Freud’s Psychosexual Stages 

The oral phase (0-1 year) - The anal phase (1-3 years) - The phallic phase (3-5 or 6 years)

 The latent phase (5 or 6 to puberty) - The genital phase (puberty to adult) 

The Oedipus complex is one of Freud’s most controversial ideas and one which many people immediately reject.  It is the idea that, during the phallic stage, a young boy (sexually) desires his mother, and therefore wants to remove the father. Irrationally, the young boy believes that should his father find out about these desires, he would remove what the boy loves the most (his penis). This is known as castration anxiety. The young boy then aims to resolve the issue by imitating his father’s masculine traits, and taking on the male gender role. 

Free Association  Freud’s Couch at the Freud Museum in London ( seated and talking doesn’t mean the theory is worked.)

Sublimation is defined as: ‘ ing express strong emotions [read - libido] or use energy by doing an 

activity, especially an activity that is considered socially acceptable’ 

‘Mistakes are almost always of a sacred nature. Never try to correct them. On the contrary: rationalize them, understand them thoroughly. After that, it will be possible for you to sublimate them.’ -Salvador Dalí 

The Doll [1936]  By Hans Bellmer 

The uncanny valley theory,  The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers.

Torches of Freedom’ 

Parapraxis 

Something else that Freud believed ought to be analyzed as it brought the unconscious to the surface was parapraxis - or, as they are more commonly known, ‘Freudian slips’. Parapraxes reveal that we are not always in control of our own speech or actions, and for Freud, they were telling of repressed desires. An example here could be writing ‘thigh’ instead of ‘though’, or trying to open your car with your house keys, possibly signaling you’d rather be staying at home. 

‘Pure psychic automatism ... the dictation of thought in the absence of all control exercised by reason and outside all moral or aesthetic concerns’.

André Breton, 1924 The Surrealist Manifesto

Dream.sleep. the surrealist art.

Automatic Drawing By André Masson, 1924

The Uncanny 

In 1919 Freud published a book entitled ‘the uncanny’. He was particularly interested in the psychological effect that something which was simultaneously familiar and unfamiliar had. 

This unsettling feeling is often employed by creatives and designers - for instance within health campaigns. 

How valid are Freud’s theories today? 

Criticisms of Freud’s Theories 

Some of his data is not credible His patients only represented a very small demographic There is no evidence to support his theories of child sexuality Some of his theories can be damaging to certain groups - such as for instance his belief that homosexuality was a failure to reconcile the anal phase - and his now laughable idea of ‘penis envy’ 

John Bowlby 

John Bowlby (1907-1990) was a British psychologist and psychoanalyst who had a particular interest in child development. He is most famous for his work on attachment theory. One huge insight of psychoanalysis is that the challenges of life start when we are young. John Bowlby traced many problems back to issues with maternal care. 

Separation Anxiety 

In 1959 Bowlby wrote a very influential book called Separation Anxiety about what happens when there isn’t enough maternal care in a child’s life. If a child is separated for too long, they begin to think all good things will disappear at any given moment, therefore becoming anxious or volatile - or they may become detached as a way of dealing with this. 

Secure attachment 

Anxious attachment

Avoidant attachment 

Jacques Lacan Jacques Lacan (1901 - 1981) was a French psychoanalyst and philosopher, considered by many to be the most influential after Freud. His work was perhaps more influential in universities rather than consulting rooms across the UK. 

Within the arts, he is most well- known for his idea of ‘the mirror phase’ 

Lacan’s Psychoanalytic Orders  (mirror trick)

Lacan divided the psyche into three orders of experience to do with development, which begins with the mirror phase. Extremely simplified, they are:

The Imaginary: The newborn baby does not realize it is a separate being from its mother; as it gains a visual image of itself (the mirror phase) it starts to understand that it is a distinct object 

The Symbolic: The infant comes to realize all experiences are filtered through language

The Real: This is the leftover from our pre-language stages. This is when an experience or thought occurs that language cannot symbolize 

I begin tucking him into bed and he tells me “Daddy check for monsters under my bed.” I look underneath for his amusement and see him, another him, under the bed, staring back at me quivering and whispering “Daddy there’s somebody on my bed” 

‘This illusion of unity, in which a human being is always looking forward to self-mastery, entails a constant danger of sliding back again into the chaos from which he started; it hangs over the abyss of a dizzy Assent in which one can perhaps see the very essence of Anxiety.’ 

