YOU GROW. WE GROW. We tell stories that google loves. We rank you up on search engines, deliver targeted traffic that results in to leads and skyrocket your sales. Because just like you, we care about nothing else. According to Adweek.com, 81% of all purchases begin with an online search. So the higher your site ranks in relevant searches, the more likely customers will choose your site over a lower-ranking competitor. SEO (Search Engine Optimization) is the work that goes into your website to help you rank higher when customers search for your business online.Ready to start getting the traffic you deserve? Talk to us. DID YOU KNOW!? 90% of searchers only check the first page of results 75% of searchers only check the first 5 results 40% of traffic goes to the page ranked ONE! We are specialists in three, not jack of all trades. We like to focus on what we are awesome at. To ensure that we consistently deliver results for our clients, we do only three things: We deliver quality Search Engine optimisation service for our clients to ensure that they are ranking up in search engines and attracting quality traffic to their sites.Next, we ensure the inbound traffic is managed properly with leading edge marketing automation system. Finally, we ensure all web assets are hosted in secured servers in environments that google loves. Google+Official Site
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Common WordPress Errors
WordPress offers you plenty of benefits when you use it, however, it produces errors that limit its wonderful experience.
Are you worried about the errors displaying on your site?
If so, you should know that the error on your website has probably been reported and resolved by others.
WordPress produces a lot of errors and the list below contains the common WordPress errors.
So, before you proceed, to knowing the common WordPress errors and their fixes, backup your site.
Internal Server Error
This type of error displays on your site to indicate something wrong.
Sometimes it appears as ‘500 internal Server Error’, so, whichever the case, it means the same thing.
When this error appears, it means that there is something wrong and the server finds it difficult to point its origin.
Due to that, you are responsible for figuring out how to go about it.
Therefore, you can try the following solutions, one at a time.
Check if your .htaccess file is corrupt
Try to Increase the PHP Memory Limit
Deactivate all the plugins installed on your site.
Freshly upload your site’s core files
Last but not least, contact your hosting provider
The Site is experiencing technical difficulties.
This type of error comes as a result of any error in our list.
WordPress developers put in place a fatal error protection feature as from WordPress version 5.2.
So, WordPress now sends an email notification to your admin dashboard using your admin email address.
The email comes with a link which aids in accessing the backend so that you can attempt and fix the error.
However, the process of fixing becomes harder when you don’t have access to your admin email or not able to receive WordPress emails.
Syntax Error
This kind of error occurs as a result of added code snippets into WordPress, an accidentally missed something needed or even an incorrect syntax.
Lucky enough, the error indicates the code or problem and the location as well.
Due to that, you can correct the syntax, don’t be shocked because, mostly, a missing bracket can trigger this error.
Sometimes an unexpected character may cause this error, therefore, edit the code and use the right characters.
Error establishing a database connection
When you encounter such an error, you should know that your website is unable to link with the database.
However, the process of solving such an error seems tricky for beginners.
What causes this error, right?
Normally, this error occurs when you enter or modify your database login credentials.
Sometimes, an unresponsive database may trigger this error.
In addition to that, a corrupt database can trigger the error.
So, use the right credentials to access your database or repair your WordPress database.
You can also check with if the database server is down or update WordPress site URL.
Lastly, reboot the webserver or even contact your hosting company.
404 page not found error
When this error occurs, users still browse on the other sections such as the admin area.
However, they cannot browse through a single post.
Mostly, the permalink settings in WordPress causes this kind of error.
Therefore, to solve this kind of problem you need to reconfigure the permalink settings.
Additionally, you can manually update the rewrite rules, for instance, updating your .htaccess file.
White Screen of death
This error may affect one or certain sections of the site.
This type of error displays no error message hence making it very hard to know its origin.
Sometimes, incorrect server configurations may trigger this error.
However, in most cases, it happens due to a script exhausting the PHP memory limit.
Therefore, solving this error needs you to extend or increase the PHP memory limit and check for server configurations.
WordPress Memory Exhausted Error
WordPress core actually uses PHP as the server-side programming language.
Just like your computer needs memory to function properly, the same applies to webservers.
Therefore, this site also needs memory just like any other site.
So, when you encounter this error, it means that your WordPress code needs more memory than the allocated default value.
How do you fix this type of error, right?
Simply, open, edit and define the memory limit in your ‘wp-config.php’ file located under your WordPress site’s root folder.
‘’Are you sure you want to do this?’’ error
This kind of error usually occurs in your admin area, however, that should not worry you.
Mostly, this error arises due to failures in the proper use of Nonce.
In other words, the error occurs if your plugins or themes fail to properly use Nonce (Special security keys).
Therefore, you need to investigate your themes or plugins to fix the error.
Briefly Unavailable for Scheduled Maintenance in WordPress
This error shows on your screen as a result of unfinished or interrupted WordPress Update.
When this error occurs, it entirely locks your site hence making the site unavailable for both admins and visitors.
Since this error comes as a result of slow server response or low memory issues, upgrading to higher hosting plans can be a great fix.
However, you can delete the ‘’. maintenance’’ file in your site’s root directory using FTP.
Sometimes, you may not find the ‘’. maintenance’’ file, therefore, always check for hidden files.
WordPress RSS Feed Errors
RSS Feeds enable your site’s visitors to subscribe to your blog.
Mostly, this kind of error occurs due to poor formatting and the error message may vary depending on your Browser.
That said, even a blank space in your closing PHP tag can trigger the error.
In other words, you can solve this error by writing correct PHP code or check your plugins or themes ‘’functions.php’’ file.
Also, you can disable RSS Feed related plugins and if that doesn’t work as well, temporarily switch to the default theme.
403 Forbidden error
This type of error normally occurs due to lack of permissions granted by your server.
When your server restricts your access, you don’t get access to specific pages.
However, you may encounter such an error due to other factors.
For instance, poor coded security plugins, server configurations and incorrect file permissions can trigger this error.
How do you go about it, right?
Actually, you need to disable your plugins, repair corrupted ‘’.htaccess’’ file or even contact your hosting company for correct file permissions.
‘’The page isn’t redirecting properly’’ error
This type of error normally occurs as a result of misconfigured redirections problems.
Since WordPress features SEO friendly URL structures for redirect functions, other WordPress plugins follow the trend.
Therefore, any misconfigured redirect tool causes this type of error.
In other words, your site may redirect users to a URL which redirects them back to the original URL.
So, what does that mean?
Actually, when that happens, your visitors’ browser gets trapped between two webpages hence resulting into a redirect loop.
To resolve this issue, simply change your WordPress Address and website address.
For instance, add or remove the www prefix on your addresses.
In other words, if your addresses contain the www prefix, remove it, if not, add the prefix, then save changes.
Also, you can define the changes in ‘’wp-config.php’’ file or even try deactivating all plugins and install fresh copies as you counter check for the error.
502 Bad Gateway error
This kind of error usually appears when a user sends the server a request but it takes lots of time to get the feedback.
Also, the error occurs due to poor server misconfigurations and poorly coded themes or plugins.
However, glitches resulting from high traffic trigger this error.
Therefore, to fix this problem, you need to reload your browser, and if it doesn’t work, clear your browser’s cache.
Try to disable the Firewalls or CDN, update your site’s themes and plugins, or contact your hosting provider.
Conclusion
WordPress produces many errors; however, the list above contains some of the most common errors.
Most of the errors described above occur due to similar causes, however, they slightly vary.
Therefore, you need to actually know what type of error appears on your end for proper fixes.
from MojoMedia.Pro https://www.mojomedia.pro/common-wordpress-errors/
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How to put your sites speed and performance on PROPANE?
Are you searching for ways to significantly increase your sites speed and performance? If so, then you are definitely on the right track.
A site’s speed is the first thing that will determine whether a person will stay or leave your site.
Consistently slow sites, leave users frustrated hence opt for other alternatives. What does that mean for a business? It’s bad news for business. Fast loading sites help achieve many pageviews, good user experience and better SEO as well.
Why speed is critical to your site?
According to studies conducted from 2000 to 2016, the average human attention time has significantly reduced to 7 seconds from 12 seconds.
In other words, you have less time in convincing users to stay put. Slow sites probably make users leave even before the whole site loads. The load time of your site decides how fast your site can be found. Google considers the site’s speed as an important element for site rankings.
How to check for your site’s speed?
First things first, before you learn how to put your sites speed and performance on propane, determine the load time.
How do you determine the load time?
It’s just a walk in the park, simply use performance evaluation tools such as YSlow, Pingdom and Google PegeSpeed Insights.
Ways on how to put your sites speed and performance on propane!
1. Using Content Delivery Network
A content delivery network is a network of servers distributed all over the globe.
CDN provides the end-user with content despite their geographical positions.
CDN increases the loading speed since servers are near end users.
For instance, if a server is located in the USA, users in India don’t experience the same load time when compared to users in the USA.
Regardless of the cost, it is one of the best ways of optimizing sites speed and performance.
2. Change Your hosting option
Shared hosting is commonly used by many website owners.
The Shared hosting platform is indeed cheap and quick to host on.
Why should you shift from Shared hosting to virtual private servers or dedicated servers?
Because, they are much faster than shared servers; they don’t share the same CPU, RAM and disk space
In other words, you partially or fully own servers specifically for your website.
3. Site Images Optimization
Images play a very vital role especially in eCommerce sites, they act as an attraction point in your website.
