milescabantac

[milescabantac]

Market Sizing - Paws Aid

The interviewee Mr. Jose Pulosan, highlighted out several problems and areas for improvement in pet-care apps. While these apps can be helpful, they often lack accuracy and ease of use.The pet app symptom checkers that he used usually give very general advice and don’t consider specific factors like a pet’s breed, age, or health condition. This can leave pet owners unsure of what to do, especially in emergencies.

Another problem is the lack of integration between different features in pet-care apps. Users often need to switch between multiple tools, like symptom checkers and vet locators, which can be inconvenient and time-consuming, especially during emergencies. Combining these features into a single, seamless platform would greatly improve usability.

The interviewee also mentioned that many apps have confusing layouts, which can be frustrating during urgent situations. A simple and clean design would help users quickly find the features they need, such as emergency guides or vet locators.

Lastly, they emphasized the need for personalization. Apps should provide customized guidance based on a pet's unique details, such as breed, age, and health history. Features like seasonal health alerts, and preventive care tips could greatly enhance pet owners' ability to manage their pets’ well-being.

The interview revealed significant gaps in current pet-care apps, which Paws Aid aims to solve. By offering features like personalized symptom checkers, real-time vet directory updates, and a user-friendly design, Paws Aid offers tailored, reliable solutions. Additionally, by integrating features like symptom checkers and vet locators into one platform, it improves usability and saves time, especially in emergencies.

QUESTIONS:

What specific features do you wish pet-care apps offered that they currently don’t?

How important is personalized care information, like breed-specific tips or alerts, to you in a pet-care app?

When searching for a veterinary clinic, what information do you prioritize?

What would make you trust a pet-care app enough to rely on it during emergencies?

[milescabantac]

MARKETING ANALYSIS TOOL (TAM, SAM, SOM)

In today’s digital world, finding reliable information about pet healthcare can be challenging. To explore these struggles, I looked into the common difficulties pet owners face when managing their pet's health.

Ms. Kate Laurine G. Sala relies on online tools like Google and social media platforms to address her pet’s healthcare needs. While these resources are widely used, they often fall short in addressing key challenges pet owners face.

One major issue Ms. Kate highlighted is the lack of accurate, consistent, and timely information. For example, identifying symptoms in pets can be confusing since they cannot communicate directly, and online symptom descriptions often lead to vague or alarming results. Additionally, during emergencies, finding trusted and nearby veterinary services can be a frustrating and time-sensitive process. Scheduling vaccinations or regular check-ups also becomes challenging due to a busy lifestyle, often leading to missed appointments.

Ms. Kate Laurine believes that a platform like PawsAid could solve many of these issues. By offering features like accurate symptom checkers, trusted local vet clinic, and provide possible solutions, PawsAid could provide pet owners with the tools they need to manage their pet’s health more effectively. Adding the ability to directly communicate with veterinary professionals through the platform would further enhance convenience and peace of mind for users.

Market Insights

Based on Ms. Kate Laurine's experiences, her challenges align closely with the Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM) for PawsAid. The SAM includes tech-savvy pet owners who actively search for solutions to better manage their pet’s health. The SOM focuses on a more specific group—pet owners who are frustrated with the lack of reliable online tools and are ready to adopt a dedicated solution like PawsAid.

Ms. Kate Laurine's story shows that pet owners value convenience, accuracy, and trust when managing their pet’s healthcare. PawsAid’s features, such as symptom checker, can meet these needs while simplifying the process. The ability to directly connect with veterinary clinic could further address gaps in communication, ensuring users get reliable help.

Insights:

Ms. Kate Laurine's feedback highlights the growing demand for a reliable and user-friendly app that simplifies pet healthcare management. By focusing on addressing real challenges like symptom checker, emergency vet tracker, PawsAid can capture a loyal and engaged audience. This targeted approach ensures the app not only meets user needs but also builds a solid foundation for future growth.

[milescabantac]

“Virtual Lecture Series”

(November 11, 2024) by Karl Dominic Fajardo

Revenue models are the foundation of a business’s financial sustainability and growth. Social enterprises combine social or environmental missions with revenue generation, while non-social enterprises focus solely on profit. Effective models, whether traditional or innovative, guide decision-making, resource allocation, and market adaptability. Examples like TOMS' "One for One" model and Amazon's diversification into AWS show how businesses can thrive by balancing mission and profitability. Key metrics like Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) are essential for measuring success.

This lecture also helps me realize the importance of choosing and adapting the right revenue model. In real life, I can apply this by aligning my business goals with diverse and resilient revenue streams, leveraging tools like SWOT analysis and financial forecasting. Learning from examples like Netflix's global scaling or Instagram's pivot, I see the value of innovation and customer-centric strategies.

[milescabantac]

"BUSINESS MODEL CANVAS"

"The greatness of a nation and its moral progress can be judged by the way its animals are treated." — Mahatma Gandhi

During the interviews, I realized how important it is for pet owners to have quick access to reliable health information. Many pet owners want to feel secure about their pets' well-being, and a new innovation can help ease those concerns. Knowing they can easily find information about symptoms or locate nearby veterinary clinics is incredibly comforting.

I also learned that time matters in emergencies. Being able to quickly find the nearest vet clinic can make all the difference when a pet needs immediate care. Additionally, the ability to track pet's health history and save favorite vets makes it easier. It helps owners feel in control, knowing they can get important info whenever they need it.

Overall, these insights highlighted the need for accessible, accurate health information for pets. This new innovation is easier and less stressful, they can ensure that their pets receive the best care possible.

Interviewee: Mr. Leonar Calma (Furdad of 1 cat and 1 dog)

Questions:

If we created this new app or innovation that offers personalized health recommendations for your pet, how would its accuracy influence your daily care routine?

If we created this new app or innovation with an easy search for symptoms how would it help you better understand your pet's health?'

If we created this platform with a built-in vet tracker that offers quick access to locate the nearest veterinary clinics in case of an emergency, how would that impact your ability to respond to your pet’s needs?

[milescabantac]

PAWS AID!🐾

Caring for pets is a priority, and as pet ownership grows, so does the demand for quality, accessible care. Owners seek not only easier access to emergency services but also prioritize routine care like better nutrition, preventive measures, and regular vet visits to improve their pets' health.

During the interview, the pet owner expressed a desire for more affordable and accessible services. She emphasized that while she wants the best for her pets, the high costs of veterinary care often force her to delay seeking help until her pets are clearly unwell. This delay reflects a broader issue where rising costs hinder routine check-ups, vaccinations, and early preventive care, all of which are crucial for maintaining long-term health.

This conversation made me realize that many pet owners, despite their best intentions, struggle to access timely care due to financial problems. As a result, they may miss opportunities to address health issues early on, leading to more serious and costly problems later.

After this interview, I realized the growing need for solutions that make pet care more affordable and accessible. Addressing this problem could help pet owners to provide regular care, improving their pets' overall health without the burden of financial stress. Offering cost-effective options such as wellness plans, consultations services for routine care could greatly benefit both pets and their owners.

Interviewee: Ms. Kyla Ragmac

Questions:

Customer Jobs:

What types of pet related emergencies or services would you like easier access to?

Pains

Are there any services you feel are too expensive or hard to access for your pets need?

Gains

What benefits or improvements would you like to see in your pets health and well-being?