Jacques Lacan, Some Reflections on the Ego (1951) 

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politics of image  (contextual studies)

“politic language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind”— George Orwell However, now the politic image has a more powerful effect rather than language. “My father taught me very firmly indeed you do not follow the crowd, you decide what to yourself if necessary you lead the crowd, but you never just follow.” The way she(queen) wear, taste, dressed and culture present to the public by the picture. Tony Blair election 1997, the picture look like he is famous and respectable, the reality is he organize the party, and all the people are a party member. No-one wants to attend the celebration. Harold Wilson, Baron Wilson of Rievaulx PRIME MINISTER OF UNITED KINGDOM, the image he holds on a pipe become his simple. Obama’ politic company advertise an inauguration picture which used in compare with former President. Shephard Fairey-- Hope Adam Curtis - "Oh dear”-is (Short film about how mainstream media simplify complex events and present them as "scattered terrible things happening everywhere, Oh Dear," leaving the public feeling powerless to do anything about them.) Adam Curtis - The Century of the Self How Freud's theories on the unconscious led to the development of public relations by his nephew Edward Bernays; the use of desire over need; and self-actualization as a means of achieving economic growth and the political control of populations. Conservative Artist Sabo: "My focus was to be mean, nasty, and just as bad as Bill Maher." Sprite Image is Nothing Commercial 1994 Gil Scott-Heron - The Revolution Will Not Be Televised (Full Band Version)

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Fashion lookbook project

My book is based on the fabric and the theme of the touch, it explores the human visual impact on the rest of the senses. I start some research on the collections’ fabric. And the fabric could generate different temperature for people. So the book name is called synesthesia, when people see the book, they could feel the material of the clothes. 

The first draft I research some square size book and minimalist design. I want the book to be continuity like the thermometer scale. Soi decides to make a folding book.

 The FORM collection is about jewelry design, the type is clean and full of silver metallic design. 

The Serpens collection is more about dramatic clothing, including use the texture to show the people evil and good sides. The typeface I chose some horror movies posted typestyle. 

The lost boy collection uses the fish net to recycling the fabric, and the surface of the water wave reminds me to use The gradient color in the title. 

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contextual studies Global discourse

1.why do we need to talk about race, culture & displacement? 

“compare with 2018 before there are more and more people displacement’’, according to the UN.

eg: Loup Blaster: Al Hurriya - Freedom - Liberté [animation] 

eg: Daniel Etter: Photographing the Refugee Crisis [Reuters] emotional picture, because people want to protect their family. 

We are living in an increasingly complex, culturally hybrid, and diasporic (The dispersion or spread of any people from their original homeland) world. 

eg: Navi Kaur: Budimom at the Supermarket [2015] Identity, the culture with another culture, a  Muslim standing in the Asian food market. 

why we need to talk about cultural diversity?is the cultural diversity more and more important? we are living in a self-identity word.

eg: Apple emoji changed, give more discrimination problem because use color to identified race, Maybe live the original one is better. Some emoji give stereotype to people when using Facial features. 

Many people feel the effect of racism every day.  

eg: According to The Independent, religious hate crimes rose 23% in the year following the Brexit vote. Worryingly, the Brexit and the Trump votes seem to have encouraged attitudes that did seem socially unacceptable to return to the mainstream. 

eg: Confronting Racism: Saffiyah Khan smiles at EDL member [2017] smile replace shut.

eg: This is England: Directed by Shane Meadows [2006] (This Is England remains a powerful indictment of racism 10 years on)

Institutional racism, Institutional racism is a type of racism which is embedded within political or social institutions.

2. can you think of any examples of institutional or structured racism?

eg: Grenfell Tower Fire: 14th June 2017( Victims are black and minority communities) Inquiry 'should be expanded to consider institutional racism’. 

eg: Race Relations Act (The race relations act of 1965 was the first formal legislation in the United Kingdom to address racial discrimination. The act banned (in public places) discrimination on the ‘grounds of color, race, or ethnic or national origins’.) Institutional racism become a nature comment. 

eg: Institutionally racist: Spoof posters created by Strike! Magazine 

White privilege ‘White privilege’ is the term for an institutional (as opposed to a personal) advantage or set of benefits granted to those who are white.

Reni Eddo-Lodge( 2017)said, we need to see who benefit from the racist structures, It's not enough just to see the communities of color life get improve. ( find the reason) 

Intersectionality use intersectionality way to consider the reason for white privilege formation, including the race, sexual orientation, and gender.

bell hook is an American feminist author, she said, the feminist movement is always considered the middle-class white woman, does not always seek to help poorer, non-white women.