The more the images, the more the engagement.
With good things said about images, how are they an issue?
Despite the good things said, large images usually slow down websites hence negatively influence performance.
You can reduce the size of the images by using tools that compress images and retain good quality.
Such tools include; ImageOptim, JPEGmini or Kraken.
4. Reduce the number of CSS and JavaScript files
The more the number of CSS and JavaScript files in your website, the more the https requests made when accessing specific files.
Users browser’s treat Http requests of this nature as individual cases on hence slowing down the site.
If your site contains a large number of CSS and JavaScript files, then you should consider reducing them.
If you reduce this kind of files, your site will undoubtedly increase its speed and load time.
How do you reduce this kind of files?
Simply, group your site’s CSS and JavaScript files, this helps in reducing the number of Http requests made.
Thus, increasing the overall speed and performance.
Some tools are available to aid in the file’s reduction process such as WillPeavy, Script Minifier or Grunt tools.
5. Minimize the number of plugins in your site
Plugins are useful features added on top of many websites to perform specific functions.
However, if you have installed many of them in your site, then there’s a huge problem.
Why are many plugins an issue?
Because many plugins require more resources to run them.
Some plugins may make your website vulnerable to sorority threats
Therefore, run performance tests to determine plugins responsible for slowing your website.
After that, delete unnecessary or unused plugins to enhance your site’s performance.
Additionally, make sure your website’s plugins are up to date
Last but not least, you should always avoid plugins that load lots of scripts, styles as well as generating many database queries.
6. Adopt website caching practices
Your website is definitely intended for many users, therefore, website caching is one of the ways on how to put your sites speed and performance on propane.
How does website caching practices help?
When lots of users try to access your website, the servers become loaded with lots of requests.
Therefore, servers become slower and take more time to deliver content to each user requesting.
So, website caching indeed helps in storing current versions of your website until there’s an update done.
In other words, site pages don’t provide content over and over for requests made by each user.
If you are wondering on how to achieve this, kindly, don’t move an inch.
Web caching heavily depends on the platform used to develop your website.
For example, for WordPress sites, plugins such as W3 Total Cache or W3 Super Cache can help you achieve that.
For websites hosted on VPS and Dedicated server, you can always set web caching on general settings.
Last but not least, for websites hosted on shared servers, website caching isn’t normally available.
7. Using Gzip Compression
Gzip compression is another effective way on how to put your sites speed and performance on propane.
This type of compression helps reduce file size; therefore, it reduces the server’s response time.
Gzip compression minimizes the image files before forwarding them to your browser.
Afterwards, your browser unzips and displays the content requested.
This method works with all types of files available on your website.
You can enable Gzip method of compression on your website in two popularly known ways
You can either write a code of lines or using a utility tool known as gzip.
8. Optimize your CMS database
If you use a database in your CMS, then you should consider optimizing it for better speeds and performances.
Many CMS require plugins to extend specific functionalities, however, these plugins require more space hence, end up slowing your websites.
For example, WordPress CMS stores data accumulated from blog posts, comments and any other information.
That said, they end up taking much of your database storage space.
However, CMSs require different approaches of optimization, for instance, for WordPress users, consider WP-Optimize plugin for optimization purposes.
9. Minimize web fonts usage
Web fonts have proven to be resourceful in web designing.
Unfortunately, they can make webpages to lag since they add more Http requests to external sources.
Therefore, using modern formats for modern websites, character sets used on the site and styles needed is recommended.
10. Minimize redirects
Website redirects are useful when loading sites, however, they create additional Http requests hence slowing down your website.
If you don’t know redirects available your website, you can always use the Screaming Fog tool to identify them.
You can minimize by using the necessary redirects or entirely removing them.
Conclusion
Nowadays, users expect websites to load within or under 3 seconds.
Otherwise, you will end up losing a lot of traffic as well as revenue generated.
The above ways on how to put your sites speed and performance on propane should perfectly help you to achieve great performance on your website.
As a result of that, your income or revenue will increase.
Lastly, the above methods are simple yet excellent in website speed and performance optimization.
from MojoMedia.Pro https://www.mojomedia.pro/how-to-put-your-sites-speed-and-performance-on-propane/
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25 THINGS YOU DID NOT KNOW ABOUT WORDPRESS
Most of you have heard about WordPress, but if it is your first time coming across this term, then it is not too late to jump on the bandwagon.
WordPress is a platform used not only in the development of a website but also as content management.
WordPress features a plugin architecture and a template system to make your web building process a doddle, for sure, this tool has pulled a blinder. With this information at hand, you are already feeling like a geek, or should I say an anorak? Just kidding, there is plenty to absorb still, or have you forgotten that Knowledge is power?
The following list consists of 25 interesting facts about WordPress that you may have never known or heard of. While the list may seem long to you but you know that a journey of a thousand miles begins with? Yes, you got it right.
1. Twitter and Facebook are Younger than WordPress
WordPress initially got released on 27th May 2003.
Twitter was created in March 2006 and launched later in July the same year. On the other hand, Facebook launched its operations in February 2004.
Undoubtedly, WordPress proves to be older than Twitter and Facebook.
2. How the name – WordPress came into Existence
The name WordPress came into existence as a result of joined forces. Christine Tremoulet, a friend of Matt Mullenweg (founder of WordPress) particularly suggested the name.
What are friends for, ehhh? As a result of that, that is the name they stuck with.
3. WordPress Powers Nearly 27% of All Websites
The best way to validate such information is through surveys, right?
Surveys conducted by W3Techs web Technologies indeed show that WordPress presently powers almost 27% of all websites. Isn’t that interesting?
4. WordPress Controls 76.4% of CMS Market Share
Again, the best way to prove the authenticity of such information and figures is by the use of surveys. Surveys conducted especially by Wappalyzer, show that WordPress indeed controls 76.4% of CMS Market Share.
5. WordPress is an Open Source and Free Project
Under the GNU GPL license WordPress permits anybody on the planet to download and use it. Anyone can freely access the source code to contemplate, use, change, and build upon.
The WordPress Foundation, a non-profit organization, owns the WordPress trademark.
6. No Company Owns WordPress
How is this possible? If you are probably asking yourself this question, then you don’t need to worry anymore.
Matt Mullenweg, co-founder of WordPress created a WordPress foundation to protect the freedom permitted by open source. The WordPress Foundation, a non-profit organization, owns the WordPress trademark.
The foundation not only owns the trademark but also secures the freedom permitted by the software’s open source license.
7. There is no CEO of WordPress
You are probably used to the idea of a company having CEO’s or acting CEO’s, right? If so, then you may need to hold that idea for a moment. Because WordPress is an open-source project which no company owns, it doesn’t have a CEO.
Volunteer developers across the world run the project.
However, when decisions need to be made, they utilize channels or plans in place. Additionally, anyone can submit patches, bug reports, suggest features, etc. which are thoroughly looked over before they are approved or before a decision is finally made.
8. WordPress is a Strong Pillar in the Multi-Billion Dollar Economy
Thousands of professionals, as well as hundreds of companies across the world, generate income by selling WordPress based services, solutions, and products.
WordPress provides superb job opportunities to thousands of developers and designers. Many entrepreneurs use WordPress as a platform to build their businesses’ websites.
Due to that, they promote their businesses as well as sell their products or services hence generating income.
Isn’t WordPress making the world a better place?
9. WordPress has accumulated over 1.48 Billion Plugin Downloads
Over 1.48 Billion Plugin Downloads! Yes, numbers don’t lie, this is a very interesting fact.
It was just 2015 when plugin downloads surpassed the 1 billion mark and since then, the numbers have drastically increased. By 2016, the WordPress plugin downloads accumulated to a figure above 1.48 billion total downloads.
When you compare the figures in 2014 and 2016, you will find out that there is a 48% increase in plugin downloads.
10. Many Governments across the world use WordPress.
The list consists of thousands of government websites.
For instance, a great number of federal and state government websites, high schools, counties, or even small towns use WordPress to administer their websites.
In other words, the list is big.
11. WordPress is used in the Education Sector
Education? Yes, of course.
Previously, WordPress was mentioned as an Open Source Project, right?
Since WordPress is an Open Source Project, it is used by thousands of schools, colleges, universities across the globe.
Under the freedom permitted by the open source license, students can use it to study, modify, and learn. Additionally, students and academia can use the WordPress platform to contribute to its development.
That said, as a student or academia, you can always help build the WordPress core, themes, and plugins as well.
As of now, WordPress has over 50,000 free plugins available for download.
12. WordPress has over 50,000 Free Plugins
Are you wondering what plugins are? If so, here is a simpler version of the explanation relating to this content. Plugins are like apps that are installed on top of your WordPress sites to extend specific functionalities.
As of now, WordPress has over 50,000 free plugins available for download. Whether you want to create an online store or add a contact form to it, there are plugins for that.
In a nutshell, there is a good chance you will find plugins that will suit your website needs.
13. WordPress has Recorded an increasing number of Non-English Downloads
In particular, the year 2014 recorded a drastic increase in non-English WordPress downloads. During this year, the non-English WordPress downloads surpassed the English version.
After several years went by, WordPress made it possible to embed the language from the WordPress admin area. Additionally, WordPress designed a language switching feature for its users in their final release of 2016.
14. WordPress Provides Over 68 Languages for its Users.
The free project also has different languages available for most used plugins and themes With the help of plugins such as WPL and Polylang, it is easy to use it as a multilingual platform.
15. WordCamp Events in 41 Countries.
WordPress has official events called WordCamps. In particular, 2016 recorded 115 WordCamp events from 41 countries in the world and 36,000 of its users attended.
16. WordCamp Meetups in 58 Countries.
Local communities under the umbrella of the WordPress Foundation organize smaller yet WordPress official events called WordPress Meetups.
2016 precisely recorded 3193 WordPress Meetup events from 58 countries in the world and 62,566 of its users attended.
2016 precisely recorded 3193 WordPress Meetup events from 58 countries in the world and 62,566 of its users attended.
17. WordPress has a Family
Family? Yes, of course, just like you have a family, WordPress has one too.
Isn’t it interesting? The WordPress community makes its way to the family list of this open-source project. This community also runs sister projects such as bbPress, BuddyPress, and GlotPress.
Additionally, these sister projects run on top of the WordPress core as well as using the WordPress principles.
Lastly, these sister projects are not only just family but also open-source projects just like WordPress.
18. 11.45% of WordPress sites use SSL Encryption.
The figures for WordPress sites using HTTPS changed from 4% to 11.45% in 2016. These figures will change in the coming years as a result of more WordPress encryption plans.
19. WordPress Developers Used PHP and MySQL Programming Languages to Build it.
WordPress is programmed or written in PHP as well as using MySQL programming language for database operations.
20. JavaScript Dominates 20% of WordPress’s Code.
20% of code written on WordPress Core consists of JavaScript code. You should expect the figure to go way beyond this number as WordPress continues to adopt an application development framework.
21. Free Support from the WordPress Community.
WordPress heavily relies on the community in its existence. That said, the WordPress community plays a very vital role in the open-source project.
This open-source project has an Official WordPress Support Forum. Thousands of its users, developers use this forum to post daily. Therefore, this has made it even easier to find solutions for your current WordPress inquiries or problems.
Last but not least, many websites nowadays offer tutorials and videos for purposes of learning. YouTube makes a perfect example of such sites.
22. WordPress’s close Relationship with Jazz.
Jazz artists’ names come into play every time WordPress releases new versions. For instance, WordPress 1.0 was named after Miles Davis On the other hand, WordPress 4.6 was also named after Pepper Adams.
These people were influential and prominent figures in the history of Jazz Music.
23. WordPress is Designed with an Auto Update System Feature.
WordPress consequently updates itself upon Minor releases. WordPress can also push plugin updates automatically when millions of websites become vulnerable.
24. WordPress.com differs from WordPress.org
WordPress is an open-source and 100% free project that allows anyone to build their websites as well as hosting it. On the other hand, WorPress.com is a web hosting service designed by the co-founder of WordPress.
25. WordPress is built for Multisite Networks
WordPress comprises a built-in multi-site feature that aids in building networks of websites. The feature permits you to create these networks under the same WordPress installation.
This feature is hidden by default.
Conclusion
Did all of these interesting facts about WordPress cross your mind before taking your lovely time to read this article?
If so, then we must admit, you are an anorak when it comes to WordPress.
On the other hand, if you had no idea if any of these facts or knew some but not all, then we hope these interesting facts chuffed you to bits.
from MojoMedia.Pro https://www.mojomedia.pro/25-things-you-did-not-know-about-wordpress/
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Social media post ideas for doctors and dentists
Visiting or consulting a doctor or dentist is naturally a scary thought. It is not like our angelic heroes frighten us, but our brains are wired to be feel that way as health-related matters are important.
Therefore, it is tough to enhance your social media presence. However, with the right kind of posting which may include, but not limited to, helpful medical tips, alerts, and related medical news, you can attract good amount of audience.
To help you out, we have compiled some great ideas to enhance your social media presence across different platforms.
Share helpful tips
Sharing tips on how to look after yourself is a great way of winning trust and building a friendly impression on social media with your followers. This can be achieved by sharing how to stay warm during winters for your elderly patients. On the other hand, dentists can share cool tips to keep teeth clean, especially during holiday seasons when people are normally munching more and caring less.
You may also share interesting facts about human health and hygiene.
Relevant news
Relevant, health-related news and developments are important when it comes to our well-beings. With major health story(s) dominating the news frequently, you can find great quality articles or other information sources to help your audience and patients take precautionary measures. This is actually very applicable right now during the times of global pandemic.
What more, you can also trigger a discussion by asking open-ended as captions of news stories. People will more likely comment, share, and tag friends.
Wholesomeness!
Who does not love a successful medical recovery, surgery, operation…etc.? Share the success stories of your patients (with their consent) to motivate others and make them more optimistic. You can also share behind the scenes of your daily hectic life as a doctor or dentist. The camaraderie that you share with your colleagues and some funny instances that you may share.
Keep your patients informed
This can also be handy during the pandemic situation as well since the hospitals are over loaded.
One more thing…
If you are medical worker reading this, please know that you are our hero and we salute you. <3
See the images below for inspiration:
from MojoMedia.Pro https://www.mojomedia.pro/social-media-post-ideas-for-doctor-and-dentists/
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6 Hacks To Grow Your Businesses During Isolation
We all are stuck in this pandemic and social distancing is the only solution until there is a vaccine. However, this does not mean that our businesses stop growing. We have shortlisted 6 key tips (7th is the bonus one at the bottom of the page) coming straight from few great businesses out there who are improvising and adapting to grow.
So, why should not you?
#1 Listening to customers
Listening and being attentive to the needs of your customers’ helps you establish a connection at a human level. Amanda Nicole, who is a life coach/career coach recently developed a free course for her LinkedIn community who had sought her guidance on job searching since many people have to rethink their job situations due to Covid-19. She helped those who cannot afford premium one-on-on coaching, and we are inspired!
In her own words:
“This gives those who are stuck at home a chance to educate and better themselves and take control of their own destiny”. Amanda Nicole Consulting
#2 Get a little influencers’ magic
We all know influencers possess some unique kinda magic to get your products nice limelight. Thinkers Notebook did a cool campaign. They make high-quality notebooks for brainstorming and working through the creative process. Their campaign was to reach out to some 100 bloggers of the similar niche; just to appreciate their work and send free notebooks if they would like to have one. Cleverly, they requested their thoughts on the products. You know what they did there? 😉
Check out the review they received. We say, well-deserved! (claps) (Can we get a notebook too, if someone is reading this from Thinkers Notebook?) :p
#3 Level up the customer support
The whole mantra of an effective customer support centers around being responsive and caring, and this something we just learned from Piggyback Rider too. They are a small family business that makes a standing child carrier for toddlers. We all love children; they are the cute little angels lighting up our world. But raising them up is entirely another thing, and during the pandemic? We cannot even image. So, here is one for the moms and dads. You are our unsung heroes too.
Coming back, Piggyback Rider’s main priorities have been to make sure customer can buy their products and their customer support remains available. They have even put up a nice banner about Covid-19 with details about availability and shipping times for the ease of their customers (prospective too).
In their own words: “Customers are loving the personal attention we are providing, and with a toddler product, you want to make sure your customer’s voice is heard!” – Bryan @ Piggyback Rider
#4 Freebie gets us love & memberships
A business dedicated to help creatives and agency owners build successful online businesses created a range of free material like eBooks, courses, and videos to create more skilled customers and assist them in making informed decisions.
Result?
Subscribers to their new membership product.
Generated $5.4K cash.
This clever business goes by the name of Different Hunger. Well, they know how to satisfy their hunger differently.
#5 Amp up your marketing
One of many motives behind robust marketing campaigns is ‘leaving an impression’. That is something what Steeltooth will be achieving as they are planning to amp up their marketing on social media and Google. They make high-end stainless-steel combs which are anti-static and work well for anyone with think hair. Once they have left an impression, you might actually end up buying.
Read what they have to say about their strategy:
“The rationale behind it is even though some people may be out of work, there are still those out there bored out of their minds likely on their phones scrolling through Facebook and Instagram. So far, the response has been positive to our efforts.” Nick @ Steeltooth
#6 Diversify what you offer
We are not suggesting to start offering services which are not even related to your industry, but some other niche within your own. For example, PrestoDoctor offers online evaluations for medical marijuana cards but due to the ongoing pandemic and a spike in people calling for medical advice for Covid-19, they are expanding their services by offering appointments to help patients see if they need to get tested for Covid-19.
We say, respect earned.
#7 [BONUS] Free audit of your website
Use our free website audit tool. It will help you understand the lacking and highlight areas for improvement. Give it a try. It is completely free. <3
from MojoMedia.Pro https://www.mojomedia.pro/6-hacks-to-grow-your-businesses-during-isolation/
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How to thrive in isolation? Accountants edition.
With the coronavirus pandemic restricting us to our homes, the global financial institutions are still functioning since it is seriously not wise to have the global economy come to a standstill. But it is changing how we work and interact. Their work may seem rather monotonous to most of us but who can undermine the magic they can do with numbers?
So, we thought to come up with a cool repository of isolation material for the gurus who support our businesses during different stages of financial cycle.
#1 – Amp up your social media presence
Internet usage statistics have gone up 50% in some parts of the world due to social distancing and working from home. It is a great opportunity to expand by improving your social media presence.
Make accountancy look cooler
Did you know that legendary Rockstar Mick Jagger, pop diva Janet Jackson, and comedian Eddie Izzard were trained in accountancy? No? Well, now you know and why not share it across your social media platforms?