3. where does Britain’s racism stem from?

Colonialism 

Post-colonialism

‘Othering’ ‘Othering’ - a process of viewing or treating a group of people as fundamentally different to oneself. Colonialism is said to have worked on this basis.

Anthropology is defined as ‘the study of human societies & cultures and their development’.

It could be problematic that surrounding white people to study, and the other problem when it has tends to have inherent bias many people use it as culture data. 

Cultural Appropriation 

4. Why does American often seem so racist?

‘Two centuries ago, a former European colony decided to catch up with Europe. It succeeded so well that the United States of America became a monster, in which the taints, the sickness and the inhumanity of Europe have grown to appalling dimensions’

Frantz Fanon, The Wretched of the Earth [1961]

Black Lives Matter

Primitivism  In the 20th century, some early modernist artists developed a fascination with what they termed ‘primitive’ art. This included tribal art from Africa, the South Pacific and Indonesia. They believed that this work was uninfluenced by the social restrictions of modern urban life.

patronizing and exotic 

5. How can we move forward?

‘Seeing race is essential to changing the system.’ Reni Eddo-Lodge, 2017

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Contextual Studies

Gender Discussion

1.why is it important talk about gender?

power, health, economics shows gender inequality

eg: research about cooking and housing ( is the gender inequality become a problem?)

eg: research about how many chairs and presidents, chief executives are women in the UK 

(unbalanced)

eg: Women allowed to watch football in a stadium. BBC

2. The gender binary is being deconstructed. (more and more different genders are received)

eg: In 2014, Facebook introduced 71 gender options which users can now choose from. Users are also able to choose their preferred pronoun.

Q: 3 words that objectively describe you? ( sensitive, personal, targeted)

how many people chose gender words?

3.what aspects of your identity or self-do you consider to be the most important? ( first to know who you are)

eg: ’I think; therefore I am’—René Descartes ( knowing self-care based for individual right)

eg:’Coded as male, [the individual] is fully conscious to himself, in control of his actions, thoughts, and meanings.’—-Gender Studies: Terms and Debates (2003) 

[( the gender and auto-gnosis) socially influence them to become who they are. 

Gender is a big part of identity. we use some gender words to collect the memory and learning.]

eg: ‘collective self’ - terms such as ‘collective consciousness’ ( Collective and environment)

eg: The ‘subjective' self [Freud] ( The desire and motivation for self-growth is influenced by social needs)

4. 3 ideas with the gender

how we understand and how we come to be, who we are? individual person and society shape us 

eg: ‘The system of gender ..Women are negative, men are positive’ Gender Studies: Terms and Debates (2003) 

eg: The Fall of Man: Painting by Hendrick Goltzius [1616]( Women lure men as traps) 

Gender and linguistics are closely linked In many languages - such as German or French for instance - nouns are directly gendered.

Are we sensitive? 

we need to start the change from The dictionary. 

5. Feminist vote

, Domestic violence, equal pay, rape. 

eg: Casting off my Womb: Knitting by Casey Jenkins [2013]

eg: Taking on the art world: Guerilla Girls poster [1989] (Objectifying women)Beyoncé: Commodification of feminism?

Body-positive illustration: By Frances Cannon (@frances_cannon)

Body-positive: Cecile Dormeau (@cecile.dormeau)

6. is it good for everyone to be feminism? 

What is the best thing about  being *insert gender here* Or What is the worst thing about being *insert gender here* 

the best thing about being a woman is more imagination, more open senses let me feel the world.

7. Ways of Seeing

Women look at themselves and other women. Men look at other women

eg: The Male Gaze ( start male looking) 

eg; ’only 7% of the top 250 Hollywood movies in 2015 were directed by a woman, and only 2% of cinematographers in 2012 were women.’ Grayson Perry, The Descent of Man (2016)

8. Institution: ‘An institution is a set of relationships and/or practices which are expressions of mainstream social values and beliefs and have the support – explicit and implicit – of other social and cultural institutions.’

Gender Studies: Terms and Debates (2003)

Patriarchy: ‘A social system in which structural differences in privilege, power, and authority are invested in masculinity and the cultural, economic and/or social positions of men’

Gender Studies: Terms and Debates (2003)

9. How is the patriarchy damaging to men?

Muscular heroism, man behavior pressure,  toxic Masculinity, Sexual Assault & Domestic Violence, fatherhood, mental heath…