Note: Accountants in the UK earn more than 13.1 billion in fees annually. (A cool statistic to share with your audience. May be, you will attract bright minds to study accountancy).
However, do keep in mind that graphical posts are more attractive and generate more traction than the ones loaded with words only. Use Canva or related platform to design your own custom post to stand out as a social media pro.
[BONUS] Want to have your website’s visibility improved by learning some magic keywords to rank for in your industry. We have curated a special list of keywords of your industry; and we are sharing them with our gurus. Dig deeper in the article below and we have another free giveaway for you. (wink) (wink)
Sharing (news) is caring
We all are disturbed about global financial meltdown that is ongoing and the one that we anticipate. Being an accountancy guru, you can share good or even bad news in a way that it helps your audience and clients prepare for the worst. Changes in tax laws, new regulations amid coronavirus pandemic, and how global financial institutions is planning to tackle are some of the thing that you can position yourself as an authority. Develop a niche and be our best news source even everything is back to normalcy.
Accountancy promoter
Well, the idea here is to be such a person to accountancy what Bill Nye or Neil DeGrasse Tyson are to science. Ever imagined how a lot of people have developed infatuation with everything related to science, universe, and all their mysteries? (Yes, we too are guilty of that). It is because those guys simplified complex concepts into something awe-inspiring and thought provoking. You can do the same for accountancy.
Share tips on monitoring daily expenses, advise on tax queries, or even hold AMA on twitter or reddit to engage those who are never interested in accountancy.
Did you know? Old Mick was a trained accountant?
#2 – Grab a book
We have carefully curated a 5 must read books for accountancy gurus. Use this time to sharpen up your skills and intellect. And what better way to sit on your favourite chair or sofa, sip some coffee or tea, and read something that excites your mind.
Warren Buffett Accounting Book: Reading Financial Statements for Value Investing Buffett Book Edition by Stig Brodersen and Preston Pysh.
A Brief History of Economic Genius by Paul Strathern
The Tax and Legal Playbook: Game-Changing Solutions to Your Small Business Questions by Mark J. Kohler
Narrative and Numbers: The Value of Stories in Business by Aswath Damodaran
Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports by Howard Schilit and Jeremy Perler
#3 – Necessary self-reflection
We understand that these times are really challenging for all us. They are not only affecting our businesses or professions but all the essentials which make us humans like social interaction, greeting, hanging out…etc. Our minds face a great dilemma in adjusting to this new surreal reality wherein we cannot even meet with fellow humans. But it is all good if we utilize this time for some necessary self-reflection which can not only help us become a better professional but also a better human being.
On the professional front, look inward to realize where to improve? For starters, is your website tweaked and refined enough to meet all digital standards? Let us help you out by running a free audit of your website with our magical tool.
Every crisis is an opportunity in disguise. Let us reflect and reinvent ourselves for a better future tomorrow.
Lastly
Why not help us out a little in your free time? Schedule a call with our CEO as he is so bored that once he told us how many times Justin Bieber says Baby in his song. (Not judging his music taste though; quarantine hits everyone hard) :-p
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🏠 Survivors Guide To Working In Isolation 🦠
With our world turned into a surreal WB-sponsored studio for another pandemic flick, it is important to keep calm, stay productive and avoid being a covidiot (yes, we are fighting stupidity too). We are going to provide you few amazing tips to not only maintain the professional charisma as you did at your workplace, but also give out nice wholesome vibes while minding the distance. <3
Communication – clarity translates to efficiency
Clarity: The mantra for effective communication centers around clarity, especially when all of us are working from home (wfh). It helps to make your colleagues understand about the nature of work and tasks, and as well as understand. Be it one-on-one meeting or strategic planning, clear communication is essential and it will save you a lot of time.
Organizing your communication: Suitable platforms like Slack, Trello, Basecamp…etc provide great features to organize your tasks and mutual interaction. Adding labels to conversations helps in organizing the chatter which can be easily found at the time of instant need.
Don’t lose the empathy: Despite all the immersive tech around us, modern human still remains a social animal at heart. Social interaction is one of our basic human needs. Though the pandemic has really restricted each one of us to our homes, we can still reach out to our colleagues to check on with everyone. Your interaction does not have to be work related always; empathizing with colleague certainly boosts spirits.
Stay charismatic! (Online)
Workplaces become fun places with good-spirited people around. You may have an amazing office culture that you might be missing right now, but who said that a similar online culture cannot be built or cultivated? It is all about making an effort to gel up the team and be proactive about anything that would lift your team spirit.
It is not what you say, it is how you say it.
Never underestimate the appeal of an apt GIF during an informal conversation. Using emojis to indicate tone and intent also makes informal conversations appealing.
Share a coffee; share a laugh. Having good teammates also allow to unwind and relieve work-related stress over a cup of coffee or lunch. Despite working from home, they are only a call away.
Cook something nice and share a lunch online.
Maintain the wholesomeness.
Do not let social distancing take a toll on you. It is very important to maintain physical and mental health during the time of a pandemic, especially when there is way too much uncertainty. Develop an exercise routine or even a little dance. Taking time out to connect with Mother Nature by having a stroll to breath some fresh air will keep you focused and healthy. But ensure social distancing.
Frame a regular work schedule. Working from home in pyjamas all day long is a very comforting idea but it gradually turns one lethargic and lazy. Maintain the same working hours routine as you would in your office. Do not overwork or stay late; discipline is important.
Too much news is stressful. Consuming way too much news frequently might make you stressed and nervous. Set a habit of checking news only once or twice a day. Keep yourself updated about the precautionary measures to protect yourself and loved ones. Make sure to only check authentic sources. Let no one make you believe that Covid-19 was developed in a laboratory. *tips hat*
Quarantino your isolation. Activate Uma Thurman’s Kill Bill mode on your isolation. Get connected on interest-based forums, pick some new hobby to learn online, or have a show/movie to watch? Just do it. Art be our savior. There can be many fun activities like trying your hands on cooking and sharing your MasterChef skills or failures with your teammates. :-p
Do not forget that your out of work social circle is still there. Stay connected with your family and friends and never let your work from home be an excuse to lose the human connection.
Humans thrive with togetherness
Our species has evolved in a million years into social animals that we are today. Can a single pandemic take away our millions of years of gain? Hell no! We thrive with togetherness; caring for each other and helping one another out. Stay kind. Stay humble. Look out for the people in need and help them while ensuring your own safety. It is a lesson for entire humanity. Let us learn and improve.
We will get through this.
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Upcoming Bitcoin Halving amid Coronavirus Lockdowns around the globe
A Bitcoin (BTC) is a cryptocurrency. It was invented in the year 2008 by an unknown person and its source code was started on the 3rd of January 2009 as open-source software. Basically, BTC is a decentralized digital currency with no central bank or single administrator and can be sent from user to user in a peer-to-peer bitcoin network without the call for intermediaries. The transactions made by BTC are ratified by network nodes through Cryptography and are recorded in a public distributed ledger called ‘Block Chain’.
Bitcoin possesses an upper cap of 21 million. To be precise, there exist only 21 million Bitcoins. These 21 million caps clinch that Bitcoin is a deflationary asset which is opposite of inflationary asset. At the core of the Bitcoin, there lies a concept of Mining. Mining is a process in which certain nodes, called “miners”, used specialized mining equipment to solve cryptographically hard puzzles. BTC mining is a series of operations executed by a computer to solve math problems. These are usually programmed to become progressively arduous with every substantiated transaction in the blockchain. As a reward for solving these mathematical puzzles which possess a probability of 1 in 13 trillion getting it right, BTC miners are awarded an amount of BTC. Once a transaction is sent in BTC, it gets bread lined in a place called “Mempool”. The miners pick these transactions from their mem pool and form their block. If the block fulfils the minimum docket, it will be added to the BTC blockchain. After every 210,000 blocks, BTCs go through a process called ‘Halving’. A BTC halving is an event where the reward for mining new blocks is halved. It connotes that miners receive 50% fewer Bitcoins for verifying transactions. BTC halving is slated to occur once for every 210,000 blocks which roughly comes for every four years. BTC halving is a vital event for traders because they lessen the number of new bitcoins being generated by the network. So, if the demand remains strong, the prices are likely to rise. It is advised to note that the circumstances encircling each halving are different and the demand for bitcoin can fluctuate wildly. As of now, the block reward is 12.5 coins per block and will decrease to 6.25 coins per block post halving. The network itself acts as the in-charge of BTC issuance. The time taken to generate new blocks varies with the network targeting a ten-minute block interval. Block reward is started at 50 and halves continually during every halving event until it reaches 0. The first halving event cropped up on 29th of November 2012 at a block height of 210,000. The second halving event materialized on 10th of July 2016 at a block height of 420,000. The next BTC event is expected to occur in the week commencing 18th of May 2020 when the number of blocks hit 630,000.
BTC price variation in each of the halving event was not the result of a rigid formula, it was a circumstantial reaction to the environment in which the halving occurred. BTC halves affect the two important aspects:
Mining stability 2. Bitcoin’s Price
Mining stability plays a crucial role in the Bitcoin ecosystem. Miners are accountable for overall network upkeep in addition to mining new blocks and transactions. Hashrate is the term used to determine the computational ability of the network. The higher the hash rate, the higher the speed and security of the network; the lower the hash rate, lower the speed and security of the network. If the miners leave the network abruptly:
The network clogs up due to unprocessed transactions as no one will be present for mining any blocks.
A powerful mining cartel can utilize its superior hash rate to take over Bitcoin’s network.
The miners rely on block rewards which are a major source of income. In order to remain profitable, miners can choose energy-efficient hardware like Dragonmint T16 and Antminer T9 as they provide high processing power and low power consumption. Miners can commute their operations to regions with cold weather and cheap electricity. Miners can cut energy consumption in colder areas drastically.
Bitcoin’s price is hinged chiefly due to the following factors:
Miners selling-off their rewards when the market is streaming in profits
Bitcoin contains Future’s trading. And Future traders don’t entail actual Bitcoin to manage their trading which results in a low volume of BTC.
The amount of BTC volume is nadir compared to the total volume traded. Nowadays, millions of Bitcoins are trading daily. So, even if the block rewards drop from 12.5 to 6.25, it doesn’t make such a huge difference in the marketplace.
Bitcoin’s current situation is contradictory when from 2016 and 2012. Bitcoin’s price rose nearly 18 per cent in the month before the halvings of 2012 and 2016. The volatility of the Bitcoin this year may be incredibly hard to gauge because of the opposing force “COVID-19”.
The present coronavirus pandemonium has brought grievances to the spearhead of the conversation as it has activated to selloff global equities and exposed the fragilities of the weak global economy. Unfortunately, this contagion is stretched and looped to be a threat to paper cash as well. Nations like China and U.S.A have been quarantining and disinfecting the physical cash and this potential transmission vector is termed as a menace to the global market. There’s a possibility that Bitcoin could reveal the intrinsically speculative nature of the economy, thereby undermining its claim to be a stable medium of exchange. So, coronavirus may play a crucial role in driving up the price of BTC. This global pandemic has cleaved the global supply chains, sundering the tech sector particularly hard. Subsequently, the mining farms which filled with computers running on 24/7 solving math-related puzzles might face the supply shortages. Governments in the affected countries laid a lock-down procedure and initiated self-quarantine to all the citizens of the country. As a result, the miners might not get access to the hardware they desire to keep verifying their transactions and producing more Bitcoin. This Bitcoin halving could thus constrict supply and drive prices supply.
Finally, it ensures that halving retains its deflationary quality. Even after all the Bitcoins have been mined out, the internal tokenomics still sustain the network. It is difficult to affirm that Bitcoin will follow its historical precedent amid coronavirus outbreak. Only time can tell us.
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KYC: Knowing your customer!
Customers, the awareness of their needs, the consideration for the customer’s wishes and the inclusion of their demands in marketing strategies are the four pillars on which stands the success of any business.
The world of business revolves around the idea of selling but would anyone want to buy the products one doesn’t need or doesn’t believe they need? Well, the answer is an obvious “No”. However, no company can create bestselling products and services if they do not know their customers, right? Therefore, in order to sell any products or services to the customers, it is important to know their needs or demands first. This means that “Knowing your customer” is the first and foremost step towards a successful business endeavour.
According to Peter Drucker, an eminent business thinker and writer, “The aim of marketing is to know and understand your customer so well the product and the service fits him and sells itself.”
This idea of getting to know your customer and providing him/her with a sense of familiarity is crucial for the success of any business especially in the digital world of the twenty-first century where every year more than 2 million MSMEs are established. As the number of companies rise, so does the competition. “Kowing your customer” or commonly know as the KYC helps the companies understand their customers better and track their interests by monitoring their purchases. Although KYC also helps companies verify their customers, it is majorly used to keep a track of the customers, their financial transactions with the company or the brand and for creating a loyal customer base by bestowing the customers with loyalty programs and certain reward points.
KYC has now become a mandatory procedure and it helps filter out the suspicious entities. From the business point of view, it definitely does provide a sense of security and is surely an impressive business practice. It helps the company keep a track of the number of customers it has, how often they buy the products and services, what age group they belong to, what products or services spent on and what their age is. It helps define the potential customers who are most likely to splurge on the items your company has to offer.
The most interesting thing is that KYC enables the company to get feedback from their customers which earlier could not have been possible. Also, the tiny rewards that the company bestows on its customers are well appreciated and create a loyal customer base. These rewards sometimes vary from reward points to extra % off or both on birthdays or special occasions. And so contrary to general belief, KYC actually benefits not only the business organizations or companies but the customers as well.
KYC has proved to be a boon for business organizations and can really increase the companies profits if used dexterously and effectively.
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The Power Of Emotional Marketing
The best marketing is that does not seem to be marketing.
We, humans, believe that we are rational and logical creatures. However, the truth is that we as human beings are slaves of emotions.
Slaves of feelings
While scientists often brag about the complexity of the human brain, the truth is that most of our emotions stem from a handful of basic emotions. The way we perceive happiness, sadness, fear, and anger determines how we make some of our more complex decisions.
No matter how much you want to think of yourself as a rational and logical person, even if you don’t notice that your feelings and emotions are the ones in the driving seat of your life, you will find that small decisions like, what to eat today, or what kind of movie you want to watch on Netflix, what outfit do you want to wear today, they can all be affected by the way you feel.
The truth is that most of your decisions are made based on how you feel and your emotions at the time. Psychologists have found that humans think later and feel first. When they experience sensory information, the emotional part of the brain can process information in one-fifth of the time it takes for the cognitive part.
Despite the significant advances we have made in science and technology, human emotions especially our unconsciousness will always be the core of our foundation. Marketing by attracting initial and genuine human emotions is essential and smart and pays off for brand owners.
Indeed, feelings and emotions play a role not only in our subconscious but also in shaping our conscious thoughts about corporate brands, products, and services.
Why should we as marketers focus on feelings?
Emotions affect brand loyalty. Harvard Business Review mentioned that a positive emotional bond with a company is more important to consumers than customer satisfaction, thus the concept of emotional marketing emerged.
Emotional Marketing is simply the ability to communicate strongly through the use of different techniques that evoke feelings. Emotional marketing strategy developers can focus on various issues to convey an emotional marketing message.
With consumers increasingly making purchase decisions motivated by feelings and emotions rather than logic, emotional marketing has created meaningful relationships between the brand and consumers.
This relationship leads to the emergence of brand fans and a base, replacing the Loyalty Marketing approach that has prevailed in the past years. Emotional marketing tells the story of how people connect with brands in a personal and human way.
Since consumers tend to choose brands based on emotions rather than logic, the better the emotional intelligence of the brand, the better for ROI.
Emotional marketing, if done properly, helps marketers and brand owners differentiate and compete in this changing and challenging environment, optimize brand values, interests and passion, bringing passion and focus to a corporate entity, and transforming unusual loyal consumers into lovers for brands.
The emergence and spread of modern channels, platforms, and communications ensures consumers greater access to brand stories, and marketers have more ways to convey brand identity and vision, making emotional marketing simpler.
The power of emotions in emotional marketing
Emotional online marketing strategies help businesses build their brands, and marketing and advertising companies can work harder to develop stronger connections between businesses and their customers to make an impact on the brand’s audience. However, if you want to have the right impact on your audience, you’ll need to make sure that your campaign feels confident and honest.
For example, in the world of online marketing, we find that:
Happiness = More shares
Happiness may compel us to share our experiences with our friends and loved ones. When it comes to understanding the emotional appeal of marketing, scientists have found that positive emotions are more likely to convince us to share our friends’ brand story in an ad or business article, re-share it and tweet it, than negative ones. This means that marketers have a great opportunity to improve their brand reach by simply highlighting positive news, or using words that attract the “happy” part of the brain through the brand’s social media pages.
Sadness = More clicks
Sadness has an undeniable intrigue. Search results show that words with negative connotations generally lead to a higher clickthrough rate. In fact, a study found out that words like “worse” compared to positive words like “best” were significantly more attractive. Negative words achieved a 63% higher click rate compared to their positive counterparts.
Finally, remember that the emotional relationship with consumers is the secret of a great marketing strategy, and the significant financial gains of brands, and turn customers into fans and lovers.
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Full-Stack Web Developer: Web Development Learning Guide
This is a comprehensive guide to everything you need to know on your way to becoming a professional web development. Web development is a process of many steps from the idea to a professional web site. Let’s start with the roadmap that we are going to take.
Start: Identify the basic tools.
Station 1: Web Design Tools and Languages.
Station 2: Site programming tools and languages.
Last stop: Developer tools.
The beginning of the journey – the basic tools for website design
Browser: The web developer who specializes in the design of the site needs the browser almost always, where it is used to experience the site during the design process and the most important and most famous browsers for good designers: Google Chrome & Firefox. Chrome is the most popular browser between them despite the potential of the Firefox browser.
Editor: A tool needed by the site designer and the programmer specialized in the server, and some more helpful programs provide add-ons for programming to facilitate the writing and understanding of programs and the most famous editors: VS Code, Atom, WebStorm, etc. All of them are powerful and convenient for web development, but the most common among them is VS Code.
Design program: The developer may need a design program to design the components of the site. Adobe has launched a program Adobe XD specializes in designing websites and mobile applications.
The first stop – Front-end website design
In the first stop we will stop at the details of building the front-end design of the site and its ability to interact with users, as well as being proportional to all their devices and build everything the site needs from the user side, and to do this we start to learn several things and the steps are as follows:
Step One – the basics of HTML / CSS design
Beginners often learn the basics together, as the developer builds the elements of the interface via HTML and then arranges them and adds some aesthetic through CSS, and can not proceed with web development without a good foundation.
Here are some important points to be mastered in this step:
Semantics of HTML5 elements.
Basics of ordering items using CSS3.
Web within the web page and Flexbox properties.
Transformations in CSS.
Use browser development tools.
Step Two – Build a Responsive Design
After learning the principles of building a web page and having sufficient knowledge in the basics of design, the developer should learn to build a website compatible with all devices and screens, which is called Responsive Design, which is necessary for building any website, including knowledge of several points, including:
Viewport organization.
Flexible build the fluid display to suit any device.
Organize media elements (photos and videos).
Use relative units such as rem to improve the appearance of the site on various devices.
The design is compatible with the mobile besides the computer.
Step Three – Programming Design
Whatever the way you will go later in the development of the site it is very important to learn the programming language JavaScript , it is the basis for adding dynamism of the site and programming by the user, which is the basis of any programming framework for the design of the site and is available in the programming of the server as we will soon know, so we must know the basics of the language Javascript as the first programming language in the development of sites, here are some points due to know:
Data types, dependencies, conditions, loops, and transactions.
Understand the communication process between JS and HTML and a good understanding of DOM and events.
Knowledge of data modulation methods such as JSON and XML.
How to send requests online.
Advanced concepts at JS include arrow-related functions, promises, and the most famous ES6 concepts.
Step Four – Know the basics of jQuery
jQuery is a very rich and famous JavaScript library, which makes it easy to handle HTML files and interface elements within them, as well as being compatible with all browsers. It is not separate from JavaScript, but it helps in some programming processes that require writing a lot in Java Script is not for its existence much easier in jQuery.
Step Five – Know the basics of Ajax
Ajax is an acronym for (Asynchronous JavaScript and XML), a Web technology that can update the web pages asynchronously through data exchange with the server without having to refresh the page, which is flexible so that the entire web page content change without updating the most famous examples of the suggestions Google that appear In the search box when we start typing.
Step Six – Use Sass
Sass, or known as an advanced CSS handler, allows you to manipulate transformers, use input instructions, some rules, and some other instructions, as well as organize the appearance of properties further, helping to make CSS easier and more flexible.
Step Seven – Use the JS framework
It is no longer prevalent to build sites without the use of frameworks that fit the need of the site and to choose the appropriate framework for the site to know the options available, perhaps the most famous frameworks are:
Angular Framework: A framework introduced by Google to facilitate the work of developers, based on HTML and Javascript / TypeScript languages, combines the templates and components based on each other and provides the best ways to build a site that can be maintained and developed in line with advanced technologies.
Vue framework: Vue library is one of the easiest libraries in terms of learning, has flourished recently, and is a suitable framework for small projects and single-page sites, and can very quickly learn and apply and enjoy the results, and in fact, large companies began to use more and increased desire to hire Vue experts.
Here you can call yourself Front-End Developer and get a job.
Second Station – Back-end Programming
The web developer journey continues after completing different skills and reaching the stage of the front-end developer.
The first step – Server Programming Languages
PHP: One of the most popular languages around the world dedicated to server programming, and more than half of the sites and services that we find on the Internet are written in PHP language.
Node.js : Here you can program the server using the JavaScript language that we used earlier in the design of the site, and this point makes the development using Node.js one of the most popular methods currently, so if you want to learn a new language in the development, you have to choose Node.js.
Python: Python can be used to program the server, one of the important and powerful languages in the programming of the server around the world.
The second step – the use of frameworks
As in the design of the site, no one would like to rebuild the engine from scratch, so we are going to use some famous frameworks to accelerate and facilitate the work of programming, including:
Django Framework: The most famous Python language framework, which helps organize and arrange software files and facilitates work.
Laravel Framework: The most powerful framework for PHP Although there are other options like Symfony, Laravel is the most popular.
Express window: It’s the most commonly used frame with Node.js, and if you decide to use it you should take a look and try it.
The third step – Databases
MySQL: It is the most used for relational databases, the most popular classical type among database types and we add it PostgreSQL and MS SQL.
MongoDB: It is the most popular type of non-SQL-based database or so-called NoSQL.
One last stop – tools and concepts of interest to developers
The concept of MVC (Model-View-Controller) that accompanies most software frameworks.
HTTP / HTTPS concepts and everything related to Internet security.
Programs within the server Apache and xampp that make the server capable of running software files.
Site SEO compatibility with any search engines, where the site is built within certain criteria to improve visibility in the search results.
Software dealing with files within the server and the transfer mechanism of the server such as Filezilla.
Here the developer can say that you are Full Stack Developer and get your dream job as a professional web developer. It must be noted that the tools and software mentioned are constantly changing and the developer should follow the new tools.
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Comprehensive guide to learning mobile app development
The development of mobile applications is one of the most important software professions because of the significance of smartphones, and the process of building any application is no longer the same way.
Let us analyze it in detail and learn about the most popular ways of developing mobile apps, the options available, and what the app developer should know.
Steps for the development of mobile applications
Let us comprehend what route we will take before our journey to professional mobile app development:
Understand the types of applications.
How to choose between application types.
Identify the tools.
Programming languages used.
The best hybrid application development platforms.
Types of applications
There are 3 types of applications according to the techniques used in their development and we will explain the three types in detail:
Web applications
They are built using the same web-building techniques and run within a web browser as well as web sites. They also exist on a specific domain that is reserved specifically for the application, such as websites. It fits into its capabilities and it can also work on computers.
Native Apps
They are the most popular type of applications, built using native languages. It is used to build a custom application for only one platform, where the Android application is built using the Java and iOS application built using Swift or Objective C. It only works within the platform and can be downloaded from the platform.
Hybrid Apps
They are mixed applications between web applications and native applications, which use Javascript, CSS, and HTML to build them.
How to choose between application types
The programmer needs to know what kind of application is the most suitable for the application that they want to build, and how they can distinguish between different types and choose one to implement the application, so let’s discuss the pros and cons of the 3 types and how to choose between them:
Web applications
Pros:
Easy to build as they are built in the same way as the website.
Great ease of maintenance without having to re-upload the app or install it by the user.
Any programming language or technology suitable for the web can be used, no matter how different and without restrictions.
Less expensive than native and hybrid applications.
A single application can be built for all platforms and all devices as long as they have a browser.
Cons:
The need to have a browser and run the application by typing the link of the application each time.
Slower than native applications.
Less interactive and less flexible.
There is no application-specific icon to run as it works within the browser.
It cannot be uploaded to the App Store.
It cannot be sent between users like native and hybrid applications.
It cannot interact with physical parts of the phone such as the camera, location, etc.
Native applications
Pros:
Used to build powerful applications for a specific platform.
Very easy to publish on the app store.
More interactive and smoother to work on the phone.
Great ease of handling physical parts of the phone such as camera, location, Bluetooth, memory, and others.
Cons:
The application is intended for only one platform and if the programmer wants to publish the application to Android and iPhone users, he should build two versions of the application for each platform.
Languages used are relatively harder than other types as learning Java or Swift is much harder to learn than JavaScript, HTML, and CSS.
More expensive when hiring a professional programmer where you need at least two programmers to build one application-oriented to two platforms.
The difficulty of maintenance and modification where the programmer needs to upload a modified version to the store and then the user needs to download it and install it.
Hybrid applications
Pros:
Ease of construction due to the use of web technologies.
Much cheaper than native applications.
Cross-platforms, one application can be built for all mobile platforms.
You don’t need a browser to run, you can upload it to the store and run it like native apps.
The physical parts of the phone can be accessed and handled via an API based on the platform used.
Much faster in development than native applications.
Cons:
Slower than native apps because native apps are customized for a specific platform.
More expensive than web applications.
Slightly less interactive than native apps but constantly evolving.
Top mobile app development tools
The programmer needs to use some tools when starting to develop mobile applications and the choice of tools depends on the type of application to be built:
Native applications
Android Studio: It is the work environment for Android applications that need to download SDK (Software Development Kit) for this type of application.
XCode: is the environment dedicated to building iOS applications, and also need the presence of SDK for iOS applications.
Hybrid applications
Hybrid applications need some different add-ons from native applications and do not work within their software environment but need the following:
A text editor: such as Atom or VS Code to write program files and easily manipulate the project.
Upload the files of the user frame, such as React Native, so the developer can start developing.
Download the platform SDK that the programmer would like to go to.
Web applications
Since web apps use the same tools as a web developer, the app developer doesn’t need to change anything when they start going for mobile phones.
A text editor to write code.
Browser to view results.
Programming languages used in the development of mobile applications
Java: the language used to build native Native Apps.
Swift / Objective C: Both can be used to build native iOS-oriented apps.
JavaScript: Used in both hybrid and web applications, but depending on usage and code form.
The most famous hybrid application development platforms
Many platforms can be used for the development of hybrid mobile applications, the most famous of which are:
React Native: a platform launched by Facebook for the development of mobile applications, it uses JavaScript in programming applications and is the most famous and powerful among the various platforms.
Xamarin: Microsoft’s platform, a platform that uses code based on the .Net platform and programming language #C, through which applications developed for Android, iOS and Windows Phone can be developed.
PhoneGap: One of the most popular hybrid application platforms that support Javascript, CSS and HTML in building applications that can work on different mobile devices.
Ionic: A fully open-source platform for hybrid phone applications, powered by web technologies, is free and licensed by MIT and supports the physical part of the mobile phone such as Bluetooth and finger touches and others.
Mobile Angular UI: A convenient framework for Bootstrap and Angular fans, and all the developer needs are some AngularJS commands to deliver one of the best user experiences.
In this guide, we tried to cover the most important steps in the development of mobile apps.
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Alternatives to Google Services: Don’t allow Google to control your life
Google is the king of the Internet so why would you need an alternative to Google services?
Despite the dominance, Google is to many accusations regarding the privacy of user information, data collection, exploitation and sale of information, as all leading international companies such as Facebook, Apple, and others. So it is necessary to look at some of the products and services that may be considered an alternative to Google.
We will review in this article some alternatives to the important and essential Google services.
Alternatives to Google search engine
It is one of the most famous Google services that is essential to our lives, but some alternatives To Google search may have other advantages.
Searx
A convenient search engine with the necessary privacy and protection options, as well as a wide variety of search results.
DuckDuckGo
A powerful search engine from the United States, offering advanced search options as well as reducing the inconvenience of unwanted ads and extensions while searching.
Mojeek
The only search engine that has complete algorithms for tracking, archiving, and searching, as the rest of the engines work based on the results of other search engines.
Bing
The search engine from Microsoft offers many search services including web, video, images, maps, and other web products.
Alternatives to Gmail
There is no doubt that the Google e-mail service is one of the distinctive and important services to organize work, but there are some accusations made by the company, the most important of which is the use of Google mail messages as a tool to collect information about its users, which gives them sufficient perception of the user and information, which may be personal and sensitive.
Mail is also used for advertising and marketing and shared with third parties for commercial or similar purposes.
We, therefore, suggest some alternatives to Google’s e-mail services that offer greater privacy:
Tutanota
Email developed in Germany, very secure with high privacy options, plus free email space up to 1 GB.
StartMail
E-mail from the Netherlands with many options and useful features in addition to privacy and security, but it is free for only 7 days and then a fee of $5 per month.
ProtonMail
Swiss e-mail, free for up to 500MB, as well as mailbox encryption features and other options of privacy, security and other basic and advanced features in the field of electronic correspondence.
Alternatives to Google Chrome
Like Gmail, Google is accused of using Chrome as a tool to collect information about users and spy on users using cookies, browsing data history and search history.
Many alternatives can provide safe options for browsing and Internet services.
Firefox browser
The famous open-source browser, customizable according to the user’s desire, and is characterized by its security and privacy, in addition to the presence of several additions and modifications make the browsing experience fun, comfortable and safe.
Tor
It is one of the most powerful browsers in terms of privacy, security and safe browsing, free and open source as it was built by volunteers from all over the world and can be considered the most powerful version of Firefox and has strong protection from tracking and penetration.
Alternatives to Google Drive
With the increasing demand for online storage and storage, Drive offers excellent services in this area, but of course, many storage services can be used:
Owncloud
A German-made open-source cloud storage platform with numerous security, encryption, and data protection features as well as ease of handling and use.
SYNC
An encrypted and secure cloud storage service from Canada, serving both individuals and businesses.
Dropbox
It is a popular and popular alternative but does not offer all the desired privacy options.
Alternatives to Google Calendar
The e-calendar service for organizing appointments and scheduling is provided free of charge from Google, available on all platforms and allows the user with many options in addition to linking and synchronization with the rest of the Internet services such as e-mail, browsing, etc.
Lightening Calendar
An open-source notebook developed by Mozilla, it also comes compatible and synchronized with Thunderbird and Seamonkey.
Kolab now
One of the distinctive services in the field of scheduling appointments and electronic diary, but also associated with the email.
Alternatives to YouTube
Google is one of the dominant players that offers video sharing services, but there are some good YouTube alternatives.
Peertube
A network of many channels that brings users together with the addons while sharing video, comments, etc. as a spectator or as a content owner. PeerTube is a great experience for video content platforms.
Vimeo
A fast, customizable video player with ease of use and user-friendly visual interfaces, at relatively low cost.
Alternatives to Google Translate
Alternatives to Google services at the level of translation are many and sometimes superior to Google translator, although it is the first choice when you want to translate vocabulary or sentences for many people.
Dict.cc
A powerful translator that caters very well to the purpose as well as the variety of languages that can be added, translated into, and from.
DeepL
Powerful alternatives that provide great results and similar to Google’s results in terms of quality in addition to the possibility of translating more than 5000 characters at a time, with some additional features and user-friendly interface.
In the end, of course, there are many other Google services that may be distinguished by Google and others are difficult to find a competitive alternative, but the software market and competition in this area is accelerating and continuous progress, which may open the door for startups and ambitious emerging and development, which enriches the market with a lot of services and new and innovative products.
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Hidden YouTube features you should know
We use YouTube almost every day to watch videos and listen to music. It’s free to use and can be accessed through a web browser from any electronic device.
YouTube has a lot of tools to improve the user experience and attract more users and even has several important hidden features that are not known to many, let us reveal the most important features of YouTube that will surprise you today.
YouTube Music allows you to download 500 songs
The latest features of YouTube Music launched in the past few months is Smart Downloads. The feature allows you to download up to 500 songs and listen to them without an internet connection and in the background. You can enjoy music and continue using your phone as any music app on your device, but the new service will be paid with a free trial for three months.
When you subscribe to the new service, the YouTube Music app will show you a large number of songs that you hear frequently, with multiple options for video resolution as well as the ability to download only audio, and will start downloading late at night on the Wi-Fi network.
Save video links to share or re-view from a specific time
Imagine you are watching a very long video on YouTube, showing a funny snapshot at 13:20 and you want to share it with your friends or keep it for later reference.
The browser allows you to do this task by simply right-clicking on the video, showing you the option to copy the video URL at the moment. In the end, it is enough to add the number of seconds to perform the same, like, ?t=400.
Take an excerpt from a video and turn it into an animated image
Animated GIFs are spread across all messaging and social media apps. You can take part in any video on YouTube and convert it to animation for later use. You just need to enter gif before the word youtube in the video link, to be redirected to gifs.com which will let you choose the starting and ending point of the animation, and then you can edit it, such as rotate, crop and add stickers, then everything will be ready to save. (gifyoutube.com)
Save videos for offline viewing
When you subscribe to YouTube Premium, you will be able to download videos and save them to your device to watch them without an Internet connection, just press the Download button and select the resolution you want. Then you will find all your videos uploaded in the library and you can watch them at your convenience.
Play YouTube in YouTube TV mode
YouTube works on all new smart screens, but you can run it on any screen by going to youtube.com/tv and log in to a Google account, to choose the appropriate resolution to the size of your screen so as not to lose any part of the fun.
Show Subtitles in YouTube
You can take advantage of the subtitle feature if the video language is foreign to you. YouTube will show you all the translation options available by clicking the subtitle button next to the playback accuracy button. For videos that do not have official subtitles, YouTube will allow you to take advantage of the interpretation service in Google Translate, which shows you the translation automatically Auto-translate almost accurately according to the sound clarity and pronunciation integrity.
This service can also be used when you are sitting in a quiet place and want to watch YouTube and do not have headphones.
Use Dark Mode
The YouTube interface has a white color that can be annoying at late night times, so YouTube provided the Dark theme to soften the white color in the interface. You can easily activate it by going to Setting settings and then General you can turn on the Dark theme which will turn all the white areas in the app to dark gray.
If you use YouTube at night for long periods, this is probably one of the most important features of YouTube.
Picture-in-picture feature to watch YouTube in a floating window
You may see YouTube and need to send an emergency message without pausing the video and exit the program. Only for YouTube Premium subscribers, you can activate the previous feature by accessing advanced notification settings and turning on this great feature.
Keyboard shortcuts and gestures
YouTube gives you control over the video with keyboard shortcuts. You can pause and continue with the K or Space button. You can use the left and right buttons or the letters L and J to render or delay the video for 10 seconds, in the same way, The two clicks in the smartphone, you can also use the F button to view the video full screen and ESC to exit this mode.
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Is cloud storage really safe?
If you are a Cloud Storage user, you have a lot of photos, apps and personal information you want to keep in a safe and reliable place.
In general, you are not the only one, many companies are developing a lot of new applications and keeping old or current versions in the cloud. And it’s not just people and companies. The federal authorities have adopted the cloud as a way of updating and keeping their information.
However, you should know that relying on cloud storage can sometimes be frightening, for example, because of the risks you might be exposed to in the event of a hack, and you should consider the possibility of any risk from infiltrating the cloud through one of its weaknesses.
Important points to keep your data safe in the cloud
Well, if you’re a cloud storage user, you should always pay attention to the following:
Secure data transfer
Make sure your data always travels on a secure browser, as you only should access your cloud via a URL that begins with “https”. You should also keep your information confidential always using enterprise protocols that include IPsec or Secret Internet Protocol, which were developed primarily to protect site visitors.
Trust and service availability
One of the reasons for moving to cloud storage is because we need all applications and files to be always ready when we want them, but not always so, especially in bad weather with lots of lightning strikes that are likely to cut off power.
Cloud service providers have a permanent power supply, but even those too can sometimes fail, so we can’t rely on cloud services, in general, to work with them 100% of the time. We should take into account the slow loading time, but this is expected if you want to navigate your cloud anytime you want under any circumstances.
Degree of data protection
When you choose any cheaper alternative company to replace your existing cloud provider, the cloud needs to address data traffic and deletion. The old cloud service provider must delete all the information you have saved in its data center so that it does not leave the data present. At the same time, the cloud provider you are changing needs to provide you with data so that you can switch to an alternative cloud provider after deleting all the data there.
But what if the cloud stops working without retrieving data again? In such cases, it is best to use a widely used cloud service provider that holds data precisely and in order.
Cloud storage data breaches
The cloud and its services are fairly new, but data breaches in all their forms have existed for years. The question always remains: “With sensitive data saved online, will the cloud be less secure?”
More than 50% of the IT and safety professionals surveyed believe their organization’s security capabilities to protect information on cloud storage services are low, according to “Man In Cloud Attack”. This study used 9 scenarios in case of a data breach only to ascertain whether this belief touches the truth.
After examining each scenario, the study ends with the conclusion that hacking information is 3x more likely to happen in companies that use the cloud than people who don’t. The bottom line is that the cloud comes with a unique set of properties that make it more vulnerable.
The cloud has revealed completely new limits for storage, access, flexibility, and productivity. Also, it expressed a new world of security concerns.
What about IBM’s work in Internet security associated with cloud storage?
Cloud security helps sharpen skills, accelerate responses, and increase the efficiency of security tools, and IBM SaaS security model provides these tools at a lower cost of entry and faster time.
Similarly, the demand for your internal resources decreases by synchronizing with vendor provisioning of APIs and doing a lot of work, and often the time it takes to work within the traditional model decreases from a month to weeks, days or hours with the SaaS model. Plus, even during the measurement, you will have a clear idea of the prices involved. You pay for what you need when you want it. IBM processes all improvements and is responsible for the uptime and integrity of your information worldwide.
As a cloud storage user, you and your files are vulnerable to targeting anomalies when you review anomalies and fix most underlying vulnerabilities rather than obtaining and deploying technology components.
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How to publish an app to the Google Play Store and Apple App Store
After a good journey in the world of programming, you will probably decide to try building an application and publish the app on the Google play store or Apple’s app store. Whether it’s for Android or iOS, it’s the same, your app is now available to users and you just need to monitor the results and improve and modify this app.
Let’s assume that you have an Android application and you want to publish it to Google Play store, and your friend has just finished building an application for the iOS and you would also like to put that application on the Apple App Store. We will discuss the steps that you and your friend need to follow to make the application available to users on both app stores.
How to publish the first application on the Google Play Store
Android apps are available to users on the Google Play Store, so sooner or later every programmer should have this experience and upload at least one app to the store, by following these steps:
Build the app in an integrated way so that it can be deployed, since publishing the app to the store is not the process you want to do every day when you modify a small bug or the color of a button, so, finish building the app, before you upload it.
Build a registered version of the app, called Signed APK, that needs a registry key. You can create a key by typing the following command in the Android folder in the file whereabouts Keytool: Keytool -genkey the -v -keystore My-Key.keystore -alias Alias_name -keyalg the RSA -keysize 2048 -validity 10000
Sign in to your Google email, then access the following link: https://play.google.com/apps/publish/
You must choose to build a developer account to upload the app.
You have to pay the account fee of $25.
Here begins the process of entering application information namely:
Title
Brief description
Full description
Screenshots of the application, minimum 2 images and a maximum of 8.
A logo of your application
The type of application
Category
Content rating
Your Email ID
Your applications website
Link to Privacy Policy page
And some other details you should pay attention to make your app one of the distinctive applications on the store and get a large number of downloads by users.
How to publish the first application on the App Store
When building an app for the App Store you must follow the following:
The application must be provided when it is uploaded with its compatibility information, as the store works to provide applications that are appropriate to the capabilities of users’ phones.
When building the app, pay attention to how much memory it needs, which is important when you upload it to the store.
Update the app you are uploading to the latest versions compatible with modern devices, both in screen size and bezels, and view these updates on your app page.
The application should be tested using the xCode emulator to verify all its features and compatibility with different devices.
You will need to upload screenshots of the app within the store and be aware that rounded edges will be applied to the image so be sure to keep the text away from the edges so that it is not truncated.
Before submitting your application for review, make sure that you have completed all the information and processes necessary to complete its installation.
Send the app to the App Store Connect, and test it on a test basis using the TestFlight beta test to get valuable information about the app before sending it to the store.
Update your product page and make sure your name, screenshots, keywords, subtitle, and promotional text met the Apple guidelines.
Upon submission, you will receive instructions to complete the task.
So you will get your first application on the Apple app store, now you can ask your friends to try the applications and you can modify and get the best application possible, as well as improve your programming skills.
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How to allow your loved ones to control your social accounts after you die
Death is inevitable. But as we spend most of our lives online, it is more important than ever to make sure that our loved ones and those we trust have access to our online accounts, when we leave this world. There are several ways in which your loved ones can request access to your accounts once you have left.
It is necessary to leave your accounts online to those you trust, especially social and e-mail, in order not to suffer your loved ones after your death. Therefore, many online services allow you to assign old contacts or grant access to your accounts after a period of inactivity. Here we will tell you how to make sure that the people you leave behind can manage your digital activities when you can’t.
Create emergency tools in password manager applications
Password Manager apps automatically include the passwords to all your online accounts and provide access to them with a single master key, so it’s a good idea to tell a loved one or family member who you trust the app’s password to use and delete all of your accounts when an emergency occurs or you die.
The 1Password app, for example, has the Emergency Kit creation feature when you register, which includes all the information someone might need to sign in to your account, so print it out or download a copy to a USB drive and place it in a safe place, like your toolbox Personal where your loved ones can reach, in case you die.
In addition to storing passwords for your financial accounts, you can also store information such as bank numbers, credit card numbers, and any other important information you may need to leave, and other apps like Keeper and Dashlane offer similar features.
If you use the Keeper app, open your account on the site, go to Account Manage and then Account Emergency Access, and from there you can add up to 5 email addresses as emergency contacts. The app also allows you to set up a 7 day waiting period, so if you don’t use your account at that time, your contacts will be notified.
Add a Facebook contact as a trustee on your account
It is important to ensure that your loved ones have access to your financial information, but what about social media? Preserving profiles may seem trivial however Facebook allows you to select a contact who acts as the heir or guardian of your account to commemorate your account or keep a shortened copy of your profile active after you die. The memorial account will display a banner on your profile indicating that you are dead, remove your account from public search results, and stop reminding your friends of your birthday. Friends will still be able to post messages to your timeline if you allow them through your privacy settings.
To set up a trustee/heir contact, go to the Settings page, and click Edit under Manage Account. In the box that appears, type the name of the person you want to be the guardian/heir of your account after you die and click Add.
Note: The person you choose must be your Facebook friend, and you can alert him or her that he or she has been chosen.
The heir/guardian contact will be able to accept new friendship requests, change your profile data and cover photo, write a message to commemorate your death and also to commemorate your account, and anyone visiting your account will find this message placed at the front of your timeline. They can also choose to deactivate/lock your account after you die through account management, by scrolling down and selecting “Request account deletion”.
Set up an inactive Google Account Manager
Who doesn’t use Google services? Therefore, Google offers an inactive account manager that automatically delivers control of your account to a specific person after a specified period of inactivity.
To set it up, head to this page and click Start. Then, select how long you want to wait before Google decides that your account is inactive (by default, this is set to ‘after 3 months’). Then add and verify your phone number or an email address, Google will try to contact you several times via this number or email before transferring your account to someone else. When you are finished, click Next.
In Step 3, click Add Person, enter the email address of the person you want to control your account and click Next, then click the checkbox next to each Google service you want them to be able to download your data. You can allow access to everything or choose certain services, such as YouTube, Google Photos, Google Drive, Gmail, etc. Once you’ve finished, click Next. You’ll then be able to add your contact’s phone number, to help confirm your identity. Click Save.
Under this section, click Set Autoreply, which will allow you to set up an automated message that will be sent to anyone who sends you an email after your account has been marked as inactive. Fill in the Subject and Message field with the message you want people who email you.
You can also click Send response only to people in my contacts. When you are finished, click Save, and then click Next. The last step will allow you to delete your Google Account after 3 months of inactive status. Enable this switch if you want, click Review Plan, check your choices, and click Confirm Plan.
Don’t forget about Two-Factor Authentication
If you have two-factor authentication set up on important accounts, your loved ones will need access to your phone, along with your username and passwords, to get the secondary codes.
One option is to add the fingerprint or face of a trusted person to your phone. The options for Android phones vary depending on which phone you have, do a quick Google search with your specific phone name should put you on the right track.
While Apple and its iPhones make things a little easier, those who own an iPhone with a Touch ID can add an extra fingerprint by going to Settings, then Touch ID & Passcode, then adding a fingerprint.
Note that even with the Touch ID or Face ID setting on your iPhone, you will need to enter the passcode of the phone if the device restarts or if it is inactive for more than 48 hours. So it might be a good idea to let this trusted person know your passcode as well.
It’s good to back up
With all of these steps outlined above, a large chunk of your data should be accessible to those you leave behind, to manage your online accounts. Unfortunately, not every service provides an authorized way to grant access. This is why it is good to usually save your work and important data on an external hard drive and back up your data regularly.
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